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Nonprofit · EIN 77-0394433

SOUTHERN YOSEMITE VISITORS BUREAU

Also known as YOSEMITE SIERRA VISITORS BUREAU

Tax-exempt · OAKHURST, CA 93644

Financials

$1.9M$1.9M2023$2.2M$2.1M2024$2.2M$2.5M2025
Revenue Expenses · by fiscal year end
Financials of SOUTHERN YOSEMITE VISITORS BUREAU by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$2,249,524$2,499,144-$249,620$871,758$36,220$835,538
December 31, 2024990$2,164,857$2,086,856$78,001$1,125,570$40,412$1,085,158
December 31, 2023990$1,899,520$1,913,340-$13,820$1,040,299$30,639$1,009,660
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$2,162,467
of which government grants
$2,159,486
Program service revenue
$39,470
Investment income
$15,182
Net rental income
$6,000
Net gain from sales of assets
-$1,186
Net income from sales of inventory
$26,405
Other revenue
$32,405

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$0
Other salaries and wages
$628,931
Salaries, compensation and benefits (total)
$757,886
Professional fundraising fees
$0
Legal fees
$13,474
Accounting fees
$2,549
Occupancy
$105,972
Travel
$22,271
Depreciation
$7,288
Program services (functional)
$2,489,307
Management and general (functional)
$2,549

Balance sheet and other

Total assets, start of year
$1,125,570
Total assets, end of year
$871,758
Total liabilities, end of year
$36,220
Net assets, end of year
$835,538
Land, buildings and equipment
$40,678
Gross unrelated business income
$51,875
Gross receipts
$2,280,607
Employees
10

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
Rhonda SalisburyChief Executive Of40$151,375
Dee Ann SmithDirector
Trustee or director
5$0
Casey HawkinsVice President
Trustee or director, Officer
5$0
Scott McGheeSecretary/Treas
Trustee or director, Officer
5$0
Andrew PenceDirector
Trustee or director
5$0
Maiknue VangDirector
Trustee or director
5$0
Bobby MacaulayDirector
Trustee or director
5$0
Michelle MillerPresident
Trustee or director, Officer
5$0
Charles Altekruse-BanksDirector
Trustee or director
5$0
John BockDirector
Trustee or director
5$0
Dan TuneDirector
Trustee or director
5$0
Kevin SheltonDirector
Trustee or director
5$0
Scott GedimanDirector
Trustee or director
5$0
990 for the year ended December 31, 2024: 13 people
NameTitleHours / weekCompensation
Rhonda SalisburyChief Executive Of40$138,756
Dee Ann SmithDirector
Trustee or director
5$0
Casey HawkinsVice President
Trustee or director, Officer
5$0
Scott McGheeSecretary/Treas
Trustee or director, Officer
5$0
Andrew PenceDirector
Trustee or director
5$0
Maiknue VangDirector
Trustee or director
5$0
Bobby MacaulayDirector
Trustee or director
5$0
Michelle MillerPresident
Trustee or director, Officer
5$0
Charles Altekruse-BanksDirector
Trustee or director
5$0
John BockDirector
Trustee or director
5$0
Dan TuneDirector
Trustee or director
5$0
Kevin SheltonDirector
Trustee or director
5$0
Scott GedimanDirector
Trustee or director
5$0
990 for the year ended December 31, 2023: 13 people
NameTitleHours / weekCompensation
Rhonda SalisburyChief Executive Of40$126,242
Dee Ann SmithDirector
Trustee or director
5$0
Casey HawkinsVice President
Trustee or director, Officer
5$0
Scott McGheeSecretary/Treas
Trustee or director, Officer
5$0
Andrew PenceDirector
Trustee or director
5$0
Maiknue VangDirector
Trustee or director
5$0
Bobby MacaulayDirector
Trustee or director
5$0
Michelle MillerPresident
Trustee or director, Officer
5$0
Charles Altekruse-BanksDirector
Trustee or director
5$0
John BockDirector
Trustee or director
5$0
Dan TuneDirector
Trustee or director
5$0
Shane GreenanDirector
Trustee or director
5$0
Scott GedimanDirector
Trustee or director
5$0

Address and contacts

Address (IRS master file)
40343 HIGHWAY 41, OAKHURST, CA 93644-9401
Signed the 990
Michelle Miller, President
Phone
(559) 683-4636
Return prepared by
CLAIBORNE LAVOIE & ASSOCIATES

California records

California keeps its own records of charities and corporations. Search them by EIN 77-0394433 or by the name SOUTHERN YOSEMITE VISITORS BUREAU.

Attorney General, Registry of Charities and Fundraisers
Registration status and filed reports (CT-TR-1, RRF-1)

Mission

Promotion of Tourism and Commerce in Madera County

990 for the year ended December 31, 2025

Program accomplishments

  • Trade Shows & Conferences- Promoted tourism and commerce for Madera County.
    Expenses $2,489,307
  • Advertising Kiosks and other - Promoted tourism and commerce in Madera County.
  • Other program services to promote tourism in Madera County.

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
77-0394433
Tax-exempt status
501(c)(6): Business league or chamber of commerce
Donations deductible
No
Exempt since
1995
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$871,758
Income (IRS master file)
$2,280,607

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$2,249,524$2,499,144$871,758IRS
990December 2024$2,164,857$2,086,856$1,125,570IRS
990December 2023$1,899,520$1,913,340$1,040,299XML
990December 2022$1,699,770$1,672,802$1,056,999IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 77-0394433).

Questions about SOUTHERN YOSEMITE VISITORS BUREAU

What is the EIN of SOUTHERN YOSEMITE VISITORS BUREAU?
The employer identification number (EIN) of SOUTHERN YOSEMITE VISITORS BUREAU is 77-0394433.
Is SOUTHERN YOSEMITE VISITORS BUREAU tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1995.
Are donations to SOUTHERN YOSEMITE VISITORS BUREAU tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does SOUTHERN YOSEMITE VISITORS BUREAU file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of SOUTHERN YOSEMITE VISITORS BUREAU due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did SOUTHERN YOSEMITE VISITORS BUREAU last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who are the officers and directors of SOUTHERN YOSEMITE VISITORS BUREAU?
The 990 for the year ended December 31, 2025 lists 13 people; 1 received compensation from the organization, the highest $151,375 (Rhonda Salisbury, Chief Executive Of).
How much revenue does SOUTHERN YOSEMITE VISITORS BUREAU have?
On its 990 for the year ended December 31, 2025 it reported revenue of $2,249,524, expenses of $2,499,144 and total assets of $871,758 at year end.

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