2024-02-28T11:14:54-06:00 2023-06-30 320043599 LEGACY PROFESSIONALS LLP 4 WESTBROOK CORPORATE CENTER SUITE 700 WESTCHESTER IL 60154 990 2022-07-01 362130315 AMERICAN MARKETING ASSOCIATION AMER 3125429000 130 E RANDOLPH 22 FL CHICAGO IL 60601 BENNIE F JOHNSON CHIEF EXECUTIVE OFFICER 3125429000 2024-02-28 1 BENNIE JOHNSON 999009999 0 CHRISTINE V ERNST P01725863 3123680500 2024-02-28 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z BENNIE F JOHNSON 130 E RANDOLPH 22 FL CHICAGO IL 60601 18207009 0 X WWW.AMA.ORG X 1951 IL THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD. 16 15 99 6000 1751465 0 2433970 251900 13054217 13914396 -109668 207144 407212 0 15785731 14373440 265536 229775 0 0 8202839 8172045 0 0 1756257 6576580 8210295 15044955 16612115 740776 -2238675 13271352 13011630 5780057 7311794 7491295 5699836 THE AMERICAN MARKETING ASSOCIATION (AMA) IS A PROFESSIONAL ASSOCIATION FOR INDIVIDUALS AND ORGANIZATIONS LEADING THE PRACTICE, TEACHING, AND DEVELOPMENT OF MARKETING KNOWLEDGE WORLDWIDE. SEE SCHEDULE O FOR ADDITIONAL INFORMATION. 0 0 3456939 68094 4275333 GROWTH:INCLUDES DELIVERY OF AND SUPPORT FOR SERVICES IN CONNECTION WITH OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH OR STUDY IN THE FIELD OF MARKETING. THE PROGRAM PROVIDES MARKETERS WITH ACCESS TO CONTINUED EDUCATION, NETWORKING, FINANCIAL AID, INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING. 2493810 400 3146166 PROFESSIONAL DEVELOPMENT:THE AMA HAS MANY PROFESSIONAL DEVELOPMENT RESOURCES OFFERED TO THE MARKETING COMMUNITY, INCLUDING CONFERENCES, VIRTUAL TRAININGS, CERTIFICATION PROGRAMS, SKILLS ASSESSMENTS, AND OTHER PROFESSIONAL DEVELOPMENT CONTENT. 3770986 161281 4757438 COMMUNITIES AND JOURNALS:INCLUDES SUPPORT FOR VOLUNTEERS AND NURTURES RELATIONSHIPS WITH CURRENT AND FUTURE VOLUNTEERS ACROSS THE MARKETING COMMUNITY. THE PROGRAM PUBLISHES LEADING JOURNALS IN THE MARKETING DISCIPLINE AND SUPPORTS THE COMMUNITY INFRASTRUCTURE THAT CREATES, CURATES, AND EXECUTES VALUED PROGRAMMING AND CONTENT FOR MARKETING PROFESSIONALS, SCHOLARS, STUDENTS, AND EDUCATORS. 9721735 1 1 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 0 1 1 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 78 0 1 99 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 16 15 0 0 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 0 1 0 0 IL X JEREMY VAN EK 3125429064 130 E RANDOLPH ST 22 FLOOR CHICAGO IL 60601 KAREN ALBRITTON PAST CHAIRPERSON 2.00 X X 0 0 0 KEVIN BRADFORD CHAIRPERSON 4.00 X X 0 0 0 LISA BOWMAN CHAIRPERSON-ELECT 3.00 X X 0 0 0 DENNIS R JAMES TREASURER 3.00 X X 0 0 0 MICHAEL BRADY SECRETARY-NEW 3.00 X X 0 0 0 JESSICA PERRY AT-LARGE BOARD MEMBER 2.00 X 0 0 0 PETER BARBER AT-LARGE BOARD MEMBER 2.00 X 0 0 0 ROBIN TOOMS AT-LARGE BOARD MEMBER 2.00 X 0 0 0 TIFFANY WHITE AT-LARGE BOARD MEMBER 2.00 X 0 0 0 RIC SWEENEY AT-LARGE BOARD MEMBER 2.00 X 0 0 0 VANITHA SWAMINATHAN AT-LARGE BOARD MEMBER 2.00 X 0 0 0 ANGELA BRUTSCHE AT-LARGE BOARD MEMBER-NEW 2.00 X 0 0 0 CHRISTINE MATHERS AT-LARGE BOARD MEMBER-NEW 2.00 X 0 0 0 BRIAN FERGEMANN AT-LARGE BOARD MEMBER-NEW 2.00 X 0 0 0 REBECCA SLOTEGRAF AT-LARGE BOARD MEMBER-NEW 2.00 X 0 0 0 ANDERS GUSTAFSON AT-LARGE BOARD MEMBER-NEW 2.00 X 0 0 0 JACQUI CANNEY AT-LARGE BOARD MEMBER-PAST 2.00 X 0 0 0 DAVID EDELMAN AT-LARGE BOARD MEMBER-PAST 2.00 X 0 0 0 AJAY KOHLI AT-LARGE BOARD MEMBER-PAST 2.00 X 0 0 0 BENNIE JOHNSON CHIEF EXECUTIVE OFFICER-NEW 40.00 X X 79639 0 4019 RUSSELL B KLEIN CHIEF EXECUTIVE OFFICER-PAST 40.00 X 626279 0 2847 JEREMY VAN EK CHIEF OPERATIONS OFFICER 40.00 X 484847 0 33874 ADARA BOWEN VICE PRESIDENT, GROWTH 40.00 X 219329 0 12134 JULIE SCHNIDMAN VICE PRESIDENT, ALLIANCES 40.00 X 197388 0 16357 MOLLY SOAT VICE PRESIDENT, PROF DEVELOPMENT 40.00 X 152425 0 16879 MATTHEW WEINGARDEN VICE PRESIDENT, COMM & JOURNALS 40.00 X 192088 0 21336 CHARLES WIGGINS VICE PRESIDENT, TECHNOLOGY 40.00 X 182164 0 20625 JOSEPH BLOOM DATA WAREHOUSE ARCHITECT 40.00 X 142950 0 22409 JEROD CLARK DIRECTOR, MARKETING 40.00 X 146308 0 14540 JAMES EATON SR. SOLUTIONS ARCHITECT 40.00 X 132347 0 18124 CATHERINE ECK SR. CUSTOMER SUCCESS MANAGER 40.00 X 187889 0 15428 ADAM HOWARD DIRECTOR, SALES OPERATIONS & STRATEGY 40.00 X 134382 0 13543 2878035 0 212115 16 1 1 0 10UP INC PO BOX 101562 PASADENA CA 911890005 SOFTWARE CONSULTANTS 349926 TOPTAL INC CO TASO DUVAL 2810 N CHURCH ST 36879 WILMINGTON DE 198024447 SOFTWARE CONSULTANTS 139046 2 251900 251900 PUBLISHING 541800 4554538 4554538 ADVERTISING AND SPONSORSHIPS 541800 4371519 2620054 1751465 COMMUNITY EVENTS 541800 1982757 1982757 MEMBERSHIP DUES 900099 1735215 1735215 PROFESSIONAL DEVELOPMENT 541800 1171537 1171537 98830 98830 13914396 212989 212989 3827724 3833569 -5845 -5845 -5845 14373440 12162931 1751465 207144 80690 80690 94735 94735 54350 54350 1856250 624754 1013287 218209 4984872 3562291 1048370 374211 228556 117593 91582 19381 621189 319602 248910 52677 481178 279151 153668 48359 43630 7 41744 1879 49255 8 47126 2121 30563 30563 475132 2589 76838 395705 544341 537417 6924 88460 6554 81801 105 1343767 11526 1331989 252 1010571 610386 288618 111567 579526 346184 201768 31574 2619466 2302243 250698 66525 664576 401405 189802 73369 70117 47757 22360 SPONSORSHIP FULFILLMENT 339222 339222 PUBLISHING 185000 185000 SPECIAL INTEREST GROUPS 89923 89923 SPECIAL INTEREST PROJEC 60376 37157 2226 20993 16370 10413 5849 108 16612115 9721735 5134123 1756257 5358460 1349277 71493 83862 372855 375204 332287 594475 5560989 3981603 2205234 1579386 4919857 7274588 11166 7272 0 1747566 13271352 13011630 1870813 1680224 3869022 2110826 40222 3520744 5780057 7311794 X 3888401 2132858 3602894 3566978 7491295 5699836 13271352 13011630 -2238675 447216 0 X 0 1 X 1 0 X 193241 173550 1308153 2433970 251900 4360814 14787613 13210225 9624224 10660286 12162931 60445279 14980854 13383775 10932377 13094256 12414831 64806093 0 0 0 64806093 138531 150814 123720 223370 212989 849424 183319 36754 87156 -105800 -200149 1280 321850 187568 210876 117570 12840 850704 15302704 13571343 11143253 13211826 12427671 65656797 0.98700 0.98520 0.01300 0.01480 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1710376 3944 156298 -40272 1830346 2112401 11103 -316205 -96923 1710376 1688820 11501 494878 82798 2112401 1780622 13269 -38177 66894 1688820 1784406 10600 65985 80369 1780622 0.59370 0.40630 0 0 2312284 1491821 820463 280113 233278 46835 2968592 2256504 712088 1579386 RIGHT-OF-USE-ASSET - OPERATING LEASE 1747566 1747566 DUE TO CHAPTERS 37411 LEASE LIABILITY 3483333 3520744 X 14790093 447216 447216 14342877 30563 30563 14373440 16581552 0 16581552 30563 30563 16612115 PART V, LINE 4: THE ENDOWMENT FUNDS ARE USED FOR SCHOLARSHIPS OR AWARDS RELATED TO MARKETING PROFESSIONALS. PART X, LINE 2: THE ASSOCIATION HAS BEEN DETERMINED TO BE EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE INTERNAL REVENUE SERVICE HAS DETERMINED THAT THE ASSOCIATION IS NOT A PRIVATE FOUNDATION WITHIN THE MEANING OF SECTION 509(A) OF THE INTERNAL REVENUE CODE. ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA REQUIRE THE ASSOCIATION TO EVALUATE TAX POSITIONS TAKEN BY THE ASSOCIATION AND RECOGNIZE A TAX LIABILITY IF THE ASSOCIATION HAS TAKEN AN UNCERTAIN POSITION THAT MORE LIKELY THAN NOT WOULD NOT BE SUSTAINED UPON EXAMINATION BY TAX AUTHORITIES. THE ASSOCIATION IS SUBJECT TO ROUTINE AUDITS BY TAXING JURISDICTIONS; HOWEVER, THERE ARE CURRENTLY NO AUDITS FOR ANY TAX PERIODS IN PROGRESS. 1 NORTH AMERICA GRANTS TO RECIPIENTS 3350 EUROPE GRANTS TO RECIPIENTS 51000 0 0 0 0 0 0 54350 0 54350 EUROPE SPONSORSHIP OF SHETH DOCTORAL CONSORTIUM 50000 WIRE TRANSFER 0 1 0 0 0 0 0 0 PART I, LINE 2: GRANTEES HAVE TO SIGN A STATEMENT ACKNOWLEDGING THE GRANT PURPOSE BEFORE RECEIVING THE FUNDS. FOR GRANTS - GRANTS PROVIDED FOR INDIVIDUALS' WORK ON A GRANT ARE PROVIDED TO A UNIVERSITY OR SIMILAR ORGANIZATION RATHER THAN AN INDIVIDUAL. ACCESS TO THE FUNDS ARE THEN GOVERNED BY THE UNIVERSITY'S RULES AND REGULATIONS FOR ACADEMIC RESEARCH. IN ADDITION, GRANTEES MUST PROVIDE THE AMA WITH A WORKING PAPER STEMMING FROM THEIR RESEARCH AND THE GRANTEE IS EXPECTED TO PRESENT THEIR RESEARCH RESULTS AT AN AMA ACADEMIC CONFERENCE. FOR AWARDS - THESE FUNDS ARE PROVIDED AS REWARDS FOR PAST RESEARCH OR AS PART OF AN APPLICATION PROCESS. THESE AWARDS ARE SMALL ENOUGH THAT NO FURTHER SUBMISSIONS TO THE AMA ARE REQUIRED. PART III ACCOUNTING METHOD: 1 ASSOCIATION FOR CONSUMER RESEARCH 31 W COLLEGE ST 115 CHPK DULUTH MN 55812 581300867 501(C)(3) 8000 0 FMV PROJECT SUPPORT THE PHD PROJECT ASSOCIATION THREE CHESTNUT RIDGE ROAD MONTVALE NJ 07645 202610773 501(C)(3) 8525 0 FMV PROJECT SUPPORT 2 0 ACADEMIC AWARDS 49 20000 14069 FMV PHYSICAL AWARDS VALUING DIVERSITY AWARDS 1 3000 FMV CHINGOS AWARDS 164 6841 FMV SOCIAL IMPACT COLLEGIATE AWARD 6 16500 FMV LEE EPSTEIN SCHOLARSHIP 1 1300 FMV WEITZ-WINER-O'DELL AWARD 1 420 FMV CHARLES COOLIDGE PARLIN MARKETING RESEARCH AWARD 1 2400 FMV STRYKER/BUONCHRISTIANO/WEISBARTH SCHOLARSHIP 1 1300 FMV SHETH FOUNDATION/JOURNAL OF MARKETING AWARD 1 615 FMV GREEN AWARD 1 340 FMV EBSCO SCHOLARSHIP 3 10000 FMV DIVERSITY LEADERSHIP COLLEGIATE SCHOLARSHIP 6 14500 FMV DISTINGUISHED MARKETING EDUCATOR AWARD 1 450 FMV WILLIAMS-QUALL-SPRATLEN AWARD 1 3000 PART I, LINE 2: GRANTEES HAVE TO SIGN A STATEMENT ACKNOWLEDGING THE GRANT PURPOSE BEFORE RECEIVING THE FUNDS. 1 X X X 1 0 0 1 0 1 0 0 0 RUSSELL B KLEIN CHIEF EXECUTIVE OFFICER-PAST 56947 0 46593 0 522739 0 2847 0 0 0 629126 0 0 0 JEREMY VAN EK CHIEF OPERATIONS OFFICER 301066 0 181350 0 2431 0 15250 0 18624 0 518721 0 0 0 ADARA BOWEN VICE PRESIDENT, GROWTH 168993 0 50000 0 336 0 11197 0 937 0 231463 0 0 0 JULIE SCHNIDMAN VICE PRESIDENT, ALLIANCES 145625 0 50000 0 1763 0 9933 0 6424 0 213745 0 0 0 MOLLY SOAT VICE PRESIDENT, PROF DEVELOPMENT 125961 0 25000 0 1464 0 7760 0 9119 0 169304 0 0 0 MATTHEW WEINGARDEN VICE PRESIDENT, COMM & JOURNALS 139940 0 50000 0 2148 0 9856 0 11480 0 213424 0 0 0 CHARLES WIGGINS VICE PRESIDENT, TECHNOLOGY 144092 0 35000 0 3072 0 9448 0 11177 0 202789 0 0 0 JOSEPH BLOOM DATA WAREHOUSE ARCHITECT 133681 0 7000 0 2269 0 3688 0 18721 0 165359 0 0 0 JEROD CLARK DIRECTOR, MARKETING 130051 0 15000 0 1257 0 7523 0 7017 0 160848 0 0 0 JAMES EATON SR. SOLUTIONS ARCHITECT 127111 0 2750 0 2486 0 6888 0 11236 0 150471 0 0 0 CATHERINE ECK SR. CUSTOMER SUCCESS MANAGER 183414 0 3000 0 1475 0 9577 0 5851 0 203317 0 0 0 PART I, LINE 5 A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE. PART I, LINE 6 A PORTION OF THE EXECUTIVE TEAM'S ANNUAL BONUSES ARE CONTINGENT UPON THE ORGANIZATION'S REVENUE AND EARNINGS PERFORMANCE. FORM 990, PART III, LINE 1, ORGANIZATIONS MISSION: OUR PRINCIPAL ROLE IS TO SERVE AS A FORUM TO CONNECT LIKE-MINDED INDIVIDUALS AND FOSTER KNOWLEDGE SHARING, PROVIDE RESOURCES, TOOLS AND TRAINING AND SUPPORT MARKETING PRACTICE AND THOUGHT LEADERSHIP AROUND THE GLOBE. FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS MEMBERS. MEMBERSHIP SHALL BE DIVIDED INTO VOTING AND NON-VOTING CATEGORIES- VOTING MEMBERS: - PROFESSIONAL - AVAILABLE TO ALL INDIVIDUALS WHO WORK IN THE PROFESSION OF MARKETING OR CONDUCT ACADEMIC RESEARCH AND TEACH. NON-VOTING MEMBERS; - COLLEGIATE - FOR UNDERGRADUATE STUDENTS NOT CURRENTLY IN A FULL-TIME PROFESSIONAL POSITION. LIMITED TO 5 YEARS. FORM 990, PART VI, SECTION A, LINE 7A THE VOTING MEMBERS' RIGHT TO VOTE IS SPECIFICALLY LIMITED TO ELECTIONS OF OFFICERS AND DIRECTORS, AND NO OTHER MATTER. FORM 990, PART VI, SECTION B, LINE 11B THE IRS FORM 990 WAS SHOWN TO THE AUDIT AND FINANCE COMMITTEE FOR REVIEW AND APPROVAL. IN ADDITION, THE FORM 990 WAS MADE AVAILABLE TO THE FULL BOARD PRIOR TO SUBMISSION WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE AMA HAS EACH BOARD MEMBER AND KEY EMPLOYEE SIGN A CONFLICT OF INTEREST STATEMENT TO DISCLOSE ANY POSSIBLE CONFLICT OF INTEREST. THE COO MONITORS THE CONFLICT OF INTEREST POLICY. IF THERE IS A CONFLICT, THE PERSON IS ASKED TO RECUSE THEMSELVES FROM ANY DECISION THAT MIGHT PRESENT A CONFLICT. FORM 990, PART VI, SECTION B, LINE 15A EXECUTIVE COMPENSATION IS DETERMINED BY SUBMITTING COMPENSATION STUDY DOCUMENTS (FROM PRM, AMERICAN RESEARCH COMPANY, AND ASSOCIATION FORUM) TO THE COMPENSATION COMMITTEE WHICH IS THE OFFICE OF THE CHAIRMAN OF THE BOARD. AFTER CONDUCTING THE CEO'S PERFORMANCE APPRAISAL FOR THE YEAR, THE OFFICE OF THE CHAIRMAN OF THE BOARD DETERMINES THE PERCENTAGE INCREASE, IF ANY, AND FORWARDS THE INFORMATION TO THE AMA'S COO. THE BOARD APPROVES THE COMPENSATION AS A PART OF THE BUDGET PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE AMA MAKES A COPY OF THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND THE FINANCIAL STATEMENTS AVAILABLE FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN THE IRC SECTION 6104(D).