Nonprofit · EIN 83-1521356
PERFORMANCE DRIVEN MARKETING INSTITUTE
Tax-exempt · MISSION VIEJO, CA 92692
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $309,103 | $305,957 | $3,146 | $93,562 | $84 | $93,478 |
| December 31, 2024 | 990 | $354,039 | $352,522 | $1,517 | $90,435 | $40 | $90,395 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $309,103
- Membership dues
- $309,103
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $144,000
- Salaries, compensation and benefits (total)
- $155,672
- Professional fundraising fees
- $0
- Legal fees
- $100
- Accounting fees
- $2,880
- Program services (functional)
- $144,848
- Management and general (functional)
- $161,109
Balance sheet and other
- Total assets, start of year
- $90,435
- Total assets, end of year
- $93,562
- Total liabilities, end of year
- $84
- Net assets, end of year
- $93,478
- Net assets without donor restrictions
- $93,478
- Gross receipts
- $309,103
- Employees
- 2
- Year formed
- 2018
- State of legal domicile
- VA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| John Yarrington | President and CEO Officer | 40 | $0 |
| Thomas Haire | Secretary Officer | 40 | $0 |
990 for the year ended December 31, 2024: 2 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| John Yarrington | President and CEO Officer | 40 | $0 |
| Thomas Haire | Secretary Officer | 40 | $0 |
Address and contacts
- Address (IRS master file)
- 25001 LARKSPUR, MISSION VIEJO, CA 92692-2825
- In care of
- % JOHN YARRINGTON
- Principal officer (990 for 2025)
- John Yarrington, 25001 Larkspur, Mission Viejo, CA 92692
- Signed the 990
- JOHN YARRINGTON, President
- Phone
- (949) 633-7764
- Website
- https://www.thepdmi.com
- Return prepared by
- Ideal Accounting and Tax Services
California records
California keeps its own records of charities and corporations. Search them by EIN 83-1521356 or by the name PERFORMANCE DRIVEN MARKETING INSTITUTE.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct to consumer marketing professionals.
Program accomplishments
- a. Hosted more than 40 educational webinars to share industry trends, best practices and valuable industry research with the PDMI membership. b. Hosted monthly council meetings with the PDMIs seven leadership councils dedicated to driving education and building new business opportunities for the PDMI membership. c. Created, published and offered a variety of online content to educate the PDMI membership, while congruently educate non-members about our industry, association and membership. d. Hosted two in-person bi-annual conferences designed to share industry knowledge and foster business opportunities amongst the PDMI membership.Expenses $144,848 · revenue $309,103
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 83-1521356
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2019
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B03)
- Assets (IRS master file)
- $93,562
- Income (IRS master file)
- $309,103
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $309,103 | $305,957 | $93,562 | IRS |
| 990 | December 2024 | $354,039 | $352,522 | $90,435 | IRS |
| 990 | December 2023 | $337,933 | $403,195 | $89,034 | IRS |
| 990 | December 2022 | $363,756 | $317,332 | $154,237 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990-EZ | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 83-1521356).
Questions about PERFORMANCE DRIVEN MARKETING INSTITUTE
- What is the EIN of PERFORMANCE DRIVEN MARKETING INSTITUTE?
- The employer identification number (EIN) of PERFORMANCE DRIVEN MARKETING INSTITUTE is 83-1521356.
- Is PERFORMANCE DRIVEN MARKETING INSTITUTE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2019.
- Are donations to PERFORMANCE DRIVEN MARKETING INSTITUTE tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does PERFORMANCE DRIVEN MARKETING INSTITUTE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of PERFORMANCE DRIVEN MARKETING INSTITUTE due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did PERFORMANCE DRIVEN MARKETING INSTITUTE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of PERFORMANCE DRIVEN MARKETING INSTITUTE?
- The 990 for the year ended December 31, 2025 names John Yarrington.
- Who are the officers and directors of PERFORMANCE DRIVEN MARKETING INSTITUTE?
- The 990 for the year ended December 31, 2025 lists 2 people; 0 received compensation from the organization.
- How much revenue does PERFORMANCE DRIVEN MARKETING INSTITUTE have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $309,103, expenses of $305,957 and total assets of $93,562 at year end.
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