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Nonprofit · EIN 75-0863843

COTTON BOWL ATHLETIC ASSOCIATION

Tax-exempt · ARLINGTON, TX 76011

Financials

$16.8M$14.4M2022$18.2M$14.3M2023$21M$17.4M2024
Revenue Expenses · by fiscal year end
Financials of COTTON BOWL ATHLETIC ASSOCIATION by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
April 30, 2025990$20,990,780$17,413,240$3,577,540$38,442,768$1,363,807$37,078,961
April 30, 2024990$18,221,001$14,314,683$3,906,318$35,061,051$1,667,242$33,393,809
April 30, 2023990$16,767,428$14,387,106$2,380,322$32,802,756$1,606,177$31,196,579
Financial details: 990 for the year ended April 30, 2025

Revenue

Contributions, gifts and grants
$2,681,550
Program service revenue
$16,663,093
Investment income
$1,641,801
Net gain from sales of assets
$715,705
Other revenue
$4,336

Expenses

Grants and similar amounts paid
$5,833,893
Compensation of officers, directors and key employees
$1,912,671
Other salaries and wages
$1,135,211
Salaries, compensation and benefits (total)
$4,034,443
Professional fundraising fees
$0
Legal fees
$100,000
Accounting fees
$83,134
Travel
$60,986
Depreciation
$81,341
Program services (functional)
$16,335,509
Management and general (functional)
$1,077,731

Balance sheet and other

Total assets, start of year
$35,061,051
Total assets, end of year
$38,442,768
Total liabilities, end of year
$1,363,807
Net assets, end of year
$37,078,961
Net assets without donor restrictions
$37,078,961
Gross receipts
$24,878,021
Employees
18
Volunteers
92
Year formed
1937
State of legal domicile
TX

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended April 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
Rick BakerPresident / CEO
Trustee or director, Officer
40$978,047$156,892
Marty MacInnisCOO / CFO
Officer
40$589,549$103,269
Michael KonradiSenior VP External Affairs
Key employee
40$345,075$70,856
Amy ScottVP of Ticket Sales & Services
Key employee
40$200,120$53,751
Kelly H NewellVP of Creative & Guest Service
Key employee
40$178,736$52,115
Will EstelDirector of Stadium Operations
Highest-paid employee
40$126,206$47,513
Scottie RodgersDirector of Communications
Highest-paid employee
40$142,506$28,998
Tiffany RauschkolbDirector of Ticket Operations
Highest-paid employee
40$133,520$21,939
W Mike BaggettDirector
Trustee or director
1$0$0
Elizabeth BentrupDirector
Trustee or director
1$0$0
Robbie BatyDirector
Trustee or director
1$0$0
Roland BurnsDirector
Trustee or director
1$0$0
Heath CheekDirector
Trustee or director
1$0$0
John CrawfordDirector
Trustee or director
1$0$0
Buddy DikeDirector
Trustee or director
1$0$0
84 more people on this return
NameTitleHours / weekCompensation
Cole DulaneyDirector
Trustee or director
1$0
Jeff FehlisDirector
Trustee or director
1$0
RYAN WALDRONDirector
Trustee or director
1$0
Chad EstisDirector
Trustee or director
1$0
Bruce GaddDirector
Trustee or director
1$0
Mike HendersonDirector
Trustee or director
1$0
Darrell HernandezDirector
Trustee or director
1$0
Cindy HouriganDirector
Trustee or director
1$0
Isabell Novakov HigginbothamDirector
Trustee or director
1$0
Stephen JonesDirector
Trustee or director
1$0
Rod JonesDirector
Trustee or director
1$0
Matthew A KairisDirector
Trustee or director
1$0
Stephen LuskeyDirector
Trustee or director
1$0
Todd MacsugaDirector
Trustee or director
1$0
Jeff MatthewsDirector
Trustee or director
1$0
Fred McClureDirector
Trustee or director
1$0
Jeff MontgomeryDirector
Trustee or director
1$0
Dat NguyenDirector
Trustee or director
1$0
Greg OliverDirector
Trustee or director
1$0
Jay McAuleyDirector
Trustee or director
1$0
Griffin PerryDirector
Trustee or director
1$0
Monica PaulDirector
Trustee or director
1$0
Brad RamseyDirector
Trustee or director
1$0
Kasey PipesDirector
Trustee or director
1$0
Christopher RoyDirector
Trustee or director
1$0
Ketric SanfordDirector
Trustee or director
1$0
Kathy SaundersDirector
Trustee or director
1$0
John ScovellDirector
Trustee or director
1$0
Brad ShamDirector
Trustee or director
1$0
Mandy PriceDirector
Trustee or director
1$0
Jim Ray SmithDirector
Trustee or director
1$0
Robert SmithDirector
Trustee or director
1$0
John StewartDirector
Trustee or director
1$0
Mike SweetDirector
Trustee or director
1$0
Bruce RoyDirector
Trustee or director
1$0
Jake WagnerDirector
Trustee or director
1$0
Denton Walker IIIDirector
Trustee or director
1$0
Dr John Field Scovell IIIDirector
Trustee or director
1$0
Andrew SpringateDirector
Trustee or director
1$0
Jim Williams JrDirector
Trustee or director
1$0
Ramsay WoodallDirector
Trustee or director
1$0
Kevin WatlerDirector
Trustee or director
1$0
Carl IcePast Chairman
Trustee or director, Officer
1$0
Monica ChristopherChair-Elect
Trustee or director, Officer
2$0
Kelvin WalkerCHAIR
Trustee or director, Officer
2$0
Terrance HendersonSecretary
Trustee or director, Officer
2$0
Christian RodriguezTREASURER
Trustee or director, Officer
2$0
Karen Wilson-TorresDirector
Trustee or director
1$0
Eric WintonDirector
Trustee or director
1$0
Vickie YakuninDirector
Trustee or director
1$0
Dave BrownImmediate Past Chair
Trustee or director, Officer
3$0
Craig BakerDirector
Trustee or director
1$0
Lance BarrowDirector
Trustee or director
1$0
Camille BartonDirector
Trustee or director
1$0
Baxter BillingsleyDirector
Trustee or director
1$0
Julie BoscheDirector
Trustee or director
1$0
Matthew BowmanDirector
Trustee or director
1$0
Larry CantrellDirector
Trustee or director
1$0
Lane ConnerDirector
Trustee or director
1$0
Ron DefeoDirector
Trustee or director
1$0
Brent DeRaadDirector
Trustee or director
1$0
Joseph DeWoodyDirector
Trustee or director
1$0
Jason DixonDirector
Trustee or director
1$0
Kelly Ann DohertyDirector
Trustee or director
1$0
Fin EwingDirector
Trustee or director
1$0
Ali GreenwoodDirector
Trustee or director
1$0
Charles HendersonDirector
Trustee or director
1$0
Nick HendersonDirector
Trustee or director
1$0
Andrew LauckDirector
Trustee or director
1$0
Ryan LongDirector
Trustee or director
1$0
Jeremy McGownDirector
Trustee or director
1$0
Baker MontgomeryDirector
Trustee or director
1$0
Daniel NovakovDirector
Trustee or director
1$0
Bry PattonDirector
Trustee or director
1$0
William ReederDirector
Trustee or director
1$0
John SteinmetzDirector
Trustee or director
1$0
Derrick WilsonDirector
Trustee or director
1$0
Ashley ZickefooseDirector
Trustee or director
1$0
Kyle ManleyVice Chair
Trustee or director, Officer
2$0
Blake WileyVice Chair
Trustee or director, Officer
2$0
William JackmanVice Chair
Trustee or director, Officer
2$0
Tim LeahyDirector
Trustee or director
1$0
Gillian BreidenbachVice Chair
Trustee or director, Officer
2$0
Greg LeftwichDirector
Trustee or director
1$0
990 for the year ended April 30, 2024: 93 people
NameTitleHours / weekCompensationOther / benefits
Rick BakerPresident / CEO
Trustee or director, Officer
40$936,505$156,892
Marty MacInnisCOO / CFO
Officer
40$683,069$103,269
Michael KonradiSenior VP External Affairs
Key employee
40$327,163$70,856
Amy ScottVP of Ticket Sales & Services
Key employee
40$175,100$53,751
Kelly H NewellVP of Creative & Guest Service
Key employee
40$157,736$52,115
Nancy MillsVP of Executive Services
Key employee
40$159,333$49,107
Will EstelDirector of Stadium Operations
Highest-paid employee
40$120,240$47,513
Scottie RodgersDirector of Communications
Highest-paid employee
40$137,280$28,998
Tiffany RauschkolbDirector of Ticket Operations
Highest-paid employee
40$116,413$25,789
W Mike BaggettDirector
Trustee or director
1$0$0
Thomas C Bain JrDirector
Trustee or director
1$0$0
Elizabeth BentrupDirector
Trustee or director
1$0$0
TIM LEATHYDirector
Trustee or director
1$0$0
Robbie BatyDirector
Trustee or director
1$0$0
Brian BarnardDirector
Trustee or director
1$0$0
Roland BurnsDirector
Trustee or director
1$0$0
Heath CheekDirector
Trustee or director
1$0$0
John CrawfordDirector
Trustee or director
1$0$0
Barry DavisDirector
Trustee or director
1$0$0
Bill DavisDirector
Trustee or director
1$0$0
Buddy DikeDirector
Trustee or director
1$0$0
Cole DulaneyDirector
Trustee or director
1$0$0
Jeff FehlisDirector
Trustee or director
1$0$0
RYAN WALDRONDirector
Trustee or director
1$0$0
Chad EstisDirector
Trustee or director
1$0$0
Bruce GaddDirector
Trustee or director
1$0$0
JJ GomezDirector
Trustee or director
1$0$0
Mike HendersonDirector
Trustee or director
1$0$0
Darrell HernandezDirector
Trustee or director
1$0$0
Adam HerrinDirector
Trustee or director
1$0$0
Elly Sachs HolderDirector
Trustee or director
1$0$0
Cindy HouriganDirector
Trustee or director
1$0$0
Isabell Novakov HigginbothamDirector
Trustee or director
1$0$0
Stephen JonesDirector
Trustee or director
1$0$0
Rod JonesDirector
Trustee or director
1$0$0
Derek KerrDirector
Trustee or director
1$0$0
William D JackmanDirector
Trustee or director
1$0$0
Chris KleinertDirector
Trustee or director
1$0$0
Marcus E KnightDirector
Trustee or director
1$0$0
Matthew A KairisDirector
Trustee or director
1$0$0
Stephen LuskeyDirector
Trustee or director
1$0$0
Todd MacsugaDirector
Trustee or director
1$0$0
Meg LeeDirector
Trustee or director
1$0$0
Jeff MatthewsDirector
Trustee or director
1$0$0
Brad MayneDirector
Trustee or director
1$0$0
Fred McClureDirector
Trustee or director
1$0$0
Mike MilesDirector
Trustee or director
1$0$0
Kyle MabryDirector
Trustee or director
1$0$0
Jeff MontgomeryDirector
Trustee or director
1$0$0
Porter MontgomeryDirector
Trustee or director
1$0$0
Thomas Morgan JrDirector
Trustee or director
1$0$0
Dat NguyenDirector
Trustee or director
1$0$0
Greg OliverDirector
Trustee or director
1$0$0
Jay McAuleyDirector
Trustee or director
1$0$0
Griffin PerryDirector
Trustee or director
1$0$0
Monica PaulDirector
Trustee or director
1$0$0
Brad RamseyDirector
Trustee or director
1$0$0
Kasey PipesDirector
Trustee or director
1$0$0
Daniel RoutmanDirector
Trustee or director
1$0$0
Christopher RoyDirector
Trustee or director
1$0$0
Tod A RubleDirector
Trustee or director
1$0$0
Ketric SanfordDirector
Trustee or director
1$0$0
Kathy SaundersDirector
Trustee or director
1$0$0
John ScovellDirector
Trustee or director
1$0$0
Brad ShamDirector
Trustee or director
1$0$0
Mandy PriceDirector
Trustee or director
1$0$0
Jim Ray SmithDirector
Trustee or director
1$0$0
Robert SmithDirector
Trustee or director
1$0$0
John Stuart IIIDirector
Trustee or director
1$0$0
Mike SweetDirector
Trustee or director
1$0$0
William TolesDirector
Trustee or director
1$0$0
Bruce RoyDirector
Trustee or director
1$0$0
Jake WagnerDirector
Trustee or director
1$0$0
Denton Walker IIIDirector
Trustee or director
1$0$0
Dr John Field Scovell IIIDirector
Trustee or director
1$0$0
Blake WileyDirector
Trustee or director
1$0$0
Andrew SpringateDirector
Trustee or director
1$0$0
Jim Williams JrDirector
Trustee or director
1$0$0
Ramsay WoodallDirector
Trustee or director
1$0$0
Kevin WatlerDirector
Trustee or director
2$0$0
Bry PattonIMMEDIATE PAST CHAIR
Trustee or director, Officer
5$0$0
Carl IcePast Chairman
Trustee or director, Officer
2$0$0
Dee KellyVice Chairman
Trustee or director, Officer
2$0$0
Baker MontgomeryVice Chairman
Trustee or director, Officer
2$0$0
Monica ChristopherVice Chairman
Trustee or director, Officer
2$0$0
Kelvin WalkerCHAIR-ELECT
Trustee or director, Officer
2$0$0
Dan NovakovPast Chairman/Legal Council
Trustee or director, Officer
2$0$0
Finley Ewing IIIPlayoff Comm. Chair
Trustee or director, Officer
2$0$0
Terrance HendersonVice Chairman
Trustee or director, Officer
2$0$0
Christian RodriguezTREASURER
Trustee or director, Officer
2$0$0
Karen Wilson-TorresDirector
Trustee or director
1$0$0
Eric WintonDirector
Trustee or director
1$0$0
Vickie YakuninDirector
Trustee or director
1$0$0
990 for the year ended April 30, 2023: 95 people
NameTitleHours / weekCompensationOther / benefits
Rick BakerPresident / CEO
Trustee or director, Officer
32$900,688$155,752
Marty MacInnisCOO / CFO
Officer
36$515,973$102,302
Michael KonradiSenior VP External Affairs
Key employee
40$303,989$68,988
Kelly H NewellVP of Creative & Guest Service
Key employee
40$245,800$58,875
Amy ScottVP of Ticket Sales & Services
Key employee
40$162,400$51,465
Nancy MillsVP of Executive Services
Key employee
40$145,549$47,724
Scottie RodgersDirector of Communications
Highest-paid employee
40$122,902$26,611
Tiffany RauschkolbDirector of Ticket Operations
Highest-paid employee
40$105,506$24,939
W Mike BaggettDirector
Trustee or director
1$0$0
Thomas C Bain JrDirector
Trustee or director
1$0$0
Elizabeth BentrupDirector
Trustee or director
1$0$0
Craig BakerDirector
Trustee or director
1$0$0
Robbie BatyDirector
Trustee or director
1$0$0
Brian BarnardDirector
Trustee or director
1$0$0
Roland BurnsDirector
Trustee or director
1$0$0
Heath CheekDirector
Trustee or director
1$0$0
John CrawfordDirector
Trustee or director
1$0$0
Barry DavisDirector
Trustee or director
1$0$0
Bill DavisDirector
Trustee or director
1$0$0
Buddy DikeDirector
Trustee or director
1$0$0
Cole DulaneyDirector
Trustee or director
1$0$0
Jeff FehlisDirector
Trustee or director
1$0$0
Michael DwyerDirector
Trustee or director
1$0$0
Chad EstisDirector
Trustee or director
1$0$0
Richard FrankDirector
Trustee or director
1$0$0
Bruce GaddDirector
Trustee or director
1$0$0
JJ GomezDirector
Trustee or director
1$0$0
Mike HendersonDirector
Trustee or director
1$0$0
Darrell HernandezDirector
Trustee or director
1$0$0
Adam HerrinDirector
Trustee or director
1$0$0
Elly Sachs HolderDirector
Trustee or director
1$0$0
Cindy HouriganDirector
Trustee or director
1$0$0
Isabell Novakov HigginbothamDirector
Trustee or director
1$0$0
Stephen JonesDirector
Trustee or director
1$0$0
Rod JonesDirector
Trustee or director
1$0$0
Derek KerrDirector
Trustee or director
1$0$0
William D JackmanDirector
Trustee or director
1$0$0
Chris KleinertDirector
Trustee or director
1$0$0
Marcus E KnightDirector
Trustee or director
1$0$0
Matthew A KairisDirector
Trustee or director
1$0$0
Stephen LuskeyDirector
Trustee or director
1$0$0
Todd MacsugaDirector
Trustee or director
1$0$0
Andrew LauckDirector
Trustee or director
1$0$0
Meg LeeDirector
Trustee or director
1$0$0
Jeff MatthewsDirector
Trustee or director
1$0$0
Brad MayneDirector
Trustee or director
1$0$0
Fred McClureDirector
Trustee or director
1$0$0
Mike MilesDirector
Trustee or director
1$0$0
Kyle MabryDirector
Trustee or director
1$0$0
Jeff MontgomeryDirector
Trustee or director
1$0$0
Porter MontgomeryDirector
Trustee or director
1$0$0
Thomas Morgan JrDirector
Trustee or director
1$0$0
Dat NguyenDirector
Trustee or director
1$0$0
Greg OliverDirector
Trustee or director
1$0$0
Jay McAuleyDirector
Trustee or director
1$0$0
Griffin PerryDirector
Trustee or director
1$0$0
Monica PaulDirector
Trustee or director
1$0$0
Brad RamseyDirector
Trustee or director
1$0$0
Kasey PipesDirector
Trustee or director
1$0$0
Daniel RoutmanDirector
Trustee or director
1$0$0
Christopher RoyDirector
Trustee or director
1$0$0
Tod A RubleDirector
Trustee or director
1$0$0
Ketric SanfordDirector
Trustee or director
1$0$0
Kathy SaundersDirector
Trustee or director
1$0$0
John ScovellDirector
Trustee or director
1$0$0
Brad ShamDirector
Trustee or director
1$0$0
Mandy PriceDirector
Trustee or director
1$0$0
Jim Ray SmithDirector
Trustee or director
1$0$0
Robert SmithDirector
Trustee or director
1$0$0
John Stuart IIIDirector
Trustee or director
1$0$0
Mike SweetDirector
Trustee or director
1$0$0
William TolesDirector
Trustee or director
1$0$0
Bruce RoyDirector
Trustee or director
1$0$0
Jake WagnerDirector
Trustee or director
1$0$0
Denton Walker IIIDirector
Trustee or director
1$0$0
Dr John Field Scovell IIIDirector
Trustee or director
1$0$0
Blake WileyDirector
Trustee or director
1$0$0
Andrew SpringateDirector
Trustee or director
1$0$0
Jim Williams JrDirector
Trustee or director
1$0$0
Ramsay WoodallDirector
Trustee or director
1$0$0
Kevin WatlerDirector
Trustee or director
1$0$0
Bry PattonIMMEDIATE PAST CHAIR
Trustee or director, Officer
5$0$0
Carl IcePast Chairman
Trustee or director, Officer
2$0$0
Dee KellyVice Chairman
Trustee or director, Officer
2$0$0
Baker MontgomeryVice Chairman
Trustee or director, Officer
2$0$0
Jay McAuleyVice Chairman
Trustee or director, Officer
2$0$0
Monica ChristopherVice Chairman
Trustee or director, Officer
2$0$0
Kelvin WalkerCHAIR-ELECT
Trustee or director, Officer
2$0$0
Dan NovakovPast Chairman/Legal Council
Trustee or director, Officer
2$0$0
Finley Ewing IIIPlayoff Comm. Chair
Trustee or director, Officer
2$0$0
Terrance HendersonVice Chairman
Trustee or director, Officer
2$0$0
Christian RodriguezThe Board of Directors has del
Trustee or director, Officer
2$0$0
Karen Wilson-TorresDirector
Trustee or director
1$0$0
Eric WintonDirector
Trustee or director
1$0$0
Vickie YakuninDirector
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
1 AT T WAY, ARLINGTON, TX 76011-6143
In care of
% MARTY MACINNIS
Principal officer (990 for 2024)
RICK baker, One ATT Way, arlington, TX 76011
Signed the 990
RICK baker, PRESIDENT/CEO
Phone
(817) 892-4800
Return prepared by
BRUCE E BERNSTIEN & ASSOCIATES

Mission

THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY.

990 for the year ended April 30, 2025

Program accomplishments

  • From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The January 2, 2024 game marked the 87th anniversary of this historic event featuring college football at its finest. Two of the nation's top teams - Tulane University and University of Southern California - traveled to North Texas to do battle. Over 55,329 people witnessed an exciting game which Tulane won 46-45. The Cotton Bowl Classic is more than a game, however. For almost nine decades, the Classic has given more than $205 million to higher education. The Cotton Bowl also produces many events surrounding the game, including providing free access to a Dallas Cowboys youth football clinic at AT&T Stadium, children's' hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fans converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $54 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party. Nearly 16 million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanford's vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie David, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, and Bill Snyder. The Cotton Bowl Classic is a member of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Year's Six Bowls, including the Cotton Bowl, assigns their respective television and major sponsorship rights to the CFP (the Rose has a separate contract). These rights were bundled and along with a National Championship Game, sold to ESPN for an average of $470 million a year. The portion of the $470 million that is generated by the Cotton Bowl TV and sponsor rights, and in past years would have been given by the Cotton Bowl to the two (2) participating teams as grants, are now distributed to all 128 football Bowl Subdivision schools through the CFP. Either governmental or other 501(c)3 institutions are the ultimate recipients.
    Expenses $16,335,509 · grants $5,833,893 · revenue $16,667,429

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in April, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025April 30, 2026September 15, 2026Not on file
2024April 30, 2025September 15, 2025990 on file
2023April 30, 2024September 16, 2024990 on file

IRS record

EIN
75-0863843
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1953
Accounting year ends
April
Files
Form 990 or 990-EZ
Assets (IRS master file)
$38,442,768
Income (IRS master file)
$24,878,021

Filing history

FormYear endedRevenueExpensesAssetsReturn
990April 2025$20,990,780$17,413,240$38,442,768XML
990April 2024$18,221,001$14,314,683$35,061,051XML
990April 2023$16,767,428$14,387,106$32,802,756XML
990April 2022$17,932,137$14,311,055$32,471,446IRS
990April 2021–––IRS
990April 2019–––IRS
990April 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 75-0863843).

Questions about COTTON BOWL ATHLETIC ASSOCIATION

What is the EIN of COTTON BOWL ATHLETIC ASSOCIATION?
The employer identification number (EIN) of COTTON BOWL ATHLETIC ASSOCIATION is 75-0863843.
Is COTTON BOWL ATHLETIC ASSOCIATION tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1953.
Are donations to COTTON BOWL ATHLETIC ASSOCIATION tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does COTTON BOWL ATHLETIC ASSOCIATION file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of COTTON BOWL ATHLETIC ASSOCIATION due?
The return for tax year 2025 (the year ending April 30, 2026) is due September 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did COTTON BOWL ATHLETIC ASSOCIATION last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended April 2025.
Who is the principal officer of COTTON BOWL ATHLETIC ASSOCIATION?
The 990 for the year ended April 30, 2025 names RICK baker.
Who are the officers and directors of COTTON BOWL ATHLETIC ASSOCIATION?
The 990 for the year ended April 30, 2025 lists 99 people; 8 received compensation from the organization, the highest $978,047 (Rick Baker, President / CEO).
How much revenue does COTTON BOWL ATHLETIC ASSOCIATION have?
On its 990 for the year ended April 30, 2025 it reported revenue of $20,990,780, expenses of $17,413,240 and total assets of $38,442,768 at year end.

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