Nonprofit · EIN 94-0322280
BETTER BUSINESS BUREAU INC
Tax-exempt · OAKLAND, CA 94607
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| March 31, 2025 | 990 | $5,854,404 | $6,099,485 | -$245,081 | $4,016,836 | $2,368,837 | $1,647,999 |
| March 31, 2024 | 990 | $5,416,856 | $6,131,378 | -$714,522 | $4,396,225 | $2,470,380 | $1,925,845 |
| March 31, 2023 | 990 | $5,169,839 | $5,563,215 | -$393,376 | $4,878,039 | $2,302,781 | $2,575,258 |
Financial details: 990 for the year ended March 31, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $5,138,972
- Investment income
- $182,170
- Net rental income
- $188,878
- Other revenue
- $533,262
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $963,317
- Other salaries and wages
- $2,648,571
- Salaries, compensation and benefits (total)
- $4,364,483
- Professional fundraising fees
- $0
- Legal fees
- $3,178
- Accounting fees
- $29,519
- Occupancy
- $367,048
- Travel
- $19,602
Balance sheet and other
- Total assets, start of year
- $4,396,225
- Total assets, end of year
- $4,016,836
- Total liabilities, end of year
- $2,368,837
- Net assets, end of year
- $1,647,999
- Publicly traded securities
- $310,582
- Net assets without donor restrictions
- $1,647,999
- Gross unrelated business income
- $294,398
- Gross receipts
- $5,854,404
- Employees
- 56
- Volunteers
- 14
- Year formed
- 1927
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended March 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LORI WILSON | PRESIDENT AND CEO Trustee or director, Officer | 60 | $325,563 | $59,069 |
| KIM SHARP | VP OPERATIONS Key employee | 45 | $204,753 | $27,909 |
| KAY CHRISTIANO | BUSINESS DEVELOPMENT Highest-paid employee | 35 | $141,056 | $7,052 |
| TAHIRA AL GHAFFAAR | DIRECTOR OF OPERATIONS AND COMPLIANCE Highest-paid employee | 50 | $105,475 | $8,647 |
| DOUG WALLICK | DIRECTOR OF SALES Highest-paid employee | 50 | $105,784 | $0 |
| KWAME ACHEAMPONG-QUAYE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANNA MICHNICKA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DIANE OLSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LARRY PON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NATALIE QUAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CURT REBHAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BOB ROGNON | SECRETARY & TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| DAVID SAARMAN | BOARD CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| MAUREEN DUFFY | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PETER WALDRON | DIRECTOR Trustee or director | 2 | $0 | $0 |
3 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| LYNETTE WATTERSON | DIRECTOR Trustee or director | 2 | $0 |
| ARJEN MAARLEVELD | DIRECTOR Trustee or director | 2 | $0 |
| ROLAN REICHEL | DIRECTOR Trustee or director | 2 | $0 |
990 for the year ended March 31, 2024: 18 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LORI WILSON | PRESIDENT AND CEO Trustee or director, Officer | 60 | $313,474 | $57,022 |
| KIM SHARP | VP OPERATIONS Key employee | 45 | $193,549 | $33,183 |
| KAY CHRISTIANO | BUSINESS DEVELOPMENT Highest-paid employee | 35 | $132,568 | $6,628 |
| JESSICA ZAVALA | VP FINANCE AND HR Highest-paid employee | 45 | $137,154 | $0 |
| GREGORY KALEVA | CONTROLLER Highest-paid employee | 45 | $102,212 | $32,578 |
| KWAME ACHEAMPONG-QUAYE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| GOLDMAN LEE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANNA MICHNICKA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DIANE OLSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LARRY PON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NATALIE QUAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CURT REBHAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BOB ROGNON | SECRETARY & TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| DAVID SAARMAN | BOARD CHAIR Trustee or director, Officer | 5 | $0 | $0 |
| DIEA SCHUM | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PETER WALDRON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LYNETTE WATTERSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ARJEN MAARLEVELD | DIRECTOR Trustee or director | 2 | $0 | $0 |
990 for the year ended March 31, 2023: 19 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LORI WILSON | PRESIDENT AND CEO Trustee or director, Officer | 60 | $328,344 | $20,564 |
| KIM SHARP | VP OPERATIONS Key employee | 50 | $183,792 | $8,504 |
| LUCY THOMAS | BUS DEV MANAGER Highest-paid employee | 45 | $125,046 | $6,174 |
| KAY CHRISTIANO | BUSINESS DEVELOPMENT Highest-paid employee | 35 | $114,585 | $5,728 |
| JESSICA ZAVALA | VP FINANCE AND HR Highest-paid employee | 45 | $115,867 | $0 |
| KWAME ACHEAMPONG-QUAYE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| JENNIFER GOUNDAS | DIRECTOR Trustee or director | 2 | $0 | $0 |
| GOLDMAN LEE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| RANDY MAGEE | DIRECTOR Trustee or director | 2 | $0 | $0 |
| ANNA MICHNICKA | DIRECTOR Trustee or director | 2 | $0 | $0 |
| DIANE OLSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LARRY PON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| NATALIE QUAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| CURT REBHAN | DIRECTOR Trustee or director | 2 | $0 | $0 |
| BOB ROGNON | SECRETARY & TREASURER Trustee or director, Officer | 5 | $0 | $0 |
| DAVID SAARMAN | BOARD CHAIR Trustee or director | 5 | $0 | $0 |
| DIEA SCHUM | DIRECTOR Trustee or director | 2 | $0 | $0 |
| PETER WALDRON | DIRECTOR Trustee or director | 2 | $0 | $0 |
| LYNETTE WATTERSON | DIRECTOR Trustee or director | 2 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1000 BROADWAY STE 625, OAKLAND, CA 94607-4042
- Principal officer (990 for 2024)
- JIM RETTEW, PO BOX 218, SAN LEANDRO, CA 94577
- Signed the 990
- JIM RETTEW, INTERIM CEO
- Phone
- (510) 844-2025
- Website
- BBB.ORG
- Return prepared by
- REDWITZ INC
California records
California keeps its own records of charities and corporations. Search them by EIN 94-0322280 or by the name BETTER BUSINESS BUREAU INC.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
THE MISSION OF BETTER BUSINESS BUREAU, INC. (BBB) IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST.
Program accomplishments
- PROMOTE HONESTY, TRUTHFULNESS AND RELIABILITY IN MERCHANDISING AND ADVERTISING. DISCOURAGE FRAUDULENT AND DECEPTIVE BUSINESS METHODS AND ADVERTISING. INVESTIGATE, PUBLICIZE AND AID IN PROCURING PROPER LEGAL ACTION AGAINST VENDORS INVOLVED IN FRAUDULENT BUSINESS PRACTICES. ACT AS ARBITRATORS IN SETTLING DISPUTES BETWEEN VENDORS AND CONSUMERS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in March, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | March 31, 2026 | August 17, 2026 | Not on file |
| 2024 | March 31, 2025 | August 15, 2025 | 990 on file |
| 2023 | March 31, 2024 | August 15, 2024 | 990 on file |
IRS record
- EIN
- 94-0322280
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1951
- Accounting year ends
- March
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $4,016,836
- Income (IRS master file)
- $5,854,404
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | March 2025 | $5,854,404 | $6,099,485 | $4,016,836 | XML |
| 990 | March 2024 | $5,416,856 | $6,131,378 | $4,396,225 | XML |
| 990 | March 2023 | $5,169,839 | $5,563,215 | $4,878,039 | XML |
| 990 | March 2022 | – | – | – | IRS |
| 990 | March 2021 | – | – | – | IRS |
| 990 | March 2019 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 94-0322280).
Questions about BETTER BUSINESS BUREAU INC
- What is the EIN of BETTER BUSINESS BUREAU INC?
- The employer identification number (EIN) of BETTER BUSINESS BUREAU INC is 94-0322280.
- Is BETTER BUSINESS BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1951.
- Are donations to BETTER BUSINESS BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does BETTER BUSINESS BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of BETTER BUSINESS BUREAU INC due?
- The return for tax year 2025 (the year ending March 31, 2026) is due August 17, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did BETTER BUSINESS BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended March 2025.
- Who is the principal officer of BETTER BUSINESS BUREAU INC?
- The 990 for the year ended March 31, 2025 names JIM RETTEW.
- Who are the officers and directors of BETTER BUSINESS BUREAU INC?
- The 990 for the year ended March 31, 2025 lists 18 people; 5 received compensation from the organization, the highest $325,563 (LORI WILSON, PRESIDENT AND CEO).
- How much revenue does BETTER BUSINESS BUREAU INC have?
- On its 990 for the year ended March 31, 2025 it reported revenue of $5,854,404, expenses of $6,099,485 and total assets of $4,016,836 at year end.
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