Nonprofit · EIN 38-2445256
SOUTHWESTERN MICHIGAN TOURIST COUNCIL
Tax-exempt · BENTON HARBOR, MI 49022
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $2,320,976 | $1,838,272 | $482,704 | $3,823,577 | $10,762 | $3,812,815 |
| December 31, 2024 | 990 | $2,330,335 | $1,885,014 | $445,321 | $3,338,076 | $7,965 | $3,330,111 |
| December 31, 2023 | 990 | $1,990,914 | $1,718,322 | $272,592 | $2,893,895 | $8,825 | $2,885,070 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $2,251,797
- Investment income
- $69,179
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $92,590
- Other salaries and wages
- $106,234
- Salaries, compensation and benefits (total)
- $250,250
- Professional fundraising fees
- $0
- Occupancy
- $9,793
- Travel
- $3,137
- Depreciation
- $6,187
- Program services (functional)
- $1,787,888
- Management and general (functional)
- $50,384
Balance sheet and other
- Total assets, start of year
- $3,338,076
- Total assets, end of year
- $3,823,577
- Total liabilities, end of year
- $10,762
- Net assets, end of year
- $3,812,815
- Land, buildings and equipment
- $89,033
- Net assets without donor restrictions
- $3,812,815
- Gross receipts
- $2,320,976
- Employees
- 5
- Volunteers
- 13
- Year formed
- 1982
- State of legal domicile
- MI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MARCY SIMPSON | EXECUTIVE DIRECTOR Trustee or director | 50 | $92,590 |
| MIKE NADOLSKI | CHAIR Trustee or director, Officer | 2 | $0 |
| MELANIE OWEN | VICE CHAIR Trustee or director, Officer | 2 | $0 |
| ANNE VONK | TREASURER Trustee or director, Officer | 1 | $0 |
| KELLY MOLITOR | SECRETARY Trustee or director, Officer | 1 | $0 |
| DAVID COSTAS | MEMBER Trustee or director | 1 | $0 |
| JAY PATEL | MEMBER Trustee or director | 1 | $0 |
| LARRY WOZNIAK | MEMBER Trustee or director | 1 | $0 |
| RAJ BHARDWAJ | MEMBER Trustee or director | 1 | $0 |
| TYLER WHITWAM | MEMBER Trustee or director | 1 | $0 |
| CHRIS NEWLAND | MEMBER Trustee or director | 1 | $0 |
| MOLLY CELMER | MEMBER Trustee or director | 1 | $0 |
| ENRIQUE MARTINEZ | MEMBER Trustee or director | 1 | $0 |
| BRADY COHEN | MEMBER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 11 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MARCY SIMPSON | EXECUTIVE DIRECTOR Trustee or director | 50 | $76,135 |
| MIKE NADOLSKI | CHAIR Trustee or director, Officer | 2 | $0 |
| RITA DOWNEY | VICE CHAIR Trustee or director, Officer | 2 | $0 |
| ANNE VONK | TREASURER Trustee or director, Officer | 1 | $0 |
| KELLY VEGA | SECRETARY Trustee or director, Officer | 1 | $0 |
| DAVID COSTAS | MEMBER Trustee or director | 1 | $0 |
| JAY PATEL | MEMBER Trustee or director | 1 | $0 |
| MELANIE OWEN | MEMBER Trustee or director | 1 | $0 |
| RAJ BHARDWAJ | MEMBER Trustee or director | 1 | $0 |
| TYLER WHITWAM | MEMBER Trustee or director | 1 | $0 |
| STEVE WELLS | MEMBER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 12 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MARCY SIMPSON | EXECUTIVE DIRECTOR Trustee or director | 50 | $69,386 |
| TIM KADING | CHAIR Trustee or director, Officer | 2 | $0 |
| RITA DOWNEY | VICE CHAIR Trustee or director, Officer | 2 | $0 |
| MIKE NADOLSKI | TREASURER Trustee or director, Officer | 1 | $0 |
| ANNE VONK | SECRETARY Trustee or director, Officer | 1 | $0 |
| RAJ BHARDWAJ | MEMBER Trustee or director | 1 | $0 |
| MELANIE HAYES | MEMBER Trustee or director | 1 | $0 |
| JAY PATEL | MEMBER Trustee or director | 1 | $0 |
| KELLY VEGA | MEMBER Trustee or director | 1 | $0 |
| STEVE WELLS | MEMBER Trustee or director | 1 | $0 |
| TYLER WHITWAM | MEMBER Trustee or director | 1 | $0 |
| BRIAN DABISH | MEMBER Trustee or director | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 2300 PIPESTONE RD, BENTON HARBOR, MI 49022-2428
- Principal officer (990 for 2025)
- MARCY SIMPSON, 2300 PIPESTONE ROAD, BENTON HARBOR, MI 490222428
- Signed the 990
- MARCY SIMPSON, EXECUTIVE DIRECTOR
- Phone
- (269) 925-6301
- Website
- WWW.SWMICHIGAN.ORG
- Return prepared by
- KRUGGEL LAWTON & COMPANY LLC
Mission
TO CREATE AN AWARENESS WITHIN ST. JOSEPH, BENTON HARBOR AND STEVENSVILLE AND THE SURROUNDING AREA OF THE IMPORTANCE OF TOURISM AND ITS IMPACT ON THE ECONOMY AND QUALITY OF LIFE THAT WILL SERVE THE INTERESTS OF INDIVIDUAL BUSINESS AND RESIDENTS; AND TO REFLECT THE QUALITY TO THE TOURIST/TRAVELER MAKING THE SOUTHWESTERN MICHIGAN TRI-COUNTY AREA A MAJOR TRAVEL DESTINATION.
Program accomplishments
- SHORELINE PROMOTIONAL - TO CONDUCT ONGOING PROMOTIONS TO ATTRACT VACATIONERS TO SOUTHWEST MICHIGAN AND TO EDUCATE THEM ON WHAT THE AREA HAS TO OFFER. PROMOTION INCLUDES TRAVEL SHOWS, ADVERTISING, DISTRIBUTION OF BROCHURES AND WEBSITE.Expenses $1,715,087 · revenue $2,246,717
- TOURIST TRAVEL CENTER - TO OPERATE A TRAVEL INFORMATION CENTER AND TO ANSWER TRAVELERS QUESTIONS, DISTRIBUTE BROUCHURES,AND PROVIDE MAPS.Expenses $72,801 · revenue $5,080
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 38-2445256
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1987
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $3,823,577
- Income (IRS master file)
- $2,320,976
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $2,320,976 | $1,838,272 | $3,823,577 | IRS |
| 990 | December 2024 | $2,330,335 | $1,885,014 | $3,338,076 | XML |
| 990 | December 2023 | $1,990,914 | $1,718,322 | $2,893,895 | XML |
| 990 | December 2022 | $2,000,182 | $1,566,953 | $2,620,438 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 38-2445256).
Questions about SOUTHWESTERN MICHIGAN TOURIST COUNCIL
- What is the EIN of SOUTHWESTERN MICHIGAN TOURIST COUNCIL?
- The employer identification number (EIN) of SOUTHWESTERN MICHIGAN TOURIST COUNCIL is 38-2445256.
- Is SOUTHWESTERN MICHIGAN TOURIST COUNCIL tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1987.
- Are donations to SOUTHWESTERN MICHIGAN TOURIST COUNCIL tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SOUTHWESTERN MICHIGAN TOURIST COUNCIL file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SOUTHWESTERN MICHIGAN TOURIST COUNCIL due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SOUTHWESTERN MICHIGAN TOURIST COUNCIL last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of SOUTHWESTERN MICHIGAN TOURIST COUNCIL?
- The 990 for the year ended December 31, 2025 names MARCY SIMPSON.
- Who are the officers and directors of SOUTHWESTERN MICHIGAN TOURIST COUNCIL?
- The 990 for the year ended December 31, 2025 lists 14 people; 1 received compensation from the organization, the highest $92,590 (MARCY SIMPSON, EXECUTIVE DIRECTOR).
- How much revenue does SOUTHWESTERN MICHIGAN TOURIST COUNCIL have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $2,320,976, expenses of $1,838,272 and total assets of $3,823,577 at year end.
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- HARBOR SHORES PUBLIC ASSET FUND INC EIN 46-4405437 · last filed 990 for 2025
- WHIRLPOOL FOUNDATION EIN 38-6077342 · last filed 990-PF for 2024
- KINEXUS YOUTH SOLUTIONS INC EIN 82-1416934 · last filed 990 for 2025
- BOYS & GIRLS CLUB OF BENTON HARBOR MICHIGAN EIN 38-3461586 · last filed 990 for 2024
- SOUTHWEST MICHIGAN COMMUNITY ACTION AGENCY EIN 38-2415106 · last filed 990 for 2025
- CORNERSTONE ALLIANCE EIN 38-2772476 · last filed 990 for 2024