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Nonprofit · EIN 86-1943473

GEENA DAVIS INSTITUTE ON GENDER IN MEDIA

Tax-exempt · MARINA DEL REY, CA 90292

Financials

$3.4M$3M2023$2M$3.1M2024
Revenue Expenses · by fiscal year end
Financials of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$2,049,510$3,105,383-$1,055,873$815,870$142,455$673,415
December 31, 2023990$3,393,465$3,012,161$381,304$1,740,734$147,446$1,593,288
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,418,927
Membership dues
$33,067
Program service revenue
$585,986
Investment income
$3,287
Other revenue
$41,310

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$538,707
Other salaries and wages
$746,351
Salaries, compensation and benefits (total)
$1,392,662
Professional fundraising fees
$0
Travel
$115,991
Program services (functional)
$2,658,236
Management and general (functional)
$240,196
Fundraising (functional)
$206,951

Balance sheet and other

Total assets, start of year
$1,740,734
Total assets, end of year
$815,870
Total liabilities, end of year
$142,455
Net assets, end of year
$673,415
Net assets without donor restrictions
$127,714
Net assets with donor restrictions
$545,701
Gross receipts
$2,049,510
Employees
28
Volunteers
12
Year formed
2021
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Madeline Di NonnoPresident & CEO
Officer
40$219,097$1,537
Elizabeth KilpatrickSenior Vice President40$160,931$17,102
Meredith ConroyVice President40$140,040$0
Geena DavisChairman
Trustee or director, Officer
10$0$0
Dale GreenDirector
Trustee or director
1$0$0
Narumi InatsaguDirector
Trustee or director
1$0$0
Loris Kramer LunsfordDirector
Trustee or director
1$0$0
Alysia ReinerDirector
Trustee or director
1$0$0
Gil RobertsonDirector
Trustee or director
1$0$0
Nina TasslerDirector
Trustee or director
1$0$0
Jen Louis BarretDirector
Trustee or director
1$0$0
Wendy CalhounDirector
Trustee or director
1$0$0
Paul MartinDirector
Trustee or director
1$0$0
Karla Pita LoorDirector
Trustee or director
1$0$0
Janine Jones-ClarkDirector
Trustee or director
1$0$0
990 for the year ended December 31, 2023: 16 people
NameTitleHours / weekCompensationOther / benefits
MADELINE DI NONNOPRESIDENT & CEO
Trustee or director, Officer
40$218,197$1,325
ELIZABETH KILPATRICKSENIOR VICE PRESIDENT
Key employee
40$155,602$16,133
MEREDITH CONROYVICE PRESIDENT, RESEARCH &
Highest-paid employee
40$139,613$0
MICHELE MEYERSR. DIRECTOR, RESEARCH AND
Highest-paid employee
40$113,521$8,989
GEENA DAVISBOARD CHAIR
Trustee or director
10$0$0
DALE GREENDIRECTOR
Trustee or director
1$0$0
NARUMI INATSAGUDIRECTOR (FROM 3/28/23)
Trustee or director
1$0$0
LORIS KRAMER LUNSFORDDIRECTOR
Trustee or director
1$0$0
ALYSIA REINERDIRECTOR
Trustee or director
1$0$0
GIL ROBERTSONDIRECTOR
Trustee or director
1$0$0
NINA TASSLERDIRECTOR
Trustee or director
1$0$0
JEN LOUIS BARRETDIRECTOR
Trustee or director
1$0$0
WENDY CALHOUNDIRECTOR
Trustee or director
1$0$0
PAUL MARTINDIRECTOR
Trustee or director
1$0$0
KARLA PITA LOORDIRECTOR
Trustee or director
1$0$0
JANINE JONES-CLARKDIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
578 WASHINGTON BLVD 672, MARINA DEL REY, CA 90292-5421
In care of
% MADELINE DI NONNO
Principal officer (990 for 2024)
Madeline Di Nonno President CEO
Signed the 990
Madeline Di Nonno, President
Phone
(213) 221-3314
Return prepared by
Brett Bradbury CPA PC

California records

California keeps its own records of charities and corporations. Search them by EIN 86-1943473 or by the name GEENA DAVIS INSTITUTE ON GENDER IN MEDIA.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

Transforming global storytelling by using data-driven research, education, and advocacy to mitigate bias, inspiring authentic portrayals in entertainment, advertising, and gaming that reflect the true diversity of the population.

990 for the year ended December 31, 2024

Program accomplishments

  • Education & Outreach- In 2024, the Institute delivered 178 trainings, workshops, and salons, reaching 7,800 global leaders. Programs provided tools to reduce bias in storytelling and addressed urgent issues including caregiving, children?s mental health, and global advertising.
    Expenses $1,678,626 · revenue $333,836
  • Research- The Institute released eight studies analyzing 120 films, 843 TV episodes, and 1,810 ads. Paired with toolkits, findings equipped creators to improve portrayals across gender, race, LGBTQIA+, disability, age, and body type.
    Expenses $979,610 · revenue $252,150
  • Impact- Survey data confirmed the Institute?s influence: 94.5% of partners reported impact, 79.2% of professionals used findings, and 97.5% would recommend resources. Nearly half applied insights to 50% or more of their projects.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
86-1943473
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2022
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$815,870
Income (IRS master file)
$2,049,510

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$2,049,510$3,105,383$815,870XML
990December 2023$3,393,465$3,012,161$1,740,734XML
990December 2022$2,315,432$1,969,488$1,359,371IRS
990December 2021–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 86-1943473).

Questions about GEENA DAVIS INSTITUTE ON GENDER IN MEDIA

What is the EIN of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA?
The employer identification number (EIN) of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA is 86-1943473.
Is GEENA DAVIS INSTITUTE ON GENDER IN MEDIA tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2022.
Are donations to GEENA DAVIS INSTITUTE ON GENDER IN MEDIA tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GEENA DAVIS INSTITUTE ON GENDER IN MEDIA file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GEENA DAVIS INSTITUTE ON GENDER IN MEDIA last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA?
The 990 for the year ended December 31, 2024 names Madeline Di Nonno President CEO.
Who are the officers and directors of GEENA DAVIS INSTITUTE ON GENDER IN MEDIA?
The 990 for the year ended December 31, 2024 lists 15 people; 3 received compensation from the organization, the highest $219,097 (Madeline Di Nonno, President & CEO).
How much revenue does GEENA DAVIS INSTITUTE ON GENDER IN MEDIA have?
On its 990 for the year ended December 31, 2024 it reported revenue of $2,049,510, expenses of $3,105,383 and total assets of $815,870 at year end.

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