Nonprofit · EIN 87-1895699
CHECK MY ADS INSTITUTE
Tax-exempt · WASHINGTON, DC 20009
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990 | $1,461,222 | $2,055,146 | -$593,924 | $600,190 | $27,334 | $572,856 |
| December 31, 2023 | 990 | $2,159,795 | $1,722,154 | $437,641 | $1,183,011 | $16,231 | $1,166,780 |
| December 31, 2022 | 990 (amended) | $1,702,913 | $985,979 | $716,934 | $740,440 | $11,303 | $729,137 |
Financial details: 990 for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $1,457,471
- Program service revenue
- $575
- Investment income
- $3,176
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Other salaries and wages
- $1,213,959
- Salaries, compensation and benefits (total)
- $1,311,984
- Professional fundraising fees
- $0
- Legal fees
- $44,473
- Accounting fees
- $52,929
- Travel
- $70,981
- Program services (functional)
- $1,444,004
- Management and general (functional)
- $344,420
- Fundraising (functional)
- $266,722
Balance sheet and other
- Total assets, start of year
- $1,183,011
- Total assets, end of year
- $600,190
- Total liabilities, end of year
- $27,334
- Net assets, end of year
- $572,856
- Net assets without donor restrictions
- $472,856
- Net assets with donor restrictions
- $100,000
- Gross receipts
- $1,461,222
- Employees
- 12
- Volunteers
- 0
- Year formed
- 2021
- State of legal domicile
- DE
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Claire Atkin | CEO/Co-Founder Key employee | 40 | $149,971 | $6,590 |
| Nandini Jammi | Chief Strategy Officer Key employee | 40 | $143,593 | $6,454 |
| Dr Joan Donovan | Board Member Trustee or director | 0 | $0 | $0 |
| David Carroll | Board Member Trustee or director | 0 | $0 | $0 |
| Zachary Edwards | Board Member Trustee or director | 0 | $0 | $0 |
| Sabrina Hersi Issa | Board Member Trustee or director | 0 | $0 | $0 |
| Claire Atkin | CEO/Co-Founder Officer | 5 | $0 | $0 |
| Nandini Jammi | Chief Strategy Officer Officer | 5 | $0 | $0 |
990 for the year ended December 31, 2023: 6 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Nandini Jammi | Chief Strategy Officer Officer | 40 | $155,877 | $0 |
| Claire Atkin | CEO/Treasurer Officer | 40 | $0 | $150,330 |
| Dr Joan Donovan | Board Member Trustee or director | 0 | $0 | $0 |
| David Carroll | Board Member Trustee or director | 0 | $0 | $0 |
| Zachary Edwards | Board Member Trustee or director | 0 | $0 | $0 |
| Sabrina Hersi Issa | Board Member Trustee or director | 0 | $0 | $0 |
990 for the year ended December 31, 2022: 5 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| CLAIRE ATKIN | CEO/TREASURE Officer | 40 | $0 | $148,200 |
| NANDINI JAMMI | CHIEF EDITOR Officer | 40 | $146,500 | $0 |
| DAVID CARROLL | BOARD MEMBER Trustee or director | – | $0 | $0 |
| ZACHARY EDWARDS | BOARD MEMBER Trustee or director | – | $0 | $0 |
| JUDY SHAPIRO | BOARD MEMBER Trustee or director | – | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1802 VERNON ST NW PMB 500, WASHINGTON, DC 20009-1217
- In care of
- % NANDINI JAMMI
- Principal officer (990 for 2024)
- Claire Atkin, 1802 Vernon St NW PMM 500, Washington, DC 20009
- Signed the 990
- Claire Atkin, CEO/Co-Founder
- Phone
- (628) 219-1010
- Website
- www.checkmyads.org
- 990-N for 2021 filed under this EIN
- Most likely by a chapter, club or affiliate (it says receipts are normally $50,000 or less). Officer: Clair Atkin, 1802 Vernon St NW PMB 500, Washington DC 20009. Mailing address: 1802 Vernon St NW PMB 500, Washington DC 20009. Website: checkmyads.org
- Return prepared by
- e2E LLC
Mission
Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.
Program accomplishments
- Conducting research to identify and diagnose challenges that harm advertisers,publishers and the general public, investigating the supply chain to combat opacity in the adtech ecosystem, and uncovering unlawful or dangerous data practices.Expenses $505,402
- Working with civil society peers and policymakers, leading and contributing to working groups, and bringing together thought leaders across industry, academia, and civil society to push the digital advertising industry toward transparent and accountable business practices.Expenses $505,401
- Educating the public and the advertising industry about supply chain business practices, and the lack of transparency within the industry.Expenses $433,201
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 87-1895699
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2021
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B05)
- Assets (IRS master file)
- $600,190
- Income (IRS master file)
- $1,461,222
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2024 | $1,461,222 | $2,055,146 | $600,190 | XML |
| 990 | December 2023 | $2,159,795 | $1,722,154 | $1,183,011 | XML |
| 990 | December 2022 | $1,702,913 | $985,979 | $740,440 | XML |
| 990-N for 2021 Officer: Clair Atkin Filed under this EIN, most likely by a chapter or affiliate | December 31, 2021 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 87-1895699).
Questions about CHECK MY ADS INSTITUTE
- What is the EIN of CHECK MY ADS INSTITUTE?
- The employer identification number (EIN) of CHECK MY ADS INSTITUTE is 87-1895699.
- Is CHECK MY ADS INSTITUTE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2021.
- Are donations to CHECK MY ADS INSTITUTE tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does CHECK MY ADS INSTITUTE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of CHECK MY ADS INSTITUTE due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did CHECK MY ADS INSTITUTE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2024.
- Who is the principal officer of CHECK MY ADS INSTITUTE?
- The 990 for the year ended December 31, 2024 names Claire Atkin.
- Who are the officers and directors of CHECK MY ADS INSTITUTE?
- The 990 for the year ended December 31, 2024 lists 8 people; 2 received compensation from the organization, the highest $149,971 (Claire Atkin, CEO/Co-Founder).
- How much revenue does CHECK MY ADS INSTITUTE have?
- On its 990 for the year ended December 31, 2024 it reported revenue of $1,461,222, expenses of $2,055,146 and total assets of $600,190 at year end.
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