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Nonprofit · EIN 39-0892145

RIVER FALLS CHAMBER OF COMMERCE INC

Tax-exempt · RIVER FALLS, WI 54022

Financials

$568K$582K2023$563K$599K2024$416K$472K2025
Revenue Expenses · by fiscal year end
Financials of RIVER FALLS CHAMBER OF COMMERCE INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$416,351$472,244-$55,893$144,166$16,500$127,666
December 31, 2024990$563,145$598,516-$35,371$174,602$13$174,589
December 31, 2023990$568,443$581,884-$13,441$210,113$153$209,960
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$410,390
Investment income
$5,961
Net gain from sales of assets
-$525
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$73,506
Other salaries and wages
$113,255
Salaries, compensation and benefits (total)
$201,630
Professional fundraising fees
$0
Accounting fees
$9,812
Occupancy
$19,768

Balance sheet and other

Total assets, start of year
$174,602
Total assets, end of year
$144,166
Total liabilities, end of year
$16,500
Net assets, end of year
$127,666
Gross receipts
$416,876
Employees
5
Volunteers
100
Year formed
1955
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
ROSA MAGNUSCEO
Officer
40$53,369
RUSS KORPELACEO (THRU MA
Officer
40$20,137
SHERI MARNELLCHAIR
Trustee or director, Officer
1$0
RYAN LEITCHTREASURER
Trustee or director, Officer
1$0
KELLIE BURROWSAT LARGE, EX
Trustee or director
1$0
KEITH GUNDERSONAT LARGE, EX
Trustee or director
1$0
HEIDI HANSONAT LARGE, EX
Trustee or director
1$0
FRED BARRDIRECTOR
Trustee or director
1$0
AMANDA BERNDTDIRECTOR
Trustee or director
1$0
JESSICA CURTISDIRECTOR
Trustee or director
1$0
MELISA HANSENDIRECTOR
Trustee or director
1$0
NICOLE NIEWOLNYDIRECTOR
Trustee or director
1$0
KERI SCHREINERDIRECTOR
Trustee or director
1$0
ISABEL TOLEDODIRECTOR
Trustee or director
1$0
JEFF WESLEYDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2024: 12 people
NameTitleHours / weekCompensation
RUSS KORPELACEO
Officer
40$80,799
SHERI MARNELLCHAIR
Trustee or director, Officer
1$0
BRIAN MANIONPAST CHAIR
Trustee or director, Officer
1$0
KEITH GUNDERSONTREASURER
Trustee or director, Officer
1$0
AMANDA BERNDTDIRECTOR
Trustee or director
1$0
JESSICA CURTISDIRECTOR
Trustee or director
1$0
RICK FOYDIRECTOR
Trustee or director
1$0
MELISA HANSENDIRECTOR
Trustee or director
1$0
HEIDI HANSONDIRECTOR
Trustee or director
1$0
RYAN LEITCHDIRECTOR
Trustee or director
1$0
KERI SCHREINERDIRECTOR
Trustee or director
1$0
JEFF WELLSLEYDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 14 people
NameTitleHours / weekCompensationOther / benefits
RUSS KORPELACEO
Officer
40$75,974$1,800
BRIAN MANIONINTERIM CHAI
Trustee or director, Officer
1$0$0
AMANDA LINEHANCHAIR (THRU
Trustee or director, Officer
1$0$0
SHERI MARNELLTREASURER
Trustee or director, Officer
1$0$0
AMANDA BERNDTDIRECTOR
Trustee or director
1$0$0
JESSICA CURTISDIRECTOR
Trustee or director
1$0$0
CHERYL DINTEMANNDIRECTOR
Trustee or director
1$0$0
RICK FOYDIRECTOR
Trustee or director
1$0$0
KEITH GUNDERSONDIRECTOR
Trustee or director
1$0$0
MELISA HANSENDIRECTOR
Trustee or director
1$0$0
HEIDI HANSONDIRECTOR
Trustee or director
1$0$0
STEPHANIE JOHNSONTOURISM CHAI
Trustee or director
1$0$0
KRISTA PAULUSAMBASSADOR C
Trustee or director
1$0$0
KERI SCHREINERDIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
215 W MAPLE ST, RIVER FALLS, WI 54022-2107
In care of
% ROSANNE BUMP
Principal officer (990 for 2025)
KEITH GUNDERSON, 215 W MAPLE, RIVER FALLS, WI 54022
Signed the 990
ROSA MAGNUS, CEO
Phone
(715) 425-2533
Return prepared by
GUINN VINOPAL & ZAHRADKA LLP

Mission

TO PROMOTE, SUPPORT, AND ADVOCATE FOR OUR INVESTORS AND THE ECONOMIC VITALITY OF THE RIVER FALLS AREA.

990 for the year ended December 31, 2025

Program accomplishments

  • THE BUSINESS & COMMUNITY PROSPERITY PILLAR FOCUSES ON STRENGTHENING MEMBER VALUE AND EXPANDING ENGAGEMENT ACROSS ALL INDUSTRIES. BY PRIORITIZING A "YEAR OF THE MEMBER," WE WILL ENHANCE OUTREACH, DEEPEN CONNECTIONS, AND GROW TO 400 MEMBERS BY 2028. WE WILL ASSESS AND ACTIVATE KEY PARTNERSHIPS, VOLUNTEER OPPORTUNITIES, AND AMBASSADOR TOUCHPOINTS TO BUILD STRONGER COMMUNITY LEADERSHIP. ADDITIONALLY, WE WILL EVALUATE AND CHARTER OUR SIGNATURE FESTIVALS TO ENSURE LONG-TERM SUSTAINABILITY AND IMPACT.
  • THE TOURISM & ECONOMIC VITALITY PILLAR FOCUSES ON ELEVATING RIVER FALLS AS A CONNECTED, DATA-DRIVEN DESTINATION FOR VISITORS, RESIDENTS, AND BUSINESSES. BY STRENGTHENING OUR WEBSITE, BRANDING, AND FESTIVAL MARKETING, AND BY INTEGRATING RELIABLE ECONOMIC IMPACT DATA, WE WILL MAKE MORE INFORMED DECISIONS AND ENHANCE VISIBILITY ACROSS PLATFORMS. PARTNERSHIPS WITH THE UNIVERSITY, SCHOOLS, SPORTS ORGANIZATIONS, AND REGIONAL TOURISM STAKEHOLDERS WILL EXPAND OPPORTUNITIES AND BROADEN OUR REACH. THROUGH IMPROVED DATA SHARING, STRATEGIC STORYTELLING, AND INCREASED PARTICIPATION IN KEY EVENTS, WE WILL ADVANCE BOTH TOURISM GROWTH AND OVERALL ECONOMIC VITALITY.
  • THE ORGANIZATIONAL EXCELLENCE PILLAR FOCUSES ON BUILDING A CHAMBER THAT IS STRONG, RELIABLE, AND SUPPORTIVE FOR OUR MEMBERS AND THE COMMUNITY. BY INVESTING IN OUR TEAM THROUGH TRAINING, RECOGNITION, AND OPEN COMMUNICATION WITH OUR BOARD, WE ENSURE THAT THE PEOPLE SERVING OUR BUSINESSES FEEL EQUIPPED AND VALUED. WE WILL CONTINUE TO MANAGE OUR FINANCES RESPONSIBLY, STAY TRANSPARENT WITH OUR DATA AND DECISIONS, AND KEEP OUR OPERATIONS ORGANIZED SO WE CAN SERVE THE COMMUNITY WITH CONSISTENCY AND CARE. BY STRENGTHENING PARTNERSHIPS AND CLEARLY SHARING OUR STORY, WE AIM TO REMAIN A TRUSTED, COLLABORATIVE LEADER FOR RIVER FALLS.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-0892145
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1987
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$144,166
Income (IRS master file)
$416,876

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$416,351$472,244$144,166XML
990December 2024$563,145$598,516$174,602IRS
990December 2023$568,443$581,884$210,113XML
990December 2022$548,723$607,248$229,117IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0892145).

Questions about RIVER FALLS CHAMBER OF COMMERCE INC

What is the EIN of RIVER FALLS CHAMBER OF COMMERCE INC?
The employer identification number (EIN) of RIVER FALLS CHAMBER OF COMMERCE INC is 39-0892145.
Is RIVER FALLS CHAMBER OF COMMERCE INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1987.
Are donations to RIVER FALLS CHAMBER OF COMMERCE INC tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does RIVER FALLS CHAMBER OF COMMERCE INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of RIVER FALLS CHAMBER OF COMMERCE INC due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did RIVER FALLS CHAMBER OF COMMERCE INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of RIVER FALLS CHAMBER OF COMMERCE INC?
The 990 for the year ended December 31, 2025 names KEITH GUNDERSON.
Who are the officers and directors of RIVER FALLS CHAMBER OF COMMERCE INC?
The 990 for the year ended December 31, 2025 lists 15 people; 2 received compensation from the organization, the highest $53,369 (ROSA MAGNUS, CEO).
How much revenue does RIVER FALLS CHAMBER OF COMMERCE INC have?
On its 990 for the year ended December 31, 2025 it reported revenue of $416,351, expenses of $472,244 and total assets of $144,166 at year end.

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