Nonprofit · EIN 81-4575786
COALITION FOR BETTER ADS
Tax-exempt · WASHINGTON, DC 20001
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $840,000 | $806,111 | $33,889 | $885,366 | $720,749 | $164,617 |
| December 31, 2024 | 990 | $923,750 | $799,900 | $123,850 | $277,608 | $141,697 | $135,911 |
| December 31, 2023 | 990 | $687,083 | $896,677 | -$209,594 | $313,250 | $301,189 | $12,061 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $840,000
- Membership dues
- $840,000
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Salaries, compensation and benefits (total)
- $0
- Professional fundraising fees
- $0
- Legal fees
- $33,788
- Accounting fees
- $2,850
- Program services (functional)
- $300,000
- Management and general (functional)
- $506,111
Balance sheet and other
- Total assets, start of year
- $277,608
- Total assets, end of year
- $885,366
- Total liabilities, end of year
- $720,749
- Net assets, end of year
- $164,617
- Net assets without donor restrictions
- $164,617
- Gross receipts
- $840,000
- Employees
- 0
- Volunteers
- 0
- Year formed
- 2016
- State of legal domicile
- DC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| CHRIS OSWALD | CHAIRMAN Trustee or director | 1 | $0 |
| LARTEASE TIFFITH | SECRETARY Trustee or director | 1 | $0 |
| ALISON PEPPER | TREASURER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2024: 3 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| CHRIS OSWALD | CHAIRMAN Trustee or director | 1 | $0 |
| LARTEASE TIFFITH | SECRETARY Trustee or director | 1 | $0 |
| ALISON PEPPER | TREASURER Trustee or director | 1 | $0 |
990 for the year ended December 31, 2023: 3 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Chris Oswald | Chairman Trustee or director | 1 | $0 |
| Lartease Tiffith | Secretary Trustee or director | 1 | $0 |
| Alison Pepper | Treasurer Trustee or director | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 600 MASSACHUSETTS AVENUE, WASHINGTON, DC 20001-5358
- In care of
- % VENABLE LLP
- Principal officer (990 for 2025)
- ALISON PEPPER, 600 MASSACHUSETTS AVENUE, WASHINGTON, DC 20001
- Signed the 990
- ALISON PEPPER, TREASURER
- Phone
- (202) 344-4112
- Website
- WWW.BETTERADS.ORG
- Return prepared by
- YOUNT HYDE & BARBOUR PC
Mission
TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.
Program accomplishments
- THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1. CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G., DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2. BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERNECE OF ADVERTISING FORMATS BETTER AD STANDARDS 3. SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4. EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS.Expenses $300,000
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 81-4575786
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 2017
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Public and societal benefit (W90)
- Assets (IRS master file)
- $885,366
- Income (IRS master file)
- $840,000
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $840,000 | $806,111 | $885,366 | XML |
| 990 | December 2024 | $923,750 | $799,900 | $277,608 | XML |
| 990 | December 2023 | $687,083 | $896,677 | $313,250 | XML |
| 990 | December 2022 | $920,833 | $884,118 | $450,191 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-4575786).
Questions about COALITION FOR BETTER ADS
- What is the EIN of COALITION FOR BETTER ADS?
- The employer identification number (EIN) of COALITION FOR BETTER ADS is 81-4575786.
- Is COALITION FOR BETTER ADS tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 2017.
- Are donations to COALITION FOR BETTER ADS tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does COALITION FOR BETTER ADS file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of COALITION FOR BETTER ADS due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did COALITION FOR BETTER ADS last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of COALITION FOR BETTER ADS?
- The 990 for the year ended December 31, 2025 names ALISON PEPPER.
- Who are the officers and directors of COALITION FOR BETTER ADS?
- The 990 for the year ended December 31, 2025 lists 3 people; 0 received compensation from the organization.
- How much revenue does COALITION FOR BETTER ADS have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $840,000, expenses of $806,111 and total assets of $885,366 at year end.
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