Nonprofit · EIN 39-0711650
WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC
Tax-exempt · MADISON, WI 53703
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $3,362,304 | $2,229,892 | $1,132,412 | $19,745,134 | $2,074,555 | $17,670,579 |
| December 31, 2024 | 990 | $3,360,101 | $1,889,765 | $1,470,336 | $17,284,591 | $2,123,476 | $15,161,115 |
| December 31, 2023 | 990 | $2,657,275 | $1,723,095 | $934,180 | $15,020,955 | $2,126,899 | $12,894,056 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $37,340
- Program service revenue
- $940,144
- Investment income
- $620,562
- Royalties
- $1,582,247
- Net gain from sales of assets
- -$2,899
- Net income from sales of inventory
- $30,025
- Other revenue
- $1,764,258
Expenses
- Grants and similar amounts paid
- $100,000
- Compensation of officers, directors and key employees
- $616,255
- Other salaries and wages
- $319,458
- Salaries, compensation and benefits (total)
- $1,045,105
- Professional fundraising fees
- $0
- Legal fees
- $287,844
- Accounting fees
- $13,422
- Occupancy
- $193,381
- Travel
- $64,050
- Depreciation
- $60,560
Balance sheet and other
- Total assets, start of year
- $17,284,591
- Total assets, end of year
- $19,745,134
- Total liabilities, end of year
- $2,074,555
- Net assets, end of year
- $17,670,579
- Land, buildings and equipment
- $233,399
- Publicly traded securities
- $14,753,817
- Net assets without donor restrictions
- $16,897,116
- Net assets with donor restrictions
- $773,463
- Gross unrelated business income
- $44,440
- Gross receipts
- $4,272,804
- Employees
- 15
- Volunteers
- 21
- Year formed
- 1935
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| WILLIAM SEPIC | PRESIDENT Officer | 40 | $335,824 | $88,578 |
| CHRISTOPHER SNYDER | EXECUTIVE VP & GENERAL COU Highest-paid employee | 40 | $220,234 | $31,740 |
| MATTHEW LAVOLD | VICE PRESIDENT - CONTROLLE Officer | 40 | $175,607 | $16,246 |
| BRENT KINDRED | VICE PRESIDENT WATDA FOUND Highest-paid employee | 0 | $133,555 | $25,408 |
| SUE GOODSPEED MILLER | VICE PRESIDENT MEMBER SERVICES Highest-paid employee | 40 | $104,583 | $41,250 |
| JOHN STRANGE | ACCOUNT MANAGER Highest-paid employee | 40 | $116,267 | $11,526 |
| FRANK HALLADA | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| CHAD KOEHNE | CHAIR-ELECT Trustee or director, Officer | 1 | $0 | $0 |
| GREGG KUNES | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JOHN KLEIN | IMMEDIATE PAST CHAIR Trustee or director | 1 | $0 | $0 |
| SEAN BAXTER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSHUA JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK ADAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANDREW DAHL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIC EWALD | DIRECTOR Trustee or director | 1 | $0 | $0 |
12 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| NOLAN CAMPBELL | DIRECTOR Trustee or director | 1 | $0 |
| MIKE BERG | DIRECTOR Trustee or director | 1 | $0 |
| DAVID KRIETE | DIRECTOR Trustee or director | 1 | $0 |
| DAVID CUENE | DIRECTOR Trustee or director | 1 | $0 |
| DAN MATTOON | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS KARI | DIRECTOR Trustee or director | 1 | $0 |
| LAWRENCE MEADE | DIRECTOR Trustee or director | 1 | $0 |
| TOM ZIMBRICK | DIRECTOR Trustee or director | 1 | $0 |
| JIM GRIFFIN | DIRECTOR Trustee or director | 1 | $0 |
| JERRY BRICKNER III | DIRECTOR Trustee or director | 1 | $0 |
| GRANT SOMMER | DIRECTOR Trustee or director | 1 | $0 |
| RON SYMDON | DIRECTOR Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 25 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| WILLIAM SEPIC | PRESIDENT Officer | 40 | $324,759 | $86,572 |
| CHRISTOPHER SNYDER | EXECUTIVE VP & GENERAL COUNSEL Highest-paid employee | 40 | $191,819 | $33,584 |
| MATTHEW LAVOLD | VICE PRESIDENT - CONTROLLER Officer | 40 | $164,325 | $15,241 |
| BRENT KINDRED | VICE PRESIDENT WATDA FOUNDATION Highest-paid employee | 40 | $125,420 | $24,374 |
| JOHN STRANGE | ACCOUNT MANAGER Highest-paid employee | 40 | $113,555 | $11,269 |
| JOHN KLEIN | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| FRANK HALLADA | CHAIR-ELECT Trustee or director, Officer | 1 | $0 | $0 |
| CHAD KOEHNE | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| DAVID CUENE | IMMEDIATE PAST CHAIR Trustee or director | 1 | $0 | $0 |
| SEAN BAXTER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSH JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK ADAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANDREW DAHL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIC EWALD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| SUZANNE ASHLEY | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MIKE BERG | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVID KRIETE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREGG KUNES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAN MATTOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS KARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LAWRENCE MEADE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TOM ZIMBRICK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEPHANIE SOERENS-BORKOWSKI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JERRY BRICKNER III | DIRECTOR Trustee or director | 1 | $0 | $0 |
| KARMALA SUTTON | DIRECTOR Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| WILLIAM SEPIC | PRESIDENT Officer | 40 | $311,147 | $129,992 |
| CHRISTOPHER SNYDER | EXECUTIVE VP & GENERAL COUNSEL Highest-paid employee | 40 | $186,299 | $23,010 |
| MATTHEW LAVOLD | VICE PRESIDENT - CONTROLLER Officer | 40 | $155,257 | $14,373 |
| BRENT KINDRED | VICE PRESIDENT WATDA FOUNDATION Highest-paid employee | 40 | $122,202 | $23,066 |
| JOHN STRANGE | ACCOUNT MANAGER Highest-paid employee | 40 | $108,517 | $10,819 |
| DAVID CUENE | CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| JOHN KLEIN | CHAIR-ELECT Trustee or director, Officer | 1 | $0 | $0 |
| FRANK HALLADA | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| KEITH KOCOUREK | IMMEDIATE PAST CHAIR Trustee or director | 1 | $0 | $0 |
| SEAN BAXTER | DIRECTOR Trustee or director | 1 | $0 | $0 |
| JOSH JOHNSON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| MARK ADAMS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ANDREW DAHL | DIRECTOR Trustee or director | 1 | $0 | $0 |
| ERIC EWALD | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREG HOBBS | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHAD KOEHNE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAVID KRIETE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| GREGG KUNES | DIRECTOR Trustee or director | 1 | $0 | $0 |
| DAN MATTOON | DIRECTOR Trustee or director | 1 | $0 | $0 |
| CHRIS KARI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| LAWRENCE MEADE | DIRECTOR Trustee or director | 1 | $0 | $0 |
| TOM ZIMBRICK | DIRECTOR Trustee or director | 1 | $0 | $0 |
| STEPHANIE SOERENS-BORKOWSKI | DIRECTOR Trustee or director | 1 | $0 | $0 |
| NOLAN CAMPBELL | DIRECTOR Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 150 E GILMAN ST STE A100, MADISON, WI 53703-1441
- In care of
- % MATT LAVOLD
- Principal officer (990 for 2025)
- WILLIAM SEPIC, 150 E GILMAN A100, MADISON, WI 53703
- Signed the 990
- WILLIAM SEPIC, PRESIDENT
- Phone
- (608) 251-5577
- Website
- WATDA.ORG
- Return prepared by
- WEGNER CPAS LLP
Mission
THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, AN ORGANIZATION OF LICENSED DEALERS OF NEW AND USED MOTOR VEHICLES, IS DEDICATED TO ADVANCING THE COMMON GOOD OF ITS MEMBERS, CONSUMERS AND THEIR COMMUNITIES BY PROMOTING PROFESSIONALISM AND PROSPERITY THROUGH EDUCATION, ADVOCACY, INFORMATION AND SERVICE.
Program accomplishments
- THE WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION, INC. (ASSOCIATION) IS A STATEWIDE TRADE ORGANIZATION REPRESENTING WISCONSIN'S FRANCHISED AND INDEPENDENT CAR AND TRUCK DEALERS. BY UNITING THROUGH MEMBERSHIP, DEALERS AMPLIFY THEIR COLLECTIVE VOICE TO ACCOMPLISH GOALS THAT WOULD BE DIFFICULT OR COSTLY TO ACHIEVE INDIVIDUALLY.THE ASSOCIATION PROVIDES A WIDE RANGE OF MEMBER SERVICES, INCLUDING GOVERNMENT AND PUBLIC RELATIONS SUPPORT, INDUSTRY RESEARCH AND ANALYSIS, INDUSTRY EDUCATION AND TRAINING, REGULATORY, LEGAL, TAX AND ACCOUNTING RESOURCES.THE ASSOCIATION PROVIDES MANAGEMENT SERVICES TO ITS AFFILIATED ORGANIZATIONS WATDA SERVICES, INC. AND THE FOUNDATION OF THE WISCONSIN AUTOMOBILE & TRUCK DEALERS ASSOCIATION, INC. AND SHARES EMPLOYEES, FACILITIES, AND OTHER OPERATING EXPENSES WITH THEM.TOGETHER, THESE AFFILIATED ORGANIZATIONS PROVIDE AUTOMOTIVE AND TRUCK FORMS, SUPPLIES, AND PROMOTIONAL PRODUCTS; OFFER DEALER BONDS, ENDORSED PRODUCTS, AND RELATED SERVICES; AND AWARD SCHOLARSHIPS TO STUDENTS PURSUING TECHNICAL CAREERS IN THE RETAIL AUTOMOBILE AND TRUCK INDUSTRY, AND DELIVER EDUCATION, TRAINING AND INDUSTRY EVENTS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 39-0711650
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1947
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $19,745,134
- Income (IRS master file)
- $4,272,804
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $3,362,304 | $2,229,892 | $19,745,134 | XML |
| 990 | December 2024 | $3,360,101 | $1,889,765 | $17,284,591 | XML |
| 990 | December 2023 | $2,657,275 | $1,723,095 | $15,020,955 | XML |
| 990 | December 2022 | $2,165,542 | $1,621,958 | $13,152,458 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 39-0711650).
Questions about WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC
- What is the EIN of WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC?
- The employer identification number (EIN) of WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC is 39-0711650.
- Is WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1947.
- Are donations to WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC?
- The 990 for the year ended December 31, 2025 names WILLIAM SEPIC.
- Who are the officers and directors of WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC?
- The 990 for the year ended December 31, 2025 lists 27 people; 6 received compensation from the organization, the highest $335,824 (WILLIAM SEPIC, PRESIDENT).
- How much revenue does WISCONSIN AUTOMOBILE AND TRUCK DEALERS ASSOCIATION INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $3,362,304, expenses of $2,229,892 and total assets of $19,745,134 at year end.
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