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Nonprofit · EIN 74-3066832

MAIN STREET HIGHLAND PARK

Tax-exempt · HIGHLAND PARK, NJ 08904

Financials

$419K$355K2023$421K$411K2024$408K$385K2025
Revenue Expenses · by fiscal year end
Financials of MAIN STREET HIGHLAND PARK by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2025990$407,522$385,493$22,029$293,090$350$292,740
December 31, 2024990$420,796$411,496$9,300$270,157$0$270,157
December 31, 2023990$419,319$354,912$64,407$260,858$0$260,858
Financial details: 990 for the year ended December 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$407,467
Investment income
$0
Other revenue
$55

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$82,550
Other salaries and wages
$99,714
Salaries, compensation and benefits (total)
$199,296
Professional fundraising fees
$0
Accounting fees
$5,750
Program services (functional)
$310,201
Management and general (functional)
$75,292

Balance sheet and other

Total assets, start of year
$270,157
Total assets, end of year
$293,090
Total liabilities, end of year
$350
Net assets, end of year
$292,740
Net assets without donor restrictions
$292,740
Gross receipts
$407,522
Employees
5
Volunteers
13
Year formed
2002
State of legal domicile
NJ

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2025, highest compensation first.

NameTitleHours / weekCompensation
REBECCA HERSHEXECUTIVE DI
Officer
35$82,550
MIKE MCKENNAPRESIDENT
Officer
0.5$0
MARCIA SHIFFMANVICE PRESIDE
Officer
0.5$0
SUE WINKLERTREASURER
Officer
0.5$0
THOMAS LANGSTONBOARD MEMBER
Trustee or director
0.5$0
BALLARD HUTKINBOARD MEMBER
Trustee or director
0.5$0
GIDEON FENTONBOARD MEMBER
Trustee or director
0.5$0
JACK KARAGANBOARD MEMBER
Trustee or director
0.5$0
JOHN MARRONBOARD MEMBER
Trustee or director
0.5$0
JULIO CASADOBOARD MEMBER
Trustee or director
0.5$0
GORDON MILLNERBOARD MEMBER
Trustee or director
0.5$0
990 for the year ended December 31, 2024: 11 people
NameTitleHours / weekCompensation
Rebecca HershExecutive Director35$82,550
Geza SchenkTrustee
Trustee or director
0.5$0
Sue WinklerTrustee
Trustee or director
0.5$0
Matthew HaleTrustee
Trustee or director
0.5$0
Ballard HutkinTrustee
Trustee or director
0.5$0
John MarronTrustee
Trustee or director
0.5$0
Tom LangstonTrustee
Trustee or director
0.5$0
Michael McKennaPresident
Officer
0.5$0
Rebecca StrubSecretary
Officer
0.5$0
Maria ShiffmanVice President
Officer
0.5$0
Aaron WeimanTrustee - Treas
Officer
0.5$0
990 for the year ended December 31, 2023: 10 people
NameTitleHours / weekCompensation
Rebecca HershExecutive Director35$79,375
Geza SchenkTrustee
Trustee or director
0.5$0
Matthew HaleTrustee
Trustee or director
0.5$0
Ballard HutkinTrustee
Trustee or director
0.5$0
Aaron WeimanTrustee - Treas
Trustee or director
0.5$0
John MarronTrustee
Trustee or director
0.5$0
Tom LangstonTrustee
Trustee or director
0.5$0
Michael McKennaTrustee - Chair
Officer
0.5$0
Rebecca StrubTrustee
Officer
0.5$0
Jenni ChapmanTrustee - Sec.
Officer
0.5$0

Address and contacts

Address (IRS master file)
212 RARITAN AVE, HIGHLAND PARK, NJ 08904-2446
Principal officer (990 for 2025)
REBECCA HERSH, 212 RARITAN AVENUE, HIGHLAND PARK, NJ 08904
Signed the 990
REBECCA HERSH, EXECUTIVE DIRECTOR
Return prepared by
GEORGE BASILY

Mission

MAIN STREET HIGHLAND PARK (MSHP) IS A VOLUNTEER-BASED NON-PROFIT COMMUNITY DEVELOPMENT ORGANIZATION THAT MANAGES THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT (BID) FOR THE BENEFIT OF MERCHANTS, BUSINESSES, AND RESIDENTS OF HIGHLAND PARK. AS A DEDICATED ADVOCATE FOR THE DOWNTOWN, MSHP'S PROGRAMS AND PROJECTS IMPROVE THE IMAGE OF DOWNTOWN HIGHLAND PARK, FOCUSING ON ITS COMMERCIAL ASSETS, VISUAL APPEAL, SAFETY, AND DESIRABILITY AS A DESTINATION FOR BUSINESS, SHOPPING, DINING, FUN, COMMUNITY, ARTS, AND SUSTAINABILITY.

990 for the year ended December 31, 2025

Program accomplishments

  • PROGRAM EXP
    Expenses $310,201

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026990 on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
74-3066832
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible
No
Exempt since
2003
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$293,090
Income (IRS master file)
$407,522

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2025$407,522$385,493$293,090XML
990December 2024$420,796$411,496$270,157XML
990-TDecember 2024–––IRS
990December 2023$419,319$354,912$260,858XML
990-TDecember 2023–––IRS
990December 2022$317,511$364,960$191,334IRS
990-TDecember 2022–––IRS
990December 2021–––IRS
990-TDecember 2021–––IRS
990December 2020–––IRS
990-TDecember 2020–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 74-3066832).

Questions about MAIN STREET HIGHLAND PARK

What is the EIN of MAIN STREET HIGHLAND PARK?
The employer identification number (EIN) of MAIN STREET HIGHLAND PARK is 74-3066832.
Is MAIN STREET HIGHLAND PARK tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2003.
Are donations to MAIN STREET HIGHLAND PARK tax-deductible?
No. The IRS master file says contributions to it are not deductible.
Which annual return does MAIN STREET HIGHLAND PARK file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of MAIN STREET HIGHLAND PARK due?
The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
When did MAIN STREET HIGHLAND PARK last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2025.
Who is the principal officer of MAIN STREET HIGHLAND PARK?
The 990 for the year ended December 31, 2025 names REBECCA HERSH.
Who are the officers and directors of MAIN STREET HIGHLAND PARK?
The 990 for the year ended December 31, 2025 lists 11 people; 1 received compensation from the organization, the highest $82,550 (REBECCA HERSH, EXECUTIVE DI).
How much revenue does MAIN STREET HIGHLAND PARK have?
On its 990 for the year ended December 31, 2025 it reported revenue of $407,522, expenses of $385,493 and total assets of $293,090 at year end.

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