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Nonprofit · EIN 81-3992495

MENTAL HEALTH COALITION INC

Tax-exempt · NEW YORK, NY 10011

Financials

$1M$1.6M2023$2.2M$2M2024
Revenue Expenses · by fiscal year end
Financials of MENTAL HEALTH COALITION INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990 (amended)$2,209,686$2,003,935$205,751$422,849$483,469-$60,620
December 31, 2023990$1,040,132$1,612,696-$572,564$143,854$410,225-$266,371
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$2,209,686
Program service revenue
$0
Investment income
$0
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$677,192
Other salaries and wages
$442,981
Salaries, compensation and benefits (total)
$1,226,941
Professional fundraising fees
$0
Accounting fees
$91,967
Travel
$17,700
Depreciation
$2,797
Program services (functional)
$1,496,549
Management and general (functional)
$329,377
Fundraising (functional)
$178,009

Balance sheet and other

Total assets, start of year
$143,854
Total assets, end of year
$422,849
Total liabilities, end of year
$483,469
Net assets, end of year
-$60,620
Land, buildings and equipment
$35,101
Net assets without donor restrictions
-$60,620
Gross receipts
$2,209,686
Employees
12
Volunteers
6
Year formed
2016
State of legal domicile
NY

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Jennifer MoorePresident
Officer
40$228,091$8,475
Daniel ReidenbergDirector of S.O.S.40$141,238$30,820
Nicole MoriartySr. Dir. of Programs & Partnerships40$132,303$7,429
Amanda RostonVP, Brand Marketing40$105,805$23,031
Kenneth ColeCEO
Trustee or director, Officer
10$0$0
Thomas J RaffaTreasurer
Trustee or director, Officer
2.5$0$0
Pamela BellSecretary
Trustee or director, Officer
2.5$0$0
Ronald BlaylockDirector
Trustee or director
2.5$0$0
Ray ChambersDirector
Trustee or director
2.5$0$0
Amanda ColeDirector
Trustee or director
2.5$0$0
Dr Michelle WilliamsDirector
Trustee or director
2.5$0$0
990 for the year ended December 31, 2023: 10 people
NameTitleHours / weekCompensationOther / benefits
JENNIFER MOOREPRESIDENT & EXECUTIVE DIRECTOR
Officer
40$228,091$17,230
DANIEL REIDENBERGDIRECTOR OF S.O.S.
Highest-paid employee
40$135,785$5,453
NICOLE MORIARTYSR. DIR. OF PROGRAMS & PARTNERSHIPS
Highest-paid employee
40$122,713$9,590
AMANDA ROSTONVP, BRAND MARKETING
Highest-paid employee
40$103,692$2,113
KENNETH COLECHAIR & CHIEF EXECUTIVE OFFICER
Trustee or director, Officer
10$0$0
THOMAS J RAFFATREASURER
Trustee or director, Officer
2.5$0$0
PAMELA BELLSECRETARY
Trustee or director, Officer
2.5$0$0
RONALD BLAYLOCKDIRECTOR
Trustee or director
2.5$0$0
RAY CHAMBERSDIRECTOR
Trustee or director
2.5$0$0
AMANDA COLEDIRECTOR
Trustee or director
2.5$0$0

Address and contacts

Address (IRS master file)
511 W 21ST ST, NEW YORK, NY 10011-2811
In care of
% THE ENDING AIDS ALLIANCE
Mailing address (990-N for 2016)
2708 Wilshire Boulevard Number 369, Santa Monica CA 90403
Principal officer (990 for 2024)
Jennifer Moore, 511 West 21st Street, New York, NY 10011
Principal officer (990-N for 2016)
Tom LaSalvia, 2708 Wilshire Blvd Number 369, Santa Monica CA 90403
Signed the 990
Jennifer Moore, President
Phone
(212) 713-6661
Return prepared by
Ybarra Financial LLC

Mission

MHC's mission is to catalyze like-minded communities to work together to destigmatize mental health and empower access to vital resources and necessary support for all.

990 for the year ended December 31, 2024

Program accomplishments

  • Destigmatizing Mental Health: MHC leverages a collective of the most impactful mental health organizations, brands, and individuals to coordinate and amplify mental health advocacy, provide access to life-changing mental health resources, and encourage mental health storytelling to make it less stigmatized to speak out about mental health and empower people to access the help they need.
    Expenses $652,524
  • SOS: In partnership with a cross-functional group of the most prominent experts in mental health and the worlds leading tech organizations, MHC is developing the first-of-its-kind standards and ratings for youth, making it easier for people to decipher and decode how to engage with technology in ways that support their mental health. In an era where digital interactions play an increasingly significant role in our lives, the S.O.S. initiative is establishing a set of standards for online platforms to safeguard and prioritize the mental wellbeing of teens.
    Expenses $502,899
  • Member Engagement: Building & Managing the Largest Coalition of Mental Health NGOs in the Country. MHC pursues its mission of destigmatizing mental health in part by hosting educational events and collaborating with member organizations to foster community (online and in person) and provide access to vital mental health resources. Member organizations also contribute to MHCs robust Resource Library, which houses over 500 resources.
    Expenses $266,629
  • Roadmaps: MHC's roadmaps are a digital content series of comprehensive, accessible, jargon-free guides that address common mental health topics, such as LGBTQ+ mental health, women's mental health, self-love, self-care, climate anxiety, and more. Roadmaps are used to educate people in various settings, including the workplace, schools, and universities, and have received over 25 million impressions.
    Expenses $74,497
  • Wellbeing at Work: is an initiative spearheaded by The Mental Health Coalition to cultivate healthier, more productive workplaces nationwide, equipping individuals with the tools to thrive both within and beyond the workplace. Wellbeing at Work involves corporations committing to advancing, supporting, and sharing mental health best practices in the workplace.
  • Thrive is a cross-technology industry program developed to prevent suicide and self-harm through signal sharing across platforms, build collaboration and partnerships, and share information and signals to help save lives. Through Thrive, participating technology companies canshare signals (hashes) about violating suicide or self-harm content so that other companies can investigate and take action if the same or similar content is being shared on their platforms, this helps prevent contagion and viral incidents globally. Partners share hashes numerical codes corresponding to violating content of images and videos showing graphic suicide and self-harm, and of content depicting or encouraging viral suicide or self-harm challenges. Thrive also builds industry collaborations and other initiatives that advance online safety for the technology industry.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
81-3992495
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2016
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$422,849
Income (IRS master file)
$2,209,686

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$2,209,686$2,003,935$422,849IRS
990December 2023$1,040,132$1,612,696$143,854XML
990December 2022$871,648$784,856$562,651IRS
990December 2021–––IRS
990December 2020–––IRS
990-EZDecember 2018–––IRS
990December 2017–––IRS
990-N for 2016
Officer: Tom LaSalvia
December 31, 2016≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-3992495).

Questions about MENTAL HEALTH COALITION INC

What is the EIN of MENTAL HEALTH COALITION INC?
The employer identification number (EIN) of MENTAL HEALTH COALITION INC is 81-3992495.
Is MENTAL HEALTH COALITION INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2016.
Are donations to MENTAL HEALTH COALITION INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does MENTAL HEALTH COALITION INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of MENTAL HEALTH COALITION INC due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did MENTAL HEALTH COALITION INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of MENTAL HEALTH COALITION INC?
The 990 for the year ended December 31, 2024 names Jennifer Moore.
Who are the officers and directors of MENTAL HEALTH COALITION INC?
The 990 for the year ended December 31, 2024 lists 11 people; 4 received compensation from the organization, the highest $228,091 (Jennifer Moore, President).
How much revenue does MENTAL HEALTH COALITION INC have?
On its 990 for the year ended December 31, 2024 it reported revenue of $2,209,686, expenses of $2,003,935 and total assets of $422,849 at year end.

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