2026-08-18T12:20:33-04:00 2025-12-31 391825995 GUINN VINOPAL & ZAHRADKA LLP 811 FIRST ST SUITE 101 HUDSON WI 54016 990 2025-01-01 390892145 RIVER FALLS CHAMBER OF COMMERCE INC RIVE 7154252533 215 W MAPLE RIVER FALLS WI 54022 ROSA MAGNUS CEO 7154252533 2026-08-17 true DAN PATRICK CPA P01771992 7153861212 2026-08-17 X 2025 2025-03-06 01:10:19Z KEITH GUNDERSON 215 W MAPLE RIVER FALLS WI 54022 416876 false X WWW.RFCHAMBER.COM X 1955 WI TO PROMOTE, SUPPORT, AND ADVOCATE FOR OUR INVESTORS AND THE ECONOMIC VITALITY OF THE RIVER FALLS AREA. 13 13 5 100 0 0 555645 410390 7500 5961 0 563145 416351 0 0 216397 201630 0 0 382119 270614 598516 472244 -35371 -55893 174602 144166 13 16500 174589 127666 TO PROMOTE, SUPPORT, AND ADVOCATE FOR OUR INVESTORS AND THE ECONOMIC VITALITY OF THE RIVER FALLS AREA. false false THE BUSINESS & COMMUNITY PROSPERITY PILLAR FOCUSES ON STRENGTHENING MEMBER VALUE AND EXPANDING ENGAGEMENT ACROSS ALL INDUSTRIES. BY PRIORITIZING A "YEAR OF THE MEMBER," WE WILL ENHANCE OUTREACH, DEEPEN CONNECTIONS, AND GROW TO 400 MEMBERS BY 2028. WE WILL ASSESS AND ACTIVATE KEY PARTNERSHIPS, VOLUNTEER OPPORTUNITIES, AND AMBASSADOR TOUCHPOINTS TO BUILD STRONGER COMMUNITY LEADERSHIP. ADDITIONALLY, WE WILL EVALUATE AND CHARTER OUR SIGNATURE FESTIVALS TO ENSURE LONG-TERM SUSTAINABILITY AND IMPACT. THE TOURISM & ECONOMIC VITALITY PILLAR FOCUSES ON ELEVATING RIVER FALLS AS A CONNECTED, DATA-DRIVEN DESTINATION FOR VISITORS, RESIDENTS, AND BUSINESSES. BY STRENGTHENING OUR WEBSITE, BRANDING, AND FESTIVAL MARKETING, AND BY INTEGRATING RELIABLE ECONOMIC IMPACT DATA, WE WILL MAKE MORE INFORMED DECISIONS AND ENHANCE VISIBILITY ACROSS PLATFORMS. PARTNERSHIPS WITH THE UNIVERSITY, SCHOOLS, SPORTS ORGANIZATIONS, AND REGIONAL TOURISM STAKEHOLDERS WILL EXPAND OPPORTUNITIES AND BROADEN OUR REACH. THROUGH IMPROVED DATA SHARING, STRATEGIC STORYTELLING, AND INCREASED PARTICIPATION IN KEY EVENTS, WE WILL ADVANCE BOTH TOURISM GROWTH AND OVERALL ECONOMIC VITALITY. THE ORGANIZATIONAL EXCELLENCE PILLAR FOCUSES ON BUILDING A CHAMBER THAT IS STRONG, RELIABLE, AND SUPPORTIVE FOR OUR MEMBERS AND THE COMMUNITY. BY INVESTING IN OUR TEAM THROUGH TRAINING, RECOGNITION, AND OPEN COMMUNICATION WITH OUR BOARD, WE ENSURE THAT THE PEOPLE SERVING OUR BUSINESSES FEEL EQUIPPED AND VALUED. WE WILL CONTINUE TO MANAGE OUR FINANCES RESPONSIBLY, STAY TRANSPARENT WITH OUR DATA AND DECISIONS, AND KEEP OUR OPERATIONS ORGANIZED SO WE CAN SERVE THE COMMUNITY WITH CONSISTENCY AND CARE. BY STRENGTHENING PARTNERSHIPS AND CLEARLY SHARING OUR STORY, WE AIM TO REMAIN A TRUSTED, COLLABORATIVE LEADER FOR RIVER FALLS. false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 39 0 true 5 true false false false false false false false false X 13 13 false false false false true true false true true false false true true true true false false false false false X ROSA MAGNUS 7154252533 215 W MAPLE RIVER FALLS WI 54022 ROSA MAGNUS CEO 40.00 X 53369 0 0 RUSS KORPELA CEO (THRU MA 40.00 X 20137 0 0 SHERI MARNELL CHAIR 1.00 X X 0 0 0 RYAN LEITCH TREASURER 1.00 X X 0 0 0 KELLIE BURROWS AT LARGE, EX 1.00 X 0 0 0 KEITH GUNDERSON AT LARGE, EX 1.00 X 0 0 0 HEIDI HANSON AT LARGE, EX 1.00 X 0 0 0 FRED BARR DIRECTOR 1.00 X 0 0 0 AMANDA BERNDT DIRECTOR 1.00 X 0 0 0 JESSICA CURTIS DIRECTOR 1.00 X 0 0 0 MELISA HANSEN DIRECTOR 1.00 X 0 0 0 NICOLE NIEWOLNY DIRECTOR 1.00 X 0 0 0 KERI SCHREINER DIRECTOR 1.00 X 0 0 0 ISABEL TOLEDO DIRECTOR 1.00 X 0 0 0 JEFF WESLEY DIRECTOR 1.00 X 0 0 0 73506 false false false EVENTS AND ACTIVITIES 900099 261606 261606 TOURISM FEES 900099 100877 100877 MEMBERSHIP DUES 900099 47626 47626 OTHER PROGRAM REVENUE 900099 196 196 CHAMBER CHECKS 900099 85 85 410390 6486 6486 525 -525 -525 -525 416351 410390 5961 73506 113255 328 14541 9812 684 17093 19768 4837 963 8421 EVENT EXPENSES 187924 DUES AND SUBSCRIPTIONS 13743 WORKFORCE SUMMIT EXPENSES 2829 EQUIPMENT LEASE 2434 2106 472244 0 0 0 19356 11929 152621 132237 2100 525 174602 144166 13 16500 13 16500 X 174589 127666 174589 127666 174602 144166 -55893 8970 X false false false LINE OF CREDIT 16500 16500 FORM 990, PAGE 6, PART VI, LINE 6 ANY INDIVIDUAL OR ENTITY, HAVING AN INTEREST IN THE PURPOSE & OBJECTIVES OF THE CHAMBER SHALL BE ELIGIBLE TO APPLY FOR MEMBERSHIP. ALL MEMBERSHIPS ARE SUBJECT TO ANNUAL APPROVAL OF THE BOARD. FORM 990, PAGE 6, PART VI, LINE 7A EACH MEMBER IN GOOD STANDING AND THEIR EMPLOYEES HAVE THE PRIVILEGE OF PARTICIPATING IN CHAMBER ACTIVITIES AND SHALL BE GRANTED ONE (1) VOTE PER MEMBERSHIP. FORM 990, PAGE 6, PART VI, LINE 11B THE BOARD OF DIRECTORS ARE PROVIDED A COPY OF THE 990 TO REVIEW PRIOR TO FILING WITH THE IRS. FORM 990, PAGE 6, PART VI, LINE 12C ANY DIRECTOR HAVING A MATERIAL FINANCIAL INTEREST OR HAVING AN IMMEDIATE FAMILY MEMBER WITH A MATERIAL FINANCIAL INTEREST, IN A CONTRACT OR OTHER TRANSACTION PRESENTED TO THE BOARD OF A COMMITTEE OR A COMMITTEE OF THE CHAMBER SHALL MAKE A FULL AND FRANK DISCLOSURE OF THE INTEREST TO THE BOARD OR COMMITTEE BEFORE IT ACTS. SUCH DISCLOSURE SHALL INCLUDE ANY RELEVANT FACTS KNOWN TO SUCH PERSON ABOUT THE CONTRACT OR TRANSACTION THAT MAY REASONABLY BE CONSTRUED TO BE AVERSE TO THE CHAMBER'S INTEREST. THE BOARD SHALL THEN DETERMINE BY MAJORITY VOTE WHETHER THE DISCLOSURE SHOWS THAT A CONFLICT OF INTEREST EXISTS. IF A CONFLICT EXISTS, SUCH A PERSON SHALL NOT VOTE ON SUCH CONTRACT OR TRANSACTION. SUCH PERSON SHALL BE COUNTED IN DETERMINING THE EXISTENCE OF A QUORUM AT ANY MEETING WHERE THE CONTRACT OR TRANSACTION IS VOTED ON. THE MINUTES OF THE MEETING SHALL RECORD WHETHER A QUORUM WAS PRESENT, THE DISCLOSURE, THE VOTE, AND, WHEN APPLICABLE, THE ABSTENTION. FOR PURPOSES OF THIS SECTION, A PERSON SHALL BE DEEMED TO HAVE A MATERIAL FINANCIAL INTEREST IN A CONTRACT OR OTHER TRANSACTION IF SUCH PERSON IS A PARTY DEALING WITH THE CHAMBER OR IS A SHAREHOLDER, PARTNER, OR OFFICER OF, OR HAS A SIGNIFICANT FINANCIAL INVESTMENT IN THE ENTITY DEALING WITH THE CHAMBER. "IMMEDIATE FAMILY MEMBER" MEANS NATURAL, ADOPTIVE, OR MARITAL GRANDPARENT, PARENT, SIBLING, CHILD, OR GRANDCHILD. FORM 990, PAGE 6, PART VI, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.