PCI-MEDIA IMPAT INC

Financials

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

Address and contacts

Address (IRS master file)

26 BROADWAY STE 934, NEW YORK, NY 10004-1717

Principal officer (990 for 2024)

NEEMESHA BROWN, 26 BROADWAY 934, NEW YORK, NY 10004

Signed the 990

NEEMESHA BROWN, PRESIDENT

Phone

(212) 687-3366

Website

WWW.PCIMEDIA.ORG

Return prepared by

CBIZ ADVISORS LLC

Mission

WE USE THE PRINCIPLES OF SOCIAL BEHAVIOR CHANGE COMMUNICATION (SBCC) TO CRAFT A MESSAGE WHICH INSPIRES PEOPLE TO LEAD CHANGE IN THEIR OWN LIVES AND COMMUNITIES. SBCC IDENTIFIES WAYS IN WHICH PEOPLE CAN MAKE A DIFFERENCE THROUGH MODIFYING THEIR BEHAVIOR OR HABITS. THIS COULD BE ON AN INDIVIDUAL SCALE: FOR EXAMPLE, IMPROVING THEIR HEALTH THROUGH BETTER NUTRITION. OR IT COULD BE ON A GLOBAL SCALE: FOR EXAMPLE, PLEDGING TO MOVE TOWARDS A LESS RESOURCE-INTENSIVE LIFESTYLE FOR THE SAKE OF THE PLANET.- STRENGTHEN THE CAPACITY OF OUR LOCAL PARTNERS TO EFFECTIVELY USE COMMUNICATIONS TO CATALYZE CHANGE;- CREATE A COMMUNITY OF CONSTITUENTS WHO SUPPORT OUR COLLABORATIVE WORK; AND- PROMOTE POSITIVE CHANGES IN AUDIENCE KNOWLEDGE, ATTITUDES AND BEHAVIORS AROUND TARGET ISSUES.AS A RESULT, WE ARE PROMOTING A NEW GENERATION OF CHANGE-LEADERS USING COMMUNICATIONS TO EFFECTIVELY TURN UP THE VOLUME ON THEIR IMPORTANT WORK.

Program accomplishments

• CATHOLIC RELIEF SERVICES:SINCE APRIL 2020, CATHOLIC RELIEF SERVICES (CRS) HAS PARTNERED WITH PCI MEDIA ON DESIGNING, PRODUCING AND IMPLEMENTING A RADIO-BASED AWARENESS CAMPAIGN TO ENCOURAGE THE IMPLEMENTATION OF ONGOING AGRICULTURAL AS A PRODUCTION PRACTICES IN CENTRAL AMERICA. THE CRS REGIONAL COMMUNICATIONS AND ASA (AGUA Y SUELO PARA LA AGRICULTURA WATER AND SOIL FOR AGRICULTURE) TEAMS HAS BEEN WORKING IN CLOSE COLLABORATION WITH THE CRS COUNTRY PROGRAM TEAMS FROM NICARAGUA, EL SALVADOR, HONDURAS AND GUATEMALA AND THE PCI MEDIA TEAM TO ENSURE THAT THE MESSAGES, MATERIALS AND RADIOBROADCAST STRATEGY ARE RELEVANT TO THE LOCAL CONTEXT IN EACH OF THE FOUR COUNTRIES OF INTERVENTION.A ROBUST, MULTI-PLATFORM SOCIAL BEHAVIOR CHANGE COMMUNICATIONS CAMPAIGN IS CRITICAL TO ENCOURAGE THE ADOPTION OF ASA PRACTICES AT SCALE IN CENTRAL AMERICA. USING RADIO, SOCIAL MEDIA, PRESS PLACEMENTS, AND WHATSAPP GROUPS WILL ALLOW THE ASA TEAM TO REACH A LARGE VOLUME OF FARMERS AND GOVERNMENT ACTORS WHILE WORKING IN A REMOTE ENVIRONMENT AS A RESULT OF THE COVID-19 PANDEMIC. IN A PANDEMIC LIKE THE CURRENT ONE, FOOD SECURITY IS ALSO A MAJOR CONCERN. GUARANTEEING GOOD YIELDS IS KEY TO PREVENTING A POSSIBLE REDUCTION IN THE FOOD SUPPLY DUE TO: A REDUCTION IN THE AREA UNDER CULTIVATION, AN INCREASE IN THE PRICE AND/OR SHORTAGE OF INPUTS, A REDUCTION IN IMPORTS DUE TO LIMITED MOVEMENT, AND RESTRICTIONS ON THE MOVEMENT OF THE POPULATION, AMONG OTHERS. ASA PRACTICES, WHICH HAVE PROVEN EFFECTIVE IN PRODUCTION, ARE NOW MORE CRITICAL THAN EVER TO PUTTING FOOD ON THE TABLE. TECHNIQUES LIKE SOIL FERTILITY MANAGEMENT (4R), COVER CROP MANAGEMENT, SOWING DENSITIES, AND THE USE OF GREEN MANURES CAN HELP PRODUCERS TO PROTECT THEMSELVES AND THEIR FAMILIES FROM FOOD INSECURITY. PCI MEDIA CONTINUES TO WORK WITH CRS IN ORDER TO CONTINUE TO BUILD AND DELIVER SOCIAL BEHAVIOR CHANGE COMMUNICATIONS AND PRODUCE HIGH QUALITY RADIO CONTENT. IMPLEMENTATION1.TRAINING - PCI TRAINED THE CRS TEAMS TO PLAN THEIR ANNUAL CAMPAIGN. THIS INCLUDED PLANNING SESSIONS FOR EACH COUNTRY AND ONE FOR THE REGIONAL TEAM. THIS INCLUDED COACHING ON THE SELECTION OF ADDITIONAL COMMUNITY RADIO STATIONS BASED ON GEOGRAPHIC COVERAGE, POPULARITY WITH THE AUDIENCE GROUPS, AND TECHNICAL AND HUMAN CAPACITIES TO SUPPORT THE CAMPAIGN, AS WELL AS IDENTIFYING THE ASA PROMOTERS THAT WILL BE ACTIVELY PARTICIPATING IN THE PROGRAMS.2. COACHING AND MENTORING CRS TEAMS THROUGHOUT THE BROADCASTING PERIODS - PCI MEDIA PROVIDES STRATEGIC ADVICE AND COACHING TO CRS IN-COUNTRY TEAMS, RADIO STATIONS AND ASA PROMOTERS THROUGH THE BROADCAST PERIODS, ACCORDING TO THE NEEDS OF EACH COUNTRY. THIS CONTINUOUS MENTORSHIP CONSISTS OF FEEDBACK TO ENSURE THAT THE PRINCIPLES OF SBCC ARE BEING FOLLOWED. THIS MENTORSHIP WILL HELP CRS TEAMS (1) DESIGN, PRODUCE AND FACILITATE THE ENTERTAINMENT EDUCATION LIVE CALL-IN PROGRAMS, INCLUDING ACCOMPANYING CRS-LED TRAININGS WITH RADIO STATIONS; AND (2) TO STRENGTHEN THE COMMUNICATION CAPACITIES OF THE ASA PROMOTERS TO PARTICIPATE IN THE LIVE SHOWS AND BECOME ADVOCATES FOR THE ISSUES PROMOTED IN THE CAMPAIGN. THIS MODEL WILL LEAD TO IMPROVEMENTS IN THE QUALITY OF THE PROGRAMS, AS WELL AS TO THE SUSTAINABILITY OF THE CAMPAIGN BEYOND THE INTERVENTION PERIOD.3. BROADCAST AND RE-BROADCAST OF ADDITIONAL CONTENT AND PEER-TO-PEER FEEDBACK - PCI MEDIA ADVISES ON THE SETUP AND RUNNING OF THE SOUNDCLOUD SYSTEM AND THE PEER-TO-PEER FEEDBACK MODEL.4. PRODUCE ADDITIONAL COMMUNICATION RESOURCES - PCI MEDIA PRODUCES 6 NEW MINI-DRAMAS AND 6 NEW RADIO SPOTS DURING 2021, TO BE BROADCAST DURING THE PLANTING SEASONS OF APRIL/MAY AND AUGUST/SEPTEMBER.UNICEF SPOTLIGHT INITIATIVE THE SPOTLIGHT INITIATIVE EXPENSES $145,796 - THEMATIC FOCUS IN THE CARIBBEAN WAS THE REDUCTION IN PREVALENCE AND INCIDENCE OF FAMILY VIOLENCE. THE INITIATIVE RECOGNIZES THAT FAMILY VIOLENCE IS A FORM OF GENDER-BASED VIOLENCE IN WHICH WOMEN AND GIRLS ARE DISPROPORTIONATELY IMPACTED. THE INITIATIVE IS CONCERNED TO ADDRESS THE ROOT CAUSES OF THIS VIOLENCE, THAT IS OFTEN ROOTED IN UNEQUAL GENDER POWER RELATIONS.FAMILY VIOLENCE NEGATIVELY AFFECTS A RANGE OF HUMAN RIGHTS INCLUDING WOMEN AND GIRLS' ACCESS TO SEXUAL AND REPRODUCTIVE RIGHTS AND SERVICES, EDUCATION AND ECONOMIC OPPORTUNITIES.THE SI CARIBBEAN REGIONAL PROGRAMME FOCUSED ON 4 AREAS OF PROGRAMMING:I) WORKING TO ENSURE INSTITUTIONS ARE GENDER-RESPONSIVE; II)ESTABLISHING COMPREHENSIVE AND EVIDENCE-BASED PREVENTION PROGRAMMES AIMED AT CHANGING SOCIAL NORMS AND GENDER STEREOTYPES; III) PROMOTING THE COLLECTION AND USE OF QUALITY, COMPARABLE DATA TO INFORM PUBLIC POLICY, ADVOCACY, POLICY MAKING, AND DELIVERY OF COMPLIMENTARY SERVICES TO IMPROVE PREVENTION; AND IV) SUPPORTING AUTONOMOUS WOMEN'S MOVEMENTS TO INFLUENCE, AND MONITOR POLICY AND TO ENSURE ACCOUNTABILITY.PCI MEDIA FOLLOWED A FOUR-PHASE APPROACH AND METHODOLOGY:FORMATIVE RESEARCH AND COALITION BUILDINGSTRATEGY DESIGNPRODUCTIONDISSEMINATIONDELIVERABLES FOR THIS WORK INCLUDE:-INCEPTION REPORTING INCLUDING WORK PLAN, COUNTRY SELECTION CRITERIA AND PARTNER SELECTION CATEGORIES-MEDIA LANDSCAPE ANALYSIS PRESENTED TO RELEVANT STAKEHOLDERS; SAMPLE PROFILES OF ADVERTS; SOURCED AND TRANSLATED ADVERTISING CONTENT-DRAFT AND FINAL MODULAR ADVOCACY STRATEGY; TWO CONSULTATION SESSIONS-CREATIVE BRIEFS AND TREATMENTS; ONLINE PRETEST; FINAL SBCC MATERIALS-GUIDELINES FOR VIRTUAL LAUNCH PROMOTION AND ROLLOUT; WORKING SESSIONS WITH PARTNERS
  Expenses $257,974
• SAVE THE CHILDREN:SAVE THE CHILDREN AND ITS PARTNERS, ONE OF THEM BEING PCI MEDIA, LAUNCHED THE USAID/BHA OKHOKELAMO NI SOLHA RESILIENCE FOOD SECURITY ACTIVITY ON OCTOBER 1, 2022. THE 5-YEAR PROGRAM SEEKS TO SUSTAINABLY IMPROVE NUTRITION OUTCOMES FOR CHILDREN UNDER 2 YEARS OF AGE (CU2) IN ZAMBEZIA. THE PROGRAM WILL TAKE A LIFE-STAGES APPROACH TO STRENGTHEN THE SKILLS, CAPACITY, AGENCY, RESILIENCE, AND CONFIDENCE OF WOMEN AND ADOLESCENT GIRLS, WHILE ALSO ENGAGING ADOLESCENT BOYS, HUSBANDS, FATHERS, AND THE COMMUNITY AT LARGE FOR COLLECTIVE ACTION TO ACHIEVE THIS GOAL. OKHOKELAMO NI SOLHA PLANS TO REACH 1,157,575 PARTICIPANTS (MEMBERS OF VULNERABLE AND VERY VULNERABLE HOUSEHOLDS) IN SIX DISTRICTS OF ZAMBEZIA PROVINCE.
  Expenses $252,189
• POLICY & RESEARCH GROUP:PCI MEDIA WORKED WITH PRG TO CREATE "UNSTAINED" AN EVIDENCE-BASED, ENTERTAINMENT-EDUCATION (EE) MINI-SERIES DESIGNED TO ADDRESS SEXUAL AND REPRODUCTIVE HEALTH NEEDS AMONG YOUTH INVOLVED IN THE JUVENILE JUSTICE SYSTEM OR AT-RISK YOUTH. THIS PROGRAM:PROMOTES HEALTHY RELATIONSHIPS INCREASES SEXUAL CONSENTINCREASES BEHAVIORS THAT PREVENT PREGNANCY AND STIS REDUCES RATES OF TEEN PREGNANCY AND STIS
  Expenses $181,960
• OTHER PROGRAMS.DELIVER PROJECTS UTILIZING SOCIAL AND BEHAVIORAL CHANGE COMMUNICATION (SBCC) WHICH IS THE STRATEGIC USE OF COMMUNICATION TO PROMOTE POSITIVE OUTCOMES IN HEALTH, ENVIRONMENT, AND SOCIAL JUSTICE. THESE PROJECTS EMPLOY A SYSTEMATIC, PARTICIPATORY PROCESS THAT UTILIZES TELEVISION, RADIO, VIDEO, PRINT, SOCIAL MEDIA, INTERPERSONAL CHANNELS, AND COMMUNITY MOBILIZATION TO ACHIEVE DEFINED OBJECTIVES AT THE COMMUNITY, NATIONAL AND REGIONAL.
  Expenses $1,222,722

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

IRS record

EIN

13-3280193

Tax-exempt status

501(c)(3): Charitable, religious, educational or scientific organization

Foundation status

Publicly supported organization (170(b)(1)(A)(vi))

Donations deductible (Pub 78)

Public charity, 50% deduction limit

Exempt since

1985

Accounting year ends

December

Files

Form 990 or 990-EZ

Category (NTEE)

International, foreign affairs and national security (Q195)

Assets (IRS master file)

$340,192

Income (IRS master file)

$2,120,287

Filing history

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 13-3280193).

Questions about PCI-MEDIA IMPAT INC

What is the EIN of PCI-MEDIA IMPAT INC?

The employer identification number (EIN) of PCI-MEDIA IMPAT INC is 13-3280193.

Is PCI-MEDIA IMPAT INC tax-exempt?

Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1985.

Are donations to PCI-MEDIA IMPAT INC tax-deductible?

Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).

Which annual return does PCI-MEDIA IMPAT INC file?

Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.

When is the next return of PCI-MEDIA IMPAT INC due?

The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.

When did PCI-MEDIA IMPAT INC last file with the IRS?

The latest return in the IRS public files is the 990 for the year ended December 2024.

Who is the principal officer of PCI-MEDIA IMPAT INC?

The 990 for the year ended December 31, 2024 names NEEMESHA BROWN.

Who are the officers and directors of PCI-MEDIA IMPAT INC?

The 990 for the year ended December 31, 2024 lists 11 people; 1 received compensation from the organization, the highest $260,273 (NEEMESHA BROWN, PRESIDENT).

How much revenue does PCI-MEDIA IMPAT INC have?

On its 990 for the year ended December 31, 2024 it reported revenue of $2,120,287, expenses of $3,337,078 and total assets of $340,192 at year end.

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