Nonprofit · EIN 84-3858245
SOCIAL MEDIA DAY INC
Tax-exempt · PHILADELPHIA, PA 19107
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990-EZ | $16,142 | $9,082 | $7,060 | $9,222 | $0 | $9,222 |
| December 31, 2024 | 990-EZ | -$14,724 | $3,203 | -$17,927 | $2,162 | $0 | $2,162 |
Financial details: 990-EZ for the year ended December 31, 2025
Revenue
- Net income from fundraising events
- $16,142
Expenses
- Compensation of officers, directors and key employees
- $0
- Professional fees and payments to contractors
- $6,650
- Printing, publications and postage
- $364
- Other expenses
- $2,068
Balance sheet and other
- Total assets, start of year
- $2,162
- Total assets, end of year
- $9,222
- Total liabilities, end of year
- $0
- Net assets, end of year
- $9,222
- Cash, savings and investments
- $9,222
- Gross receipts
- $57,046
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990-EZ for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DANA SCHMIDT | CHAIRMAN | 1 | $0 |
| DARIUS MERRIWEATHER | CO-MENTOR | 0.5 | $0 |
| ANDREW ATHIAS | BOARD MEMBER | 0.25 | $0 |
| ASHLEIGH MASON | BOARD MEMBER | 0.25 | $0 |
| CASSANDRA BAILEY | BOARD MEMBER | 0.25 | $0 |
| DEIDRE HOPKINS | BOARD MEMBER | 0.25 | $0 |
| NICOLE HEVERLY | BOARD MEMBER | 0.25 | $0 |
| JAMES GREGSON | BOARD MEMBER | 0.25 | $0 |
| JOSLIN SERRANO | BOARD MEMBER | 0.25 | $0 |
| LESLEY WESTERFER | BOARD MEMBER | 0.25 | $0 |
| LISA ROSE | BOARD MEMBER | 0.25 | $0 |
| MELISSA LYNHAM | BOARD MEMBER | 0.25 | $0 |
990-EZ for the year ended December 31, 2024: 12 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| JOCELYN HIAWATY | PRESIDENT | 1 | $0 |
| SABRINA CARTER | VICE-CHAIR | 1 | $0 |
| LIDIA EPPS | FINANCE-CHAIR | 1 | $0 |
| DANA SCHMIDT | CHAIRMAN | 1 | $0 |
| DARIUS MERRIWEATHER | CO-MENTOR | 0.5 | $0 |
| ANDREW ATHIAS | BOARD MEMBER | 0.25 | $0 |
| ASHLEIGH MASON | BOARD MEMBER | 0.25 | $0 |
| CASSANDRA BAILEY | BOARD MEMBER | 0.25 | $0 |
| DEIDRE HOPKINS | BOARD MEMBER | 0.25 | $0 |
| NICOLE HEVERLY | BOARD MEMBER | 0.25 | $0 |
| JAMES GREGSON | BOARD MEMBER | 0.25 | $0 |
| JOSLIN SERRANO | BOARD MEMBER | 0.25 | $0 |
Address and contacts
- Address (IRS master file)
- 901 MARKET ST UNIT 3020, PHILADELPHIA, PA 19107-3133
- In care of
- % CASSANDRA ORYL
- Mailing address (990-N for 2021)
- 3411 SILVERSIDE ROAD STE 104 PMB 4, Wilmington DE 19810
- Principal officer (990-N for 2021)
- Cassandra Oryl, 622 Magnolia CT, Kenneth Square PA 19348
- Signed the 990-EZ
- LIDIA EPPS, FINANCE CHAIR
- Phone
- (215) 600-0050
- Website
- HTTPS://SMDAYPHL.COM/ABOUT/
- Return prepared by
- SURACE & STANTON LLC
Mission
SOCIAL MEDIA DAY PHILADELPHIA PROVIDES PROFESSIONAL DEVELOPMENT AND NETWORKING EXPERIENCES TO MEMBERS OF THE COMMUNITY. WHILE SOCIAL MEDIA IS IN THE NAME, DIGITAL MARKETING, PUBLIC RELATIONS, EMAIL MARKETING, AND OTHER COMMUNICATIONS PRACTICES ARE INCLUDED.
Program accomplishments
- SOCIAL MEDIA DAY IS THE MOST PROMINENT GATHERING OF COMMUNICATIONS PROFESSIONALS IN THE PHILADELPHIA AREA. AS A 501(C)(3) NON-PROFIT ORGANIZATION, WE BRING TOGETHER THOUGHT LEADERS AND INFLUENCERS FOR WHAT IS CONSIDERED THE WORLD'S PREMIER CONFERENCE FOR SOCIAL MEDIA COMMUNICATIONS AND DIGITAL MARKETING PROFESSIONALS.
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990-EZ on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990-EZ on file |
| 2023 | December 31, 2023 | May 15, 2024 | Check at the IRS |
IRS record
- EIN
- 84-3858245
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (509(a)(2))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2020
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Youth development (O53)
- Assets (IRS master file)
- $9,222
- Income (IRS master file)
- $57,046
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990-EZ | December 2025 | $16,142 | $9,082 | $9,222 | XML |
| 990-EZ | December 2024 | -$14,724 | $3,203 | $2,162 | IRS |
| 990-N for 2021 Officer: Cassandra Oryl | December 31, 2021 | ≤ $50,000 receipts | – | – | e-Postcard |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 84-3858245).
Questions about SOCIAL MEDIA DAY INC
- What is the EIN of SOCIAL MEDIA DAY INC?
- The employer identification number (EIN) of SOCIAL MEDIA DAY INC is 84-3858245.
- Is SOCIAL MEDIA DAY INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2020.
- Are donations to SOCIAL MEDIA DAY INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does SOCIAL MEDIA DAY INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SOCIAL MEDIA DAY INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SOCIAL MEDIA DAY INC last file with the IRS?
- The latest return in the IRS public files is the 990-EZ for the year ended December 2025.
- Who is the principal officer of SOCIAL MEDIA DAY INC?
- The 990-N for 2021 names Cassandra Oryl.
- Who are the officers and directors of SOCIAL MEDIA DAY INC?
- The 990-EZ for the year ended December 31, 2025 lists 12 people; 0 received compensation from the organization.
- How much revenue does SOCIAL MEDIA DAY INC have?
- On its 990-EZ for the year ended December 31, 2025 it reported revenue of $16,142, expenses of $9,082 and total assets of $9,222 at year end.
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