Nonprofit · EIN 94-2563400
MEDIA ALLIANCE
Tax-exempt · SAN FRANCISCO, CA 94110
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,487,622 | $1,472,758 | $14,864 | $1,536,101 | $0 | $1,536,101 |
| December 31, 2023 | 990 | $1,916,789 | $1,547,087 | $369,702 | $1,633,615 | $112,378 | $1,521,237 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $1,185,400
- of which government grants
- $198,798
- Membership dues
- $108,450
- Program service revenue
- $277,890
- Investment income
- $24,332
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $227,952
- Benefits paid to members
- $8,324
- Compensation of officers, directors and key employees
- $49,320
- Salaries, compensation and benefits (total)
- $67,071
- Professional fundraising fees
- $0
- Legal fees
- $6,000
- Accounting fees
- $85,500
- Occupancy
- $34,600
- Travel
- $37,745
- Depreciation
- $3,750
- Program services (functional)
- $1,061,193
- Management and general (functional)
- $312,581
- Fundraising (functional)
- $98,984
Balance sheet and other
- Total assets, start of year
- $1,633,615
- Total assets, end of year
- $1,536,101
- Total liabilities, end of year
- $0
- Net assets, end of year
- $1,536,101
- Net assets without donor restrictions
- $245,619
- Net assets with donor restrictions
- $1,290,482
- Gross receipts
- $1,487,622
- Employees
- 1
- Volunteers
- 50
- Year formed
- 1976
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Tracy Rosenberg | ED Trustee or director, Key employee, Highest-paid employee | 30 | $49,320 |
| Samantha Calamari | Director Trustee or director | 2 | $0 |
| Al Kielwasser | Chair of the Board Trustee or director, Officer | 4 | $0 |
| Phavia Kujichagulia | Secretary Trustee or director, Officer | 2 | $0 |
| Oriana Saportas | Treasurer Trustee or director, Officer | 3 | $0 |
990 for the year ended December 31, 2023: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Natalie Cadranel | Project Director Key employee, Highest-paid employee | 32 | $120,750 |
| Tracy Rosenberg | ED Trustee or director, Key employee | 32 | $41,500 |
| Samantha Calamari | Director Trustee or director | 2 | $0 |
| Al Kielwasser | Chair of the Board Trustee or director, Officer | 5 | $0 |
| Phavia Kujichagulia | Secretary Trustee or director, Officer | 2 | $0 |
| Oriana Saportas | Treasurer Trustee or director, Officer | 2 | $0 |
Address and contacts
- Address (IRS master file)
- 2830 20TH STREET SUITE 201, SAN FRANCISCO, CA 94110-2825
- Principal officer (990 for 2024)
- Tracy Rosenberg, 2830 20th Street, Suite 201, San Francisco, CA 94110
- Signed the 990
- Tracy Rosenberg, Executive Director
- Phone
- (415) 746-9475
- Website
- https://media-alliance.org
California records
California keeps its own records of charities and corporations. Search them by EIN 94-2563400 or by the name MEDIA ALLIANCE.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.
Program accomplishments
- Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking.Expenses $809,650 · revenue $996,500
- Provide media skills training and publicity assistance for grassroots and community organizationsExpenses $145,743 · revenue $160,111
- Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public education), Bloc by Block (hyper-local news site), Out in the Bay (podcast), Elevate Media (media services), ACorrection (podcast), Thy Neighbor (documentary film), Oakland Workers Fund (public education), RepCo (public education), Mutiny Radio (podcast), Underwater Transformational Photography Project (photography), Apparel for Activism (public education), Searching for Kapwa (documentary film), Climate Money Watchdog (informational website), OpenArchive (software), Our Town, Reno (hyer-local news site), Trans Bloom (cultural support), On Spec (podcast), New Energy Times (public education), Late Bloom (documentary film), Bay Area Action History Project (public education), Greetings from St Helena (short film), Carmel Mission (documentary film), You Approached With Such Ambivalence (short film),Social Justice Writing Club at George Washington High School (education), Don't Call The Police (public education), Krupskaya Press (publishing), Bay Swan (cultural support), Blues in Motion (cultural support), Dillonwood Productions (cultural support), (Saint Anthony Initiative (cultural support), Gratitude Community Development (cultural support).Expenses $105,800 · revenue $117,780
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 94-2563400
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1977
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A30Z)
- Assets (IRS master file)
- $1,536,101
- Income (IRS master file)
- $1,487,622
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $1,487,622 | $1,472,758 | $1,536,101 | IRS |
| 990 | December 2023 | $1,916,789 | $1,547,087 | $1,633,615 | XML |
| 990 | December 2022 | $1,603,417 | $1,085,232 | $1,172,669 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-2563400).
Questions about MEDIA ALLIANCE
- What is the EIN of MEDIA ALLIANCE?
- The employer identification number (EIN) of MEDIA ALLIANCE is 94-2563400.
- Is MEDIA ALLIANCE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1977.
- Are donations to MEDIA ALLIANCE tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does MEDIA ALLIANCE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MEDIA ALLIANCE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MEDIA ALLIANCE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of MEDIA ALLIANCE?
- The 990 for the year ended December 31, 2024 names Tracy Rosenberg.
- Who are the officers and directors of MEDIA ALLIANCE?
- The 990 for the year ended December 31, 2024 lists 5 people; 1 received compensation from the organization, the highest $49,320 (Tracy Rosenberg, ED).
- How much revenue does MEDIA ALLIANCE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,487,622, expenses of $1,472,758 and total assets of $1,536,101 at year end.
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