Nonprofit · EIN 13-4038789
ASIAN AMERICAN ADVERTISING FEDERATION INC
Tax-exempt · LOS ANGELES, CA 90048
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $1,439,574 | $309,315 | $1,130,259 | $1,150,673 | $0 | $1,150,673 |
| December 31, 2024 | 990 | $234,450 | $227,656 | $6,794 | $20,414 | $0 | $20,414 |
| December 31, 2023 | 990 | $243,488 | $267,974 | -$24,486 | $13,620 | $0 | $13,620 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $1,439,240
- Membership dues
- $1,439,240
- Program service revenue
- $0
- Investment income
- $63
- Other revenue
- $271
Expenses
- Grants and similar amounts paid
- $0
- Benefits paid to members
- $20,000
- Compensation of officers, directors and key employees
- $72,516
- Other salaries and wages
- $2,156
- Salaries, compensation and benefits (total)
- $75,116
- Professional fundraising fees
- $0
- Accounting fees
- $2,099
- Travel
- $4,648
- Program services (functional)
- $220,624
- Management and general (functional)
- $88,691
Balance sheet and other
- Total assets, start of year
- $20,414
- Total assets, end of year
- $1,150,673
- Total liabilities, end of year
- $0
- Net assets, end of year
- $1,150,673
- Gross receipts
- $1,439,574
- Employees
- 1
- Year formed
- 2011
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| EDWARD CHANG TDWCO | BOARD MEMBER Trustee or director | 4 | $0 |
| JUN GUZMAN TFC | BOARD MEMBER Trustee or director | 4 | $0 |
| DORIS HUANG ADMERASIA | BOARD MEMBER Trustee or director | 4 | $0 |
| DAPHNE KWOK AARP | BOARD MEMBER Trustee or director | 4 | $0 |
| CHERLY LEE INTERTREND | BOARD MEMBER Trustee or director | 4 | $0 |
| ELLIOT LUM AEF | BOARD MEMBER Trustee or director | 4 | $0 |
| DAN MATHEWS ISA | BOARD MEMBER Trustee or director | 4 | $0 |
| MICHAEL MOON PRIME IMAGE MEDIA GROU | BOARD MEMBER Trustee or director | 4 | $0 |
| JAVIER ORTIZ KTSF | BOARD MEMBER Trustee or director | 4 | $0 |
| DANIEL SAKAYA CROSSINGS TV | BOARD MEMBER Trustee or director | 4 | $0 |
| NITA SONG IW GROUP | BOARD MEMBER Trustee or director | 4 | $0 |
| SYLVIA ZHOU FACEBOOK | BOARD MEMBER Trustee or director | 4 | $0 |
| INDRAGIT MAJUMDAR ZEE TV | BOARD MEMBER Trustee or director | 4 | $0 |
| JAY KIM AAAZA INC | BOARD MEMBER Trustee or director | 4 | $0 |
| IRIS YIM SPARKLE INSIGHTS | BOARD MEMBER Trustee or director | 4 | $0 |
2 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SANDRA WINN WINLUM | BOARD MEMBER Trustee or director | 4 | $0 |
| SANDRA LEE ES ADVERTISING | BOARD MEMBER Trustee or director | 4 | $0 |
990 for the year ended December 31, 2024: 17 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| EDWARD CHANG TDWCO | BOARD MEMBER Trustee or director | 4 | $0 |
| JUN GUZMAN TFC | BOARD MEMBER Trustee or director | 4 | $0 |
| DORIS HUANG ADMERASIA | BOARD MEMBER Trustee or director | 4 | $0 |
| DAPHNE KWOK AARP | BOARD MEMBER Trustee or director | 4 | $0 |
| CHERLY LEE INTERTREND | BOARD MEMBER Trustee or director | 4 | $0 |
| ELLIOT LUM AEF | BOARD MEMBER Trustee or director | 4 | $0 |
| DAN MATHEWS ISA | BOARD MEMBER Trustee or director | 4 | $0 |
| MICHAEL MOON PRIME IMAGE MEDIA GROU | BOARD MEMBER Trustee or director | 4 | $0 |
| JAVIER ORTIZ KTSF | BOARD MEMBER Trustee or director | 4 | $0 |
| DANIEL SAKAYA CROSSINGS TV | BOARD MEMBER Trustee or director | 4 | $0 |
| NITA SONG IW GROUP | BOARD MEMBER Trustee or director | 4 | $0 |
| SYLVIA ZHOU FACEBOOK | BOARD MEMBER Trustee or director | 4 | $0 |
| INDRAGIT MAJUMDAR ZEE TV | BOARD MEMBER Trustee or director | 4 | $0 |
| JAY KIM AAAZA INC | BOARD MEMBER Trustee or director | 4 | $0 |
| IRIS YIM SPARKLE INSIGHTS | BOARD MEMBER Trustee or director | 4 | $0 |
| SANDRA WINN WINLUM | BOARD MEMBER Trustee or director | 4 | $0 |
| SANDRA LEE ES ADVERTISING | BOARD MEMBER Trustee or director | 4 | $0 |
990 for the year ended December 31, 2023: 17 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| EDWARD CHANG TDWCO | BOARD MEMBER Trustee or director | 4 | $0 |
| JUN GUZMAN TFC | BOARD MEMBER Trustee or director | 4 | $0 |
| DORIS HUANG ADMERASIA | BOARD MEMBER Trustee or director | 4 | $0 |
| DAPHNE KWOK AARP | BOARD MEMBER Trustee or director | 4 | $0 |
| CHERLY LEE INTERTREND | BOARD MEMBER Trustee or director | 4 | $0 |
| ELLIOT LUM AEF | BOARD MEMBER Trustee or director | 4 | $0 |
| DAN MATHEWS ISA | BOARD MEMBER Trustee or director | 4 | $0 |
| MICHAEL MOON PRIME IMAGE MEDIA GROU | BOARD MEMBER Trustee or director | 4 | $0 |
| JAVIER ORTIZ KTSF | BOARD MEMBER Trustee or director | 4 | $0 |
| DANIEL SAKAYA CROSSINGS TV | BOARD MEMBER Trustee or director | 4 | $0 |
| NITA SONG IW GROUP | BOARD MEMBER Trustee or director | 4 | $0 |
| SYLVIA ZHOU FACEBOOK | BOARD MEMBER Trustee or director | 4 | $0 |
| INDRAGIT MAJUMDAR ZEE TV | BOARD MEMBER Trustee or director | 4 | $0 |
| JAY KIM AAAZA INC | BOARD MEMBER Trustee or director | 4 | $0 |
| IRIS YIM SPARKLE INSIGHTS | BOARD MEMBER Trustee or director | 4 | $0 |
| SANDRA WINN WINLUM | BOARD MEMBER Trustee or director | 4 | $0 |
| SANDRA LEE ES ADVERTISING | BOARD MEMBER Trustee or director | 4 | $0 |
Address and contacts
- Address (IRS master file)
- 6222 WILSHIRE BLVD STE 302, LOS ANGELES, CA 90048-5100
- In care of
- % KSCI-TELEVISION
- Principal officer (990 for 2025)
- SANDRA LEE, 6222 WILSHIRE BLVD STE 302, LOS ANGELES, CA 90048
- Signed the 990
- SANDRA LEE, SECRETARY
- Phone
- (323) 964-9004
- Return prepared by
- ALLEN K HONG CPA
California records
California keeps its own records of charities and corporations. Search them by EIN 13-4038789 or by the name ASIAN AMERICAN ADVERTISING FEDERATION INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
The Asian American Advertising Federation was established in February 1999 under the name Association of Asian American Advertising Agencies, and is made up of Asian American advertising agency principals, media, advertisers, and strategic partners.
Program accomplishments
- 3AF holds monthly meetings among Asian American advertising principals, media representatives and related industry representatives to further grow professionalism and address any issues in the industry.Expenses $220,624
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 13-4038789
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2003
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S41)
- Assets (IRS master file)
- $1,150,673
- Income (IRS master file)
- $1,439,574
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $1,439,574 | $309,315 | $1,150,673 | XML |
| 990 | December 2024 | $234,450 | $227,656 | $20,414 | XML |
| 990 | December 2023 | $243,488 | $267,974 | $13,620 | XML |
| 990 | December 2022 | $140,333 | $132,021 | $38,106 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-4038789).
Questions about ASIAN AMERICAN ADVERTISING FEDERATION INC
- What is the EIN of ASIAN AMERICAN ADVERTISING FEDERATION INC?
- The employer identification number (EIN) of ASIAN AMERICAN ADVERTISING FEDERATION INC is 13-4038789.
- Is ASIAN AMERICAN ADVERTISING FEDERATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2003.
- Are donations to ASIAN AMERICAN ADVERTISING FEDERATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does ASIAN AMERICAN ADVERTISING FEDERATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ASIAN AMERICAN ADVERTISING FEDERATION INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ASIAN AMERICAN ADVERTISING FEDERATION INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of ASIAN AMERICAN ADVERTISING FEDERATION INC?
- The 990 for the year ended December 31, 2025 names SANDRA LEE.
- Who are the officers and directors of ASIAN AMERICAN ADVERTISING FEDERATION INC?
- The 990 for the year ended December 31, 2025 lists 17 people; 0 received compensation from the organization.
- How much revenue does ASIAN AMERICAN ADVERTISING FEDERATION INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $1,439,574, expenses of $309,315 and total assets of $1,150,673 at year end.
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