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Nonprofit · EIN 94-3311628

GREATSCHOOLS INC

Tax-exempt · OAKLAND, CA 94607

Financials

$9.1M$7.6M2023$5.5M$7.9M2024
Revenue Expenses · by fiscal year end
Financials of GREATSCHOOLS INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$5,495,210$7,937,024-$2,441,814$5,593,234$1,163,419$4,429,815
December 31, 2023990$9,071,436$7,624,663$1,446,773$7,842,825$971,196$6,871,629
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$2,229,099
Program service revenue
$1,916,278
Investment income
$82,039
Other revenue
$1,267,794

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$430,351
Other salaries and wages
$4,892,795
Salaries, compensation and benefits (total)
$6,324,100
Professional fundraising fees
$0
Legal fees
$49,833
Accounting fees
$61,278
Occupancy
$51,803
Travel
$154,012
Depreciation
$14,231
Program services (functional)
$5,849,566
Management and general (functional)
$1,589,702
Fundraising (functional)
$497,756

Balance sheet and other

Total assets, start of year
$7,842,825
Total assets, end of year
$5,593,234
Total liabilities, end of year
$1,163,419
Net assets, end of year
$4,429,815
Land, buildings and equipment
$20,938
Net assets without donor restrictions
$2,710,803
Net assets with donor restrictions
$1,719,012
Gross unrelated business income
$1,265,898
Gross receipts
$5,495,210
Employees
45
Volunteers
9
Year formed
1998
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
JONATHAN DEANECEO
Officer
40$360,871$53,250
ELLIOT BEAUDOINCHIEF PRODUCT OFFICER
Highest-paid employee
40$244,933$28,203
ANTHONY ROYVP, ENGINEERING
Highest-paid employee
40$188,585$52,748
CAROL LLOYDVP, DEVELOPMENT
Highest-paid employee
40$199,179$31,734
GREGORY BECKERSENIOR SOFTWARE ENGINEER
Highest-paid employee
40$146,683$60,501
SALMA KHANVP & CHIEF OF STAFF
Highest-paid employee
40$203,653$2,652
ANTONIO ASSENZASR. DIRECTOR, FINANCE (THRU 12/24)
Officer
40$132,560$19,874
JOHN PALMERCHAIRMAN
Trustee or director, Officer
2$0$0
PARISA ROUHANIVICE CHAIR
Trustee or director, Officer
1$0$0
MELISSA STEEL KINGSECRETARY
Trustee or director, Officer
1$0$0
DANA FOSTER CHERYDIRECTOR
Trustee or director
1$0$0
PETER CUNNINGHAMDIRECTOR
Trustee or director
1$0$0
ALMA V MARQUEZDIRECTOR
Trustee or director
1$0$0
MY LE NGUYENDIRECTOR
Trustee or director
1$0$0
MARK POFFDIRECTOR
Trustee or director
1$0$0
1 more people on this return
NameTitleHours / weekCompensation
CHRIS STEWARTDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 15 people
NameTitleHours / weekCompensationOther / benefits
Jonathan DeaneCEO
Officer
40$303,437$52,136
Elliot BeaudoinChief Product Off.40$201,623$29,605
Anthony RoyVP, Engineering40$169,882$49,996
Gregory BeckerSr. Software Engin40$144,396$57,212
Carol LloydVP, Editorial Dir40$166,318$23,392
Mohammad AfridiSr. Software Engin40$163,580$15,373
Alma MarquezDirector
Trustee or director
1$0$0
Parisa RouhaniVice Chair
Trustee or director, Officer
1$0$0
John PalmerChairman
Trustee or director, Officer
2$0$0
Melissa Steel KingSecretary
Trustee or director, Officer
1$0$0
My Le NguyenDirector
Trustee or director
1$0$0
Mark R PoffDirector
Trustee or director
1$0$0
Dana Foster CheryDirector
Trustee or director
1$0$0
Chris StewartDirector
Trustee or director
1$0$0
Peter CunninghamDirector
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
66 FRANKLIN ST STE 300, OAKLAND, CA 94607-3734
Principal officer (990 for 2024)
JOHN PALMER, 66 FRANKLIN ST 300, OAKLAND, CA 94607
Signed the 990
JONATHAN DEANE, CEO
Phone
(510) 560-5986
Return prepared by
ARMANINO ADVISORY LLC

California records

California keeps its own records of charities and corporations. Search them by EIN 94-3311628 or by the name GREATSCHOOLS INC.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION.

990 for the year ended December 31, 2024

Program accomplishments

  • OPEX: WITH AN OBJECTIVE TO PROVIDE HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION, GREATSCHOOLS.ORG IS THE NATION'S LEADING PLATFORM FOR SCHOOL INFORMATION AND EDUCATIONAL RESOURCES. IN 2024, OVER 39 MILLION USERS VISITED GREATSCHOOLS.ORG, EQUATING TO NEARLY HALF OF ALL U.S. PARENTS WITH SCHOOL-AGE CHILDREN. THIS SAME YEAR, WE ALSO DELIVERED WEEKLY EMAILS, CONTAINING PARENTING TIPS AND GUIDANCE, TO OVER 800,000 NEWSLETTER SUBSCRIBERS.
    Expenses $3,166,964 · revenue $1,064,778
  • RESEARCH & DEVELOPMENT: EACH YEAR, GREATSCHOOLS COLLECTS AND ANALYZES DATA FROM ALL 50 STATE DEPARTMENTS OF EDUCATION, THE DISTRICT OF COLUMBIA, AND THE FEDERAL GOVERNMENT TO DELIVER THE MOST COMPREHENSIVE INFORMATION ON 150,000+ PUBLIC, CHARTER, AND PRIVATE SCHOOLS NATIONWIDE. THROUGH ONGOING USER RESEARCH, WE CONTINUALLY EVOLVE OUR PLATFORM TO: HIGHLIGHT LEARNING OPPORTUNITIES IN AND OUT OF THE CLASSROOM, AMPLIFY PARENT PERSPECTIVES AND EXPERIENCES, AND HELP EDUCATORS BETTER UNDERSTAND AND RESPOND TO THEIR COMMUNITIES.
    Expenses $1,545,284 · revenue $476,474
  • SALES: GREATSCHOOLS IS THE NATION'S MOST TRUSTED SOURCE OF HIGH-QUALITY K-12 SCHOOL AND DISTRICT DATA. THROUGH LICENSING, OUR DATA POWERS LEADING EDUCATION AND REAL ESTATE SITES ACROSS THE COUNTRY, HELPING PARENTS AND HOMEBUYERS FIND AND EVALUATE SCHOOLS WITH CONFIDENCE, WHILE OUR ADVERTISING OPPORTUNITIES CONNECT SCHOOLS & BUSINESSES WITH MILLIONS OF FAMILIES ACTIVELY SEARCHING FOR SCHOOLS AND EDUCATIONAL RESOURCES.
    Expenses $670,487 · revenue $220,591
  • MARKETING: ACTIVITIES TO GROW OUR AUDIENCE AND EXPAND OUR REACH THROUGH PUBLIC RELATIONS, BRANDING, AND USER ACQUISITION.
    Expenses $466,831 · revenue $156,331

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
94-3311628
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1999
Accounting year ends
December
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B90)
Assets (IRS master file)
$5,593,234
Income (IRS master file)
$5,495,210

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$5,495,210$7,937,024$5,593,234IRS
990-TDecember 2024–––IRS
990December 2023$9,071,436$7,624,663$7,842,825XML
990-TDecember 2023–––IRS
990December 2022$6,319,120$7,570,980$6,359,794IRS
990-TDecember 2022–––IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-3311628).

Questions about GREATSCHOOLS INC

What is the EIN of GREATSCHOOLS INC?
The employer identification number (EIN) of GREATSCHOOLS INC is 94-3311628.
Is GREATSCHOOLS INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1999.
Are donations to GREATSCHOOLS INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GREATSCHOOLS INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GREATSCHOOLS INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GREATSCHOOLS INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of GREATSCHOOLS INC?
The 990 for the year ended December 31, 2024 names JOHN PALMER.
Who are the officers and directors of GREATSCHOOLS INC?
The 990 for the year ended December 31, 2024 lists 16 people; 7 received compensation from the organization, the highest $360,871 (JONATHAN DEANE, CEO).
How much revenue does GREATSCHOOLS INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $5,495,210, expenses of $7,937,024 and total assets of $5,593,234 at year end.

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