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Nonprofit · EIN 77-0587835

CHILDRENS INITIATIVE

Tax-exempt · SAN DIEGO, CA 92123

Financials

$3.8M$3.6M2023$2.1M$2.1M2024
Revenue Expenses · by fiscal year end
Financials of CHILDRENS INITIATIVE by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$2,149,439$2,091,182$58,257$4,375,831$430,609$3,945,222
June 30, 2024990$3,769,989$3,582,033$187,956$4,442,262$559,340$3,882,922
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$162,097
Program service revenue
$1,923,183
Investment income
$64,159
Other revenue
$0

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$180,000
Other salaries and wages
$813,274
Salaries, compensation and benefits (total)
$1,198,101
Professional fundraising fees
$0
Occupancy
$101,347
Travel
$37,392
Depreciation
$1,061
Program services (functional)
$2,014,891
Management and general (functional)
$69,472
Fundraising (functional)
$6,819

Balance sheet and other

Total assets, start of year
$4,442,262
Total assets, end of year
$4,375,831
Total liabilities, end of year
$430,609
Net assets, end of year
$3,945,222
Land, buildings and equipment
$2,476
Net assets without donor restrictions
$3,945,222
Gross receipts
$2,149,439
Employees
24
Volunteers
12
Year formed
2002
State of legal domicile
CA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
SANDRA MCBRAYERCEO
Officer
40$174,062$0
BROOK SMITHASSOC. DIRECTOR40$109,795$0
WILLIAM LANSDOWNEChair
Trustee or director, Officer
0.5$0$12,034
BARBARA RYANSecretary/Treas
Trustee or director, Officer
0.5$0$0
KRISTY GREGGDirector
Trustee or director
0.1$0$0
DIMITRIOS ALEXIOUDirector
Trustee or director
0.1$0$0
ANA ESPANADirector
Trustee or director
0.1$0$0
RITA FEGHALIDirector
Trustee or director
0.1$0$0
PAUL GOTHOLDDirector
Trustee or director
0.1$0$0
DONALD KEARNSDirector
Trustee or director
0.1$0$0
ELIZABETH KILMERDirector
Trustee or director
0.1$0$0
DAVID NISLEITDirector
Trustee or director
0.1$0$0
PAMELA O'NEILDirector
Trustee or director
0.1$0$0
WILLIAM PATEDirector
Trustee or director
0.1$0$0
990 for the year ended June 30, 2024: 15 people
NameTitleHours / weekCompensationOther / benefits
SANDRA MCBRAYERCEO
Officer
40$174,062$20,003
BROOK SMITHASSOC. DIRECTOR40$109,795$15,967
SARAH MOSTOFIOPER DIRECTOR40$92,780$11,677
WILLIAM LANSDOWNEChair
Trustee or director, Officer
0.5$0$0
BARBARA RYANSecretary/Treas
Trustee or director, Officer
0.5$0$0
KRISTY GREGGDirector
Trustee or director
0.1$0$0
DIMITRIOS ALEXIOUDirector
Trustee or director
0.1$0$0
ANA ESPANADirector
Trustee or director
0.1$0$0
RITA FEGHALIDirector
Trustee or director
0.1$0$0
PAUL GOTHOLDDirector
Trustee or director
0.1$0$0
DONALD KEARNSDirector
Trustee or director
0.1$0$0
ELIZABETH KILMERDirector
Trustee or director
0.1$0$0
DAVID NISLEITDirector
Trustee or director
0.1$0$0
PAMELA O'NEILDirector
Trustee or director
0.1$0$0
WILLIAM PATEDirector
Trustee or director
0.1$0$0

Address and contacts

Address (IRS master file)
3625 RUFFIN RD STE 100, SAN DIEGO, CA 92123-1841
In care of
% SANDRA MCBRAYER
Principal officer (990 for 2024)
SANDRA MCBRAYER, 3625 RUFFIN RD 100, SAN DIEGO, CA 92123
Signed the 990
SANDRA MCBRAYER, CEO
Phone
(858) 581-5880
Return prepared by
Leaf & Cole LLP

Mission

The Childrens Initiative, Inc. (the Organization) was established in 1992, by five local San Diego foundations and more than 40 community and public leaders, to serve as an advocate and custodian for effective policies, programs and services that support the health and well-being of children, youth and families in San Diego County. The Organization seeks to improve outcomes for children and youth in health, education, safety, and economic security. The Organization builds and sustains strategic alliances with all sectors of the community, providing direct operational and organizational support and technical assistance to community-based programs, government institutions, schools and businesses. The Organizations principal activities involve education, community safety and community health.

990 for the year ended June 30, 2025

Program accomplishments

  • Community SafetyThe Organization works to increase community safety and healthy families by developing and strengthening positive youth development and juvenile justice prevention and intervention strategies, programs and policies. The Organization convenes local stakeholders and national experts to improve our systems of care by incorporating national best practices in policies, programs and service delivery in San Diego. We work with both government entities and community providers to ensure youth and families are receiving supportive services in their communities that promote positive youth development, strong families and safe communities. To support efforts in preventing and responding to child abuse and neglect, the Organization facilitates the San Diego County Board of Supervisor Child and Family Strengthening Advisory Board. The Organization works to support best practices in child abuse prevention and family strengthening and to develop cross- sector collaboration in the child welfare system to ensure the safety and well-being of children and families.
    Expenses $919,213 · revenue $240,033
  • Community HealthTHE ORGANIZATION DEVELOPS AND PRODUCES THE SAN DIEGO CHILDREN & FAMILIES DATA HUB ON CHILDREN FAMILIES, AND COMMUNITY. THE DATA HUB PRESENTS TREND DATA OF 25 HEALTH AND WELL-BEING INDICATORS FOR CHILDREN, YOUTH AND FAMILIES THAT TOGETHER PRESENT A SNAPSHOT THE HEALTH OF SAN DIEGO CHILDREN. IN ADDITION TO PROVIDING DATA, THE DATA HUB PROVIDES NATIONALLY RECOGNIZED BEST PRACTICES IN PREVENTION/INTERVENTION AND RECOMMENDATIONS FOR SPECIFIC ACTIONS FOR IMPROVEMENT IN SAN DIEGO COUNTY. THE ORGANIZATION ALSO FACILITATES THE CHILDHOOD INJURY PREVENTION PROGRAM PROVIDING TRAININGS FOR PARENTS AND CHILDCARE PROVIDERS ON INJURY PREVENTION STRATEGIES TO MAKE HOMES AND COMMUNITIES SAFER AND HEALTHIER FOR YOUNG CHILDREN. THIS PROGRAM PROVIDES LOW-INCOME PARENTS AND FAMILIES WITH HOME SAFETY KITS (I.E. SMOKE AND CARBON DIOXIDE MONITORS, CABINET/DRAWER LATCHES, AND ELECTRIC PLUG ROTECTORS), HEALTH/SAFETY RESOURCES AND OTHER SAFETY EQUIPMENT (I.E. CAR SEATS, CARBON MONOXIDE).
    Expenses $573,628
  • EducationIn collaboration with the San Diego County Office of Education and San Diego County local school districts, the Organization provides leadership and oversight to the San Diego County Expanded Learning Consortium, supporting expanded learning (before-, after-, and summer school) programs by providing professional development, technical assistance, and supplies/resources.
    Expenses $522,050 · revenue $1,683,150

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
77-0587835
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
2002
Accounting year ends
June
Files
Form 990 or 990-EZ
Assets (IRS master file)
$4,375,831
Income (IRS master file)
$2,149,439

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$2,149,439$2,091,182$4,375,831XML
990June 2024$3,769,989$3,582,033$4,442,262IRS
990June 2023$4,965,387$4,704,853$4,279,944IRS
990June 2022$3,981,689$3,674,790$3,606,539IRS
990June 2021–––IRS
990June 2020–––IRS
990June 2019–––IRS
990June 2018–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about CHILDRENS INITIATIVE

What is the EIN of CHILDRENS INITIATIVE?
The employer identification number (EIN) of CHILDRENS INITIATIVE is 77-0587835.
Is CHILDRENS INITIATIVE tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2002.
Are donations to CHILDRENS INITIATIVE tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does CHILDRENS INITIATIVE file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of CHILDRENS INITIATIVE due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did CHILDRENS INITIATIVE last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of CHILDRENS INITIATIVE?
The 990 for the year ended June 30, 2025 names SANDRA MCBRAYER.
Who are the officers and directors of CHILDRENS INITIATIVE?
The 990 for the year ended June 30, 2025 lists 14 people; 2 received compensation from the organization, the highest $174,062 (SANDRA MCBRAYER, CEO).
How much revenue does CHILDRENS INITIATIVE have?
On its 990 for the year ended June 30, 2025 it reported revenue of $2,149,439, expenses of $2,091,182 and total assets of $4,375,831 at year end.

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