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IRS-authorized e-file provider · not the IRS

Nonprofit · EIN 87-1532828

CARDINAL PRODUCTIONS

Tax-exempt · ROANOKE, VA 24015

Financials

$1.3M$1.1M2023$1.4M$1.4M2024
Revenue Expenses · by fiscal year end
Financials of CARDINAL PRODUCTIONS by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$1,362,826$1,422,699-$59,873$1,282,627$69,918$1,212,709
December 31, 2023990$1,302,150$1,085,706$216,444$1,339,134$66,552$1,272,582
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,266,579
of which government grants
$25,000
Program service revenue
$56,166
Investment income
$40,081
Net gain from sales of assets
-$333
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$101,928
Other salaries and wages
$876,379
Salaries, compensation and benefits (total)
$1,142,935
Professional fundraising fees
$0
Accounting fees
$8,030
Occupancy
$6,802
Travel
$16,331
Program services (functional)
$1,118,964
Management and general (functional)
$88,405
Fundraising (functional)
$215,330

Balance sheet and other

Total assets, start of year
$1,339,134
Total assets, end of year
$1,282,627
Total liabilities, end of year
$69,918
Net assets, end of year
$1,212,709
Net assets without donor restrictions
$655,478
Net assets with donor restrictions
$557,231
Gross receipts
$1,378,210
Employees
21
Volunteers
27
Year formed
2021
State of legal domicile
VA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Luanne RifeExecutive Director
Key employee
40$99,911$8,412
Caroline GlickmanPresident, Board of Directors
Trustee or director, Officer
5$0$0
Debbie MeadeSecretary, Board of Directors
Trustee or director, Officer
5$0$0
Chris TurnbullTreasurer, Board of Directors
Trustee or director, Officer
4$0$0
Chelyen DavisBoard member
Trustee or director
1.5$0$0
Dayo AbahBoard member
Trustee or director
1.5$0$0
990 for the year ended December 31, 2023: 5 people
NameTitleHours / weekCompensationOther / benefits
Luanne RifeExecutive Director
Key employee
40$80,362$10,245
Caroline GlickmanPresident, Board of Directors
Trustee or director, Officer
4$0$0
Debbie MeadeSecretary, Board of Directors
Trustee or director, Officer
4$0$0
Chris TurnbullTreasurer, Board of Directors
Trustee or director, Officer
4$0$0
Quinn GraeffBoard member
Trustee or director
4$0$0

Address and contacts

Address (IRS master file)
2301 LABURNUM AVE SW, ROANOKE, VA 24015-3427
In care of
% LUANNE C RIFE
Principal officer (990 for 2024)
Luanne Rife, 2301 Laburnum Ave SW, Roanoke, VA 24015
Signed the 990
Luanne Rife, Executive Director
Phone
(540) 467-2189

Mission

Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.

990 for the year ended December 31, 2024

Program accomplishments

  • Cardinal News continued to grow during 2024 and added an executive editor, reporter and part-time copy editor, and enjoyed its first full year with a development team. Cardinal Productions Inc. board of directors enlarged its membership from three to five members, updated the bylaws and activated two committees: governance and development. Cardinal News is managed in a thoughtful, considered manner in order to serve its mission and to secure a sustainable financial path. During 2024, Cardinal News doubled the readers of its newsletters, published 2,000 stories and hosted 2.7 million visitors to its websites, who accounted for more than 4.7 million page views. It published a daily, weekly, political, weather and events newsletters, and created a podcast to complement its 3-year project, Cardinal 250, to tell the little-known stories of Virginia's role in the march to independence in advance of the nation's semiquincentennial. Cardinal News won numerous awards from the Virginia Press Association, including the sweepstakes award for online organizations and Young Journalist of the Year. Through our journalism, we continue to provide independent information to the people of our communities, and to elevate their stories to Virginians living elsewhere.
    Expenses $1,118,964 · revenue $56,166

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
87-1532828
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2022
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$1,282,627
Income (IRS master file)
$1,378,210

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$1,362,826$1,422,699$1,282,627IRS
990December 2023$1,302,150$1,085,706$1,339,134XML
990December 2022$1,333,452$596,945$1,088,750IRS
990December 2021–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 87-1532828).

Questions about CARDINAL PRODUCTIONS

What is the EIN of CARDINAL PRODUCTIONS?
The employer identification number (EIN) of CARDINAL PRODUCTIONS is 87-1532828.
Is CARDINAL PRODUCTIONS tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2022.
Are donations to CARDINAL PRODUCTIONS tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does CARDINAL PRODUCTIONS file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of CARDINAL PRODUCTIONS due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did CARDINAL PRODUCTIONS last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of CARDINAL PRODUCTIONS?
The 990 for the year ended December 31, 2024 names Luanne Rife.
Who are the officers and directors of CARDINAL PRODUCTIONS?
The 990 for the year ended December 31, 2024 lists 6 people; 1 received compensation from the organization, the highest $99,911 (Luanne Rife, Executive Director).
How much revenue does CARDINAL PRODUCTIONS have?
On its 990 for the year ended December 31, 2024 it reported revenue of $1,362,826, expenses of $1,422,699 and total assets of $1,282,627 at year end.

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