Nonprofit · EIN 68-0224415
KEEP CALIFORNIA BEAUTIFUL
Tax-exempt · SACRAMENTO, CA 95827
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $493,260 | $416,433 | $76,827 | $214,045 | $0 | $214,045 |
| June 30, 2024 | 990 | $224,796 | $90,165 | $134,631 | $184,594 | $0 | $184,594 |
| June 30, 2023 | 990-EZ | $123,580 | $94,784 | $28,796 | $49,963 | – | $49,963 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $493,260
- of which government grants
- $38,183
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $164,689
- Compensation of officers, directors and key employees
- $126,079
- Salaries, compensation and benefits (total)
- $126,079
- Professional fundraising fees
- $0
- Accounting fees
- $3,226
- Travel
- $1,069
- Program services (functional)
- $378,874
- Management and general (functional)
- $37,559
Balance sheet and other
- Total assets, start of year
- $184,594
- Total assets, end of year
- $214,045
- Total liabilities, end of year
- $0
- Net assets, end of year
- $214,045
- Net assets without donor restrictions
- $214,045
- Gross receipts
- $493,260
- Employees
- 0
- Volunteers
- 1,905,545
- Year formed
- 1990
- State of legal domicile
- CA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Cecile Carson | Exec Team Lead Officer | 30 | $84,912 |
| Erin Duckhorn | Director Trustee or director | 2 | $0 |
| Rhonda Stevenson | Secretary/Treas Trustee or director, Officer | 2 | $0 |
| Ray Scott | Board Emeritus Trustee or director, Officer | 2 | $0 |
| Sam Engel | Director Trustee or director | 2 | $0 |
| Barry Edwards | President Trustee or director, Officer | 2 | $0 |
| Terri Cardwell | Director Trustee or director | 2 | $0 |
| Greg Popejoy | Vice President Trustee or director, Officer | 2 | $0 |
990 for the year ended June 30, 2024: 7 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Cecil Carson | Exec Team Lead Officer | 30 | $25,729 |
| Erin Duckhorn | Director Trustee or director | 2 | $0 |
| Rhonda Stevenson | Secretary/Treas Trustee or director, Officer | 2 | $0 |
| Ray Scott | Board Emeritus Trustee or director, Officer | 2 | $0 |
| Sam Engel | Director Trustee or director | 2 | $0 |
| Terri Cardwell | Director Trustee or director | 2 | $0 |
| Greg Popejoy | Vice President Trustee or director, Officer | 2 | $0 |
990-EZ for the year ended June 30, 2023: 6 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Erin Duckhorn | Director | 2 | $0 |
| Rhonda Stevenson | Secretary/Treas | 2 | $0 |
| Ray Scott | Board Emeritus | 2 | $0 |
| Sam Engel | Director | 2 | $0 |
| Terri Cardwell | Director | 2 | $0 |
| Greg Popejoy | Vice President | 2 | $0 |
Address and contacts
- Address (IRS master file)
- 10265 ROCKINGHAM DR 100 PMB 6137, SACRAMENTO, CA 95827-2566
- Principal officer (990 for 2024)
- Barry Edwards, 10265 Rockingham Dr 100 PMB 6137, Sacramento, CA 95827
- Signed the 990
- Cecile Carson, Executive Team Lead
- Phone
- (916) 538-4505
- Return prepared by
- John Waddell & Co CPAs
California records
California keeps its own records of charities and corporations. Search them by EIN 68-0224415 or by the name KEEP CALIFORNIA BEAUTIFUL.
- Attorney General, Registry of Charities and Fundraisers
- Registration status and filed reports (CT-TR-1, RRF-1)
- Secretary of State, bizfile Online
- Corporation status, entity number, agent for service
- Franchise Tax Board
- Entity status letter (state tax exemption, good standing)
Mission
Bring communities and individuals together to focus on preventing litter and preserving precious natural resources that make California the most beautiful state in the nation.
Program accomplishments
- Clean California KCB manages the community and youth programs statewide for Clean California, an initiative of the Governors Office managed by Caltrans. We are a subcontractor with Sagent Marketing and a group of media partners developing awareness of litter prevention and community beautification. As part of a multi-pronged marketing campaign, KCB has recruited over communities to take the pledge to become designated communities and to guide them in completing at least 10 of 15 criteria to achieve the designation. The goal is to have up to 200 communities pledge by June 2026 and 100 complete the process. KCB created extensive outreach lists of potential partners, including cities, towns, counties, municipal districts, military bases, neighborhood groups, school districts, houses of worship areas, community group service areas, business improvement districts, watershed groups, and other unincorporated entities. KCB developed training materials, workshops, networking opportunities, online tools, and reporting to assist communities. The team provides ongoing opportunities for engagement and recognition. KCB developed K-12 educational materials and managed a $125,000 microgrant program, distributing funds to 750 educators and schools. Additionally, KCB created and managed a 2-year K-12 multimedia contest to encourage youth to design posters or videos to boost the Clean California message that Zero Litter is the Goal and Just One Piece Can Ruin the Picture. KCB also designed and implemented a research project to determine the effectiveness of litter infrastructure interventions, such as trash cans, recycling bins, ash receptacles, landscaping, and community gardens, in changing littering behavior. KCB distributed funding to the sites to purchase the intervention and conducted year-long monitoring, recording an overall reduction in litter across all sites. Project Highlights202 Pledged Communities and 83 Completed as of 4.1.26Distributed 750 microgrants to educators to educate over 50,000 youth in litter prevention and 12 infrastructure grants to communities. (April 2024 - April 2025)1000+ community-based organizations engaged.With funding received from KAB for reimbursement from Caltrans and Iheart.Expenses $310,848 · grants $164,689
- SacState Partnership - EPA TRADE grant KCB is partnering with Sac State on our 2nd national grant. The non-profit conducts trash rapid assessments throughout the state and has been engaged in multiple projects, including a project to collect and analyze data for MS4 permittees in the American River watershed. KCB trains community-based groups involved in cleanup activities to conduct citizen science, including ranking the overall presence of litter, identifying the sources and types of litter, and documenting area conditions that may contribute to the accumulation or relocation of trash. By providing consistent training, appropriate technology, and quality assurance, the citizen science partners deliver frequent, ongoing data to reduce and manage waste entering waterways. KCB initially designed a litter assessment application in 2019, which became the base tool for the Trash Rapid Assessment Data Exchange (TRADE) dashboard created with the first EPA grant, which helps achieve trash-free waters by connecting Citizen Science to the monitoring and reporting needs of Municipal Storm Water (MS4) Permittees. The current project in the East Bay expands on the knowledge base KCB has developed through the TRADE and Department of Water Resources American River Basin grants, partnering with Earth Team and UC Berkeley on participatory science activities. Project Highlights:Conducted over 3,000 litter research projects using app designed by KCB team.Developed partnerships with watershed organizations, local and state government, youth, and community leaders to demonstrate the effectiveness of litter prevention education, cleanup, and intervention.Expenses $35,303
- Citizen Science Project KCB managed the planning, organization, outreach, and execution of a series of Climate Action Days in 12 rural counties. These events were conducted in counties that had not participated in California Volunteers projects. KCB conducted research to identify volunteer organizations and government entities to partner on developing a minimum 2-hour climate action event focused on wildfire resilience, native planting, composting, or food recovery. Once a lead organization was identified, which included local non-profits, local governments, and community associations, KCB met weekly for 6 weeks leading up to the event, assisting the local leaders in developing volunteer management skills and planning their event. KCB created promotional materials and set up online registration through Golden Volunteers. Along with the local partner(s), the team promoted the event through social media, digital advertising, and stakeholder networks to drive attendance. During these events, KCB conducted registration, assisted or led educational discussions on community engagement, volunteerism, and impacts of native planting, invasive species or brush removal, tree maintenance, composting, gardening, and food recovery. KCB engaged over 1,839 volunteers through climate action events across California, involving over 87 organizations in the planning process.Project Highlights30 events organized and executed.6,000+ volunteer hours 62,000+ square feet of area improved, 4653 native plants, 13+ acres of wildfire resiliency, and 53 structures protected.Expenses $32,723
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 68-0224415
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1991
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Environment (C500)
- Assets (IRS master file)
- $214,045
- Income (IRS master file)
- $493,260
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $493,260 | $416,433 | $214,045 | IRS |
| 990 | June 2024 | $224,796 | $90,165 | $184,594 | IRS |
| 990-EZ | June 2023 | $123,580 | $94,784 | $49,963 | XML |
| 990-EZ | June 2022 | – | – | – | IRS |
| 990-EZ | June 2021 | – | – | – | IRS |
| 990-EZ | June 2020 | – | – | – | IRS |
| 990-EZ | June 2019 | – | – | – | IRS |
| 990-EZ | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 68-0224415).
Questions about KEEP CALIFORNIA BEAUTIFUL
- What is the EIN of KEEP CALIFORNIA BEAUTIFUL?
- The employer identification number (EIN) of KEEP CALIFORNIA BEAUTIFUL is 68-0224415.
- Is KEEP CALIFORNIA BEAUTIFUL tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1991.
- Are donations to KEEP CALIFORNIA BEAUTIFUL tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does KEEP CALIFORNIA BEAUTIFUL file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of KEEP CALIFORNIA BEAUTIFUL due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did KEEP CALIFORNIA BEAUTIFUL last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of KEEP CALIFORNIA BEAUTIFUL?
- The 990 for the year ended June 30, 2025 names Barry Edwards.
- Who are the officers and directors of KEEP CALIFORNIA BEAUTIFUL?
- The 990 for the year ended June 30, 2025 lists 8 people; 1 received compensation from the organization, the highest $84,912 (Cecile Carson, Exec Team Lead).
- How much revenue does KEEP CALIFORNIA BEAUTIFUL have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $493,260, expenses of $416,433 and total assets of $214,045 at year end.
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- WESTERN CLIMATE INITIATIVE INC EIN 45-4044016 · last filed 990 for 2025
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