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IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 94-3386810

CHALLENGE DAY

Tax-exempt · OAKLEY, CA 94561

Financials

$180K$136K2023
Revenue Expenses · by fiscal year end
Financials of CHALLENGE DAY by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2024990$179,757$136,114$43,643-$4,706$438,654-$443,360
Financial details: 990 for the year ended June 30, 2024

Revenue

Contributions, gifts and grants
$91,938
Program service revenue
$0
Investment income
$0
Other revenue
$87,819

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$2,160
Salaries, compensation and benefits (total)
$53,350
Professional fundraising fees
$0
Legal fees
$18,035
Accounting fees
$35,975
Occupancy
$2,000
Program services (functional)
$116,951
Management and general (functional)
$18,094
Fundraising (functional)
$1,069

Balance sheet and other

Total assets, start of year
$59,082
Total assets, end of year
-$4,706
Total liabilities, end of year
$438,654
Net assets, end of year
-$443,360
Net assets without donor restrictions
-$506,855
Net assets with donor restrictions
$63,495
Gross receipts
$179,757
Employees
16
Year formed
2001
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2024, highest compensation first.

NameTitleHours / weekCompensation
Ana RubioExecutive Dir.
Trustee or director, Officer
40$96,857
Jon KeelingTreasurer
Trustee or director, Officer
2.5$0
Jeff GabrielsonSecretary
Trustee or director, Officer
2.5$0
Ravi ThakurBoard Member
Trustee or director
2.5$0
Edith Jordan McCormickBoard Member
Trustee or director
2.5$0
Rich Dutra-St JohnCo-Founder
Trustee or director, Officer
40$0
David HerronPresident
Trustee or director, Officer
2.5$0
Yvonne St John-DutraCo-Founder
Trustee or director, Officer
40$0
Christine Klaassen-St PierreBoard Member
Trustee or director
2.5$0
Jeff MaloneBoard Member
Trustee or director
2.5$0
Peter SandhillVice President
Trustee or director, Officer
2.5$0
Anne WilsonConsultant40$0

Address and contacts

Address (IRS master file)
2063 MAIN ST PMB 437, OAKLEY, CA 94561-3302
Principal officer (990 for 2023)
Ana Rubio, 2063 Main Street 437, Oakley, CA 94561
Signed the 990
Ana Rubio, Executive Dir.
Phone
(925) 957-0234
Return prepared by
HEALY AND ASSOCIATES

Mission

Historically, Challenge Day was formed to help people learn to connect through powerful, life-changing programs in their schools, businesses, communities and families. Using highly interactive and energetic activities, Challenge Days programs provide teens and adults with tools to break down the walls of separation and isolation and replace them with compassion. Challenge Day inspires people to live, study and work in an environment of acceptance, love and respect. Challenge Day stands for a world where everyone feels safe, loved and celebrated. Challenge Day Fund was formed to fundraise for the delivery of Challenge Day for schools in need, which may include schools with high free-and-reduced-lunch rates.

990 for the year ended June 30, 2024

Program accomplishments

  • During this fiscal year, the Challenge Day Fund proudly supported seventeen programs delivered by Toward the Real, LLC dba Challenge Day. These impactful programs reached eleven schools across the United States, positively influencing the lives of more than 2,500 teenagers.Challenge Day programs are immersive, experiential workshops designed to transform school and community climates. Through engaging and emotionally resonant activities, these programs aim to: Foster empathy and cross-cultural understanding, Strengthen peer and adult relationships, Reduce bullying and social isolation, and Positively influence student achievement and overall well-being.Challenge Day's innovative approach has received national recognition. The program has been featured on The Oprah Winfrey Show, spotlighted in Tom Brokaws 2010 documentary Bridging the Divide, and served as the foundation for the MTV reality series If You Really Knew Me, which aired for 12 episodes.Since its inception in 1987 by founders Yvonne and Rich Dutra-St. John, Challenge Day has reached over one million students in more than 2,200 schools worldwide. The program serves youth across all gender identities, races, ethnicities, sexual orientations, religious backgrounds, and socioeconomic levels. To date, Challenge Day has been implemented in 49 U.S. states and has expanded internationally to countries including Canada, Japan, the Czech Republic, Germany, Australia, Belgium, and Uganda.Thanks to the support of the Challenge Day Fund, this year alone thousands more youth have been empowered to build stronger, more compassionate communitiesone school at a time.
    Expenses $116,951

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025Not on file
2023June 30, 2024November 15, 2024990 on file

File the 2025 990-EZ for CHALLENGE DAY

Due November 16, 2026 · e-filed with the IRS by 990.tax, an IRS-authorized e-file provider

IRS record

EIN
94-3386810
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2001
Accounting year ends
June
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B94)
Assets (IRS master file)
$4,706
Income (IRS master file)
$179,757

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2024–––IRS
990June 2023$1,293,119$1,703,559$59,082IRS
990June 2022$1,196,295$1,501,908$585,596IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2018–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about CHALLENGE DAY

What is the EIN of CHALLENGE DAY?
The employer identification number (EIN) of CHALLENGE DAY is 94-3386810.
Is CHALLENGE DAY tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2001.
Are donations to CHALLENGE DAY tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does CHALLENGE DAY file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of CHALLENGE DAY due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did CHALLENGE DAY last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2024.
Who is the principal officer of CHALLENGE DAY?
The 990 for the year ended June 30, 2024 names Ana Rubio.
Who are the officers and directors of CHALLENGE DAY?
The 990 for the year ended June 30, 2024 lists 12 people; 1 received compensation from the organization, the highest $96,857 (Ana Rubio, Executive Dir.).
How much revenue does CHALLENGE DAY have?
On its 990 for the year ended June 30, 2024 it reported revenue of $179,757, expenses of $136,114 and total assets of -$4,706 at year end.

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