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Nonprofit · EIN 39-0773233

PROGRESSIVE INC

Tax-exempt · MADISON, WI 53703

Financials

$1.2M$1.1M2023$1.6M$1.2M2024
Revenue Expenses · by fiscal year end
Financials of PROGRESSIVE INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$1,562,833$1,244,689$318,144$999,181$204,696$794,485
December 31, 2023990$1,165,259$1,090,242$75,017$743,165$268,366$474,799
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,244,160
Program service revenue
$266,918
Investment income
$35,002
Other revenue
$16,753

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$171,576
Other salaries and wages
$246,616
Salaries, compensation and benefits (total)
$485,053
Professional fundraising fees
$18,145
Accounting fees
$18,600
Occupancy
$10,690
Travel
$2,515
Program services (functional)
$842,492
Management and general (functional)
$202,296
Fundraising (functional)
$199,901

Balance sheet and other

Total assets, start of year
$743,165
Total assets, end of year
$999,181
Total liabilities, end of year
$204,696
Net assets, end of year
$794,485
Net assets without donor restrictions
$693,561
Net assets with donor restrictions
$100,924
Gross unrelated business income
$1,375
Gross receipts
$1,562,833
Employees
8
Volunteers
6
Year formed
1909
State of legal domicile
WI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
NORMAN STOCKWELLPUBLISHER/SECRETARY
Trustee or director, Officer
40$84,710$4,903
DANIEL LIBBYDEVELOPMENT DIRECTOR
Trustee or director
40$70,999$10,964
JAMES FRIEDMANPRESIDENT
Trustee or director, Officer
5$0$0
WILLIAM WHITEVICE PRESIDENT
Trustee or director, Officer
5$0$0
MICHAEL APPLEAT-LARGE MEMBER
Trustee or director
5$0$0
ED ANGELINAAT-LARGE MEMBER
Trustee or director
5$0$0
MIMI GOLDBERGAT-LARGE MEMBER
Trustee or director
5$0$0
SUE COLLINSAT-LARGE MEMBER
Trustee or director
5$0$0
990 for the year ended December 31, 2023: 8 people
NameTitleHours / weekCompensationOther / benefits
NORMAN STOCKWELLPUBLISHER/SECRETARY
Trustee or director, Officer
40$74,217$10,290
DANIEL LIBBYSTAFF REPRESENTATIVE
Trustee or director
40$66,373$7,832
JAMES FRIEDMANPRESIDENT
Trustee or director, Officer
5$0$0
WILLIAM WHITEVICE PRESIDENT
Trustee or director, Officer
5$0$0
MICHAEL APPLEAT-LARGE MEMBER
Trustee or director
5$0$0
ED ANGELINAAT-LARGE MEMBER
Trustee or director
5$0$0
MIMI GOLDBERGAT-LARGE MEMBER
Trustee or director
5$0$0
SUE COLLINSAT-LARGE MEMBER
Trustee or director
5$0$0

Address and contacts

Address (IRS master file)
931 E MAIN ST STE 10, MADISON, WI 53703-2956
Principal officer (990 for 2024)
NORMAN STOCKWELL, 931 E MAIN ST 10, MADISON, WI 53703
Signed the 990
NORMAN STOCKWELL, PUBLISHER
Phone
(608) 257-4626
Return prepared by
WEGNER CPAS LLP

Mission

THE PROGRESSIVE, INC. PUBLISHES THE PROGRESSIVE MAGAZINE, DISTRIBUTES EDITORIAL MATERIAL TO LOCAL AND NATIONAL NEWSPAPERS, AND MAY ALSO PRODUCE EDUCATIONAL TELEVISION AND RADIO PROGRAMS.

990 for the year ended December 31, 2024

Program accomplishments

  • EDITORIAL COSTS ENCOMPASS THE PERSONNEL EXPENSES OF THOSE WHO SELECT, EDIT, AND WRITE MATERIAL FOR THE MAGAZINE AND THE ASSOCIATED EXPENSES INVOLVED WITH SUPPORTING THOSE ACTIVITIES.
    Expenses $398,636
  • CIRCULATION COSTS INCLUDE ALL RELATED PRINTING, DISTRIBUTING, AND PROMOTING COSTS OF THE PROGRESSIVE'S MONTHLY PUBLICATION, THE PROGRESSIVE, WHICH IS DISTRIBUTED TO APPROXIMATELY 30,000 SUBSCRIBERS AND RETAILERS EACH MONTH.
    Expenses $304,434 · revenue $265,543
  • PROMOTIONS INCLUDES SELLING ADVERTISING SPACE IN THE MAGAZINE.
    Expenses $61,252
  • Expenses $78,170

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
39-0773233
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1984
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$999,181
Income (IRS master file)
$1,562,833

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$1,562,833$1,244,689$999,181XML
990-TDecember 2024–––IRS
990December 2023$1,165,259$1,090,242$743,165XML
990-TDecember 2023–––IRS
990December 2022$1,280,469$1,028,594$624,202IRS
990-TDecember 2022–––IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0773233).

Questions about PROGRESSIVE INC

What is the EIN of PROGRESSIVE INC?
The employer identification number (EIN) of PROGRESSIVE INC is 39-0773233.
Is PROGRESSIVE INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1984.
Are donations to PROGRESSIVE INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does PROGRESSIVE INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PROGRESSIVE INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PROGRESSIVE INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of PROGRESSIVE INC?
The 990 for the year ended December 31, 2024 names NORMAN STOCKWELL.
Who are the officers and directors of PROGRESSIVE INC?
The 990 for the year ended December 31, 2024 lists 8 people; 2 received compensation from the organization, the highest $84,710 (NORMAN STOCKWELL, PUBLISHER/SECRETARY).
How much revenue does PROGRESSIVE INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $1,562,833, expenses of $1,244,689 and total assets of $999,181 at year end.

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