Nonprofit · EIN 93-1219159
MARKETING RESEARCH ASSOCIATION INC
Also known as INSIGHTS ASSOCIATION-UPPER MIDWEST
Tax-exempt · MINNETRISTA, MN 55364
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990-EZ | $38,883 | $16,720 | $22,163 | $93,272 | $0 | $93,272 |
| December 31, 2023 | 990-EZ | $3,705 | $45,771 | -$42,066 | $71,109 | $0 | $71,109 |
Financial details: 990-EZ for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $72,471
- Program service revenue
- $0
- Investment income
- $0
- Net income from fundraising events
- -$33,588
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $0
- Salaries, compensation and benefits (total)
- $0
- Professional fees and payments to contractors
- $6,637
- Other expenses
- $10,083
- Program services (functional)
- $16,720
Balance sheet and other
- Total assets, start of year
- $71,109
- Total assets, end of year
- $93,272
- Total liabilities, end of year
- $0
- Net assets, end of year
- $93,272
- Cash, savings and investments
- $93,272
- Gross receipts
- $102,795
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990-EZ for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| SHELLY BOUREN | PRESIDENT | 2 | $0 |
| LISA HERCEG | PRESIDENT ELECT | 2 | $0 |
| LEE ANN EVANS | SECRETARY | 2 | $0 |
| LORI VERNON | TREASURER | 2 | $0 |
| TAMME WYNN | DIRECTOR OF MEMBERSHIP | 2 | $0 |
| MICHAEL SHEWMON | DIRECTOR OF EVENTS | 2 | $0 |
| DAN RANGEL | DIRECTOR OF REGIONAL MEMBER ENGAGEMENT | 2 | $0 |
| GINA MEOLA | DIRECTOR OF REGIONAL MEMBER ENGAGEMENT | 2 | $0 |
| MICHAEL EVERHART | DIRECTOR OF PARTNERSHIPS | 2 | $0 |
| PATRICK ARMINIO | DIRECTOR OF COMMUNICATIONS | 2 | $0 |
| CRYSTAL KENDRICK | DIRECTOR OF INCLUSION AND DIVERSITY | 2 | $0 |
| BRIAN LAMAR | DIRECTOR OF NEW PROFESSIONALS | 2 | $0 |
990-EZ for the year ended December 31, 2023: 15 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| BRIAN LAMAR | PRESIDENT | 2 | $0 |
| SHELLY BOUREN | PRESIDENT ELECT | 2 | $0 |
| LEE ANN EVANS | SECRETARY | 2 | $0 |
| LORI VERNON | TREASURER | 2 | $0 |
| TAMME WYNN | DIRECTOR OF MEMBERSHIP | 2 | $0 |
| DAN RANGEL | DIRECTOR OF EVENTS | 2 | $0 |
| MICHAEL SHEWMON | DIRECTOR OF REGIONAL MEMBER ENGAGEMENT | 2 | $0 |
| MICHAEL EVERHART | DIRECTOR OF PARTNERSHIPS | 2 | $0 |
| PATRICK ARMINIO | DIRECTOR OF COMMUNICATIONS | 2 | $0 |
| LISA HERCEG | DIRECTOR OF INCLUSION & DIVERSITY | 2 | $0 |
| TERAH WEESE | DIRECTOR OF NEW PROFESSIONALS | 2 | $0 |
| JASON MONAHAN | ADVISOR | 2 | $0 |
| LINDSAY BACH MOORE | ADVISOR | 2 | $0 |
| JEAN FASCHING | ADVISOR | 2 | $0 |
| DAMON JONES | IA NATIONAL LIAISON | 2 | $0 |
Address and contacts
- Address (IRS master file)
- 6705 HALSTEAD AVE, MINNETRISTA, MN 55364-9589
- In care of
- % JULIE BARTELL
- Signed the 990-EZ
- LORI VERNON, TREASURER
- Phone
- (612) 209-4532
- Return prepared by
- Darrell Burton CPA
Mission
Promote and maintain high standards
Program accomplishments
- Further education of membersExpenses $16,720
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990-EZ on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990-EZ on file |
IRS record
- EIN
- 93-1219159
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1980
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Group exemption
- 9104: INSIGHTS ASSOCIATION INC
- Assets (IRS master file)
- $93,272
- Income (IRS master file)
- $102,795
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990-EZ | December 2024 | $38,883 | $16,720 | $93,272 | XML |
| 990-EZ | December 2023 | $3,705 | $45,771 | $71,109 | XML |
| 990-EZ | December 2022 | – | – | – | IRS |
| 990-EZ | December 2021 | – | – | – | IRS |
| 990-EZ | December 2020 | – | – | – | IRS |
| 990-EZ | December 2019 | – | – | – | IRS |
| 990-EZ | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 93-1219159).
Questions about MARKETING RESEARCH ASSOCIATION INC
- What is the EIN of MARKETING RESEARCH ASSOCIATION INC?
- The employer identification number (EIN) of MARKETING RESEARCH ASSOCIATION INC is 93-1219159.
- Is MARKETING RESEARCH ASSOCIATION INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1980.
- Are donations to MARKETING RESEARCH ASSOCIATION INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does MARKETING RESEARCH ASSOCIATION INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of MARKETING RESEARCH ASSOCIATION INC due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did MARKETING RESEARCH ASSOCIATION INC last file with the IRS?
- The latest return in the IRS public files is the 990-EZ for the year ended December 2024.
- Who are the officers and directors of MARKETING RESEARCH ASSOCIATION INC?
- The 990-EZ for the year ended December 31, 2024 lists 12 people; 0 received compensation from the organization.
- How much revenue does MARKETING RESEARCH ASSOCIATION INC have?
- On its 990-EZ for the year ended December 31, 2024 it reported revenue of $38,883, expenses of $16,720 and total assets of $93,272 at year end.
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