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Nonprofit · EIN 94-2780249

NATIONAL ALOPECIA AREATA FOUNDATION

Also known as ALOPECIA AREATA FOUNDATION NATIONAL

Tax-exempt · NOVATO, CA 94945

Financials

$3.6M$2.5M2023$3.4M$3M2024$4M$3.9M2025
Revenue Expenses · by fiscal year end
Financials of NATIONAL ALOPECIA AREATA FOUNDATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$3,998,061$3,850,182$147,879$4,739,437$715,745$4,023,692
December 31, 2024990$3,418,405$2,978,013$440,392$4,314,356$554,791$3,759,565
December 31, 2023990$3,613,350$2,545,046$1,068,304$3,489,660$170,487$3,319,173
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$2,444,229
Program service revenue
$228,385
Investment income
$116,285
Net income from fundraising events
$1,141,907
Other revenue
$1,209,162

Expenses

Grants and similar amounts paid
$337,673
Compensation of officers, directors and key employees
$1,137,732
Other salaries and wages
$609,070
Salaries, compensation and benefits (total)
$2,060,356
Professional fundraising fees
$0
Occupancy
$23,147
Travel
$83,585
Program services (functional)
$2,804,461
Management and general (functional)
$422,265
Fundraising (functional)
$623,456

Balance sheet and other

Total assets, start of year
$4,314,356
Total assets, end of year
$4,739,437
Total liabilities, end of year
$715,745
Net assets, end of year
$4,023,692
Publicly traded securities
$2,363,643
Net assets without donor restrictions
$3,681,645
Net assets with donor restrictions
$342,047
Gross receipts
$4,321,303
Employees
18
Volunteers
500
Year formed
1981
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Nicole FriedlandPresident & CEO
Officer
40$327,697$24,652
Laura MaciagChief Operating Officer
Officer
40$203,975$16,665
Robert Baker IIIChief Growth Officer
Officer
40$192,125$13,616
George GondoChief Mission Officer
Highest-paid employee
40$159,517$3,649
Lisa AndersonVice President of Research and Education
Highest-paid employee
40$144,156$10,150
Jenna SmithMarketing and Communications Director
Highest-paid employee
40$110,262$1,057
Ann HollinsChair
Trustee or director, Officer
4$0$0
Bonnie ChongDirector
Trustee or director
4$0$0
Jonelle MasseyDirector
Trustee or director
2$0$0
Jim OConnellChief Financial Officer
Trustee or director, Officer
4$0$0
Tyrone Folliard-OlsonVice Chair
Trustee or director, Officer
4$0$0
Simon RubensteinDirector
Trustee or director
2$0$0
Maureen McGettiganSecretary
Trustee or director, Officer
4$0$0
Ron SacaDirector
Trustee or director
2$0$0
Dr Brett KingDirector
Trustee or director
2$0$0
5 more people on this return
NameTitleHours / weekCompensation
Shamsha DamaniDirector
Trustee or director
2$0
David GransonDirector
Trustee or director
2$0
Lisa Bard LevineDirector
Trustee or director
2$0
Ruth Rama-WittDirector
Trustee or director
2$0
Shawn BorisoffDirector
Trustee or director
2$0
990 for the year ended December 31, 2024: 21 people
NameTitleHours / weekCompensationOther / benefits
Nicole FriedlandPresident & CEO
Officer
40$294,216$58,213
Laura MaciagChief Operating Officer
Officer
35$166,250$45,600
Robert Baker IIIChief Growth Officer
Officer
40$160,000$22,063
Lisa AndersonSenior Director, Research
Highest-paid employee
40$119,104$17,866
Gary SherwoodCommunications Director
Highest-paid employee
40$85,072$27,801
Judith WilliamsSupport & Education Director
Highest-paid employee
40$85,072$22,808
Ann HollinsChair
Trustee or director, Officer
4$0$0
Bonnie ChongChair
Trustee or director, Officer
4$0$0
Jonelle MasseyDirector
Trustee or director
2$0$0
Wendy YuDirector
Trustee or director
2$0$0
Jim OConnellChief Financial Officer
Trustee or director, Officer
4$0$0
Ann S HedgesDirector
Trustee or director
2$0$0
Deirdre NeroDirector
Trustee or director
2$0$0
Tyrone Folliard-OlsonVice Chair
Trustee or director, Officer
4$0$0
Simon RubensteinDirector
Trustee or director
2$0$0
Maureen McGettiganSecretary
Trustee or director, Officer
4$0$0
Ron SacaDirector
Trustee or director
2$0$0
Dr Brett KingDirector
Trustee or director
2$0$0
Shamsha DamaniDirector
Trustee or director
2$0$0
David GransonDirector
Trustee or director
2$0$0
Lisa Bard LevineDirector
Trustee or director
2$0$0
990 for the year ended December 31, 2023: 18 people
NameTitleHours / weekCompensation
Nicole FriedlandPresident & CEO
Officer
40$266,062
Jeanne RappoportChief Administrative Officer
Officer
40$173,555
Laura MaciagChief Operating Officer
Officer
35$154,000
Robert Baker IIIChief Growth Officer
Highest-paid employee
40$128,548
Lisa AndersonSenior Director, Research
Highest-paid employee
40$109,150
Ann HollinsChair
Trustee or director, Officer
4$0
Bonnie ChongVice Chair
Trustee or director, Officer
4$0
Jonelle MasseyDirector
Trustee or director
2$0
Wendy YuDirector
Trustee or director
2$0
Jim OConnellChief Financial Officer
Trustee or director, Officer
4$0
Ann S HedgesDirector
Trustee or director
2$0
Deirdre NeroDirector
Trustee or director
2$0
Tyrone Folliard-OlsonDirector
Trustee or director
2$0
Simon RubensteinSecretary
Trustee or director, Officer
4$0
Maureen McGettiganDirector
Trustee or director
2$0
Ron SacaDirector
Trustee or director
2$0
Dr Brett KingDirector
Trustee or director
2$0
Shamsha DamaniDirector
Trustee or director
2$0

Address and contacts

Address (IRS master file)
1500 GRANT AVE STE 242, NOVATO, CA 94945-3182
Principal officer (990 for 2025)
Laura Maciag, 1500 Grant Avenue Suite 242, Novato, CA 94945
Signed the 990
Laura Maciag, Interim CEO
Phone
(415) 472-3780
Return prepared by
Hiep Pham CPA Inc

California records

California keeps its own records of charities and corporations. Search them by EIN 94-2780249 or by the name NATIONAL ALOPECIA AREATA FOUNDATION.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

NAAF drives research to find a cure and accessible treatments for alopecia areata, supports those those impacted, and educates the public about the disease.

990 for the year ended December 31, 2025

Program accomplishments

  • Awareness and support - provided emotional support and medical updates for persons suffering from Alopecia Areata. Services provided include monthly live webinars, a youth mentor program, support groups for parents and people living with alopecia areata, a robust website with resources including but not limited to patient brochures, school advisory toolkit as well as resources for insurance and finding local doctors who treat alopecia areata. Sponsored annual patient conference which featured support sessions, and which was attended by persons from the US and other countries. Walk For Alopecia held in September during Alopecia Areata Awareness month to raise funds and awareness of Alopecia areata. NAAFs Treatment Development programs funded medical research to find safe and effective treatments or cure for alopecia areata.
    Expenses $2,804,461 · grants $337,673 · revenue $228,385

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
94-2780249
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1982
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$4,739,437
Income (IRS master file)
$4,321,303

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$3,998,061$3,850,182$4,739,437IRS
990December 2024$3,418,405$2,978,013$4,314,356IRS
990December 2023$3,613,350$2,545,046$3,489,660XML
990December 2022$2,397,922$2,381,788$2,724,730IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-2780249).

Questions about NATIONAL ALOPECIA AREATA FOUNDATION

What is the EIN of NATIONAL ALOPECIA AREATA FOUNDATION?
The employer identification number (EIN) of NATIONAL ALOPECIA AREATA FOUNDATION is 94-2780249.
Is NATIONAL ALOPECIA AREATA FOUNDATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1982.
Are donations to NATIONAL ALOPECIA AREATA FOUNDATION tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does NATIONAL ALOPECIA AREATA FOUNDATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of NATIONAL ALOPECIA AREATA FOUNDATION due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did NATIONAL ALOPECIA AREATA FOUNDATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of NATIONAL ALOPECIA AREATA FOUNDATION?
The 990 for the year ended December 31, 2025 names Laura Maciag.
Who are the officers and directors of NATIONAL ALOPECIA AREATA FOUNDATION?
The 990 for the year ended December 31, 2025 lists 20 people; 6 received compensation from the organization, the highest $327,697 (Nicole Friedland, President & CEO).
How much revenue does NATIONAL ALOPECIA AREATA FOUNDATION have?
On its 990 for the year ended December 31, 2025 it reported revenue of $3,998,061, expenses of $3,850,182 and total assets of $4,739,437 at year end.

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