2025-10-14T14:11:51-05:00 2024-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2024-01-01 237335899 Direct Selling Education Foundation DIRE 2024528866 1667 K St NW Ste 1100 Washington DC 200061660 Gary Huggins Executive Director 2024528866 2025-10-14 1 1 Lori A Collingsworth P00639819 7038930300 2025-10-10 2024 2025-03-06 01:10:19Z Gary Huggins 1667 K St NW Ste 1100 Washington DC 200061660 3017469 0 X http://www.dsef.org/ X 1973 DC Engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide. 23 21 4 25 0 0 411878 311243 0 0 175883 351342 0 0 587761 662585 5000 1500 0 0 674989 735865 1125 948 209524 631091 445070 1312205 1183383 -724444 -520798 9266853 9480211 143284 313613 9123569 9166598 X To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment. 0 0 307832 Education Initiative: DSEF partners with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling. DSEF works with professors in a variety of disciplines including entrepreneurship, marketing, ethics, consumer studies, business and economics to commission academic research, case studies and white papers and to sponsor direct selling education programs on university campuses across the country. These efforts provide students, professors and the public with insights into the direct selling channel and its latest trends and innovations, offer solutions for better business management and help educate the next generation of entrepreneurs and industry leaders about opportunities in the space. 150451 1500 Fellows: DSEF Fellows are given a two-year opportunity to work with the Foundation and industry executives to gain deeper insights into this channel of distribution, both as a go-to-market business strategy and pathway to micro-entrepreneurship. More specifically, Fellows are currently made up of university and community college professors with specialties that typically fall within the areas of business, management, marketing, entrepreneurship, ethics, consumer studies and other related fields. 54624 Communications: Educate the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide. Our programs help build a broader understanding of direct selling's channel of distribution, wide variety of products, and entrepreneurship opportunity. Ethical Leadership Initiative: Education on and promotion of ethical direct selling business practices and corporate social responsibility. International Grants: The purpose of the DSEF International Grant Program is to enhance the relationship of the direct selling industry with academic and consumer communities around the world. As direct selling grows dramatically internationally, so must industry relations with these important segments of society be nurtured. Improving communications and fostering partnerships with consumer and academic leaders abroad will help to fulfill the DSEF mission. Direct Selling Entrepreneur Program: DSEF brings the world of direct selling together with the community college entrepreneurship environment to increase the number and scope of self employment opportunities across the country. Through this program, individuals learn the entrepreneurship skills they need to start or grow a successful business and gain confidence in their ability to thrive as independent business owners. This program is developed in partnership between DSEF and National Association for Community College Entrepreneurship. Consumer Initiatives: As the goodwill ambassador of the direct selling industry, Direct Selling Education Foundation (DSEF) proudly provides and supports programming to engage, educate and empower consumers. We partner with consumer advocates, educators and public policy leaders to keep consumers informed and to ensure their voices are heard throughout the global marketplace. Community Services: DSEF serves as our industry's goodwill ambassador by continually bringing direct selling leaders together to support the communities where they work, live, and learn. 512907 1 1 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 1 3 0 1 4 1 0 0 0 0 0 0 0 0 0 0 0 0 X 23 21 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AK AR CA CO CT FL HI IL KS KY ME MD MA MI MN MS NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI X Frank Burford Crosby Ottenhoff Gro 2024528866 1667 K St NW Ste 1100 Washington DC 200061660 Joseph N Mariano President 1.00 37.50 X X 0 678057 71838 Adolfo Franco Secretary 1.00 37.50 X X 0 339834 45059 Kevin Guest Chairman 1.00 1.00 X X 0 0 0 Joni Rogers-Kante Vice-Chair 1.00 0.00 X X 0 0 0 Andrew Schmidt Vice-Chair 1.00 0.00 X X 0 0 0 David R Merriman Treasurer 1.00 0.00 X X 0 0 0 Rod Anderson Director 1.00 0.00 X 0 0 0 Marc Ashley Director 1.00 0.00 X 0 0 0 Alfredo Bala Director 1.00 0.00 X 0 0 0 Helen Brown Director 1.00 0.00 X 0 0 0 Robert Cavitt Director 1.00 0.00 X 0 0 0 Mike Collins Director 1.00 0.00 X 0 0 0 Kim Drabik Director 1.00 1.00 X 0 0 0 Linda Ferrell Director 1.00 0.00 X 0 0 0 Deborah Heisz Director 1.00 0.00 X 0 0 0 Gordon Hester Director 1.00 0.00 X 0 0 0 Calvin Jolley Director 1.00 0.00 X 0 0 0 Dan Moore Director 1.00 0.00 X 0 0 0 Ursula Dudley Oglesby Director 1.00 0.00 X 0 0 0 Ryan Reigle Director 1.00 0.00 X 0 0 0 Ben Riley Director 1.00 1.00 X 0 0 0 Allyson Sellers Director 1.00 0.00 X 0 0 0 Mark Stastny Director 1.00 1.00 X 0 0 0 Connie Tang Director 1.00 0.00 X 0 0 0 Gary Huggins Executive Director 37.50 0.00 X 244120 0 78084 Kimblery Harris Bliton Senior Director, Academic 37.50 0.00 X 152688 0 13993 Tamara Ingram Program Manager 37.50 0.00 X 113874 0 24051 510682 1017891 233025 3 0 1 0 0 311243 311243 235494 235494 2470732 2354884 115848 115848 115848 662585 0 0 351342 1500 1500 322204 197112 39529 85563 297429 181955 36491 78983 14508 8876 1780 3852 61272 37483 7518 16271 40452 24747 4963 10742 67772 67772 948 948 35966 35966 102658 43635 59023 59365 2559 56806 4968 4968 117000 117000 47149 14998 18986 13165 42 42 201 201 9949 9949 1183383 512907 460952 209524 257359 63540 837 1177 44872 27024 68443 68108 536 335 8893230 9388135 70019 0 9266853 9480211 61605 53907 81679 259706 143284 313613 X 629308 716559 8494261 8450039 9123569 9166598 9266853 9480211 -520798 563827 0 X X 0 1 X 1 0 X 345796 735722 651978 411878 311243 2456617 345796 735722 651978 411878 311243 2456617 765053 1691564 194147 196630 202962 226140 235494 1055373 3511990 51257 0.48170 0.50160 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 10450531 847966 848458 10450039 10846206 16260 411935 10450531 12961084 -1655893 458985 10846206 12159243 1219964 418123 12961084 11710562 846952 398271 12159243 0.19140 0.77660 0.03200 0 0 68443 68108 335 335 Refundable advances 81679 Due to affiliated organizations 178027 259706 X 1250446 563827 60000 623827 626619 35966 35966 662585 1207417 60000 60000 1147417 35966 35966 1183383 Part V, Line 4: Board Designated Endowment Funds: The Board Designated Endowment Fund is to be used for future operations. The principal of the fund is intended to be held in perpetuity with the revenue from the fund to be used for operations and programs of the foundation. At the discretion of the board, principal may be expended. The intention is that principal is to be used only in emergency situations and be limited to no more than 20% of net assets. Endowments - Permanently Restricted Net Assets The foundation maintains three true endowments. The purposes of these endowments are to (1) fund general operations, (2) endow an "ethics" board seat and (3) to endow an "academic" board seat. Part X, Line 2: Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the financial statements for the years ended December 31, 2024 and 2023. X X X X 0 0 0 0 0 0 0 0 0 Joseph N Mariano President 0 641515 0 0 0 36542 0 22500 0 49338 0 749895 0 0 Adolfo Franco Secretary 0 320030 0 0 0 19804 0 18807 0 26252 0 384893 0 0 Gary Huggins Executive Director 244120 0 0 0 0 0 13664 0 64420 0 322204 0 0 0 Kimblery Harris Bliton Senior Director, Academic 144686 0 0 0 8002 0 8446 0 5547 0 166681 0 0 0 Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Foundation also serve on the corporate boards of other members/contributors. If the Foundation has an agreement with another organization and a member serves on that organization's corporate board, this Board member is also considered not independent. Form 990, Part VI, Section B, line 11b The Board of Directors has delegated review of form 990 to the Treasurer and staff. Form 990, Part VI, Section B, line 12c DSEF conducts an orientation of new board members which includes discussion and disclosure of any conflicts of interest as well as ongoing briefings by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation review is the responsibility of the Board of Directors' compensation committee, which consists of non employee Board members. This committee has the authority to retain compensation consultants to assist in the evaluation of officers' compensation. The committee annually reviews and approves executive officer compensation and employment agreements, as applicable. The committee can delegate its authority to the CEO for compensation for certain classes of employees. The chairman of the Board appoints the chairman of the compensation committee. Minutes are required to report all compensation committee actions and detailed terms of compensation arrangements. Form 990, Part VI, Section C, line 19 Forms 1023 and 990 are made available upon request. Other organizational documents are not available to the public. Form 990, Part XII, Line 2c: The Foundation's Board of Directors is responsible for oversight of the annual audit, including the including selection of the independent accountant. The process has not changed from prior years. Direct Selling Association 1667 K St NW Ste 1100 Washington DC 200061660 410659918 Trade Association DC 501(c)(6) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 Direct Selling Association P 654231 Reimbursed expenses