Nonprofit · EIN 84-1274745
COGNITIVE ASSOCIATES RESEARCH AND EVALUATION
Tax-exempt · CENTENNIAL, CO 80111
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2024 | 990-EZ | $59,363 | $50,977 | $8,386 | $109,029 | $12,548 | $96,481 |
| December 31, 2023 | 990-EZ | $52,467 | $51,839 | $628 | $105,543 | $8,909 | $96,634 |
Financial details: 990-EZ for the year ended December 31, 2024
Revenue
- Contributions, gifts and grants
- $18,435
- Program service revenue
- $1,166
- Investment income
- $2,527
- Net income from sales of inventory
- $37,235
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $20,765
- Salaries, compensation and benefits (total)
- $0
- Professional fees and payments to contractors
- $24,646
- Occupancy
- $2,357
- Printing, publications and postage
- $4,151
- Other expenses
- $19,823
- Program services (functional)
- $70,208
Balance sheet and other
- Total assets, start of year
- $105,543
- Total assets, end of year
- $109,029
- Total liabilities, end of year
- $12,548
- Net assets, end of year
- $96,481
- Cash, savings and investments
- $108,162
- Gross receipts
- $78,594
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990-EZ for the year ended December 31, 2024, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Patricia Gorman Barry PhD | Board President Executive Director | 40 | $19,165 |
| Matt Sena | Board Member | 5 | $1,600 |
| Donald Eberle | Secretary Treasurer | 15 | $0 |
| Patricia Fiske | Board Member | 1 | $0 |
| Sarah Hays | Board Member | 5 | $0 |
| Dan Himelspach | Board Member | 2 | $0 |
| Doug Kinney | Board Member | 1 | $0 |
| Debra Flick | Board Member | 3 | $0 |
| Pat Peterson BSM JD | Board Member | 1 | $0 |
990-EZ for the year ended December 31, 2023: 9 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Patricia Gorman Barry PhD | Board President Executive Director | 40 | $14,940 |
| Matt Sena | Board Member | 5 | $1,800 |
| Donald Eberle | Secretary Treasurer | 15 | $0 |
| Patricia Fiske | Board Member | 1 | $0 |
| Sarah Hays | Board Member | 1 | $0 |
| Dan Himelspach | Board Member | 1 | $0 |
| Doug Kinney | Board Member | 3 | $0 |
| Debra Flick | Board Member | 4 | $0 |
| Pat Peterson BSM JD | Board Member | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 6450 S QUEBEC ST STE 558, CENTENNIAL, CO 80111-4681
- Signed the 990-EZ
- Donald Eberle, Treasurer
- Phone
- (303) 917-7205
- Website
- www.brainwise-plc.org
Mission
The development, distribution, teaching, and testing of social, emotional, and critical thinking skills curricula for children, youth, and adults.
Program accomplishments
- Form 990EZ, Part III, Line 28, Organization's program service accomplishments: BrainWise in 2024 The year 2024 marked a period of significant strategic development and impactful outreach for BrainWise. Throughout the year, the organization actively engaged in discussions, planning, and the cultivation of valuable partnerships, all aimed at enhancing its programs and expanding its reach to better serve students and educators. Strategic Vision and Program Enhancement Early in the year, the BrainWise board engaged in dynamic discussions centered on strategic growth. These conversations explored avenues for increasing program adoption, refining existing products, and strategically targeting specific segments within the K-12 market. The board considered optimal messaging strategies and the imperative to modernize the organization's website to create a more engaging and impactful online presence. Positive attributes of the BrainWise program were thoroughly examined and reinforced. The board underscored the program's foundational nature, its universal applicability across diverse learning environments, and its evidence-based efficacy. Recognizing the importance of proactive outreach, strong support was voiced for developing a dedicated sales function to amplify program dissemination. A key focus was placed on ensuring the website effectively communicated the unique value proposition of BrainWise, clearly differentiating it from other social-emotional learning (SEL) alternatives by highlighting its relevant content and the significant positive impact achieved through consistent and correct implementation. These deliberations culminated in a clear directive to update the website to reflect these key insights. Central to the website update was a commitment to revitalize the program's core messaging. The goal was to refine the language to resonate with the evolving educational landscape and contemporary trends in educational content delivery. A pivotal strategic consideration involved positioning BrainWise within the Multi-Tiered System of Supports (MTSS) framework, emphasizing its foundational nature for teachers, counselors, and administrators. Furthermore, the updated messaging aimed to highlight the program's inherent "Ease of Use," emphasizing its structured teaching modules, scripted lessons, and minimal preparation time, alongside its direct relevance to SEL learning objectives and its substantial impact when implemented with fidelity. The board also proactively explored opportunities to strengthen the BrainWise program and product offerings. Suggestions included a renewed emphasis on the fundamental principles of BrainWise, a clearer articulation of target audiences, and a thorough exploration of current trends and challenges within the education sector. To further enhance its value proposition, the board considered strategies for improving the product line through new resources, aligning core products more closely with the MTSS model, and offering valuable supplementary elements such as training modules and accessible online materials. Website Development The development of a dynamic and user-friendly new BrainWise website commenced in the fall of 2024, marking a significant step in enhancing the organization's digital footprint. Initial "Discovery Sessions" provided critical insights into the BrainWise customer profile and the broader SEL industry. Following these sessions, a skilled designer was engaged to create a comprehensive framework for the new website, complete with visually appealing and modern mock-ups. The new website seamlessly integrates valuable content from the previous site while strategically prioritizing compelling success stories that vividly illustrate the positive impact of the BrainWise program. These narratives are thoughtfully positioned to guide visitors and provide tangible evidence of the program's effectiveness. A strong emphasis was placed on presenting users with relevant information, with a particular focus on the products section. Leveraging AI, the language across the website was refined for a more consistent, engaging, and accessible format, enhancing the user experience. Rotary Global Grant A significant initiative in 2024 involved the development of a Rotary Global Grant aimed at supporting a collaborative involving a computer training program for Native youth combined with the BrainWise curriculum. Rotary International set a fundraising goal of $110,000, and dedicated fundraising efforts are underway. This collaborative project involves Rotary partners in Ireland and is slated for implementation within the public school system in Window Rock, Arizona, within the Navajo Nation. Full funding is anticipated from Rotary International in early 2025, promising valuable educational opportunities to Native youth. Strategic Partnerships During 2024, BrainWise forged a new relationship with Knight Moves, a public benefit corporation dedicated to providing computer programming and software development training to Native American and underserved youth. Several productive meetings focused on establishing a mutually beneficial partnership. Knight Moves has already integrated BrainWise into a grant proposal submitted to major funders, demonstrating the perceived value and synergy between the programs. Furthermore, ongoing discussions are exploring the possibility of Knight Moves developing a dedicated online learning platform for BrainWise, potentially leveraging PGB's animations of core concepts. One potential application is incorporating whiteboard presentations from the Rotary Institute into a video library teaching the "10 Wise Ways." Discussions are also underway regarding an MOU that would see Knight Moves integrate BrainWise materials into a pilot training program for their commercial clients. If successful, BrainWise has the potential to become a standard value-added component within Knight Moves' commercial training courses, significantly expanding its reach. Parent Manual: The program reinforced its continued commitment to finalizing the Parent Manual, a valuable resource temporarily on hold. Recognizing the evolving challenges faced by parents in the digital age, efforts are underway to update the manual with relevant examples of technological issues. The addition of the Parent Manual offers a strategic opportunity to connect with a new segment of potential BrainWise customers. Program Sales and Distribution Analysis of the BrainWise Google Ad campaign in 2024 provided valuable insights into its reach and effectiveness. Data revealed consistent website traffic, averaging 3,400 total users monthly, with 66% originating from the ad campaign. Organic searches accounted for 16% of visits, with the remainder from direct inquiries and referrals. The campaign was operating efficiently, reaching the desired demographic. The program's ongoing efforts in Canada continued to yield positive results, with dedicated champions actively promoting the program in Alberta Province, evidenced by a significant purchase exceeding $5,000 from a Canadian school district. As of December 2024, BrainWise had published 92 newsletters over eight years, with each newsletter reaching over 3,000 individuals. These newsletters are to be a cornerstone of the program's social media outreach, with Google Ad partners keen to leverage their compelling stories. Throughout the year, BrainWise achieved significant milestones in program dissemination. Over 230 curriculum packages and 280 "How to Be BrainWise" books were distributed. More than 35 instructors received direct training, in addition to those in the 28 NPAL chapters. An estimated 9,000 new students were introduced to BrainWise concepts in 2024. Financially, the organization maintained a strong Statement of Financial Position. Prudent expense management, aligned with revenues through "just in time" printing, ensured fiscal stability. Inventory levels remained consistent. In conclusion, 2024 was a year of significant progress and strategic development for BrainWise. Through thoughtful planning, innovative initiatives, and valuable partnerships, the organization strengthened its programs, expanded its reach, and positioned itself for continued growth and impact.Expenses $70,208
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | Not on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990-EZ on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990-EZ on file |
IRS record
- EIN
- 84-1274745
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1995
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P30)
- Assets (IRS master file)
- $109,029
- Income (IRS master file)
- $78,594
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990-EZ | December 2024 | $59,363 | $50,977 | $109,029 | IRS |
| 990-EZ | December 2023 | $52,467 | $51,839 | $105,543 | XML |
| 990-EZ | December 2022 | – | – | – | IRS |
| 990-EZ | December 2021 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 84-1274745).
Questions about COGNITIVE ASSOCIATES RESEARCH AND EVALUATION
- What is the EIN of COGNITIVE ASSOCIATES RESEARCH AND EVALUATION?
- The employer identification number (EIN) of COGNITIVE ASSOCIATES RESEARCH AND EVALUATION is 84-1274745.
- Is COGNITIVE ASSOCIATES RESEARCH AND EVALUATION tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1995.
- Are donations to COGNITIVE ASSOCIATES RESEARCH AND EVALUATION tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does COGNITIVE ASSOCIATES RESEARCH AND EVALUATION file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of COGNITIVE ASSOCIATES RESEARCH AND EVALUATION due?
- The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did COGNITIVE ASSOCIATES RESEARCH AND EVALUATION last file with the IRS?
- The latest return in the IRS public files is the 990-EZ for the year ended December 2024.
- Who are the officers and directors of COGNITIVE ASSOCIATES RESEARCH AND EVALUATION?
- The 990-EZ for the year ended December 31, 2024 lists 9 people; 2 received compensation from the organization, the highest $19,165 (Patricia Gorman Barry PhD, Board President Executive Director).
- How much revenue does COGNITIVE ASSOCIATES RESEARCH AND EVALUATION have?
- On its 990-EZ for the year ended December 31, 2024 it reported revenue of $59,363, expenses of $50,977 and total assets of $109,029 at year end.
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