Nonprofit · EIN 20-5360895
DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC
Tax-exempt · NEW YORK, NY 10168
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $4,828,499 | $5,245,540 | -$417,041 | $3,322,718 | $1,689,466 | $1,633,252 |
| December 31, 2023 | 990 | $4,406,369 | $4,687,561 | -$281,192 | $4,048,517 | $1,998,224 | $2,050,293 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $3,156,851
- Membership dues
- $3,156,851
- Program service revenue
- $1,671,648
- Investment income
- $0
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,273,615
- Other salaries and wages
- $1,113,003
- Salaries, compensation and benefits (total)
- $2,706,695
- Professional fundraising fees
- $0
- Legal fees
- $19,076
- Accounting fees
- $148,925
- Occupancy
- $158,452
- Travel
- $182,325
- Program services (functional)
- $4,831,038
- Management and general (functional)
- $414,502
Balance sheet and other
- Total assets, start of year
- $4,048,517
- Total assets, end of year
- $3,322,718
- Total liabilities, end of year
- $1,689,466
- Net assets, end of year
- $1,633,252
- Net assets without donor restrictions
- $1,633,252
- Gross receipts
- $4,828,499
- Employees
- 8
- Year formed
- 2007
- State of legal domicile
- NY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Barry Frey | President & CEO Trustee or director, Officer | 50 | $1,273,615 | $373,916 |
| Noah Klas | VP Member Services | 50 | $352,756 | $39,390 |
| Carrie Daly | VP Development | 50 | $166,670 | $15,689 |
| Bryan Kelley | Marketing Director | 50 | $146,316 | $27,864 |
| Zachary Sherman | Manager | 50 | $115,536 | $13,515 |
| Francois de Gaspe Beaubien | Chairman Trustee or director, Officer | 5 | $0 | $0 |
| Marc Kidd | Director Trustee or director | 2 | $0 | $0 |
| John Partilla | Director Trustee or director | 2 | $0 | $0 |
990 for the year ended December 31, 2023: 8 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Barry Frey | President & CEO Trustee or director, Officer | 50 | $1,146,248 | $362,976 |
| Noah Klas | VP Member Services | 50 | $321,611 | $17,088 |
| Carrie Daly | VP Development | 50 | $238,451 | $32,976 |
| Bryan Kelley | Marketing Director | 50 | $111,044 | $18,138 |
| Francois de Gaspe Beaubien | Chairman Trustee or director, Officer | 5 | $0 | $0 |
| Marc Kidd | Director Trustee or director | 2 | $0 | $0 |
| John Partilla | Director Trustee or director | 2 | $0 | $0 |
| Zachary Sherman | Manager | 50 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 122 EAST 42ND STREET SUITE 4905, NEW YORK, NY 10168-0002
- In care of
- % HUNZINGER PC
- Signed the 990
- Scott Hunzinger, CFO
- Phone
- (631) 734-8016
- Website
- www.dp-aa.org
- Return prepared by
- Scott E Hunzinger CPA PC
Mission
To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research
Program accomplishments
- To promote the digital place-based advertising industry.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 20-5360895
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2007
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $3,322,718
- Income (IRS master file)
- $4,828,499
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $4,828,499 | $5,245,540 | $3,322,718 | XML |
| 990 | December 2023 | $4,406,369 | $4,687,561 | $4,048,517 | XML |
| 990 | December 2022 | $3,976,831 | $4,038,095 | $4,303,582 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 20-5360895).
Questions about DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC
- What is the EIN of DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC?
- The employer identification number (EIN) of DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC is 20-5360895.
- Is DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2007.
- Are donations to DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who are the officers and directors of DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC?
- The 990 for the year ended December 31, 2024 lists 8 people; 5 received compensation from the organization, the highest $1,273,615 (Barry Frey, President & CEO).
- How much revenue does DIGITAL PLACE-BASED ADVERTISING ASSOCIATION INC have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $4,828,499, expenses of $5,245,540 and total assets of $3,322,718 at year end.
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