Nonprofit · EIN 95-3799701
SANTA MONICA TRAVEL & TOURISM
Tax-exempt · SANTA MONICA, CA 90405
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $10,049,781 | $10,153,655 | -$103,874 | $5,068,828 | $2,506,374 | $2,562,454 |
| June 30, 2024 | 990 | $9,216,514 | $9,868,965 | -$652,451 | $5,496,991 | $2,830,668 | $2,666,323 |
| June 30, 2023 | 990 | $8,721,847 | $8,594,943 | $126,904 | $5,738,283 | $2,404,924 | $3,333,359 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $47,081
- of which government grants
- $47,081
- Program service revenue
- $9,871,241
- Investment income
- $25,178
- Net gain from sales of assets
- $20
- Net income from sales of inventory
- -$37,411
- Other revenue
- $106,281
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $961,485
- Other salaries and wages
- $2,438,651
- Salaries, compensation and benefits (total)
- $4,032,392
- Professional fundraising fees
- $0
- Legal fees
- $260,120
- Occupancy
- $663,230
- Travel
- $4,997
- Depreciation
- $258,337
- Program services (functional)
- $8,516,746
- Management and general (functional)
- $1,636,909
Balance sheet and other
- Total assets, start of year
- $5,496,991
- Total assets, end of year
- $5,068,828
- Total liabilities, end of year
- $2,506,374
- Net assets, end of year
- $2,562,454
- Land, buildings and equipment
- $558,755
- Net assets without donor restrictions
- $356,126
- Net assets with donor restrictions
- $2,206,328
- Gross receipts
- $10,170,335
- Employees
- 34
- Year formed
- 1982
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Misti Kerns | CEO Officer | 40 | $398,467 | $39,000 |
| EVAN EDWARDS | COO Officer | 40 | $255,421 | $13,000 |
| RACHEL LOZANO | CPO Officer | 40 | $255,597 | $0 |
| LAUREN SALISBURY | DIR OF COMMUNICATI | 40 | $180,347 | $0 |
| ALEKSANDR SIGALUS | DIR GLOBAL BUS DEV | 40 | $152,944 | $0 |
| OZVALDO OTERO | DIRECTOR OF SALES | 40 | $152,541 | $0 |
| AMANDA ECK | DIRECTOR OF MKTG | 40 | $127,814 | $0 |
| LAURALEE ASCH | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JEFF KLOCKE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JAN WILLIAMSON | MEMBER Trustee or director | 0 | $0 | $0 |
| DARLENE EVANS | Secretary Trustee or director | 0 | $0 | $0 |
| NEIL CARREY | Chairman Trustee or director | 0 | $0 | $0 |
| KERA BLADES-SNELL | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KAREN E GINSBERG | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| YOUNES ATALLAH | vice Chair Trustee or director | 0 | $0 | $0 |
12 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JUAN VIRAMONTES | BOARD MEMBER Trustee or director | 0 | $0 |
| SHAHID KAYANI | BOARD MEMBER Trustee or director | 0 | $0 |
| CHARLIE LOPEZ-QUINTANA | Treasurer Trustee or director | 0 | $0 |
| SAM JAGGER | VICE CHAIRMAN Trustee or director | 0 | $0 |
| ALEEN CARREON | SEC / TREASURER Trustee or director | 0 | $0 |
| JOHN HEIDT | BOARD MEMBER Trustee or director | 0 | $0 |
| KEVIN ANAWATI | BOARD MEMBER Trustee or director | 0 | $0 |
| SHAHID KAYANI | BOARD MEMBER Trustee or director | 0 | $0 |
| MANJU RAMAN | BOARD MEMBER Trustee or director | 0 | $0 |
| JESSICA RINCON | BOARD MEMBER Trustee or director | 0 | $0 |
| JUDY KRUGER | CHAMBER LIAISON Institutional trustee | 0 | $0 |
| ANUJ GUPTA | CITY LIAISON Institutional trustee | 0 | $0 |
990 for the year ended June 30, 2024: 26 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Misti Kerns | CEO Officer | 40 | $362,791 | $39,000 |
| EVAN EDWARDS | COO Officer | 40 | $217,839 | $13,000 |
| RACHEL LOZANO | CPO Officer | 40 | $213,660 | $0 |
| AMANDA ECK | DIRECTOR OF MKTG | 40 | $137,482 | $0 |
| LAUREN SALISBURY | DIR OF COMMUNICATI | 40 | $136,238 | $0 |
| OZVALDO OTERO | DIRECTOR OF SALES | 40 | $120,385 | $0 |
| LAURALEE ASCH | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JEFF KLOCKE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JAN WILLIAMSON | MEMBER Trustee or director | 0 | $0 | $0 |
| DARLENE EVANS | Secretary Trustee or director | 0 | $0 | $0 |
| NEIL CARREY | Chairman Trustee or director | 0 | $0 | $0 |
| KERA BLADES-SNELL | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KAREN E GINSBERG | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| YOUNES ATALLAH | vice Chair Trustee or director | 0 | $0 | $0 |
| JUAN VIRAMONTES | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| SHAHID KAYANI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| CHARLIE LOPEZ-QUINTANA | Treasurer Trustee or director | 0 | $0 | $0 |
| SAM JAGGER | VICE CHAIRMAN Trustee or director | 0 | $0 | $0 |
| ALEEN CARREON | SEC / TREASURER Trustee or director | 0 | $0 | $0 |
| JOHN HEIDT | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KEVIN ANAWATI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| SHAHID KAYANI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| MANJU RAMAN | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JESSICA RINCON | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JUDY KRUGER | CHAMBER LIAISON Institutional trustee | 0 | $0 | $0 |
| ANUJ GUPTA | CITY LIAISON Institutional trustee | 0 | $0 | $0 |
990 for the year ended June 30, 2023: 24 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Misti Kerns | CEO Officer | 40 | $306,924 | $38,798 |
| EVAN EDWARDS | COO Officer | 40 | $215,980 | $12,927 |
| MICHAEL GURRIERI | CMO Officer | 40 | $201,449 | $14,623 |
| RACHEL LOZANO | CPO Officer | 40 | $195,513 | $110 |
| LAURALEE ASCH | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JEFF KLOCKE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JAN WILLIAMSON | Secretary Trustee or director | 0 | $0 | $0 |
| DARLENE EVANS | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| NEIL CARREY | Chairman Trustee or director | 0 | $0 | $0 |
| KERA BLADES-SNELL | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KAREN E GINSBERG | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| YOUNES ATALLAH | vice Chair Trustee or director | 0 | $0 | $0 |
| JUAN VIRAMONTES | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| SHAHID KAYANI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| CHARLIE LOPEZ-QUINTANA | Treasurer Trustee or director | 0 | $0 | $0 |
| SAM JAGGER | VICE CHAIRMAN Trustee or director | 0 | $0 | $0 |
| ALEEN CARREON | SEC / TREASURER Trustee or director | 0 | $0 | $0 |
| MELISSA ALVAREZ | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| KEVIN ANAWATI | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JAMES GRAHAM | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JULIEN LARACINE | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JESSICA RINCON | BOARD MEMBER Trustee or director | 0 | $0 | $0 |
| JUDY KRUGER | CHAMBER LIAISON Institutional trustee | 0 | $0 | $0 |
| ANUJ GUPTA | CITY LIAISON Institutional trustee | 0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 2427 MAIN ST, SANTA MONICA, CA 90405-3539
- Signed the 990
- Misti Kerns, Executive Director
- Phone
- (310) 319-6263
- Website
- www.santamonica.com
- Return prepared by
- Kiyohara & Takahashi LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 95-3799701 or by the name SANTA MONICA TRAVEL & TOURISM.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.
Program accomplishments
- TOURISM MARKETING DISTRICT (TMD)- A PROGRAM IN CONJUNCTION WITH SANTA MONICA HOTELS FOR THE PURPOSE OF PROVIDING A SELF-ASSESSMENT ON QUALIFYING HOTELS TO GENERATE ADDITIONAL REVENUES FOR TOURISM PROMOTION AND MARKETING. THE ADDITIONAL REVENUES ARE USED TO FUND INTERNATIONAL MARKETING AND SALES CAMPAIGNS TO PROMOTE SANTA MONICA AND ITS LODGING ESTABLISHMENTS.Expenses $5,871,656 · revenue $6,737,546
- VISITOR MARKETING - THE BUREAU AIMS TO INCREASE TOURISM IN THE CITY OF SANTA MONICA THROUGH VARIOUS MEANS INCLUDING:(1) PROVIDING INFORMATION THROUGH PROMOTIONAL MATERIALS SUCH AS PRINTED VISITOR'S GUIDES AND THE CITY'S OFFICIAL WEBSITE (WWW.SANTAMONICA.COM).(2) REPRESENTING THE CITY OF SANTA MONICA IN TRAVEL TRADESHOWS IN OTHER CITIES, BOTH DOMESTIC AND INTERNATIONAL.(3) DEVELOPING RELATIONSHIPS WITH THOSE IN THE TRAVEL INDUSTRY TO PROMOTE THE CITY OF SANTA MONICA AS A TRAVEL DESTINATION.Expenses $1,941,942 · revenue $2,994,004
- VISITOR SERVICESPROVIDING INFORMATION THROUGH THE OPERATION OF TOURIST INFORMATION KIOSKS AND GIFT SHOPS SELLING SANTA MONICA BRANDED SOUVENIR ITEMS.Expenses $703,148 · revenue $76,238
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 95-3799701
- Tax-exempt status
- 501(c)(4): Social welfare organization
- Donations deductible
- No
- Exempt since
- 1983
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $5,068,828
- Income (IRS master file)
- $10,170,335
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $10,049,781 | $10,153,655 | $5,068,828 | IRS |
| 990 | June 2024 | $9,216,514 | $9,868,965 | $5,496,991 | IRS |
| 990 | June 2023 | $8,721,847 | $8,594,943 | $5,738,283 | XML |
| 990 | June 2022 | $8,370,537 | $6,704,700 | $4,282,663 | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 95-3799701).
Questions about SANTA MONICA TRAVEL & TOURISM
- What is the EIN of SANTA MONICA TRAVEL & TOURISM?
- The employer identification number (EIN) of SANTA MONICA TRAVEL & TOURISM is 95-3799701.
- Is SANTA MONICA TRAVEL & TOURISM tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(4) since 1983.
- Are donations to SANTA MONICA TRAVEL & TOURISM tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does SANTA MONICA TRAVEL & TOURISM file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SANTA MONICA TRAVEL & TOURISM due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SANTA MONICA TRAVEL & TOURISM last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who are the officers and directors of SANTA MONICA TRAVEL & TOURISM?
- The 990 for the year ended June 30, 2025 lists 27 people; 7 received compensation from the organization, the highest $398,467 (Misti Kerns, CEO).
- How much revenue does SANTA MONICA TRAVEL & TOURISM have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $10,049,781, expenses of $10,153,655 and total assets of $5,068,828 at year end.
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