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Nonprofit · EIN 74-2497117

DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE

Tax-exempt · WACO, TX 76701

Financials

$3.8M$2.5M2023$8M$3.7M2024
Revenue Expenses · by fiscal year end
Financials of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
December 31, 2024990$8,028,879$3,688,293$4,340,586$9,573,304$436,783$9,136,521
December 31, 2023990 (amended)$3,845,085$2,515,777$1,329,308$7,573,330$1,439,920$6,133,410
Financial details: 990 for the year ended December 31, 2024

Revenue

Contributions, gifts and grants
$1,159,658
of which government grants
$102,054
Membership dues
$11,091
Program service revenue
$2,724,541
Investment income
$1,773,355
Net rental income
$3,400
Net income from fundraising events
$4,051
Net income from sales of inventory
$2,382,705
Other revenue
$2,371,325

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$215,970
Other salaries and wages
$1,647,112
Salaries, compensation and benefits (total)
$2,093,150
Professional fundraising fees
$0
Accounting fees
$29,562
Occupancy
$849,688
Travel
$19,854
Program services (functional)
$2,399,588
Management and general (functional)
$1,050,077
Fundraising (functional)
$238,628

Balance sheet and other

Total assets, start of year
$7,573,330
Total assets, end of year
$9,573,304
Total liabilities, end of year
$436,783
Net assets, end of year
$9,136,521
Land, buildings and equipment
$348,090
Publicly traded securities
$3,431,318
Net assets without donor restrictions
$9,136,521
Gross receipts
$9,369,122
Employees
123
Volunteers
0
Year formed
1983
State of legal domicile
TX

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended December 31, 2024, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
CHRISTOPHER T DYERPRESIDENT/CEO
Officer
40$171,570$13,640
JEWELL ARMSTRONG JAN-MARDIRECTOR OF FINANCE
Officer
40$28,569$2,192
ANTHONY BETTERS SRIMMEDIATE PAST CHAIR
Trustee or director, Officer
2$0$0
ADRIAN SEPCICBOARD TREASURER
Trustee or director, Officer
2$0$0
EVAN HANKINSBOARD CHAIR
Trustee or director, Officer
2$0$0
CLAIRE KULTGEN MCDONALDBOARD SECRETARY
Trustee or director, Officer
1$0$0
JIM ALEXANDERDIRECTOR
Trustee or director
1$0$0
ELAINE BOTELLODIRECTOR
Trustee or director
1$0$0
GINA LONGDIRECTOR
Trustee or director
1$0$0
MICHAEL BROWNDIRECTOR
Trustee or director
1$0$0
DANIELA RODRIGUEZDIRECTOR
Trustee or director
1$0$0
PAT WRIGHTDIRECTOR
Trustee or director
1$0$0
JAMES JIM CLIFTONDIRECTOR
Trustee or director
1$0$0
DAWSON BARKSDALEDIRECTOR
Trustee or director
1$0$0
DEXTER HALLDIRECTOR
Trustee or director
1$0$0
13 more people on this return
NameTitleHours / weekCompensation
ANSUYA ABNOUSSIDIRECTOR
Trustee or director
1$0
JAKE JOHNSONDIRECTOR
Trustee or director
1$0
BRAD KINGDIRECTOR
Trustee or director
1$0
JASON LAVENDERDIRECTOR
Trustee or director
1$0
PRISCILLA MARTINEZDIRECTOR
Trustee or director
1$0
PRISCILLA JAMESDIRECTOR
Trustee or director
1$0
GARY MYLESDIRECTOR
Trustee or director
1$0
HECTOR SABIDODIRECTOR
Trustee or director
1$0
MITO DIAZ-ESPINOZADIRECTOR
Trustee or director
1$0
ANDREW SPRINGATEDIRECTOR
Trustee or director
1$0
PAUL WARDDIRECTOR
Trustee or director
1$0
ANGELO OCHOADIRECTOR
Trustee or director
1$0
FRANK ALEXANDERDIRECTOR
Trustee or director
1$0
990 for the year ended December 31, 2023: 30 people
NameTitleHours / weekCompensationOther / benefits
CHRISTOPHER T DYERPRESIDENT/CEO
Officer
40$155,040$12,143
JEWELL ARMSTRONGDIRECTOR OF FINANCE
Officer
40$77,872$4,492
ANTHONY BETTERS SRBOARD CHAIR
Trustee or director, Officer
2$0$0
ADRIAN SEPCICBOARD SECRETARY
Trustee or director, Officer
2$0$0
EVAN HANKINSBOARD TREASURER
Trustee or director, Officer
2$0$0
FRANK ALEXANDERDIRECTOR
Trustee or director
1$0$0
JIM ALEXANDERDIRECTOR
Trustee or director
1$0$0
ELAINE BOTELLODIRECTOR
Trustee or director
1$0$0
GINA LONGDIRECTOR
Trustee or director
1$0$0
MICHAEL BROWNDIRECTOR
Trustee or director
1$0$0
DANIELA RODRIGUEZDIRECTOR
Trustee or director
1$0$0
PAT WRIGHTDIRECTOR
Trustee or director
1$0$0
JAMES JIM CLIFTONDIRECTOR
Trustee or director
1$0$0
PAUL 'TREY' CONCILIO IIIDIRECTOR
Trustee or director
1$0$0
DAWSON BARKSDALEDIRECTOR
Trustee or director
1$0$0
LAURA GIBSONDIRECTOR
Trustee or director
1$0$0
DEXTER HALLDIRECTOR
Trustee or director
1$0$0
ANSUYA ABNOUSSIDIRECTOR
Trustee or director
1$0$0
JAKE JOHNSONDIRECTOR
Trustee or director
1$0$0
BRAD KINGDIRECTOR
Trustee or director
1$0$0
JASON LAVENDERDIRECTOR
Trustee or director
1$0$0
PRISCILLA MARTINEZDIRECTOR
Trustee or director
1$0$0
PRISCILLA JAMESDIRECTOR
Trustee or director
1$0$0
CLAIRE KULTGEN MCDONALDDIRECTOR
Trustee or director
1$0$0
GARY MYLESDIRECTOR
Trustee or director
1$0$0
HECTOR SABIDODIRECTOR
Trustee or director
1$0$0
MITO DIAZ-ESPINOZADIRECTOR
Trustee or director
1$0$0
ANDREW SPRINGATEDIRECTOR
Trustee or director
1$0$0
PAUL WARDDIRECTOR
Trustee or director
1$0$0
ANGELO OCHOADIRECTOR
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
300 S 5TH ST, WACO, TX 76701-2115
Principal officer (990 for 2024)
CHRIS DYER, 300 S 5TH STREET, WACO, TX 76701
Signed the 990
CHRIS DYER, PRESIDENT/CEO
Phone
(254) 757-1024
Return prepared by
PATTILLO BROWN & HILL LLP

Mission

THE DR PEPPER MUSEUM EDUCATES, INSPIRES, AND ENTERTAINS BY SHARING THE STORIES OF DR PEPPER AND THE SOFT DRINK INDUSTRY.

990 for the year ended December 31, 2024

Program accomplishments

  • OPERATION OF HISTORICAL MUSEUM AND EDUCATIONAL FACILITY TO PRESERVE THE HISTORY OF DR PEPPER.
    Expenses $2,399,588 · revenue $5,137,418

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025December 31, 2025May 15, 2026Not on file
2024December 31, 2024May 15, 2025990 on file
2023December 31, 2023May 15, 2024990 on file

IRS record

EIN
74-2497117
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1988
Accounting year ends
December
Files
Form 990 or 990-EZ
Assets (IRS master file)
$9,573,304
Income (IRS master file)
$9,369,122

Filing history

FormYear endedRevenueExpensesAssetsReturn
990December 2024$8,028,879$3,688,293$9,573,304XML
990-TDecember 2024–––IRS
990December 2023$3,845,085$2,515,777$7,573,330XML
990December 2022$2,874,630$2,221,844$5,481,215IRS
990December 2021–––IRS
990December 2020–––IRS
990December 2019–––IRS
990December 2018–––IRS
990December 2017–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 74-2497117).

Questions about DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE

What is the EIN of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE?
The employer identification number (EIN) of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE is 74-2497117.
Is DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1988.
Are donations to DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE due?
The return for tax year 2025 (the year ending December 31, 2025) is due May 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended December 2024.
Who is the principal officer of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE?
The 990 for the year ended December 31, 2024 names CHRIS DYER.
Who are the officers and directors of DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE?
The 990 for the year ended December 31, 2024 lists 28 people; 2 received compensation from the organization, the highest $171,570 (CHRISTOPHER T DYER, PRESIDENT/CEO).
How much revenue does DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE have?
On its 990 for the year ended December 31, 2024 it reported revenue of $8,028,879, expenses of $3,688,293 and total assets of $9,573,304 at year end.

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