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Nonprofit · EIN 90-0401015

BAY ORG

Tax-exempt · SAN FRANCISCO, CA 94133

Financials

$9.3M$11.3M2023$8M$9.3M2024
Revenue Expenses · by fiscal year end
Financials of BAY ORG by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$8,043,142$9,264,585-$1,221,443$3,476,043$10,185,309-$6,709,266
December 31, 2023990$9,299,623$11,284,954-$1,985,331$4,484,010$9,861,782-$5,377,772
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,333,375
Membership dues
$97,743
Program service revenue
$6,432,826
Investment income
$32
Net rental income
$20,056
Net gain from sales of assets
$32
Net income from fundraising events
$12,398
Net income from sales of inventory
$244,440
Other revenue
$276,909

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$263,363
Other salaries and wages
$3,502,028
Salaries, compensation and benefits (total)
$4,651,612
Professional fundraising fees
$0
Legal fees
$254,241
Accounting fees
$32,869
Occupancy
$1,685,152
Travel
$55,306
Depreciation
$573,155
Program services (functional)
$7,612,797
Management and general (functional)
$1,339,170
Fundraising (functional)
$312,618

Balance sheet and other

Total assets, start of year
$4,484,010
Total assets, end of year
$3,476,043
Total liabilities, end of year
$10,185,309
Net assets, end of year
-$6,709,266
Land, buildings and equipment
$2,684,468
Net assets without donor restrictions
-$6,709,266
Gross receipts
$8,218,556
Employees
80
Volunteers
143
Year formed
2008
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
GEORGE JACOBPRESIDENT & CEO
Officer
40$259,035$4,328
CHRISTOPHER LOWDIRECTOR OF FACILITIES
Highest-paid employee
40$131,861$19,013
JAZMIN CARIOLAGENERAL MANAGER
Highest-paid employee
40$132,428$9,907
VICKI DE WITTEXECUTIVE ADMIN
Highest-paid employee
40$115,091$10,303
TEPPEI TOKURACONTROLLER
Highest-paid employee
40$106,356$5,186
MELISSA SCHOUESTDIRECTOR OF ANIMAL CARE
Highest-paid employee
40$103,614$666
JON FISHERCHAIR (START 01/24)
Trustee or director, Officer
1$0$0
BEN BLEIMANCHAIR (THRU 01/24)
Trustee or director, Officer
1$0$0
SHAILESH SHUKLATREASURER (THRU 05/24)
Trustee or director, Officer
1$0$0
JOHN HANLEYTREASURER
Trustee or director, Officer
1$0$0
ANGELIQUE TOMPKINSSECRETARY
Trustee or director
1$0$0
KAY CARNEYBOARD MEMBER
Trustee or director
1$0$0
JOHN MCATEERBOARD MEMBER
Trustee or director
1$0$0
JACQUELINE MILLERBOARD MEMBER
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 15 people
NameTitleHours / weekCompensationOther / benefits
GEORGE JACOBPRESIDENT & CEO
Officer
40$390,188$11,768
PAUL NAKAMOTOVP OF GUEST EXPERIENCE
Highest-paid employee
40$144,907$21,493
CHRISTOPHER LOWDIRECTOR OF FACILITIES
Highest-paid employee
40$141,394$20,631
TEPPEI TOKURACONTROLLER
Highest-paid employee
40$139,830$8,252
JAZMIN CARIOLAGENERAL MANAGER
Highest-paid employee
40$135,100$11,806
GARY BOBKERDIRECTOR RIVER AND DELTA PROGRAM
Highest-paid employee
40$128,630$1,256
BEN BLEIMANCHAIR
Trustee or director, Officer
1$0$0
SHAILESH SHUKLATREASURER
Trustee or director, Officer
1$0$0
ANGELIQUE TOMPKINSSECRETARY
Trustee or director
1$0$0
KAY CARNEYBOARD MEMBER
Trustee or director
1$0$0
JOHN HANLEYBOARD MEMBER
Trustee or director
1$0$0
STEVEN N MACHTINGERBOARD MEMBER (THRU 01/23)
Trustee or director
1$0$0
JACQUELINE MILLERBOARD MEMBER
Trustee or director
1$0$0
DEAN MOREHOUSBOARD MEMBER (THRU 07/23)
Trustee or director
1$0$0
EDWARD UEBERBOARD MEMBER (THRU 06/23)
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
EMBARCADERO AT BEACH STREET PIER 39, SAN FRANCISCO, CA 94133-0000
In care of
% AQUARIUM OF THE BAY
Mailing address (990-N for 2008)
695 De Long Avenue Suite 100, Novato CA 94945
Principal officer (990 for 2024)
JOHN HANLEY, THE EMBARCADERO AT BEACH ST, SAN FRANCISCO, CA 94133
Principal officer (990-N for 2008)
Christina Swanson, 695 De Long Avenue Suite 100, Novato CA 94945
Signed the 990
JOHN HANLEY, BOARD TREASURER
Phone
(415) 623-5300
Return prepared by
ARMANINO ADVISORY LLC

California records

California keeps its own records of charities and corporations. Search them by EIN 90-0401015 or by the name BAY ORG.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

BAY ECOTARIUM IS THE LARGEST NON-PROFIT 501(C)(3) WATERSHED CONSERVATION GROUP IN THE SAN FRANCISCO BAY AREA COMMITTING TO GLOBAL CLIMATE RESILIENCE AND OCEAN CONSERVATION, INSPIRING ACTIONABLE ENVIRONMENTAL STEWARDSHIP LOCALLY, AND PROTECTING AND PRESERVING BIODIVERSITY AND ECOSYSTEMS, FROM SIERRA TO THE SEA.

990 for the year ended December 31, 2024

Program accomplishments

  • PROGRAM #1: EXHIBITSBAY.ORG, WHICH OPERATES THE AQUARIUM OF THE BAY. IT IS THE ONLY SMITHSONIAN AFFILIATED AQUARIUM IN THE STATE OF CALIFORNIA. IT PROVIDES APPROXIMATELY 500,000 VISITORS EACH YEAR WITH EXPERIENCES THAT EDUCATE AND INSPIRE CONSERVATION OF THE SAN FRANCISCO BAY AND ITS WATERSHED. IT IS OPEN TO THE PUBLIC 364 DAYS A YEAR. THE AQUARIUM DISPLAYS ABOUT 24,000 LOCAL MARINE AND TERRESTRIAL ANIMALS IN THEMED GALLERIES THAT FOCUS ON THE SAN FRANCISCO BAY AND REGIONAL HABITATS. THE AQUARIUM ADDRESSES RELEVANT ISSUES IN MARINE CONSERVATION AND CLIMATE CHANGE WITH EXHIBITRY IN SEVEN GALLERIES. THE GALLERIES FOCUS ON DISCOVERING THE BAY, HABITATS OF LOCAL FISH, INVERTEBRATES, AND ALGAE, AND INCLUDES INFORMATION ON NATIONAL MARINE SANCTUARIES. THE JELLIES GO WITH THE FLOW GALLERY DISPLAYS SIX SPECIES OF JELLYFISH ALONG WITH INFORMATION ON THEIR BIOLOGY, HABITATS, AND CONSERVATION. THE NEARSHORE TUNNEL GALLERY IS A 300-FOOT WALK-THROUGH TUNNEL FEATURING FISH AND INVERTEBRATES FOUND IN THE SHALLOWER WATERS OF THE SAN FRANCISCO BAY AREA. THE OCTOPUS AND FRIENDS GALLERY EXHIBITS OCTOPUS, CRABS, ROCKFISH, TURBAN SNAILS, AND OTHER INTERESTING INVERTEBRATES. THE SHARKS OF ALCATRAZ IS A 300-FOOT ACRYLIC TUNNEL DISPLAY FOCUSED ON LOCAL SHARKS, SKATES, RAYS, AND STURGEON. THE BAY LAB GALLERY FEATURES FISH, REPTILES, AMPHIBIANS, AND SMALL MAMMALS. IN THIS GALLERY, ALL OF THE ANIMAL DISPLAYS AND INTERACTIVES ARE DESIGNED TO EDUCATE VISITORS ABOUT CLIMATE CHANGE AND THE DEVASTATING EFFECT IT HAS ON ANIMAL POPULATIONS. THE FINAL DISPLAY THAT VISITORS ENCOUNTER ARE THE RIVER OTTERS. WATERSHED AMBASSADORS GALLERY, LIVE RIVER OTTERS, EDUCATIONAL ELECTRONIC GRAPHICS, AND STAFF PRESENTATIONS COMPLETE THE GUEST EXPERIENCE.
    Expenses $6,854,719 · revenue $6,605,634
  • PROGRAM #2: EDUCATIONBAY.ORG PROVIDES A VARIETY OF EDUCATION PROGRAMS FROM SCHOOL GROUPS, YOUTH GROUPS, FAMILIES, SCOUT TROOPS, AND VISITORS OF ALL AGES. EDUCATION PROGRAMS ARE ON THE AQUARIUM OF THE BAY PREMISES, AT SCHOOLS, AT THE SEA LION CENTER LOCATED AT PIER 39, AND AT THE ECOCENTER AT HERON'S HEAD PARK. THROUGH THE MANY K-12 PROGRAMS OFFERED AT THESE DIFFERENT LOCATIONS, BAY.ORG OFFERS FREE EDUCATION PROGRAMS FOR MORE THAN 20,000 STUDENTS, TEACHERS, AND CHAPERONES ANNUALLY. THESE EDUCATION PROGRAMS ARE OFFERED AT SCHOOLS WITHIN THE NINE BAY AREA COUNTIES (SAN FRANCISCO, SAN MATEO, SANTA CLARA, ALAMEDA, CONTRA COSTA, MARIN, SONOMA, NAPA, AND SOLANO). THESE CLASSES AND TOURS ARE INQUIRY-BASED, HANDS-ON, AND IMMERSIVE LEARNING EXPERIENCES THAT ARE AGE-APPROPRIATE AND LINKED WITH NEXT GENERATION SCIENCE STANDARDS (NGSS) FOR KINDERGARTEN THROUGH 12TH GRADE. THE NUMBER OF PARTICIPANTS TAKING PART IN THE BAY.ORG FREE EDUCATION PROGRAMS HAS INCREASED EACH YEAR SINCE 2001. ADDITIONALLY, BAY.ORG OFFERS TEACHER WORKSHOPS AND EVENTS ENCOURAGING TEACHERS TO ENGAGE THEIR STUDENTS FURTHER ABOUT THE SAN FRANCISCO BAY BEFORE AND AFTER THEIR EDUCATION PROGRAM. BAY.ORG'S EDUCATION DEPARTMENT ALSO OFFERS EVENING AND WEEKEND SLEEPOVER PROGRAMS FOR YOUTH AND SCOUT GROUPS. FOR SCOUT GROUPS, THE SLEEPOVER ACTIVITIES HELP FULFILL BADGE REQUIREMENTS. THE SEA LION CENTER, LOCATED DIRECTLY ABOVE PIER 39'S K-DOCK AND HOME OF THE WORLD-FAMOUS SEA LIONS, OFFERS FREE INTERPRETIVE AND K-12 CLASSROOM PROGRAMS AND EXHIBITS. THESE PROGRAMS AND EXHIBITS FOCUS ON THE CALIFORNIA SEA LIONS, THEIR HISTORY AT PIER 39, AS WELL AS WHAT EVERYONE CAN DO TO HELP THESE CHARISMATIC MAMMALS SURVIVE IN THEIR THREATENED HABITAT. AS PART OF THE BAY.ORG FREE EDUCATION PROGRAMS DESCRIBED ABOVE AT THE SEA LION CENTER, STUDENTS AND TEACHERS CAN PARTICIPATE IN A VARIETY OF AGE-APPROPRIATE HOUR-LONG CLASSROOM PROGRAMS. ADDITIONALLY, THE CENTER IS OPEN TO THE PUBLIC VISIT FOR FREE FROM 10 AM - 5 PM DURING THE SUMMER SEASON, AND 10 AM - 4 PM AT ALL OTHER TIMES OF THE YEAR. VISITORS AT THE SEA LION CENTER CAN VIEW EXHIBITS, TOUCH SEA LION PELTS AND LEARN FROM A NATURALIST WHO PROVIDES PRESENTATIONS HOURLY DURING SUMMER MONTHS. NATURALIST ARE ALSO STATIONED AT K-DOCK WITH AN INTERPRETIVE CART OF ARTIFACTS AND BINOCULARS TO ANSWER GUEST QUESTIONS. BAY.ORG PARTNERED WITH A BAY MODEL VISITOR CENTER, AN EDUCATION CENTER ADMINISTERED BY THE U.S. ARMY CORPS OF ENGINEERS, TO FORM THE BAY MODEL ALLIANCE. THROUGH THIS ALLIANCE, BAY.ORG OFFERS ENHANCED EDUCATION PROGRAMS ABOUT THE SAN FRANCISCO BAY AND THE SACRAMENTO-SAN JOAQUIN RIVER DELTA SYSTEM. THE ECOCENTER OF HERON'S HEAD PARK BECAME A NEW DIVISION OF BAY.ORG IN MARCH 2014. THE ECOCENTER IS AN INCREDIBLE SPACE FOR ENVIRONMENTAL EDUCATION, PUBLIC OUTREACH, AND CONNECTING PEOPLE WITH THE BEAUTY OF SAN FRANCISCO'S WILD LANDSCAPES. IT REPRESENTS SAN FRANCISCO'S BEST EXAMPLE OF SUSTAINABLE SOLUTIONS TO ADVERSE HUMAN IMPACTS ON THE ENVIRONMENT. IT IS A MODEL FOR GREEN BUILDING, SUSTAINABLE RESOURCE CENTER, ENVIRONMENTAL JUSTICE, AND EXPERIENTIAL LEARNING. THE ECOCENTER IS FREE TO VISIT AND OPEN TO THE GENERAL PUBLIC 4 DAYS PER WEEK, WEDNESDAY THROUGH SATURDAY. PROGRAMMING INCLUDES COLLEGE INTERNSHIPS IN COLLABORATION WITH CITY COLLEGE OF SAN FRANCISCO, AS WELL AS WEEKLY SCIENCE SATURDAY PROGRAMS IN COLLABORATION WITH THE SAN FRANCISCO DEPARTMENT OF RECREATION AND PARKS. IT ALSO PROVIDES FREE TOURS AND EDUCATIONAL PROGRAMS IN SCHOOL, YOUTH AND ADULT GROUPS.
    Expenses $425,692 · revenue $40,332
  • PROGRAM #3: FIELD CONSERVATIONTHE SAN FRANCISCO BAY HAS BEEN ALTERED DRASTICALLY FROM THE PRISTINE ESTUARY THAT EXISTED IN THE 1800S. HUNDREDS OF MILES OF EARTHEN DIKES BUILT AROUND THE BAY'S SALT MARSHES SERVED THEIR CONNECTION TO ITS TIDEWATERS. THE DIKED MARSHES WERE DRAINED AND CONVERTED TO AGRICULTURAL LANDS. THEIR SIZE WAS REDUCED BY ONE THIRD. AS A RESULT OF THIS WETLAND DESTRUCTION, THE BAY'S BIOLOGICAL PRODUCTIVITY PLUMMETED. ONE OF THE MAIN GOALS OF BAY.ORG IS TO EXPAND AND ACCELERATE THE EFFORT TO PROTECT AND RESTORE MANY OF THE WETLANDS THAT WERE DRAINED. FURTHER, BAY.ORG EMPLOYS SCIENTIFIC AND POLICY EXPERTISE TO PROMOTE REFORMS IN THE WAY CALIFORNIA MANAGES ITS WATER SUPPLIES AND PROTECTS THE ECOLOGICAL VALUES OF THE SAN FRANCISCO BAY-DELTA ESTUARY AND ITS WATERSHED. IN ADDITION, TO THE SAN FRANCISCO BAY AND ITS WATERSHED, BAY.ORG IS ENGAGED IN RESTORING THE RELATED COASTAL AND NEAR-SHORE OCEAN AREAS.
    Expenses $332,386 · revenue $11,244
  • BAY MODEL ALLIANCE
    revenue $20,056

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
90-0401015
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2009
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$3,476,043
Income (IRS master file)
$8,218,556

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$8,043,142$9,264,585$3,476,043XML
990December 2023$9,299,623$11,284,954$4,484,010XML
990December 2022$9,985,264$10,641,255$4,818,676IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS
990-N for 2008
Officer: Christina Swanson
December 31, 2008≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 90-0401015).

Questions about BAY ORG

What is the EIN of BAY ORG?
The employer identification number (EIN) of BAY ORG is 90-0401015.
Is BAY ORG tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2009.
Are donations to BAY ORG tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does BAY ORG file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of BAY ORG due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did BAY ORG last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of BAY ORG?
The 990 for the year ended December 31, 2024 names JOHN HANLEY.
Who are the officers and directors of BAY ORG?
The 990 for the year ended December 31, 2024 lists 14 people; 6 received compensation from the organization, the highest $259,035 (GEORGE JACOB, PRESIDENT & CEO).
How much revenue does BAY ORG have?
On its 990 for the year ended December 31, 2024 it reported revenue of $8,043,142, expenses of $9,264,585 and total assets of $3,476,043 at year end.

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