Nonprofit · EIN 77-0485946
POSITIVE COACHING ALLIANCE
Tax-exempt · OAKLAND, CA 94607
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| August 31, 2025 | 990 | $12,079,712 | $13,633,286 | -$1,553,574 | $7,407,242 | $2,424,201 | $4,983,041 |
| August 31, 2024 | 990 | $14,826,717 | $11,968,690 | $2,858,027 | $8,782,550 | $2,248,315 | $6,534,235 |
| August 31, 2023 | 990 | $10,005,872 | $11,755,446 | -$1,749,574 | $6,041,289 | $2,387,712 | $3,653,577 |
Financial details: 990 for the year ended August 31, 2025
Revenue
- Contributions, gifts and grants
- $9,261,441
- Program service revenue
- $2,872,866
- Investment income
- $135,282
- Net gain from sales of assets
- $1,584
- Net income from fundraising events
- -$478,788
- Net income from gaming
- -$5,590
- Net income from sales of inventory
- -$2,567
- Other revenue
- -$189,877
Expenses
- Grants and similar amounts paid
- $196,120
- Compensation of officers, directors and key employees
- $944,463
- Other salaries and wages
- $6,847,536
- Salaries, compensation and benefits (total)
- $9,571,799
- Professional fundraising fees
- $0
- Legal fees
- $19,263
- Accounting fees
- $210,624
- Occupancy
- $194,203
- Travel
- $841,040
- Depreciation
- $8,383
- Program services (functional)
- $11,038,269
- Management and general (functional)
- $1,245,875
- Fundraising (functional)
- $1,349,142
Balance sheet and other
- Total assets, start of year
- $8,782,550
- Total assets, end of year
- $7,407,242
- Total liabilities, end of year
- $2,424,201
- Net assets, end of year
- $4,983,041
- Land, buildings and equipment
- $11,214
- Net assets without donor restrictions
- $2,229,202
- Net assets with donor restrictions
- $2,753,839
- Gross receipts
- $12,777,236
- Employees
- 223
- Volunteers
- 24
- Year formed
- 1998
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended August 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JASON SACKS | CHIEF EXECUTIVE OFFICER Officer | 40 | $342,090 | $43,459 |
| ROBERT LEE MARCUS | CHIEF COMMUNITY IMPACT OFFICER Key employee | 40 | $237,970 | $15,832 |
| JACOB WALD | EVP, REVENUE Highest-paid employee | 40 | $207,360 | $23,798 |
| JANET CARTER | CEO (UNTIL 4/2025) Officer | 40 | $192,248 | $24,056 |
| JEFFREY DALE | VP, EXTERNAL RELATIONS Highest-paid employee | 40 | $182,214 | $27,262 |
| CASEY MILLER U'REN | VP, PARTNER DEVELOPMENT Highest-paid employee | 40 | $178,688 | $10,827 |
| MARC HATCH | CHIEF EDUCATION AND PRODUCT OFFICER Highest-paid employee | 40 | $150,247 | $29,471 |
| ERIN HANKINS | VP, PEOPLE AND HR OPERATIONS Highest-paid employee | 40 | $167,610 | $11,828 |
| MITCH COHEN | BOARD CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| STEVE BELL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JENNIFER SWEENEY | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| AMY BROOKS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANTONIO DAVIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BOB BOWLSBY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRAD GEIER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
17 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| BRIAN GREY | BOARD MEMBER Trustee or director | 1 | $0 |
| CATHY CHA | BOARD MEMBER Trustee or director | 1 | $0 |
| CHARLOTTE HAAS-PRIME | BOARD MEMBER Trustee or director | 1 | $0 |
| DAVE STEWART | BOARD MEMBER Trustee or director | 1 | $0 |
| DAVID WONG | BOARD MEMBER Trustee or director | 1 | $0 |
| DOUG RAETZ | BOARD MEMBER Trustee or director | 1 | $0 |
| ERIC BECKER | BOARD MEMBER Trustee or director | 1 | $0 |
| GLEN MATSUMOTO | BOARD MEMBER Trustee or director | 1 | $0 |
| JOHN LEVIN | BOARD MEMBER Trustee or director | 1 | $0 |
| JUSTIN HOEVELER | BOARD MEMBER Trustee or director | 1 | $0 |
| LESLIE CAMPBELL GRAY | BOARD MEMBER Trustee or director | 1 | $0 |
| LINDA VERHULP | BOARD MEMBER Trustee or director | 1 | $0 |
| MINDY ROGERS | BOARD MEMBER Trustee or director | 1 | $0 |
| TED GRIGGS | BOARD MEMBER Trustee or director | 1 | $0 |
| TERRY TALLEN | BOARD MEMBER Trustee or director | 1 | $0 |
| TODD WALTHALL | BOARD MEMBER Trustee or director | 1 | $0 |
| WALLY HAAS | BOARD MEMBER Trustee or director | 1 | $0 |
990 for the year ended August 31, 2024: 37 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JANET CARTER | CEO Officer | 40 | $301,560 | $28,096 |
| JASON SACKS | PRESIDENT Officer | 40 | $276,560 | $41,517 |
| ROBERT LEE MARCUS | CHIEF COMMUNITY IMPACT OFFICER Key employee | 40 | $194,060 | $24,274 |
| JEFFREY DALE | VP, NATIONAL ADVANCEMENT Highest-paid employee | 40 | $175,560 | $26,065 |
| JACOB WALD | EVP NATIONAL ADVANCEMENT Highest-paid employee | 40 | $175,560 | $22,010 |
| CASEY MILLER U'REN | VICE PRESIDENT OF EXTERNAL RELATIONS Highest-paid employee | 40 | $166,560 | $22,646 |
| MARC HATCH | VICE PRESIDENT, PARTNER DEVELOPMENT Highest-paid employee | 40 | $150,111 | $23,375 |
| ERIN HANKINS | VP, PEOPLE & HR OPERATIONS Highest-paid employee | 40 | $142,547 | $10,571 |
| JUDY DILLENBECK TO 13124 | VP, ACCOUNTING AND FINANCE Officer | 40 | $125,674 | $18,523 |
| AMY BROOKS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANDREA QUINONES-RIVERA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANTONIO DAVIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BOB BOWLSBY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRAD GEIER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRIAN GREY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CATHY CHA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CHARLOTTE HAAS-PRIME | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVE STEWART | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVID SHAPIRO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVID WONG | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DEBORAH STIPEK | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DOUG RAETZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ERIC BECKER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| GLEN MATSUMOTO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JENNIFER SWEENEY | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| JOHN LEVIN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JUSTIN HOEVELER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LESLIE CAMPBELL GRAY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LINDA VERHULP | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MINDY ROGERS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MITCH COHEN | BOARD CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| STEVE BELL | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| TED GRIGGS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TERRY TALLEN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TODD WALTHALL | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| WALLY HAAS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MARK CHANCELLOR FROM 124 | CFO Officer | 40 | $0 | $0 |
990 for the year ended August 31, 2023: 40 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| JASON SACKS | PRESIDENT Officer | 40 | $253,524 | $40,742 |
| JANET CARTER | CEO Officer | 40 | $242,316 | $20,254 |
| JEFFERY DALE | VP BUSINESS DEVELOPMENT Highest-paid employee | 40 | $163,045 | $24,160 |
| JACOB WALD | VP, NATIONAL ADVANCEMENT Highest-paid employee | 40 | $155,570 | $16,935 |
| CASEY U'REN | VP OF EXTERNAL RELATIONS Highest-paid employee | 40 | $133,522 | $21,500 |
| MARC HATCH | VP, PARTNER DEVELOPMENT Highest-paid employee | 40 | $129,293 | $23,702 |
| DARCY DEMING | CHIEF ADVANCEMENT AND MARKETING OFFICER (TO 2/23) Highest-paid employee | 40 | $132,182 | $7,771 |
| JUDY DILLENBECK | VP, ACCOUNTING AND FINANCE Officer | 40 | $117,585 | $21,526 |
| AMY BROOKS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANDREA QUINONES-RIVERA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ANTONIO DAVIS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BOB BOWLSBY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRAD GEIER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| BRIAN GREY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CATHY CHA | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| CHARLOTTE HAAS PRIME | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DANIEL WHALEN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVE STEWART | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVID SHAPIRO | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DAVID WONG | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DEBORAH STIPEK | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| DOUG RAETZ | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| ERIC BECKER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| GLEN MATSUMOTO | TREASURER Trustee or director, Officer | 1 | $0 | $0 |
| JAMES HALPER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JENNIFER SWEENEY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOAN RYAN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JOHN LEVIN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| JUSTIN HOEVELER | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LAURA HAZLETT | CO-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| LESLIE CAMPBELL GRAY | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| LINDA VERHULP | SECRETARY Trustee or director, Officer | 1 | $0 | $0 |
| MINDY ROGERS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| MITCH COHEN | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| STEVE BELL | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TED GRIGGS | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TODD WALTHALL | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
| TROY FOWLER | BOARD MEMBER (TO 8/23) Trustee or director | 1 | $0 | $0 |
| WALLY HAAS | CO-CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| WENDY MCADAM | BOARD MEMBER Trustee or director | 1 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 66 FRANKLIN ST STE 300, OAKLAND, CA 94607-3734
- In care of
- % JAMES C THOMPSON
- Principal officer (990 for 2024)
- JASON SACKS, 66 FRANKLIN STREET 300, OAKLAND, CA 94607
- Signed the 990
- JASON SACKS, CHIEF EXECUTIVE OFFICER
- Phone
- (650) 210-0800
- Website
- WWW.POSITIVECOACH.ORG
- Return prepared by
- AAFCPAS INC
California records
California keeps its own records of charities and corporations. Search them by EIN 77-0485946 or by the name POSITIVE COACHING ALLIANCE.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
TO CHANGE THE CULTURE OF YOUTH SPORTS SO THAT EVERY CHILD, REGARDLESS OF SOCIAL OR ECONOMIC CIRCUMSTANCE, HAS ACCESS TO A POSITIVE YOUTH SPORTS EXPERIENCE.
Program accomplishments
- PCA'S UNIFIED PROGRAM INTEGRATES PARTNERSHIP ENGAGEMENT AND FULFILLMENT, PROGRAM EXPANSION AND ENHANCEMENT, AND COMMUNITY AND COACH ENGAGEMENT INTO A COMPREHENSIVE APPROACH TO TRANSFORMING THE CULTURE OF YOUTH SPORTS. PCA PARTNERS WITH ORGANIZATIONS TO DELIVER TRAINING, WORKSHOPS, AND ONGOING SUPPORT TO COACHES, PARENTS, AND ATHLETES TO FOSTER A POSITIVE, INCLUSIVE, AND CHARACTER-BUILDING SPORTS ENVIRONMENT. BUILDING ON THIS FOUNDATION, THE PROGRAM ADVANCES PCA'S MISSION BY CONTINUOUSLY ENHANCING AND EXPANDING ITS OFFERINGS. THIS INCLUDES DEVELOPING NEW INITIATIVES, REFINING EXISTING PROGRAMMING, AND ADVOCATING FOR SYSTEMIC CHANGE TO ENSURE YOUTH SPORTS PRIORITIZE EQUITY, ACCESS, AND POSITIVE DEVELOPMENT OUTCOMES. AT THE COMMUNITY LEVEL, THE PROGRAM EMPHASIZES OUTREACH, COACH RECRUITMENT, AND AWARENESS-BUILDING EFFORTS TO CLOSE THE SPORTS EQUITY GAP. BY ENGAGING DIRECTLY WITH UNDERSERVED COMMUNITIES AND EQUIPPING COACHES WITH THE TOOLS AND TRAINING THEY NEED, PCA ENSURES THAT ALL YOUTH HAVE ACCESS TO HIGH-QUALITY SPORTS EXPERIENCES. THROUGH THIS INTEGRATED MODEL, PCA ALIGNS ITS PARTNERSHIPS, INNOVATION EFFORTS, AND COMMUNITY ENGAGEMENT TO DRIVE LASTING IMPACT AND CREATE A MORE EQUITABLE AND POSITIVE YOUTH SPORTS LANDSCAPE.Expenses $11,038,269 · grants $196,120 · revenue $3,167,367
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in August, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | August 31, 2026 | January 15, 2027 | Not due yet |
| 2024 | August 31, 2025 | January 15, 2026 | 990 on file |
| 2023 | August 31, 2024 | January 15, 2025 | 990 on file |
IRS record
- EIN
- 77-0485946
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1999
- Accounting year ends
- August
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B99)
- Assets (IRS master file)
- $7,407,242
- Income (IRS master file)
- $12,777,236
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | August 2025 | $12,079,712 | $13,633,286 | $7,407,242 | XML |
| 990 | August 2024 | $14,826,717 | $11,968,690 | $8,782,550 | XML |
| 990 | August 2023 | $10,005,872 | $11,755,446 | $6,041,289 | XML |
| 990 | August 2022 | $9,531,237 | $10,004,931 | $7,738,644 | IRS |
| 990 | August 2021 | – | – | – | IRS |
| 990 | August 2020 | – | – | – | IRS |
| 990 | August 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 77-0485946).
Questions about POSITIVE COACHING ALLIANCE
- What is the EIN of POSITIVE COACHING ALLIANCE?
- The employer identification number (EIN) of POSITIVE COACHING ALLIANCE is 77-0485946.
- Is POSITIVE COACHING ALLIANCE tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1999.
- Are donations to POSITIVE COACHING ALLIANCE tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does POSITIVE COACHING ALLIANCE file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of POSITIVE COACHING ALLIANCE due?
- The return for tax year 2025 (the year ending August 31, 2026) is due January 15, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did POSITIVE COACHING ALLIANCE last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended August 2025.
- Who is the principal officer of POSITIVE COACHING ALLIANCE?
- The 990 for the year ended August 31, 2025 names JASON SACKS.
- Who are the officers and directors of POSITIVE COACHING ALLIANCE?
- The 990 for the year ended August 31, 2025 lists 32 people; 8 received compensation from the organization, the highest $342,090 (JASON SACKS, CHIEF EXECUTIVE OFFICER).
- How much revenue does POSITIVE COACHING ALLIANCE have?
- On its 990 for the year ended August 31, 2025 it reported revenue of $12,079,712, expenses of $13,633,286 and total assets of $7,407,242 at year end.
Other nonprofits in OAKLAND
- ASPIRE PUBLIC SCHOOLS EIN 94-3311088 · last filed 990 for 2025
- KIPP BAY AREA SCHOOLS EIN 20-5010766 · last filed 990 for 2025
- SAMUEL MERRITT UNIVERSITY EIN 94-2992642 · last filed 990 for 2024
- KAISER PERMANENTE BERNARD J TYSON SCHOOL OF MEDICINE INC EIN 81-4053028 · last filed 990 for 2024
- UNIVERSITY OF CALIFORNIA HOME LOAN PROGRAM CORPORATION EIN 46-5081042 · last filed 990 for 2025
- EDUCATION FOR CHANGE EIN 20-2204424 · last filed 990 for 2025
- SEIU UNITED HEALTHCARE WORKERS WEST AND JOINT EMPLOYER EDUCATION FUND EIN 65-1239046 · last filed 990 for 2024
- COLLEGE TRACK EIN 94-3279613 · last filed 990 for 2025