Nonprofit · EIN 39-1174876
GREATER MADISON CONVENTION & VISITOR BUREAU INC
Tax-exempt · MADISON, WI 53703
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $7,998,668 | $7,696,283 | $302,385 | $9,967,082 | $1,324,111 | $8,642,971 |
| December 31, 2023 | 990 | $7,273,844 | $6,980,105 | $293,739 | $9,919,550 | $1,578,965 | $8,340,585 |
| December 31, 2021 | 990 | $6,354,220 | $4,408,787 | $1,945,433 | $9,355,214 | $832,003 | $8,523,211 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $292,781
- Program service revenue
- $7,226,992
- Investment income
- $449,216
- Net income from fundraising events
- $12,146
- Other revenue
- $29,679
Expenses
- Grants and similar amounts paid
- $14,000
- Compensation of officers, directors and key employees
- $349,023
- Other salaries and wages
- $2,797,215
- Salaries, compensation and benefits (total)
- $3,764,189
- Professional fundraising fees
- $0
- Legal fees
- $5,160
- Accounting fees
- $36,670
- Occupancy
- $282,290
- Depreciation
- $15,277
Balance sheet and other
- Total assets, start of year
- $9,919,550
- Total assets, end of year
- $9,967,082
- Total liabilities, end of year
- $1,324,111
- Net assets, end of year
- $8,642,971
- Land, buildings and equipment
- $474,587
- Net assets without donor restrictions
- $8,642,971
- Gross unrelated business income
- $17,533
- Gross receipts
- $8,018,858
- Employees
- 49
- Volunteers
- 50
- Year formed
- 1972
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ELLIE WESTMAN CHIN | PRESIDENT & CEO Officer | 40 | $317,266 | $31,757 |
| JAMIE PATRICK | VP OF SALES, SPORTS & SERV Highest-paid employee | 40 | $154,879 | $27,184 |
| KATE DALE | EVP OF BRAND STRATEGY & COMMUNICATIONS Highest-paid employee | 40 | $142,453 | $23,582 |
| BRIAN BORKOVEC | DIR OF HR & OPERATIONS Highest-paid employee | 40 | $106,692 | $24,729 |
| ROB CRAIN | IMMEDIATE PAST CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| JANE CLARK | CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| STEVE ZANONI | SECRETARY Trustee or director, Officer | 4 | $0 | $0 |
| BREWER STOUFFER | VICE CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| JOEL PLANT | TREASURUER Trustee or director, Officer | 4 | $0 | $0 |
| TURINA BAKKEN | OFFICER AT LARGE Trustee or director | 2 | $0 | $0 |
| CHARLES HOSLET | OFFICER AT LARGE (THRU 6/24) Trustee or director | 2 | $0 | $0 |
| LAUREN BIRKEL | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DAN BROWN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARK CLEAR | DIRECTOR (THRU MARCH 2024) Trustee or director | 2 | $0 | $0 |
| BALTAZAR DE ANDA SANTANA | DIRECTOR Trustee or director | 2 | $0 | $0 |
20 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| CHUCK ERICKSON | DIRECTOR Trustee or director | 2 | $0 |
| JASON FIELDS | DIRECTOR Trustee or director | 2 | $0 |
| TORI GERDING | DIRECTOR Trustee or director | 2 | $0 |
| MARC GLAZER | DIRECTOR Trustee or director | 2 | $0 |
| LAURA CULLEN HUIBREGTSE | DIRECTOR Trustee or director | 2 | $0 |
| HALLEY JONES | DIRECTOR Trustee or director | 2 | $0 |
| KEN LAMMERSFELD | DIRECTOR Trustee or director | 2 | $0 |
| TYLER LEEPER | DIRECTOR Trustee or director | 2 | $0 |
| JOE LOEHNIS | DIRECTOR Trustee or director | 2 | $0 |
| KEN MONTELEONE | DIRECTOR Trustee or director | 2 | $0 |
| SANDY MORALES | DIRECTOR Trustee or director | 2 | $0 |
| TRICIA NOLAN | DIRECTOR Trustee or director | 2 | $0 |
| MARI OLSON | DIRECTOR Trustee or director | 2 | $0 |
| ERIC ROTTIER | DIRECTOR Trustee or director | 2 | $0 |
| JUDD SCHEMMEL | DIRECTOR Trustee or director | 2 | $0 |
| MARC SHERRY | DIRECTOR Trustee or director | 2 | $0 |
| CAITLIN SUEMNICHT | DIRECTOR Trustee or director | 2 | $0 |
| AMY SUPPLE | DIRECTOR Trustee or director | 2 | $0 |
| BILL TISCHLER | DIRECTOR Trustee or director | 2 | $0 |
| NOBLE WRAY | DIRECTOR Trustee or director | 2 | $0 |
990 for the year ended December 31, 2023: 34 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ELLIE WESTMAN CHIN | PRESIDENT & CEO Officer | 40 | $282,639 | $29,274 |
| JAMIE PATRICK | VP OF SALES, SPORTS & SERVICES Highest-paid employee | 40 | $148,587 | $26,094 |
| KATE DALE | VP OF MARKETING & BRAND STRATEGY Highest-paid employee | 40 | $141,286 | $20,022 |
| BRIAN BORKOVEC | DIR OF HR & OPERATIONS Highest-paid employee | 40 | $107,310 | $22,363 |
| ROB GARD | DIR OF PUBLIC RELATIONS Highest-paid employee | 40 | $100,116 | $13,244 |
| GREG FRANK | IMMEDIATE PAST CHAIR (THRU 3/23) Trustee or director, Officer | 2 | $0 | $0 |
| ROB CRAIN | IMMEDIATE PAST CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| JANE CLARK | CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| STEVE ZANONI | SECRETARY Trustee or director, Officer | 4 | $0 | $0 |
| BREWER STOUFFER | VICE CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| JOEL PLANT | TREASURUER Trustee or director | 4 | $0 | $0 |
| TURINA BAKKEN | OFFICER AT LARGE Trustee or director | 2 | $0 | $0 |
| CHARLES HOSLET | OFFICER AT LARGE Trustee or director | 2 | $0 | $0 |
| SHERI CARTER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARK CLEAR | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BALTAZAR DE ANDA SANTANA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CHUCK ERICKSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JASON FIELDS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LEILA GODKIN | DIRECTOR (THRU 8/23) Trustee or director | 2 | $0 | $0 |
| JEFF HAUPT | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LAURA CULLEN HUIBREGTSE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LE JORDAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANGELA KINDERMAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| KEN LAMMERSFELD | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TYLER LEEPER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOE LOEHNIS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SANDY MORALES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ERIC ROTTIER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JUDD SCHEMMEL | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARC SHERRY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CAITLIN SUEMNICHT | DIRECTOR Trustee or director | 2 | $0 | $0 |
| AMY SUPPLE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BILL TISCHLER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NOBLE WRAY | DIRECTOR Trustee or director | 2 | $0 | $0 |
990 for the year ended December 31, 2021: 28 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| ELLIE WESTMAN CHIN | PRESIDENT & CEO Officer | 40 | $204,231 | $14,171 |
| DIANE MORGENTHALER | EXECUTIVE VICE PRESIDENT Highest-paid employee | 40 | $142,363 | $12,422 |
| JOHN LEINEN | VICE PRESIDENT OF SALES Highest-paid employee | 40 | $131,285 | $18,671 |
| KATE DALE | VICE PRESIDENT OF MARKETING & BRNAD STRATEGY Highest-paid employee | 40 | $118,241 | $16,330 |
| JAMIE PATRICK | VICE PRESIDENT OF SALES, SPORTS & SERVICES Highest-paid employee | 40 | $102,637 | $20,810 |
| GREG FRANK | IMMEDIATE PAST CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| ROB CRAIN | CHAIR Trustee or director, Officer | 2 | $0 | $0 |
| JANE CLARK | VICE CHAIR Trustee or director, Officer | 4 | $0 | $0 |
| STEVE ZANONI | SECRETARY Trustee or director, Officer | 4 | $0 | $0 |
| BREWER STOUFFER | TREASURER Trustee or director, Officer | 4 | $0 | $0 |
| TURINA BAKKEN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SHERI CARTER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARK CLEAR | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BALTAZAR DE ANDA SANTANA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| THOMAS DOTT | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JEFF HAUPT | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CHARLES HOSLET | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LAURA CULLEN HUIBREGTSE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANGELA KINDERMAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| TYLER LEEPER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JOE LOEHNIS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SANDY MORALES | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ERIC ROTTIER | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JUDD SCHEMMEL | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MARC SHERRY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| SHELIA STUBBS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| MISSY TRACY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NOBLE WRAY | DIRECTOR Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 22 E MIFFLIN ST STE 200, MADISON, WI 53703-4220
- Principal officer (990 for 2024)
- ELLIE WESTMAN CHIN, 22 EAST MIFFLIN STREET, MADISON, WI 53703
- Signed the 990
- ELLIE WESTMAN CHIN, PRESIDENT/CEO
- Phone
- (608) 255-2537
- Website
- WWW.VISITMADISON.COM
- Return prepared by
- WIPFLI LLP
Mission
GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
Program accomplishments
- CONVENTION SERVICES:SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES.
- SALES:DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES.
- PARTNERSHIP SERVICES:SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING.
- VISITOR SERVICES:SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA.
- SPORTS MARKETING:DIRECT AND INDIRECT SALES TO SPORTS ORGANIZERS AND RIGHTS HOLDERS TO PROMOTE MADISON AS A HOST CITY FOR THEIR EVENT.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-1174876
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1973
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $9,967,082
- Income (IRS master file)
- $8,018,858
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $7,998,668 | $7,696,283 | $9,967,082 | XML |
| 990 | December 2023 | $7,273,844 | $6,980,105 | $9,919,550 | XML |
| 990 | December 2022 | $6,133,257 | $6,609,622 | $10,029,762 | IRS |
| 990 | December 2021 | $6,354,220 | $4,408,787 | $9,355,214 | XML |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-1174876).
Questions about GREATER MADISON CONVENTION & VISITOR BUREAU INC
- What is the EIN of GREATER MADISON CONVENTION & VISITOR BUREAU INC?
- The employer identification number (EIN) of GREATER MADISON CONVENTION & VISITOR BUREAU INC is 39-1174876.
- Is GREATER MADISON CONVENTION & VISITOR BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1973.
- Are donations to GREATER MADISON CONVENTION & VISITOR BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does GREATER MADISON CONVENTION & VISITOR BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREATER MADISON CONVENTION & VISITOR BUREAU INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREATER MADISON CONVENTION & VISITOR BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of GREATER MADISON CONVENTION & VISITOR BUREAU INC?
- The 990 for the year ended December 31, 2024 names ELLIE WESTMAN CHIN.
- Who are the officers and directors of GREATER MADISON CONVENTION & VISITOR BUREAU INC?
- The 990 for the year ended December 31, 2024 lists 35 people; 4 received compensation from the organization, the highest $317,266 (ELLIE WESTMAN CHIN, PRESIDENT & CEO).
- How much revenue does GREATER MADISON CONVENTION & VISITOR BUREAU INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $7,998,668, expenses of $7,696,283 and total assets of $9,967,082 at year end.
Other nonprofits in MADISON
- UNIVERSITY OF WISCONSIN FOUNDATION EIN 39-0743975 · last filed 990 for 2025
- MERITER HOSPITAL INC EIN 39-0806367 · last filed 990 for 2024
- GROUP HEALTH COOPERATIVE OF SOUTH CENTRAL WI EIN 39-1199466 · last filed 990 for 2024
- WISCONSIN COUNTIES ASSOCIATION GROUP HEALTH TR EIN 39-1692308 · last filed 990 for 2024
- WISCONSIN ALUMNI RESEARCH FOUNDATION EIN 39-0833612 · last filed 990 for 2025
- ASCENDIUM EDUCATION SOLUTIONS INC EIN 39-1853833 · last filed 990 for 2025
- TELEPHONE AND DATA SYSTEMS INC EMPLOYEES BENEFIT TRUST EIN 36-3930160 · last filed 990 for 2024
- ASCENDIUM EDUCATION GROUP INC EIN 39-1090394 · last filed 990 for 2025