Nonprofit · EIN 23-7335899
DIRECT SELLING EDUCATION FOUNDATION
Tax-exempt · WASHINGTON, DC 20006
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $662,585 | $1,183,383 | -$520,798 | $9,480,211 | $313,613 | $9,166,598 |
| December 31, 2023 | 990 | $587,761 | $1,312,205 | -$724,444 | $9,266,853 | $143,284 | $9,123,569 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $311,243
- Program service revenue
- $0
- Investment income
- $351,342
- Net gain from sales of assets
- $115,848
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $1,500
- Compensation of officers, directors and key employees
- $322,204
- Other salaries and wages
- $297,429
- Salaries, compensation and benefits (total)
- $735,865
- Professional fundraising fees
- $948
- Accounting fees
- $67,772
- Occupancy
- $117,000
- Travel
- $47,149
- Depreciation
- $201
- Program services (functional)
- $512,907
- Management and general (functional)
- $460,952
- Fundraising (functional)
- $209,524
Balance sheet and other
- Total assets, start of year
- $9,266,853
- Total assets, end of year
- $9,480,211
- Total liabilities, end of year
- $313,613
- Net assets, end of year
- $9,166,598
- Land, buildings and equipment
- $335
- Publicly traded securities
- $9,388,135
- Net assets without donor restrictions
- $716,559
- Net assets with donor restrictions
- $8,450,039
- Gross receipts
- $3,017,469
- Employees
- 4
- Volunteers
- 25
- Year formed
- 1973
- State of legal domicile
- DC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| Joseph N Mariano | President Trustee or director, Officer | 1 | $0 | $678,057 | $71,838 |
| Adolfo Franco | Secretary Trustee or director, Officer | 1 | $0 | $339,834 | $45,059 |
| Gary Huggins | Executive Director Officer | 37.5 | $244,120 | $0 | $78,084 |
| Kimblery Harris Bliton | Senior Director, Academic Highest-paid employee | 37.5 | $152,688 | $0 | $13,993 |
| Tamara Ingram | Program Manager Highest-paid employee | 37.5 | $113,874 | $0 | $24,051 |
| Kevin Guest | Chairman Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Joni Rogers-Kante | Vice-Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Andrew Schmidt | Vice-Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| David R Merriman | Treasurer Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Rod Anderson | Director Trustee or director | 1 | $0 | $0 | $0 |
| Marc Ashley | Director Trustee or director | 1 | $0 | $0 | $0 |
| Alfredo Bala | Director Trustee or director | 1 | $0 | $0 | $0 |
| Helen Brown | Director Trustee or director | 1 | $0 | $0 | $0 |
| Robert Cavitt | Director Trustee or director | 1 | $0 | $0 | $0 |
| Mike Collins | Director Trustee or director | 1 | $0 | $0 | $0 |
12 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Kim Drabik | Director Trustee or director | 1 | $0 |
| Linda Ferrell | Director Trustee or director | 1 | $0 |
| Deborah Heisz | Director Trustee or director | 1 | $0 |
| Gordon Hester | Director Trustee or director | 1 | $0 |
| Calvin Jolley | Director Trustee or director | 1 | $0 |
| Dan Moore | Director Trustee or director | 1 | $0 |
| Ursula Dudley Oglesby | Director Trustee or director | 1 | $0 |
| Ryan Reigle | Director Trustee or director | 1 | $0 |
| Ben Riley | Director Trustee or director | 1 | $0 |
| Allyson Sellers | Director Trustee or director | 1 | $0 |
| Mark Stastny | Director Trustee or director | 1 | $0 |
| Connie Tang | Director Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 30 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| Joseph N Mariano | President Trustee or director, Officer | 1 | $0 | $661,315 | $71,838 |
| Adolfo Franco | Secretary Trustee or director, Officer | 1 | $0 | $356,959 | $48,752 |
| Gary Huggins | Executive Director Officer | 37.5 | $244,120 | $0 | $72,137 |
| Kimblery Harris Bliton | Senior Director, Academic Highest-paid employee | 37.5 | $152,688 | $0 | $20,364 |
| Tamara Ingram | Program Manager Highest-paid employee | 37.5 | $113,874 | $0 | $20,179 |
| Kevin Guest | Chairman Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Jeffrey Reigle | Imm Past Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Angela Loehr Chrysler | Past Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Joni Rogers-Kante | Vice-Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Andrew Schmidt | Vice-Chair Trustee or director, Officer | 1 | $0 | $0 | $0 |
| David R Merriman | Treasurer Trustee or director, Officer | 1 | $0 | $0 | $0 |
| Al Bala | Director Trustee or director | 1 | $0 | $0 | $0 |
| Allyson Sellers | Director Trustee or director | 1 | $0 | $0 | $0 |
| Asma Ishaq | Director Trustee or director | 1 | $0 | $0 | $0 |
| Calvin Jolley | Director Trustee or director | 1 | $0 | $0 | $0 |
| Connie Tang | Director Trustee or director | 1 | $0 | $0 | $0 |
| Dan Moore | Director Trustee or director | 1 | $0 | $0 | $0 |
| Gordon Hester | Director Trustee or director | 1 | $0 | $0 | $0 |
| Helen Brown | Director Trustee or director | 1 | $0 | $0 | $0 |
| Judith Sanchez | Director Trustee or director | 1 | $0 | $0 | $0 |
| Kim Drabik | Director Trustee or director | 1 | $0 | $0 | $0 |
| Linda Ferrell PhD | Director Trustee or director | 1 | $0 | $0 | $0 |
| Marjorie Fine | Director Trustee or director | 1 | $0 | $0 | $0 |
| Mark Stastny | Director Trustee or director | 1 | $0 | $0 | $0 |
| Michael Collins | Director Trustee or director | 1 | $0 | $0 | $0 |
| Rob Cavitt | Director Trustee or director | 1 | $0 | $0 | $0 |
| Ryan Napierski | Director Trustee or director | 1 | $0 | $0 | $0 |
| Tyler Whitehead | Director Trustee or director | 1 | $0 | $0 | $0 |
| Ursula Dudley Oglesby | Director Trustee or director | 1 | $0 | $0 | $0 |
| Victoria Crittenden | Director Trustee or director | 1 | $0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1667 K ST NW STE 1100, WASHINGTON, DC 20006-1660
- In care of
- % THE FOUNDATION
- Principal officer (990 for 2024)
- Gary Huggins, 1667 K St NW Ste 1100, Washington, DC 200061660
- Signed the 990
- Gary Huggins, Executive Director
- Phone
- (202) 452-8866
- Website
- http://www.dsef.org/
- Return prepared by
- Rogers & Company PLLC
Mission
To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.
Program accomplishments
- Education Initiative: DSEF partners with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling. DSEF works with professors in a variety of disciplines including entrepreneurship, marketing, ethics, consumer studies, business and economics to commission academic research, case studies and white papers and to sponsor direct selling education programs on university campuses across the country. These efforts provide students, professors and the public with insights into the direct selling channel and its latest trends and innovations, offer solutions for better business management and help educate the next generation of entrepreneurs and industry leaders about opportunities in the space.Expenses $307,832
- Fellows: DSEF Fellows are given a two-year opportunity to work with the Foundation and industry executives to gain deeper insights into this channel of distribution, both as a go-to-market business strategy and pathway to micro-entrepreneurship. More specifically, Fellows are currently made up of university and community college professors with specialties that typically fall within the areas of business, management, marketing, entrepreneurship, ethics, consumer studies and other related fields.Expenses $150,451 · grants $1,500
- Communications: Educate the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide. Our programs help build a broader understanding of direct selling's channel of distribution, wide variety of products, and entrepreneurship opportunity.Expenses $54,624
- Ethical Leadership Initiative: Education on and promotion of ethical direct selling business practices and corporate social responsibility.
- International Grants: The purpose of the DSEF International Grant Program is to enhance the relationship of the direct selling industry with academic and consumer communities around the world. As direct selling grows dramatically internationally, so must industry relations with these important segments of society be nurtured. Improving communications and fostering partnerships with consumer and academic leaders abroad will help to fulfill the DSEF mission.
- Direct Selling Entrepreneur Program: DSEF brings the world of direct selling together with the community college entrepreneurship environment to increase the number and scope of self employment opportunities across the country. Through this program, individuals learn the entrepreneurship skills they need to start or grow a successful business and gain confidence in their ability to thrive as independent business owners. This program is developed in partnership between DSEF and National Association for Community College Entrepreneurship.
- Consumer Initiatives: As the goodwill ambassador of the direct selling industry, Direct Selling Education Foundation (DSEF) proudly provides and supports programming to engage, educate and empower consumers. We partner with consumer advocates, educators and public policy leaders to keep consumers informed and to ensure their voices are heard throughout the global marketplace.
- Community Services: DSEF serves as our industry's goodwill ambassador by continually bringing direct selling leaders together to support the communities where they work, live, and learn.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 23-7335899
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1973
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $9,480,211
- Income (IRS master file)
- $3,017,469
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $662,585 | $1,183,383 | $9,480,211 | XML |
| 990 | December 2023 | $587,761 | $1,312,205 | $9,266,853 | XML |
| 990 | December 2022 | $905,056 | $1,427,835 | $9,162,757 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 23-7335899).
Questions about DIRECT SELLING EDUCATION FOUNDATION
- What is the EIN of DIRECT SELLING EDUCATION FOUNDATION?
- The employer identification number (EIN) of DIRECT SELLING EDUCATION FOUNDATION is 23-7335899.
- Is DIRECT SELLING EDUCATION FOUNDATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1973.
- Are donations to DIRECT SELLING EDUCATION FOUNDATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does DIRECT SELLING EDUCATION FOUNDATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of DIRECT SELLING EDUCATION FOUNDATION due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did DIRECT SELLING EDUCATION FOUNDATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of DIRECT SELLING EDUCATION FOUNDATION?
- The 990 for the year ended December 31, 2024 names Gary Huggins.
- Who are the officers and directors of DIRECT SELLING EDUCATION FOUNDATION?
- The 990 for the year ended December 31, 2024 lists 27 people; 3 received compensation from the organization.
- How much revenue does DIRECT SELLING EDUCATION FOUNDATION have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $662,585, expenses of $1,183,383 and total assets of $9,480,211 at year end.
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