Nonprofit · EIN 85-0614521
ASHEVILLE WATCHDOG
Also known as AVL WATCHDOG
Tax-exempt · ASHEVILLE, NC 28804
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $665,198 | $668,588 | -$3,390 | $716,035 | -$19,274 | $735,309 |
| December 31, 2024 | 990 (amended) | $627,341 | $486,529 | $140,812 | $754,016 | $15,326 | $738,690 |
| December 31, 2023 | 990 | $426,160 | $293,976 | $132,184 | $586,528 | $7,643 | $578,885 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $624,416
- Program service revenue
- $0
- Investment income
- $40,782
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $38,400
- Other salaries and wages
- $435,567
- Salaries, compensation and benefits (total)
- $538,413
- Professional fundraising fees
- $0
- Legal fees
- $2,919
- Accounting fees
- $12,776
- Travel
- $12,230
- Program services (functional)
- $465,584
- Management and general (functional)
- $84,807
- Fundraising (functional)
- $118,198
Balance sheet and other
- Total assets, start of year
- $754,016
- Total assets, end of year
- $716,035
- Total liabilities, end of year
- -$19,274
- Net assets, end of year
- $735,309
- Publicly traded securities
- $565,453
- Net assets without donor restrictions
- $735,309
- Gross receipts
- $665,198
- Employees
- 5
- Year formed
- 2020
- State of legal domicile
- NC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| KEITH CAMPBELL | MANAGING EDITOR | 40 | $103,000 |
| CATRINA LLOYD | EXECUTIVE DIRECTOR Trustee or director | 30 | $25,200 |
| LINDA TOPP | FORMER BOARD CHAIR/FORMER ED Trustee or director, Officer | 20 | $13,200 |
| TRISH JONES | VICE CHAIR Trustee or director, Officer | 5 | $0 |
| SALLY KESTIN | SECRETARY Trustee or director, Officer | 5 | $0 |
| SUSAN HAUSER | TREASURER Trustee or director, Officer | 5 | $0 |
| TOM BRETTINGEN | DIRECTOR Trustee or director | 3 | $0 |
| MINDY LARCOM | DIRECTOR Trustee or director | 3 | $0 |
| R MATTHEW HENRY | DIRECTOR | 3 | $0 |
| ROBIN C PAYNE | DIRECTOR Trustee or director | 3 | $0 |
| SELENA LAUTERER | BOARD CHAIR Trustee or director, Officer | 7 | $0 |
990 for the year ended December 31, 2024: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| BOB GREMILLION | BOARD PRESIDENT Trustee or director, Officer | 5 | $0 |
| TOM FIEDLER | BOARD SECRETARY Trustee or director, Officer | 4 | $0 |
| TRISH JONES | VICE PRESIDENT Trustee or director, Officer | 2 | $0 |
| SELENA LAUTERER | DIRECTOR Trustee or director | 1 | $0 |
| PETER LEWIS | DIRECTOR Trustee or director | 1 | $0 |
| MARTA REESE | TRESURER Trustee or director, Officer | 3 | $0 |
990 for the year ended December 31, 2023: 5 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| BOB GREMILLION | BOARD PRESIDENT Officer | 7 | $0 |
| TOM FIEDLER | BOARD SECRETARY Officer | 5 | $0 |
| TRISH JONES | VICE PRESIDENT Officer | 5 | $0 |
| PETER LEWIS | DIRECTOR Trustee or director | 2 | $0 |
| MARTA REESE | TREASURER Officer | 7 | $0 |
Address and contacts
- Address (IRS master file)
- 825 MERRIMON AVE, ASHEVILLE, NC 28804-2464
- In care of
- % BARBARA LEE DURR
- Mailing address (990-N for 2020)
- 825 Merrimon Ave Suite C Box 253, Asheville NC 28804
- Principal officer (990 for 2025)
- SUSAN HAUSER, 825 MERRIMON AVE, SUITE C-175, ASHEVILLE, NC 28804
- Principal officer (990-N for 2020)
- Robert Gremillion, 825 Merrimon Ave Suite C Box 253, Asheville NC 28804
- Signed the 990
- SUSAN HAUSER, TREASURER
- Phone
- (202) 617-5799
- Website
- avlwatchdog.org
- Return prepared by
- PAK ACCOUNTING
Mission
OUR MISSION IS TO INFORM AND ENGAGE THE CITIZENS OF ASHEVILLE AND SURROUNDING COMMUNITIES BY PROVIDING FAIR, FACTUAL AND RELIABLE IN-DEPTH NEWS STORIES ABOUT LOCAL GOVERNMENT, INSTITUTIONS, ISSUES, AND PEOPLE.
Program accomplishments
- ASHEVILLE WATCHDOG PUBLISHED 355 STORIES ON OUR WEBSITE IN 2025, REACHING 1,695,132 UNIQUE VISITORS. OUR IN-DEPTH INVESTIGATIVE AND LOCAL ACCOUNTABILITY STORIES ABOUT PEOPLE AND INSTITUTIONS IN ASHEVILLE AND WESTERN NORTH CAROLINA RECEIVED 6 MILLION VIEWS ON OUR FACEBOOK PAGE AND 1.9 MILLION VIEWS ON OUR INSTAGRAM ACCOUNT. WE HOSTED THREE FREE COMMUNITY EVENTS, AND OUR STAFF SPOKE TO MORE THAN A DOZEN STUDENT AND COMMUNITY GROUPS ABOUT THE IMPORTANCE OF LOCAL JOURNALISM. WE ALSO ADDED TWO REPORTERS TO OUR STAFF OF INVESTIGATIVE JOURNALISTS AND HIRED OUR FIRST DIRECTOR OF DEVELOPMENTExpenses $465,584
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 85-0614521
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2020
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Arts, culture and humanities (A33)
- Assets (IRS master file)
- $716,035
- Income (IRS master file)
- $665,198
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $665,198 | $668,588 | $716,035 | XML |
| 990 | December 2024 | $627,341 | $486,529 | $754,016 | XML |
| 990 | December 2023 | $426,160 | $293,976 | $586,528 | XML |
| 990 | December 2022 | $455,713 | $80,425 | $468,282 | IRS |
| 990-EZ | December 2021 | – | – | – | IRS |
| 990-N for 2020 Officer: Robert Gremillion | December 31, 2020 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 85-0614521).
Questions about ASHEVILLE WATCHDOG
- What is the EIN of ASHEVILLE WATCHDOG?
- The employer identification number (EIN) of ASHEVILLE WATCHDOG is 85-0614521.
- Is ASHEVILLE WATCHDOG tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2020.
- Are donations to ASHEVILLE WATCHDOG tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does ASHEVILLE WATCHDOG file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ASHEVILLE WATCHDOG due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ASHEVILLE WATCHDOG last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of ASHEVILLE WATCHDOG?
- The 990 for the year ended December 31, 2025 names SUSAN HAUSER.
- Who are the officers and directors of ASHEVILLE WATCHDOG?
- The 990 for the year ended December 31, 2025 lists 11 people; 3 received compensation from the organization, the highest $103,000 (KEITH CAMPBELL, MANAGING EDITOR).
- How much revenue does ASHEVILLE WATCHDOG have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $665,198, expenses of $668,588 and total assets of $716,035 at year end.
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- ASHEVILLE AREA ARTS COUNCIL EIN 58-1371546 · last filed 990 for 2025
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All nonprofits in ASHEVILLE · North Carolina · Arts, culture and humanities