Nonprofit · EIN 81-4995896
VISIT SHEBOYGAN INC
Also known as VISIT SHEBOYGAN
Tax-exempt · SHEBOYGAN, WI 53081
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $2,244,053 | $2,187,180 | $56,873 | $2,118,447 | $222,692 | $1,895,755 |
| December 31, 2024 | 990 | $2,019,984 | $2,115,447 | -$95,463 | $1,864,808 | $25,926 | $1,838,882 |
| December 31, 2023 | 990 | $1,884,883 | $1,595,253 | $289,630 | $1,942,874 | $8,529 | $1,934,345 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $2,179,344
- of which government grants
- $2,120,528
- Program service revenue
- $0
- Investment income
- $24,549
- Net income from sales of inventory
- $40,160
- Other revenue
- $40,160
Expenses
- Grants and similar amounts paid
- $404,185
- Compensation of officers, directors and key employees
- $164,953
- Other salaries and wages
- $653,610
- Salaries, compensation and benefits (total)
- $994,781
- Professional fundraising fees
- $0
- Accounting fees
- $2,079
- Occupancy
- $106,924
- Travel
- $1,517
- Depreciation
- $1,986
Balance sheet and other
- Total assets, start of year
- $1,864,808
- Total assets, end of year
- $2,118,447
- Total liabilities, end of year
- $222,692
- Net assets, end of year
- $1,895,755
- Land, buildings and equipment
- $20,854
- Net assets without donor restrictions
- $1,895,755
- Gross receipts
- $2,298,555
- Employees
- 10
- Volunteers
- 10
- Year formed
- 2017
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| AMY WILSON | PRESIDENT/CEO Officer | 40 | $141,968 | $22,985 |
| VALERIE JOHNSON | CFO Highest-paid employee | 40 | $112,097 | $23,655 |
| SHELLY HARMS | VP MARKETING & PUBLIC RELATIONS Highest-paid employee | 40 | $110,902 | $14,480 |
| MICHAEL FROH | CHAIRMAN OF THE BOARD Trustee or director, Officer | 1 | $0 | $0 |
| BAILEY KUPFER | VICE CHAIRPERSON Trustee or director, Officer | 1 | $0 | $0 |
| LORI HELKE | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| CAITLYN BROTZ-MCNITT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MATT FORE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MICHELLE MOEHRING | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DELAINE REICHERT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMI SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JIM SCHWINN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| RYAN SORENSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2024: 11 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| AMY WILSON | PRESIDENT/CEO Officer | 40 | $135,061 | $18,835 |
| MICHAEL FROH | CHAIRMAN OF THE BOARD Trustee or director, Officer | 1 | $0 | $0 |
| BAILEY KUPFER | VICE CHAIRPERSON Trustee or director, Officer | 1 | $0 | $0 |
| LORI HELKE | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JAMI SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MATT FORE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MICHELLE MOEHRING | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JIM SCHWINN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MAYOR RYAN SORENSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DELAINE REICHERT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CAITLYN BROTZ-MCNITT | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
990 for the year ended December 31, 2023: 11 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| AMY WILSON | PRESIDENT/CEO Officer | 40 | $134,727 | $25,704 |
| MICHAEL FROH | CHAIRMAN OF THE BOARD Trustee or director, Officer | 1 | $0 | $0 |
| BAILEY KUPFER | VICE CHAIRPERSON Trustee or director, Officer | 1 | $0 | $0 |
| LORI HELKE | SECRETARY/TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| LISA ADAMS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JAMI SCHULTZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MATT FORE | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MICHELLE MOEHRING | BOARD MEMBER Trustee or director | 40 | $0 | $0 |
| JIM SCHWINN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MAYOR RYAN SORENSON | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANN DEUSER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 826 S 8TH ST STE 1, SHEBOYGAN, WI 53081-4479
- In care of
- % AMY L WILSON
- Principal officer (990 for 2025)
- AMY WILSON, 826 S 8TH ST 1, SHEBOYGAN, WI 53081
- Signed the 990
- AMY WILSON, PRESIDENT/CEO
- Phone
- (920) 335-0060
- Website
- WWW.VISITSHEBOYGAN.COM
- Return prepared by
- CLIFTONLARSONALLEN LLP
Mission
TO STRATEGICALLY LEAD AND DIRECT THE AREA'S TOURISM PROMOTION AND TOURISM DEVELOPMENT INITIATIVES.
Program accomplishments
- PROMOTE SHEBOYGAN TOURISM
- FREEDOM FEST
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 81-4995896
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2017
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Community improvement and capacity building (S40)
- Assets (IRS master file)
- $2,118,447
- Income (IRS master file)
- $2,298,555
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $2,244,053 | $2,187,180 | $2,118,447 | XML |
| 990 | December 2024 | $2,019,984 | $2,115,447 | $1,864,808 | XML |
| 990 | December 2023 | $1,884,883 | $1,595,253 | $1,942,874 | XML |
| 990 | December 2022 | $1,869,650 | $1,459,402 | $1,661,205 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-4995896).
Questions about VISIT SHEBOYGAN INC
- What is the EIN of VISIT SHEBOYGAN INC?
- The employer identification number (EIN) of VISIT SHEBOYGAN INC is 81-4995896.
- Is VISIT SHEBOYGAN INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2017.
- Are donations to VISIT SHEBOYGAN INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does VISIT SHEBOYGAN INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of VISIT SHEBOYGAN INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did VISIT SHEBOYGAN INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of VISIT SHEBOYGAN INC?
- The 990 for the year ended December 31, 2025 names AMY WILSON.
- Who are the officers and directors of VISIT SHEBOYGAN INC?
- The 990 for the year ended December 31, 2025 lists 13 people; 3 received compensation from the organization, the highest $141,968 (AMY WILSON, PRESIDENT/CEO).
- How much revenue does VISIT SHEBOYGAN INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $2,244,053, expenses of $2,187,180 and total assets of $2,118,447 at year end.
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All nonprofits in SHEBOYGAN · Wisconsin · Community improvement and capacity building