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Nonprofit · EIN 81-3063616

LOUD AND PROUD

Tax-exempt · TRAVERSE CITY, MI 49684

Financials

$295K$224K2023$239K$242K2024$201K$217K2025
Revenue Expenses · by fiscal year end
Financials of LOUD AND PROUD by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$200,794$217,493-$16,699$154,253$0$154,253
December 31, 2024990$238,733$241,641-$2,908$170,952$0$170,952
December 31, 2023990$295,281$224,252$71,029$177,430$3,577$173,853
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$78,878
Program service revenue
$122,457
Investment income
$3,639
Net income from fundraising events
-$4,180
Other revenue
-$4,180

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$75,000
Salaries, compensation and benefits (total)
$81,022
Professional fundraising fees
$0
Accounting fees
$1,479
Occupancy
$26,628
Travel
$5,984
Program services (functional)
$174,827
Management and general (functional)
$42,666

Balance sheet and other

Total assets, start of year
$170,952
Total assets, end of year
$154,253
Total liabilities, end of year
$0
Net assets, end of year
$154,253
Net assets without donor restrictions
$154,253
Gross receipts
$212,741
Employees
1
Year formed
2016
State of legal domicile
MI

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
Adrienne Brown-ReasnerExecutive Director40$75,000
Aaron WrightPresident
Trustee or director, Officer
2$0
Kristen HartleyTreasurer
Trustee or director, Officer
2$0
Karen RoofeVice President
Trustee or director, Officer
2$0
Jes RyanDirector
Trustee or director
2$0
Brendan O'DonnelSecretary
Trustee or director, Officer
0$0
Jacob GoodmanDirector
Trustee or director
0$0
Erica JoyDirector
Trustee or director
0$0
990 for the year ended December 31, 2024: 10 people
NameTitleHours / weekCompensation
Adrienne Brown-ReasnerExecutive Director40$20,313
Anna DituriPresident
Trustee or director, Officer
2$0
Kendall KotcherVice President
Trustee or director, Officer
2$0
Katelyn JohnsonTreasurer
Trustee or director, Officer
2$0
Kristen StewartSecretary
Trustee or director, Officer
2$0
Chelsea RichardsonDirector
Trustee or director
2$0
Aaron WrightDirector
Trustee or director
2$0
Jonelle CaldwellDirector
Trustee or director
2$0
Karen RoofeDirector
Trustee or director
2$0
Jes RyanDirector
Trustee or director
2$0
990 for the year ended December 31, 2023: 11 people
NameTitleHours / weekCompensation
Kristen MessnerDirector
Trustee or director
0$0
Matthew GlennDirector
Trustee or director
0$0
Chelsea RichardsonDirector
Trustee or director
0$0
Aaron WrightDirector
Trustee or director
0$0
Jonelle CaldwellDirector
Trustee or director
0$0
Karen RoofeDirector
Trustee or director
0$0
Jes RyanDirector
Trustee or director
0$0
Anna DituriPresident
Officer
0$0
Kendall KotcherVice President
Officer
0$0
Katelyn JohnsonTreasurer
Officer
0$0
Kristen StewartSecretary
Officer
0$0

Address and contacts

Address (IRS master file)
728 W SEVENTH ST, TRAVERSE CITY, MI 49684-2437
In care of
% LOUD AND PROUD
Mailing address (990-N for 2020)
PO Box 133, Traverse City MI 49685
Principal officer (990 for 2025)
Karen Roofe, PO Box 133, Traverse City, MI 49685
Principal officer (990-N for 2020)
Nicholas Viox, PO Box 133, Traverse City MI 49685
Signed the 990
Erica Joy, Director
Phone
(231) 645-5611
Return prepared by
JCaldwell Consulting PLLC

Mission

Our mission is to foster inclusive spaces by providing education and resources, inspiring activism and advocacy, and producing community focused 2SLGBTQIA+ programs and events.

990 for the year ended December 31, 2025

Program accomplishments

  • Loud and Proud services a five county radius of Antrim, Leelanau, Grand Traverse, Benzie, and Kalkaska. Our programming is primarily events based and volunteer supported servicing over ten thousand attendees in 2025. The major events in 2025 include Rainbow Run, Pride Month, Pride Ride and Sign Making Party, Comedy Night, Pride Picnic and Rally, Drag Night & Silent Disco, and Pride Brunch.
    Expenses $173,859 · revenue $115,551
  • Support groups - offering a safe space for individuals of all identities to meet and find connection and meaningful discussions.
    Expenses $968 · revenue $6,906

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
81-3063616
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2017
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$154,253
Income (IRS master file)
$212,741

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$200,794$217,493$154,253XML
990December 2024$238,733$241,641$170,952XML
990December 2023$295,281$224,252$177,430XML
990-EZDecember 2022–––IRS
990-EZDecember 2021–––IRS
990-N for 2020
Officer: Nicholas Viox
December 31, 2020≤ $50,000 receipts––e-Postcard
990-N for 2019
Officer: Brian Beckwith Treasurer
December 31, 2019≤ $50,000 receipts––e-Postcard

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 81-3063616).

Questions about LOUD AND PROUD

What is the EIN of LOUD AND PROUD?
The employer identification number (EIN) of LOUD AND PROUD is 81-3063616.
Is LOUD AND PROUD tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2017.
Are donations to LOUD AND PROUD tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does LOUD AND PROUD file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of LOUD AND PROUD due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did LOUD AND PROUD last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of LOUD AND PROUD?
The 990 for the year ended December 31, 2025 names Karen Roofe.
Who are the officers and directors of LOUD AND PROUD?
The 990 for the year ended December 31, 2025 lists 8 people; 1 received compensation from the organization, the highest $75,000 (Adrienne Brown-Reasner, Executive Director).
How much revenue does LOUD AND PROUD have?
On its 990 for the year ended December 31, 2025 it reported revenue of $200,794, expenses of $217,493 and total assets of $154,253 at year end.

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