Nonprofit · EIN 35-0413010
VISIT INDY INC
Tax-exempt · INDIANAPOLIS, IN 46225
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $18,794,803 | $17,641,049 | $1,153,754 | $21,440,351 | $4,378,677 | $17,061,674 |
| December 31, 2023 | 990 | $16,353,881 | $15,518,801 | $835,080 | $19,814,577 | $4,000,438 | $15,814,139 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $15,722,914
- of which government grants
- $14,850,000
- Membership dues
- $688,914
- Program service revenue
- $1,948,501
- Investment income
- $1,123,388
- Net gain from sales of assets
- $145,229
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $2,431,754
- Other salaries and wages
- $4,832,315
- Salaries, compensation and benefits (total)
- $9,383,170
- Professional fundraising fees
- $0
- Legal fees
- $29,030
- Accounting fees
- $57,386
- Occupancy
- $26,837
- Travel
- $63,239
- Depreciation
- $229,807
Balance sheet and other
- Total assets, start of year
- $19,814,577
- Total assets, end of year
- $21,440,351
- Total liabilities, end of year
- $4,378,677
- Net assets, end of year
- $17,061,674
- Land, buildings and equipment
- $724,204
- Publicly traded securities
- $9,245,087
- Net assets without donor restrictions
- $17,061,674
- Gross unrelated business income
- $428,440
- Gross receipts
- $19,483,926
- Employees
- 76
- Volunteers
- 41
- Year formed
- 1932
- State of legal domicile
- IN
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Leonard Hoops | President & CEO Trustee or director, Officer | 50 | $804,384 | $114,987 |
| Christopher Gahl | Exec. VP and Chief Marketi Officer | 50 | $378,400 | $66,421 |
| James Wallis | Exec. VP and Chief operati Officer | 50 | $360,813 | $61,599 |
| Daren Kingi | SVP and Chief Sales Office Key employee | 50 | $353,276 | $66,430 |
| Susan Townsend | SVP & Chief destination ex Key employee | 50 | $273,742 | $54,630 |
| Matthew B Carter | VP & Chief destination exp Key employee | 25 | $261,139 | $53,813 |
| Joyce Russell | Senior Director of Sales Highest-paid employee | 50 | $174,474 | $31,608 |
| Minerva Garcia | Senior National Account Director Highest-paid employee | 50 | $163,581 | $39,698 |
| Jeff Robinson | Managing Director of Marketing Highest-paid employee | 50 | $145,598 | $51,189 |
| Kenneth Hemsley | SR National Account Director Highest-paid employee | 50 | $141,576 | $27,852 |
| Michele Coffey | Senior Director of Finance and Operations Highest-paid employee | 50 | $142,313 | $9,323 |
| Mario Morris | Board Member Trustee or director | 1 | $0 | $0 |
| Alice Watson | Board Member Trustee or director | 1 | $0 | $0 |
| Pat Early CPA CFP | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Taylor Schaffer | Ex-Officio Trustee or director | 1 | $0 | $0 |
37 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Leroy Robinson | Ex-Officio Trustee or director | 1 | $0 |
| Mario Rodriguez | Ex-Officio Trustee or director | 1 | $0 |
| Jane Jankowski | Ex-Officio Trustee or director | 1 | $0 |
| Wm K McGowan Jr | Life Member Trustee or director | 1 | $0 |
| Dave Sibley | Board Member Trustee or director | 1 | $0 |
| Tavonna Harris Askew | Board Member Trustee or director | 1 | $0 |
| James E Dora Jr | Board Member Trustee or director | 1 | $0 |
| Gregory L Wilson | Board Member Trustee or director | 1 | $0 |
| Tom McGowan | Board Member Trustee or director | 1 | $0 |
| Marla Thompson | Board Member Trustee or director | 1 | $0 |
| Mel Raines | Secretary Trustee or director, Officer | 1 | $0 |
| Mike O'Donnell | Board Member Trustee or director | 1 | $0 |
| Andy Mallon | Ex-Officio Trustee or director | 1 | $0 |
| Michael G Browning | Chair Trustee or director, Officer | 3 | $0 |
| Jody Blankenship | Board Member Trustee or director | 1 | $0 |
| Rob Gerbitz | Board Member Trustee or director | 1 | $0 |
| Ann Lathrop | Board Member Trustee or director | 1 | $0 |
| Cindy Hoye | Ex-Officio Trustee or director | 1 | $0 |
| Brian Mowery | Ex-Officio Trustee or director | 1 | $0 |
| Dr Rob Shumaker | Board Member Trustee or director | 1 | $0 |
| Dan Parker | Ex-Officio Trustee or director | 1 | $0 |
| Sarah Hempstead | Vice Chair-Tourism Tomorro Trustee or director | 1 | $0 |
| Matt Mindrum | Ex-Officio Trustee or director | 1 | $0 |
| Carrie Abbott | Board Member Trustee or director | 1 | $0 |
| Juan Gonzalez | Board Member Trustee or director | 1 | $0 |
| Li Li Leung | Board Member Trustee or director | 1 | $0 |
| Patrick Talty | Ex-Officio Trustee or director | 1 | $0 |
| Cynthia Cardona | Board Member Trustee or director | 1 | $0 |
| John Federici | Board Member Trustee or director | 1 | $0 |
| Stephanie Kim | Board Member Trustee or director | 1 | $0 |
| Dave Kinard | Board Member Trustee or director | 1 | $0 |
| Marci Reddick | Ex-Officio Trustee or director | 1 | $0 |
| Jennifer Pace Robinson | Ex-Officio Trustee or director | 1 | $0 |
| Shannon Stahley | Board Member Trustee or director | 1 | $0 |
| Kristian Stricklen | Board Member Trustee or director | 1 | $0 |
| Pete Ward | Board Member Trustee or director | 1 | $0 |
| joe melton | ex-Officio Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 52 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LEONARD HOOPS | PRESIDENT & CEO Trustee or director, Officer | 50 | $899,447 | $121,687 |
| DAREN KINGI | SVP AND CHIEF SALES OFFICER Key employee | 50 | $409,077 | $62,510 |
| CHRISTOPHER GAHL | EXEC. VP AND CHIEF MARKETING OFFICER Officer | 50 | $398,900 | $62,477 |
| JAMES WALLIS | EXEC. VP AND CHIEF OPERATING OFFICER Officer | 50 | $380,358 | $58,618 |
| SUSAN TOWNSEND | SVP & CHIEF DESTINATION EXPERIENCE OFFICER Key employee | 50 | $284,489 | $62,118 |
| MATTHEW B CARTER | VP & CHIEF DESTINATION EXPERIENCE OFFICER Key employee | 25 | $259,073 | $52,037 |
| JOYCE RUSSELL | SENIOR DIRECTOR OF SALES Highest-paid employee | 50 | $200,319 | $32,425 |
| JON HIXON | SENIOR DIRECTOR OF SALES Highest-paid employee | 50 | $200,608 | $20,736 |
| KENNETH HEMSLEY | SR NATIONAL ACCOUNT DIRECTOR Highest-paid employee | 50 | $170,135 | $29,836 |
| NICOLE PERRY | SR NATIONAL ACCOUNT DIRECT Highest-paid employee | 50 | $168,718 | $29,862 |
| JENNY LYNCH | NATIONAL ACCOUNT DIRECTOR Highest-paid employee | 50 | $157,008 | $26,376 |
| DEWAYNE HERBERT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CRAIG HUSE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PAT EARLY CPA CFP | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| TAYLOR SCHAFFER | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| LEROY ROBINSON | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| MARIO RODRIGUEZ | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| JANE JANKOWSKI | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| WM K MCGOWAN JR | LIFE MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES T MORRIS | LIFE MEMBER Trustee or director | 1 | $0 | $0 |
| DAVE SIBLEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TAVONNA HARRIS ASKEW | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMES E DORA JR | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| GREGORY L WILSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TOM MCGOWAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARLA THOMPSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MEL RAINES | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| BILL FRENCH | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANDY MALLON | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| MICHAEL G BROWNING | CHAIR Trustee or director, Officer | 3 | $0 | $0 |
| JODY BLANKENSHIP | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOE MELTON | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| ANN LATHROP | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CINDY HOYE | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| BRIAN MOWERY | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| DR ROB SHUMAKER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAN PARKER | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| SARAH HEMPSTEAD | VICE CHAIR-TOURISM TOMORROW Trustee or director | 1 | $0 | $0 |
| MOIRA CARLSTEDT | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| DR LORENZO ESTERS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JUAN GONZALEZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LI LI LEUNG | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PATRICK TALTY | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| CYNTHIA CARDONA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN FEDERICI | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| STEPHANIE KIM | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVE KINARD | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARCI REDDICK | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| JENNIFER PACE ROBINSON | EX-OFFICIO Trustee or director | 1 | $0 | $0 |
| SHANNON STAHLEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| KRISTIAN STRICKLEN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| PETE WARD | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 200 S CAPITOL AVE STE 300, INDIANAPOLIS, IN 46225-1063
- Principal officer (990 for 2024)
- James E Wallis, 200 South Capitol Avenue 300, Indianapolis, IN 46225
- Signed the 990
- James E Wallis, Executive Vice President
- Phone
- (317) 262-3000
- Website
- WWW.VISITINDY.COM
- Return prepared by
- Barnes Dennig & Co LTD
Mission
Advance Indianapolis tourism and economic growth.
Program accomplishments
- Solicited and booked conventions, expositions, trade shows and other meetings and worked in conjunction with the staff of the Indianapolis convention center on all conventions in that facility.
- Assisted the capital improvement board and Marion County member businesses by marketing their facilities, products and services to visiting groups, individuals, and the leisure traveler.
- Assisted visitors by providing services and information.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 35-0413010
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1946
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $21,440,351
- Income (IRS master file)
- $19,483,926
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $18,794,803 | $17,641,049 | $21,440,351 | IRS |
| 990 | December 2023 | $16,353,881 | $15,518,801 | $19,814,577 | XML |
| 990 | December 2022 | $16,220,236 | $14,323,018 | $18,005,827 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 35-0413010).
Questions about VISIT INDY INC
- What is the EIN of VISIT INDY INC?
- The employer identification number (EIN) of VISIT INDY INC is 35-0413010.
- Is VISIT INDY INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1946.
- Are donations to VISIT INDY INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT INDY INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT INDY INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT INDY INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of VISIT INDY INC?
- The 990 for the year ended December 31, 2024 names James E Wallis.
- Who are the officers and directors of VISIT INDY INC?
- The 990 for the year ended December 31, 2024 lists 52 people; 11 received compensation from the organization, the highest $804,384 (Leonard Hoops, President & CEO).
- How much revenue does VISIT INDY INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $18,794,803, expenses of $17,641,049 and total assets of $21,440,351 at year end.
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