Nonprofit · EIN 92-0907062
INCEPTIA
Tax-exempt · LINCOLN, NE 68501
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| September 30, 2025 | 990 | $14,232,361 | $16,860,812 | -$2,628,451 | $279,238,403 | $2,207,601 | $277,030,802 |
| September 30, 2024 | 990 | $47,663,616 | $17,602,528 | $30,061,088 | $257,336,499 | $1,916,615 | $255,419,884 |
| September 30, 2023 | 990 | $204,344,227 | $4,735,727 | $199,608,500 | $195,862,511 | $1,823,655 | $194,038,856 |
Financial details: 990 for the year ended September 30, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $3,673,052
- Investment income
- $10,559,309
- Net gain from sales of assets
- $2,315,088
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $1,334,570
- Salaries, compensation and benefits (total)
- $1,395,739
- Professional fundraising fees
- $0
- Legal fees
- $67,792
- Accounting fees
- $50,885
- Occupancy
- $262,202
- Travel
- $162,484
- Depreciation
- $1,447,607
- Program services (functional)
- $11,523,733
- Management and general (functional)
- $5,337,079
Balance sheet and other
- Total assets, start of year
- $257,336,499
- Total assets, end of year
- $279,238,403
- Total liabilities, end of year
- $2,207,601
- Net assets, end of year
- $277,030,802
- Publicly traded securities
- $212,480,466
- Net assets without donor restrictions
- $277,030,802
- Gross receipts
- $36,438,139
- Employees
- 0
- Volunteers
- 0
- Year formed
- 2022
- State of legal domicile
- NE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended September 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| RANDALL SCOTT HEESACKER | FORMER CEO Former | 0 | $0 | $426,408 | $0 |
| DAVID A MACOUBRIE | CEO/PRESIDENT Trustee or director, Officer | 20 | $183,797 | $183,798 | $54,044 |
| MICHAEL JAY LUBBEN | SVP BUSINESS DEV. (THRU 04/24) Officer | 40 | $366,545 | $0 | $31,935 |
| JILL M HICKS | CFO/ SEC & TREAS Officer | 20 | $159,017 | $159,017 | $44,880 |
| SUSAN KAY DOWNING | SENIOR VP MARKETING Officer | 40 | $243,918 | $0 | $54,823 |
| WILLIAM LEONARD KOHL | SENIOR VP PORTFOLIO MANAGEMENT Officer | 20 | $112,039 | $112,039 | $54,042 |
| DEANA MARIE UNGER | VP OPERATIONS Officer | 40 | $234,537 | $0 | $28,282 |
| MARK KRINGS | VP CLIENT SERVICES Highest-paid employee | 40 | $154,429 | $0 | $56,815 |
| TIMOTHY ROETHIG | AVP OPERATIONS-CONTACT CENTER Highest-paid employee | 8 | $26,717 | $106,871 | $47,214 |
| SHANNON JONES | AVP BUSINESS DEVELOPMENT Highest-paid employee | 40 | $142,154 | $0 | $33,813 |
| BRENDA SISEL | AVP ACCOUNTING/FINANCE Highest-paid employee | 20 | $61,398 | $61,398 | $44,490 |
| CHRISTOPHER CAMPBELL | AVP BUSINESS DEVELOPMENT Highest-paid employee | 40 | $130,124 | $0 | $20,798 |
| ADAM DAVY | VP BUSINESS DEV (AS OF 07/24) Officer | 40 | $68,544 | $0 | $10,429 |
| RICHARD VIERK | CHAIR Trustee or director, Officer | 3 | $17,900 | $17,900 | $0 |
| GUY SAUNDERS | DIRECTOR Trustee or director | 1 | $6,375 | $6,375 | $0 |
4 more people on this return
| Name | Title | Hours / week | Compensation | From related orgs |
|---|---|---|---|---|
| JOSEPH KNECHT | DIRECTOR Trustee or director | 1 | $6,250 | $6,250 |
| KIMBERLY RUSSEL | DIRECTOR (THRU 12/2024) Trustee or director | 1 | $5,750 | $5,750 |
| ANTHONY GOINS | DIRECTOR Trustee or director | 1 | $5,750 | $5,750 |
| DAVID LECHNER | DIRECTOR (AS OF 06/10/2024) Trustee or director | 1 | $3,250 | $6,250 |
990 for the year ended September 30, 2024: 18 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| RANDALL SCOTT HEESACKER | CEO (THRU OCT 2023) Trustee or director, Officer | 20 | $0 | $476,645 | $59,496 |
| DAVID A MACOUBRIE | CEO (AS OF OCT 2023) Trustee or director, Officer | 20 | $0 | $309,380 | $57,308 |
| JILL M HICKS | CFO Officer | 20 | $0 | $301,783 | $43,014 |
| SUSAN KAY DOWNING | SENIOR VP MARKETING Officer | 40 | $0 | $233,089 | $54,299 |
| MICHAEL JAY LUBBEN | SENIOR VP BUSINESS DEVELOPMENT Officer | 40 | $0 | $233,364 | $52,200 |
| WILLIAM LEONARD KOHL | SENIOR VP PORTFOLIO MANAGEMENT Officer | 20 | $0 | $216,389 | $48,389 |
| MARK E KRINGS | VP CLIENT SERVICES Highest-paid employee | 0 | $0 | $148,180 | $58,382 |
| DEANA MARIE UNGER | VP OPERATIONS Officer | 40 | $0 | $175,513 | $27,288 |
| PAMELA SUE BECKMANN | SR. DIRECTOR OF CUSTOMER SVC & STUDENT ENGAGEMENT Highest-paid employee | 0 | $0 | $151,014 | $46,752 |
| TIMOTHY JON ROETHIG | AVP CONTACT CENTER OPS Highest-paid employee | 0 | $0 | $122,058 | $45,731 |
| SHANNON R JONES | AVP BUSINESS DEVELOPMENT Highest-paid employee | 0 | $0 | $123,574 | $40,174 |
| KRISTA BROOKE ODBERT | AVP PRODUCT DEVELOPMENT Highest-paid employee | 0 | $0 | $133,435 | $28,087 |
| RICHARD VIERK | CHAIR Trustee or director, Officer | 0.5 | $0 | $40,550 | $0 |
| GUY SAUNDERS | DIRECTOR Trustee or director | 0.5 | $0 | $15,000 | $0 |
| JOSEPH KNECHT | DIRECTOR Trustee or director | 0.5 | $0 | $14,000 | $0 |
| KIMBERLY RUSSEL | DIRECTOR Trustee or director | 0.5 | $0 | $13,750 | $0 |
| ANTHONY GOINS | DIRECTOR Trustee or director | 0.5 | $0 | $10,500 | $0 |
| DAVID LECHNER | DIRECTOR Trustee or director | 0.5 | $0 | $0 | $0 |
990 for the year ended September 30, 2023: 16 people
| Name | Title | Hours / week | Compensation | From related orgs | Other / benefits |
|---|---|---|---|---|---|
| RANDALL SCOTT HEESACKER | PRESIDENT & CEO Trustee or director, Officer | 20 | $0 | $483,406 | $56,813 |
| DAVID A MACOUBRIE | EXECUTIVE VP & COO Officer | 20 | $0 | $287,512 | $54,385 |
| JILL M HICKS | CFO Officer | 20 | $0 | $282,478 | $41,326 |
| MICHAEL JAY LUBBEN | SENIOR VP BUSINESS DEVELOPMENT Officer | 40 | $0 | $253,311 | $41,715 |
| SUSAN KAY DOWNING | SENIOR VP MARKETING Officer | 40 | $0 | $222,487 | $52,285 |
| WILLIAM LEONARD KOHL | SENIOR VP PORTFOLIO MANAGEMENT Officer | 20 | $0 | $207,252 | $45,397 |
| MARK KRINGS | VP PRODUCT IMPLEMENTATION Highest-paid employee | 40 | $0 | $142,078 | $50,618 |
| DEANA MARIE UNGER | VP FINANCIAL AID OPS Highest-paid employee | 40 | $0 | $142,879 | $22,095 |
| SHANNON JONES | VP BUSINESS DEVELOPMENT Highest-paid employee | 40 | $0 | $118,764 | $37,233 |
| CARISSA R UHLMAN | VP STUDENT SUCCESS Highest-paid employee | 40 | $0 | $112,158 | $32,305 |
| CHRISTOPHER J CAMPBELL | AST VP BUSINESS DEVELOPMENT Highest-paid employee | 40 | $0 | $100,953 | $14,705 |
| RICHARD VIERK | CHAIRMAN Trustee or director, Officer | 1 | $0 | $36,050 | $0 |
| GUY SAUNDERS | DIRECTOR Trustee or director | 1 | $0 | $13,750 | $0 |
| JOSEPH KNECHT | DIRECTOR Trustee or director | 1 | $0 | $12,750 | $0 |
| KIM RUSSEL | DIRECTOR Trustee or director | 1 | $0 | $11,750 | $0 |
| ANTHONY GOINS | DIRECTOR Trustee or director | 1 | $0 | $11,000 | $0 |
Address and contacts
- Address (IRS master file)
- PO BOX 82507, LINCOLN, NE 68501-2507
- Principal officer (990 for 2024)
- DAVID MACOUBRIE, PO BOX 82507, LINCOLN, NE 68501
- Signed the 990
- JILL HICKS, CFO
- Phone
- (402) 479-6623
- Return prepared by
- CLIFTONLARSONALLEN LLP
Mission
INCEPTIA HELPS EDUCATIONAL INSTITUTIONS STRENGTHEN RELATIONSHIPS AND BOOST ENROLLMENT USING SOLUTIONS THAT ENABLE STUDENTS TO NAVIGATE ADMISSIONS AND FINANCIAL AID, BORROW WISELY AND RESOLVE LOAN REPAYMENT CHALLENGES.
Program accomplishments
- INCEPTIA PROVIDES FINANCIAL LITERACY EDUCATION TO SECONDARY AND HIGHER EDUCATION STUDENTS AND THEIR FAMILIES VIA AN ONLINE INTERACTIVE PLATFORM; ASSISTS STUDENTS AND PARENTS IN COMPLETING THE FAFSA VERIFICATION PROCESS; COUNSELS STUDENTS WHO HAVE NOT COMPLETED A DEGREE TO ENCOURAGE RE-ENROLLMENT AND DEGREE COMPLETION; AND ADVISES STUDENT LOAN BORROWERS ON THEIR REPAYMENT OBLIGATIONS AND PROVIDE INFORMATION ON TITLE IV REPAYMENT PLAN OPTIONS.Expenses $11,523,733 · revenue $3,673,052
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in September, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | September 30, 2026 | February 15, 2027 | Not due yet |
| 2024 | September 30, 2025 | February 16, 2026 | 990 on file |
| 2023 | September 30, 2024 | February 17, 2025 | 990 on file |
IRS record
- EIN
- 92-0907062
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2023
- Accounting year ends
- September
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B82)
- Assets (IRS master file)
- $279,238,403
- Income (IRS master file)
- $36,438,139
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | September 2025 | – | – | – | IRS |
| 990 | September 2024 | – | – | – | IRS |
| 990 | September 2023 | $204,344,227 | $4,735,727 | $195,862,511 | IRS |
990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.
Questions about INCEPTIA
- What is the EIN of INCEPTIA?
- The employer identification number (EIN) of INCEPTIA is 92-0907062.
- Is INCEPTIA tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2023.
- Are donations to INCEPTIA tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does INCEPTIA file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of INCEPTIA due?
- The return for tax year 2025 (the year ending September 30, 2026) is due February 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did INCEPTIA last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended September 2025.
- Who is the principal officer of INCEPTIA?
- The 990 for the year ended September 30, 2025 names DAVID MACOUBRIE.
- Who are the officers and directors of INCEPTIA?
- The 990 for the year ended September 30, 2025 lists 19 people; 18 received compensation from the organization.
- How much revenue does INCEPTIA have?
- On its 990 for the year ended September 30, 2025 it reported revenue of $14,232,361, expenses of $16,860,812 and total assets of $279,238,403 at year end.
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