Nonprofit · EIN 99-0157996
MAUI COUNTY VISITORS ASSOCIATION
Also known as MAUI VISITORS BUREAU
Tax-exempt · KAHULUI, HI 96732
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $164,779 | $148,624 | $16,155 | $664,391 | $0 | $664,391 |
| June 30, 2024 | 990 | $180,727 | $196,698 | -$15,971 | $662,636 | $14,400 | $648,236 |
| June 30, 2023 | 990 | $470,585 | $505,201 | -$34,616 | $664,207 | $0 | $664,207 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $151,988
- of which government grants
- $118,938
- Program service revenue
- $0
- Investment income
- $12,791
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Salaries, compensation and benefits (total)
- $0
- Professional fundraising fees
- $0
- Program services (functional)
- $112,348
- Management and general (functional)
- $36,276
Balance sheet and other
- Total assets, start of year
- $662,636
- Total assets, end of year
- $664,391
- Total liabilities, end of year
- $0
- Net assets, end of year
- $664,391
- Net assets without donor restrictions
- $451,611
- Net assets with donor restrictions
- $212,780
- Gross receipts
- $164,779
- Employees
- 5
- Volunteers
- 0
- Year formed
- 1974
- State of legal domicile
- HI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | From related orgs |
|---|---|---|---|---|
| SHERRY DUONG | EXECUTIVE DIRECTOR Officer | 1 | $0 | $161,254 |
| CHRIS RABANG | CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| KASPER RASMUSSEN | VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| SERKAN HIZLIOK | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TETS YAMAZAKI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JOSH HARGROVE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TONI DAVIS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| CAROLEE HIGASHINO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| ROSE NAUTA | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| ALEX NAKAJIMA | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TAPANI VUORI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| GREGG NELSON | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| WILLIAM BETHEL | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| RONI GONSALVES | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MICHAEL WHITE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
7 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| MARVIN MONIZ | BOARD MEMBER Trustee or director | 0 | $0 |
| CHIEF JOHN PELLETIER | BOARD MEMBER Trustee or director | 0 | $0 |
| JADE ROJAS-LETISI | BOARD MEMBER Trustee or director | 0 | $0 |
| JOHN PELE | BOARD MEMBER Trustee or director | 0 | $0 |
| TROY HASHIMOTO | BOARD MEMBER Trustee or director | 0 | $0 |
| LESLIE WILKINS | BOARD MEMBER Trustee or director | 0 | $0 |
| PAM TUMPAP | BOARD MEMBER Trustee or director | 0 | $0 |
990 for the year ended June 30, 2024: 21 people
| Name | Title | Hours / week | Compensation | From related orgs |
|---|---|---|---|---|
| SHERRY DUONG | EXECUTIVE DIRECTOR Officer | 1 | $0 | $148,046 |
| GREGG NELSON | CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| CHRIS RABANG | VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| ANDREW ROGERS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MICHAEL PYE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KASPER RASMUSSEN | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| GREGG LUNDBERG | MHLA CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| LESTER NAKAMOTO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LISA PAULSON | MHA EXECUTIVE DIRECTOR Trustee or director | 0 | $0 | $0 |
| TONI DAVIS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| RONI GONSALVES | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| BRIAN YANO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JILL KOBAYASHI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TAYLOR PONTE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MARVIN MONIZ | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| PAM TUMPAP | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| CHIEF JOHN PELLETIER | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MICHAEL WHITE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LESLIE WILKINS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TROY HASHIMOTO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LUANA MAHI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
990 for the year ended June 30, 2023: 21 people
| Name | Title | Hours / week | Compensation | From related orgs |
|---|---|---|---|---|
| SHERRY DUONG | EXECUTIVE DIRECTOR Officer | 0 | $0 | $123,336 |
| GREGG NELSON | CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| CHRIS RABANG | VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| ANDREW ROGERS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MICHAEL PYE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KASPER RASMUSSEN | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| GREGG LUNDBERG | MHLA CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| LESTER NAKAMOTO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LISA PAULSON | MHA EXECUTIVE DIRECTOR Trustee or director | 0 | $0 | $0 |
| TONI DAVIS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| RONI GONSALVES | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| BRIAN YANO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JILL KOBAYASHI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TAYLOR PONTE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MARVIN MONIZ | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| PAM TUMPAP | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| CHIEF JOHN PELLETIER | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MICHAEL WHITE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LESLIE WILKINS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| TROY HASHIMOTO | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| LUANA MAHI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 427 ALA MAKANI ST STE 101, KAHULUI, HI 96732-3571
- Principal officer (990 for 2024)
- SHERRY DUONG, 427 ALA MAKANI STREET SUITE 101, KAHULUI, HI 96732
- Signed the 990
- SHERRY DUONG, EXECUTIVE DIRECTOR
- Phone
- (808) 244-3530
- Return prepared by
- JAMES & ASSOCIATES CPAS INC
Mission
THE MISSION OF MAUI COUNTY VISITOR ASSOCIATION IS TO PROMOTE TOURISM TO MAUI COUNTY.
Program accomplishments
- MASS MEDIA ADVERTISING TO PROMOTE THE COUNTY OF MAUI AND ITS TOURISM-RELATED SERVICES.Expenses $225
- TRADE SHOWS AND SEMINARS TO PROMOTE THE COUNTY OF MAUI AND ITS RELATED SERVICES.
- ADVERTISING, TELEMARKETING, AND PUBLIC RELATIONS TO PROMOTE THE COUNTY OF MAUI AND ITS TOURISM-RELATED SERVICES.Expenses $56,741
- ALL OTHER ACCOMPLISHMENTS, PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE COUNTY OF MAUI AND ITS TOURISM RELATED SERVICES.Expenses $55,382
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 99-0157996
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1975
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S33Z)
- Assets (IRS master file)
- $664,391
- Income (IRS master file)
- $164,779
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $164,779 | $148,624 | $664,391 | XML |
| 990 | June 2024 | $180,727 | $196,698 | $662,636 | XML |
| 990 | June 2023 | $470,585 | $505,201 | $664,207 | XML |
| 990 | June 2022 | $655,487 | $577,770 | $698,823 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 99-0157996).
Questions about MAUI COUNTY VISITORS ASSOCIATION
- What is the EIN of MAUI COUNTY VISITORS ASSOCIATION?
- The employer identification number (EIN) of MAUI COUNTY VISITORS ASSOCIATION is 99-0157996.
- Is MAUI COUNTY VISITORS ASSOCIATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1975.
- Are donations to MAUI COUNTY VISITORS ASSOCIATION tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does MAUI COUNTY VISITORS ASSOCIATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MAUI COUNTY VISITORS ASSOCIATION due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MAUI COUNTY VISITORS ASSOCIATION last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of MAUI COUNTY VISITORS ASSOCIATION?
- The 990 for the year ended June 30, 2025 names SHERRY DUONG.
- Who are the officers and directors of MAUI COUNTY VISITORS ASSOCIATION?
- The 990 for the year ended June 30, 2025 lists 22 people; 0 received compensation from the organization.
- How much revenue does MAUI COUNTY VISITORS ASSOCIATION have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $164,779, expenses of $148,624 and total assets of $664,391 at year end.
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