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Nonprofit · EIN 36-2130315

AMERICAN MARKETING ASSOCIATION INC

Also known as American Marketing Association at VCU

Tax-exempt · CHICAGO, IL 60601

Financials

$14.4M$16.6M2022$15.3M$18M2023$16.8M$17.2M2024
Revenue Expenses · by fiscal year end
Financials of AMERICAN MARKETING ASSOCIATION INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$16,825,368$17,233,900-$408,532$11,774,344$7,989,607$3,784,737
June 30, 2024990$15,320,361$17,956,696-$2,636,335$11,669,818$7,976,924$3,692,894
June 30, 2023990$14,373,440$16,612,115-$2,238,675$13,011,630$7,311,794$5,699,836
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$103,371
Program service revenue
$16,467,646
Investment income
$254,351
Net gain from sales of assets
$34,283
Other revenue
$0

Expenses

Grants and similar amounts paid
$231,847
Compensation of officers, directors and key employees
$1,517,463
Other salaries and wages
$5,498,222
Salaries, compensation and benefits (total)
$8,430,136
Professional fundraising fees
$0
Legal fees
$17,983
Accounting fees
$35,286
Occupancy
$910,801
Travel
$650,083
Depreciation
$336,791
Program services (functional)
$10,005,038
Management and general (functional)
$5,442,776
Fundraising (functional)
$1,786,086

Balance sheet and other

Total assets, start of year
$11,669,818
Total assets, end of year
$11,774,344
Total liabilities, end of year
$7,989,607
Net assets, end of year
$3,784,737
Land, buildings and equipment
$750,759
Publicly traded securities
$7,251,596
Net assets without donor restrictions
-$35,451
Net assets with donor restrictions
$3,820,188
Gross unrelated business income
$1,481,857
Gross receipts
$19,227,890
Employees
95
Volunteers
6,000
Year formed
1951
State of legal domicile
IL

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
BENNIE F JOHNSONCHIEF EXECUTIVE OFFICER
Trustee or director, Officer
40$466,130$34,776
JEREMY VAN EKCHIEF OPERATING OFFICER
Officer
40$318,424$38,262
MATTHEW WEINGARDENEXECUTIVE VICE PRESIDENT, COMMUNITIES AND JOURNALS
Officer
40$176,456$22,953
CHARLES WIGGINSVICE PRESIDENT, TECHNOLOGY
Officer
40$148,665$27,590
JULIE SCHNIDMANVICE PRESIDENT, ALLIANCES
Officer
40$154,189$16,314
AMY GWIAZDOWSKIVICE PRESIDENT, COMMUNICATIONS
Highest-paid employee
40$145,684$22,219
JAMES AARON EATONSENIOR SOLUTIONS ARCHITECT
Highest-paid employee
40$137,528$22,040
MOLLY SOATVICE PRESIDENT, PROF DEVEL
Officer
40$130,735$27,551
LILY YAODIRECTOR, MARKETING
Highest-paid employee
40$137,702$8,251
CATHERINE ECKSENIOR CUSTOMER SUCCESS MA
Highest-paid employee
40$126,429$14,391
MELISSA HERRICKDIRECTOR, PROJECT MANAGEME
Highest-paid employee
40$128,479$8,053
LISA BOWMANCHAIRPERSON-PAST
Trustee or director, Officer
2$0$0
MICHAEL BRADYCHAIRPERSON - NEW (PAST CHAIR-ELECT)
Trustee or director, Officer
4$0$0
ROBIN TOOMSCHAIRPERSON - ELECT-NEW (PAST SEC'Y)
Trustee or director, Officer
3$0$0
JEFF LUPINACCITREASURER
Trustee or director, Officer
3$0$0
15 more people on this return
NameTitleHours / weekCompensation
TIFFANY WHITESECRETARY - NEW (PAST AT-LARGE MEMBER)
Trustee or director, Officer
3$0
KIM WHITLERAT-LARGE BOARD MEMBER - NEW (AMAF CHAIR)
Trustee or director
3$0
JOHN KENNEDYAT-LARGE BOARD MEMBER- NEW
Trustee or director
2$0
NADYA KOHLAT-LARGE BOARD MEMBER- NEW
Trustee or director
2$0
MAURA SCOTTAT-LARGE BOARD MEMBER- NEW
Trustee or director
2$0
ANGELA BRUTSCHEAT-LARGE BOARD MEMBER
Trustee or director
2$0
CHRISTINE MATHERSAT-LARGE BOARD MEMBER
Trustee or director
2$0
BRIAN FERGEMANNAT-LARGE BOARD MEMBER
Trustee or director
2$0
REBECCA SLOTEGRAAFAT-LARGE BOARD MEMBER
Trustee or director
2$0
ANDERS GUSTAFSONAT-LARGE BOARD MEMBER
Trustee or director
2$0
ELI JONESAT-LARGE BOARD MEMBER
Trustee or director
2$0
MATT WITTAT-LARGE BOARD MEMBER
Trustee or director
2$0
BOB LEONEAT-LARGE BOARD MEMBER - PAST (AMAF CHAIR)
Trustee or director
3$0
JESSICA PERRYAT-LARGE BOARD MEMBER- PAST
Trustee or director
2$0
PETER BARBERAT-LARGE BOARD MEMBER- PAST
Trustee or director
2$0
990 for the year ended June 30, 2024: 32 people
NameTitleHours / weekCompensationOther / benefits
BENNIE F JOHNSONCHIEF EXECUTIVE OFFICER
Trustee or director, Officer
40$493,416$39,761
JEREMY VAN EKCHIEF OPERATING OFFICER
Officer
40$311,385$38,798
ADARA BOWENVICE PRESIDENT, GROWTH- PAST
Officer
40$186,880$11,418
MATTHEW WEINGARDENVICE PRESIDENT, COMM & JOURNLS
Officer
40$162,343$22,269
CHARLES WIGGINSVICE PRESIDENT, TECHNOLOGY
Officer
40$154,070$29,006
JULIE SCHNIDMANVICE PRESIDENT, ALLIANCES
Officer
40$153,387$16,924
JAMES AARON EATONSENIOR SOLUTIONS ARCHITECT
Highest-paid employee
40$136,497$23,083
ALEXANDRA HAMPTONDIRECTOR, CONTENT PRODUCTION
Highest-paid employee
40$118,869$20,873
MELISSA HERRICKDIRECTOR, PROJECT MANAGEMENT
Highest-paid employee
40$127,666$8,063
MICHAEL WILSONDIRECTOR, LEARNING
Highest-paid employee
40$120,068$15,535
CATHERINE ECKSENIOR CUSTOMER SUCCESS MANAGER
Highest-paid employee
40$124,189$2,560
MOLLY SOATVICE PRESIDENT, PROF DEVEL
Officer
40$96,388$22,957
KEVIN BRADFORDPAST CHAIRPERSON
Trustee or director, Officer
2$0$0
LISA BOWMANCHAIRPERSON
Trustee or director, Officer
4$0$0
MICHAEL BRADYCHAIRPERSON - ELECT
Trustee or director, Officer
3$0$0
ROBIN TOOMSSECRETARY - NEW
Trustee or director, Officer
3$0$0
JEFF LUPINACCITREASURER - NEW
Trustee or director, Officer
3$0$0
ANDERS GUSTAFSONAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
ANGELA BRUTSCHEAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
BOB LEONEAT-LARGE BOARD MEMBER - NEW
Trustee or director
3$0$0
BRIAN FERGEMANNAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
CHRISTINE MATHERSAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
ELI JONESAT-LARGE BOARD MEMBER - NEW
Trustee or director
2$0$0
JESSICA PERRYAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
MATT WITTAT-LARGE BOARD MEMBER - NEW
Trustee or director
2$0$0
PETER BARBERAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
REBECCA SLOTEGRAAFAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
TIFFANY WHITEAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
VANITHA SWAMINATHANAT-LARGE BOARD MEMBER - PAST
Trustee or director
2$0$0
RIC SWEENEYAT-LARGE BOARD MEMBER - PAST
Trustee or director
2$0$0
ROBIN TOOMSAT-LARGE BOARD MEMBER - PAST
Trustee or director
2$0$0
DENNIS R JAMESTREASURER - PAST
Trustee or director, Officer
2$0$0
990 for the year ended June 30, 2023: 32 people
NameTitleHours / weekCompensationOther / benefits
RUSSELL B KLEINCHIEF EXECUTIVE OFFICER-PAST
Former
40$626,279$2,847
JEREMY VAN EKCHIEF OPERATIONS OFFICER
Officer
40$484,847$33,874
ADARA BOWENVICE PRESIDENT, GROWTH
Officer
40$219,329$12,134
JULIE SCHNIDMANVICE PRESIDENT, ALLIANCES
Officer
40$197,388$16,357
MATTHEW WEINGARDENVICE PRESIDENT, COMM & JOURNALS
Officer
40$192,088$21,336
CATHERINE ECKSR. CUSTOMER SUCCESS MANAGER
Highest-paid employee
40$187,889$15,428
CHARLES WIGGINSVICE PRESIDENT, TECHNOLOGY
Officer
40$182,164$20,625
MOLLY SOATVICE PRESIDENT, PROF DEVELOPMENT
Officer
40$152,425$16,879
JOSEPH BLOOMDATA WAREHOUSE ARCHITECT
Highest-paid employee
40$142,950$22,409
JEROD CLARKDIRECTOR, MARKETING
Highest-paid employee
40$146,308$14,540
JAMES EATONSR. SOLUTIONS ARCHITECT
Highest-paid employee
40$132,347$18,124
ADAM HOWARDDIRECTOR, SALES OPERATIONS & STRATEGY
Highest-paid employee
40$134,382$13,543
BENNIE JOHNSONCHIEF EXECUTIVE OFFICER-NEW
Trustee or director, Officer
40$79,639$4,019
KAREN ALBRITTONPAST CHAIRPERSON
Trustee or director, Officer
2$0$0
KEVIN BRADFORDCHAIRPERSON
Trustee or director, Officer
4$0$0
LISA BOWMANCHAIRPERSON-ELECT
Trustee or director, Officer
3$0$0
DENNIS R JAMESTREASURER
Trustee or director, Officer
3$0$0
MICHAEL BRADYSECRETARY-NEW
Trustee or director, Officer
3$0$0
JESSICA PERRYAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
PETER BARBERAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
ROBIN TOOMSAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
TIFFANY WHITEAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
RIC SWEENEYAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
VANITHA SWAMINATHANAT-LARGE BOARD MEMBER
Trustee or director
2$0$0
ANGELA BRUTSCHEAT-LARGE BOARD MEMBER-NEW
Trustee or director
2$0$0
CHRISTINE MATHERSAT-LARGE BOARD MEMBER-NEW
Trustee or director
2$0$0
BRIAN FERGEMANNAT-LARGE BOARD MEMBER-NEW
Trustee or director
2$0$0
REBECCA SLOTEGRAFAT-LARGE BOARD MEMBER-NEW
Trustee or director
2$0$0
ANDERS GUSTAFSONAT-LARGE BOARD MEMBER-NEW
Trustee or director
2$0$0
JACQUI CANNEYAT-LARGE BOARD MEMBER-PAST
Trustee or director
2$0$0
DAVID EDELMANAT-LARGE BOARD MEMBER-PAST
Trustee or director
2$0$0
AJAY KOHLIAT-LARGE BOARD MEMBER-PAST
Trustee or director
2$0$0

Address and contacts

Address (IRS master file)
130 E RANDOLPH, CHICAGO, IL 60601-6207
In care of
% AMER
Mailing address (990-N for 2011)
301 West Main Street PO Box 844000, Richmond VA 23284
Principal officer (990 for 2024)
BENNIE F JOHNSON, 130 E RANDOLPH 22 FL, CHICAGO, IL 60601
Principal officer (990-N for 2011)
John Marin, 301 West Main Street PO Box 844000, Richmond VA 23284
Signed the 990
BENNIE F JOHNSON, CHIEF EXECUTIVE OFFICER
Phone
(312) 542-9000
Return prepared by
LEGACY PROFESSIONALS LLP

Mission

AS THE LEADING GLOBAL PROFESSIONAL MARKETING ASSOCIATION, THE AMA IS THE ESSENTIAL COMMUNITY FOR MARKETERS. SEE SCHEDULE O FOR ADDITIONAL INFORMATION.

990 for the year ended June 30, 2025

Program accomplishments

  • GROWTH:THE AMA SUPPORTS AND DELIVERS PRODUCTS AND SERVICES TO OVER 250,000 INDIVIDUAL MARKETERS WHO ARE PRACTITIONERS, ACADEMICS WHO TEACH IN THE FIELD OF MARKETING, AND COLLEGIATE MEMBERS WHO ARE STUDYING MARKETING. THE AMA PROVIDES THE MARKETING COMMUNITY WITH ACCESS TO PROFESSIONAL DEVELOPMENT AND CONTINUED LEARNING OPPORTUNITIES SUCH AS CONFERENCES AND VIRTUAL TRAINING, NETWORKING, THOUGHT LEADERSHIP, FINANCIAL AID, AND INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
    Expenses $3,173,246 · grants $75,922 · revenue $4,795,452
  • PROFESSIONAL DEVELOPMENT:THE AMA PROVIDES HIGH-QUALITY RESEARCH-BACKED LEARNING EXPERIENCES AND CREDENTIALS FOR PROFESSIONALS WHO WANT TO DRIVE IMPACT FOR THEMSELVES AND THEIR ORGANIZATIONS. THE AMA OFFERS NUMEROUS PROFESSIONAL DEVELOPMENT RESOURCES INCLUDING THE PROFESSIONAL CERTIFIED MARKETER CERTIFICATION, IN-PERSON CONFERENCES, VIRTUAL TRAINING, SKILLS DEVELOPMENT AND ASSESSMENTS, AND CORPORATE TRAINING. IN 2025, AMA DELIVERED OVER 10,000 PROFESSIONAL DEVELOPMENT OPPORTUNITIES FOR THE MARKETING COMMUNITY. AMA'S PROFESSIONAL DEVELOPMENT AND LEARNING LEADS WITH CONTEMPORARY GUIDANCE, EMPATHY, AND RECOGNIZED CREDIBILITY.
    Expenses $3,174,031 · revenue $4,645,595
  • COMMUNITIES AND JOURNALS:THE AMA IS HOME TO FIVE PREMIER SCHOLARLY JOURNALS AND NURTURES NEW IDEAS, FOSTERS COLLABORATIVE RELATIONSHIPS, AND ADVANCES THE FIELD OF MARKETING THROUGH CREDIBLE, PEER-REVIEWED SCHOLARLY RESEARCH. IN 2025, JOURNAL ARTICLES REACHED OVER 5 MILLION READERS. AMA'S ACADEMIC JOURNALS PUBLISH THE LATEST PEER-REVIEWED RESEARCH AIMED AT ADVANCING THE MARKETING INDUSTRY AND EQUIPPING BUSINESS PROFESSIONALS WITH THE INSIGHT NEEDED TO MAKE BETTER MANAGERIAL DECISIONS. THE PROGRAM PUBLISHES ARTICLES IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY OF MARKETING PROFESSIONALS THAT CREATE, CURATE, AND EXECUTE PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS.
    Expenses $3,657,761 · grants $155,925 · revenue $5,544,742

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
36-2130315
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Group exemption
Exempt since
1992
Accounting year ends
June
Files
Form 990 or 990-EZ
Group exemption
9401 (50 member organizations)
Assets (IRS master file)
$11,774,344
Income (IRS master file)
$19,227,890

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$16,825,368$17,233,900$11,774,344IRS
990-TJune 2025–––IRS
990June 2024$15,320,361$17,956,696$11,669,818IRS
990-TJune 2024–––IRS
990June 2023$14,373,440$16,612,115$13,011,630XML
990-TJune 2023–––IRS
990June 2022$15,785,731$15,044,955$13,271,352IRS
990-TJune 2022–––IRS
990June 2021–––IRS
990-TJune 2021–––IRS
990June 2020–––IRS
990June 2019–––IRS
990June 2018–––IRS
990-N for 2011
Officer: John Marin
June 30, 2012≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 36-2130315).

Questions about AMERICAN MARKETING ASSOCIATION INC

What is the EIN of AMERICAN MARKETING ASSOCIATION INC?
The employer identification number (EIN) of AMERICAN MARKETING ASSOCIATION INC is 36-2130315.
Is AMERICAN MARKETING ASSOCIATION INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1992.
Are donations to AMERICAN MARKETING ASSOCIATION INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Group exemption).
Which annual return does AMERICAN MARKETING ASSOCIATION INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of AMERICAN MARKETING ASSOCIATION INC due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did AMERICAN MARKETING ASSOCIATION INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of AMERICAN MARKETING ASSOCIATION INC?
The 990 for the year ended June 30, 2025 names BENNIE F JOHNSON.
Who are the officers and directors of AMERICAN MARKETING ASSOCIATION INC?
The 990 for the year ended June 30, 2025 lists 30 people; 11 received compensation from the organization, the highest $466,130 (BENNIE F JOHNSON, CHIEF EXECUTIVE OFFICER).
How much revenue does AMERICAN MARKETING ASSOCIATION INC have?
On its 990 for the year ended June 30, 2025 it reported revenue of $16,825,368, expenses of $17,233,900 and total assets of $11,774,344 at year end.

Organizations in its group exemption (50)

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