Nonprofit · EIN 94-3268357
HEYDAY
Tax-exempt · BERKELEY, CA 94702
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $2,485,629 | $2,478,838 | $6,791 | $2,892,344 | $1,090,415 | $1,801,929 |
| December 31, 2024 | 990 | $2,497,177 | $2,525,537 | -$28,360 | $2,782,021 | $986,883 | $1,795,138 |
| December 31, 2023 | 990 | $2,442,470 | $2,531,376 | -$88,906 | $2,963,008 | $1,139,510 | $1,823,498 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $967,757
- Program service revenue
- $149,883
- Investment income
- $16,387
- Net income from fundraising events
- $28
- Net income from sales of inventory
- $1,328,223
- Other revenue
- $1,351,602
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $145,334
- Other salaries and wages
- $826,104
- Salaries, compensation and benefits (total)
- $1,111,468
- Professional fundraising fees
- $0
- Accounting fees
- $29,886
- Occupancy
- $101,493
- Travel
- $47,595
- Program services (functional)
- $2,002,771
- Management and general (functional)
- $347,339
- Fundraising (functional)
- $128,728
Balance sheet and other
- Total assets, start of year
- $2,782,021
- Total assets, end of year
- $2,892,344
- Total liabilities, end of year
- $1,090,415
- Net assets, end of year
- $1,801,929
- Net assets without donor restrictions
- $1,362,367
- Net assets with donor restrictions
- $439,562
- Gross unrelated business income
- $12,564
- Gross receipts
- $3,134,261
- Employees
- 14
- Volunteers
- 14
- Year formed
- 1974
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Steve Wasserman | Publisher | 40 | $138,698 | $17,923 |
| Gayle Wattawa | General Manager Officer | 40 | $125,222 | $13,540 |
| Megan Vered | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Brian Kenny | Vice Chair/Secr Trustee or director, Officer | 1 | $0 | $0 |
| Whitney Green | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Timothy Don | Board member Trustee or director | 1 | $0 | $0 |
| Don Franzen | Board Member Trustee or director | 1 | $0 | $0 |
| Bruce Goldsmith | Board Member Trustee or director | 1 | $0 | $0 |
| Zachary Karabell | Board Member Trustee or director | 1 | $0 | $0 |
| John Ptak | Board Member Trustee or director | 1 | $0 | $0 |
| Catherine Kanner | Board Member Trustee or director | 1 | $0 | $0 |
| VR Ferose | Board Member Trustee or director | 1 | $0 | $0 |
| John Donatich | Board Member Trustee or director | 1 | $0 | $0 |
| Marilee Enge | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah L Sanchez | Board Member Trustee or director | 1 | $0 | $0 |
1 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Steve Wax | Board Member Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 17 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Steve Wasserman | Publisher | 40 | $150,262 | $17,210 |
| Gayle Wattawa | General Manager Officer | 40 | $122,982 | $7,976 |
| Steve Wax | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Brian Kenny | Vice Chair/Secr Trustee or director, Officer | 1 | $0 | $0 |
| Tina Jones Williams | Vice Chair Trustee or director, Officer | 1 | $0 | $0 |
| Whitney Green | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Don Franzen | Board Member Trustee or director | 1 | $0 | $0 |
| Bruce Goldsmith | Board Member Trustee or director | 1 | $0 | $0 |
| Zachary Karabell | Board Member Trustee or director | 1 | $0 | $0 |
| John Ptak | Board Member Trustee or director | 1 | $0 | $0 |
| Catherine Kanner | Board Member Trustee or director | 1 | $0 | $0 |
| Ferose V R | Board Member Trustee or director | 1 | $0 | $0 |
| Marty Price | Board Member Trustee or director | 1 | $0 | $0 |
| Megan Thygeson | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah L Sanchez | Board Member Trustee or director | 1 | $0 | $0 |
| Rose Soza War Soldier | Board Member Trustee or director | 1 | $0 | $0 |
| Kevin Rivette | Board Member Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Steve Wasserman | Publisher | 40 | $139,839 | $20,612 |
| Gayle Wattawa | General Manager Officer | 40 | $115,138 | $7,305 |
| Steve Wax | Board Chair Trustee or director, Officer | 1 | $0 | $0 |
| Brian Kenny | Vice Chair/Secr Trustee or director, Officer | 1 | $0 | $0 |
| Whitney Green | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| Bruce Goldsmith | Board Member Trustee or director | 1 | $0 | $0 |
| Don Franzen | Board Member Trustee or director | 1 | $0 | $0 |
| Tina Jones Williams | Board Member Trustee or director | 1 | $0 | $0 |
| Zachary Karabell | Board Member Trustee or director | 1 | $0 | $0 |
| John Ptak | Board Member Trustee or director | 1 | $0 | $0 |
| Catherine Kanner | Board Member Trustee or director | 1 | $0 | $0 |
| Ferose V R | Board Member Trustee or director | 1 | $0 | $0 |
| Marty Price | Board Member Trustee or director | 1 | $0 | $0 |
| Megan Vered | Board Member Trustee or director | 1 | $0 | $0 |
| Deborah L Sanchez | Board Member Trustee or director | 1 | $0 | $0 |
| Rose Soza War Soldier | Board Member Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1808 SAN PABLO AVE STE A, BERKELEY, CA 94702-1795
- In care of
- % MALCOLM MARGOLIN
- Principal officer (990 for 2025)
- Gayle Wattawa, 1808 San Pablo Ave Ste A, Berkeley, CA 94702
- Signed the 990
- Gayle Wattawa, General Manager
- Phone
- (510) 549-3564
- Website
- www.heydaybooks.com
- Return prepared by
- Crosby & Kaneda CPAs LLP
California records
California keeps its own records of charities and corporations. Search them by EIN 94-3268357 or by the name HEYDAY.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
Heyday is an independent, nonprofit publisher founded in 1974 in Berkeley, California. We seek to build community by advancing public awareness of ideas that matter.
Program accomplishments
- Heyday publishes approximately 20 new books a year and the quarterly magazine News from Native California. We specialize in nonfiction about California and the West, focusing on the region's natural landscapes, Indigenous peoples, history, and culture.Expenses $2,002,771 · revenue $149,883
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 94-3268357
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1997
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A33)
- Assets (IRS master file)
- $2,892,344
- Income (IRS master file)
- $3,134,261
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $2,485,629 | $2,478,838 | $2,892,344 | XML |
| 990-T | December 2025 | – | – | – | IRS |
| 990 | December 2024 | $2,497,177 | $2,525,537 | $2,782,021 | XML |
| 990-T | December 2024 | – | – | – | IRS |
| 990 | December 2023 | $2,442,470 | $2,531,376 | $2,963,008 | XML |
| 990-T | December 2023 | – | – | – | IRS |
| 990 | December 2022 | $2,760,306 | $2,740,928 | $2,983,825 | IRS |
| 990-T | December 2022 | – | – | – | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990-T | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990-T | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-3268357).
Questions about HEYDAY
- What is the EIN of HEYDAY?
- The employer identification number (EIN) of HEYDAY is 94-3268357.
- Is HEYDAY tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1997.
- Are donations to HEYDAY tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does HEYDAY file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of HEYDAY due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did HEYDAY last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of HEYDAY?
- The 990 for the year ended December 31, 2025 names Gayle Wattawa.
- Who are the officers and directors of HEYDAY?
- The 990 for the year ended December 31, 2025 lists 16 people; 2 received compensation from the organization, the highest $138,698 (Steve Wasserman, Publisher).
- How much revenue does HEYDAY have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $2,485,629, expenses of $2,478,838 and total assets of $2,892,344 at year end.
Other nonprofits in BERKELEY
- BERKELEY REPERTORY THEATRE EIN 94-1679756 · last filed 990 for 2025
- NATIONAL FILM PRESERVE LTD EIN 23-7426302 · last filed 990 for 2024
- NORTH ATLANTIC BOOKS EIN 94-2705685 · last filed 990 for 2024
- INEQUALITY MEDIA EIN 46-5544528 · last filed 990 for 2025
- BERKELEY MUSIC GROUP EIN 46-1517597 · last filed 990 for 2024
- BERKELEY SOCIETY FOR THE PRESERVATION OF TRADITIONAL MUSIC EIN 94-2887073 · last filed 990 for 2024
- BERKELEY PLAYHOUSE INC EIN 94-2626454 · last filed 990 for 2025
- SHOTGUN PLAYERS INC EIN 94-3265879 · last filed 990 for 2026
All nonprofits in BERKELEY · California · Arts, culture and humanities