Nonprofit · EIN 62-1798100
GREAT KIDS INC
Tax-exempt · COLUMBUS, GA 31901
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $3,262,410 | $3,778,087 | -$515,677 | $4,355,231 | $407,341 | $3,947,890 |
| December 31, 2024 | 990 | $3,769,312 | $3,640,458 | $128,854 | $4,590,655 | $258,336 | $4,332,319 |
| December 31, 2023 | 990 | $3,616,394 | $3,717,919 | -$101,525 | $4,442,777 | $318,425 | $4,124,352 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $3,175
- Program service revenue
- $780,716
- Investment income
- $183,041
- Net gain from sales of assets
- $85,250
- Net income from sales of inventory
- $2,292,396
- Other revenue
- $2,295,478
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $171,811
- Other salaries and wages
- $1,943,058
- Salaries, compensation and benefits (total)
- $2,693,819
- Professional fundraising fees
- $0
- Legal fees
- $11,586
- Accounting fees
- $29,402
- Occupancy
- $52,271
- Travel
- $63,681
- Depreciation
- $206,206
- Program services (functional)
- $2,433,918
- Management and general (functional)
- $1,237,514
- Fundraising (functional)
- $106,655
Balance sheet and other
- Total assets, start of year
- $4,590,655
- Total assets, end of year
- $4,355,231
- Total liabilities, end of year
- $407,341
- Net assets, end of year
- $3,947,890
- Land, buildings and equipment
- $54,519
- Publicly traded securities
- $2,551,456
- Net assets without donor restrictions
- $3,947,890
- Gross receipts
- $3,705,919
- Employees
- 30
- Volunteers
- 10
- Year formed
- 1999
- State of legal domicile
- WI
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DAVID BIRD | CHIEF EXECUTIVE OFFICER Trustee or director, Officer | 45 | $163,042 | $8,769 |
| DANA BROADWAY | DIRECTOR OF BUSINESS DEVEL Highest-paid employee | 45 | $135,513 | $8,392 |
| BRAD BOWER | DIRECTOR OF FINANCE Highest-paid employee | 45 | $122,618 | $9,517 |
| ESTHELA NAVARRO | DIRECTOR OF PARTNER CARE Highest-paid employee | 45 | $120,111 | $8,713 |
| JENNIFER HAYES | DIRECTOR OF PRODUCT MANAGE Highest-paid employee | 45 | $112,447 | $8,249 |
| TESSA MARKS | SECRETARY Trustee or director, Officer | 0 | $0 | $0 |
| JUAN MUNOZ | VICE PRESIDENT/VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| KELLY STONE | PRESIDENT/CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| RUSS CRAWFORD | TREASURER Trustee or director, Officer | 0 | $0 | $0 |
| GIAN-PIERRE QUINONES | DIRECTOR Trustee or director | 0 | $0 | $0 |
| DOUGLAS SMITH | DIRECTOR Trustee or director | 0 | $0 | $0 |
| DARLENE CHAPMAN-HOLMES | DIRECTOR Trustee or director | 0 | $0 | $0 |
| MARTIN PETERS | DIRECTOR Trustee or director | 0 | $0 | $0 |
| MIKE DOYLE | DIRECTOR Trustee or director | 0 | $0 | $0 |
990 for the year ended December 31, 2024: 16 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| DANA BROADWAY | DIRECTOR OF BUSINESS DEVEL Highest-paid employee | 45 | $130,508 | $7,830 |
| ESTHELA NAVARRO | DIRECTOR OF PARTNER CARE Highest-paid employee | 45 | $115,802 | $17,681 |
| BRAD BOWER | DIRECTOR OF FINANCE Highest-paid employee | 45 | $107,561 | $22,806 |
| JENNIFER HAYES | DIRECTOR OF PRODUCT MANAGEMENT Highest-paid employee | 45 | $108,369 | $17,666 |
| SHAWNA DONALDSON THROUGH MAY | CHIEF EXECUTIVE OFFICER Trustee or director, Officer | 45 | $70,893 | $3,832 |
| DAVID BIRD | CHIEF EXECUTIVE OFFICER Trustee or director, Officer | 45 | $37,505 | $6,383 |
| TESSA MARKS | SECRETARY Trustee or director, Officer | 0 | $0 | $0 |
| JUAN MUNOZ | VICE PRESIDENT/VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| CORRINE WILLIAMS | DIRECTOR Trustee or director | 0 | $0 | $0 |
| KELLY STONE | PRESIDENT/CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| RUSS CRAWFORD | TREASURER Trustee or director, Officer | 0 | $0 | $0 |
| RODELIA DORIA | DIRECTOR Trustee or director | 0 | $0 | $0 |
| GIAN-PIERRE QUINONES | DIRECTOR Trustee or director | 0 | $0 | $0 |
| MICHAEL REINA | DIRECTOR Trustee or director | 0 | $0 | $0 |
| EILZABETH CUCCINELLO | DIRECTOR Trustee or director | 0 | $0 | $0 |
| DOUGLAS SMITH | DIRECTOR Trustee or director | 0 | $0 | $0 |
990 for the year ended December 31, 2023: 15 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| SHAWNA DONALDSON | CHIEF EXECUTIVE OFFICER Trustee or director, Officer | 45 | $145,474 | $12,623 |
| DANA BROADWAY | DIRECTOR OF BUSINESS DEVEL Highest-paid employee | 45 | $124,968 | $10,964 |
| ESTHELA NAVARRO | DIRECTOR OF PARTNER CARE Highest-paid employee | 45 | $109,188 | $19,084 |
| PETER DUDDING | SECRETARY Trustee or director, Officer | 0 | $0 | $0 |
| TESSA MARKS | TREASURER Trustee or director, Officer | 0 | $0 | $0 |
| JUAN MUNOZ | VICE PRESIDENT/VICE CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| CORRINE WILLIAMS | DIRECTOR Trustee or director | 0 | $0 | $0 |
| LAURA ROBINSON | DIRECTOR Trustee or director | 0 | $0 | $0 |
| DAVID BIRD | DIRECTOR Trustee or director | 0 | $0 | $0 |
| KELLY STONE | PRESIDENT/CHAIR Trustee or director, Officer | 0 | $0 | $0 |
| RUSS CRAWFORD | DIRECTOR Trustee or director | 0 | $0 | $0 |
| RODELIA DORIA | DIRECTOR Trustee or director | 0 | $0 | $0 |
| GIAN-PIERRE QUINONES | DIRECTOR Trustee or director | 0 | $0 | $0 |
| MICHAEL REINA | DIRECTOR Trustee or director | 0 | $0 | $0 |
| DAVID SCHNAPF THROUGH MARCH | DIRECTOR Trustee or director | 0 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 1501 13TH ST STE C, COLUMBUS, GA 31901-2384
- Principal officer (990 for 2025)
- DAVID BIRD, 1501 13TH ST C, COLUMBUS, GA 31901
- Signed the 990
- DAVID BIRD, CHIEF EXECUTIVE OFFICER
- Phone
- (715) 298-5873
- Website
- WWW.GREATKIDSINC.ORG
- Return prepared by
- HAWKINS ASH CPAS LLP
Mission
CREATING AND DELIVERING QUALITY PRODUCTS AND SERVICES THAT SHAPE A WORLD WHERE ALL PARENTS AND CAREGIVERS ARE COMPETENT IN THEIR ABILITY TO NURTURE CHILDREN IN THEIR EARLY CHILDHOODS TODAY, TOMORROW, AND FOR GENERATIONS TO COME.
Program accomplishments
- GREAT KIDS, INC. IS A NON-PROFIT THAT ACTS AS A RESOURCE CLEARINGHOUSE AND A PROVIDER OF EARLY CHILDHOOD EDUCATION CURRICULUM, TRAINING AND SKILLS INSTRUCTION FOR THE ORGANIZATIONS AND AGENCIES IT SERVICES. THESE ORGANIZATIONS AND AGENCIES INCLUDE STATE, LOCAL, AND PROVINCIAL GOVERNMENT DEPARTMENTS OF HEALTH, HUMAN SERVICES, AND EDUCATION, AS WELL AS OTHER VARIOUS COMMUNITY-BASED NOT-FOR-PROFIT ORGANIZATIONS. DURING THE 2025 FISCAL YEAR, GREAT KIDS, INC. HAS TRAINED 2,960 PROFESSIONALS (INCLUDING SUPERVISORS, MANAGERS, COACHES, PARENT FACILITATORS, HOME VISITORS, EDUCATORS, ASSESSMENT STAFF, ETC.). THE TOTAL NUMBER OF FAMILIES SERVED BY THOSE 2,960 INDIVIDUALS IS ESTIMATED TO BE 43,152. IT IS ESTIMATED THAT SINCE ITS INCEPTION, GREAT KIDS, INC. HAS IMPACTED 33,506 PROFESSIONALS AND 3,119,090 FAMILIES.Expenses $2,433,918 · revenue $3,076,194
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 62-1798100
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 2000
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Human services (P020)
- Assets (IRS master file)
- $4,355,231
- Income (IRS master file)
- $3,705,919
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $3,262,410 | $3,778,087 | $4,355,231 | XML |
| 990 | December 2024 | $3,769,312 | $3,640,458 | $4,590,655 | XML |
| 990 | December 2023 | $3,616,394 | $3,717,919 | $4,442,777 | XML |
| 990 | December 2022 | $3,363,893 | $3,231,360 | $4,660,473 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
| 990 | December 2017 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 62-1798100).
Questions about GREAT KIDS INC
- What is the EIN of GREAT KIDS INC?
- The employer identification number (EIN) of GREAT KIDS INC is 62-1798100.
- Is GREAT KIDS INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 2000.
- Are donations to GREAT KIDS INC tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does GREAT KIDS INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of GREAT KIDS INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did GREAT KIDS INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of GREAT KIDS INC?
- The 990 for the year ended December 31, 2025 names DAVID BIRD.
- Who are the officers and directors of GREAT KIDS INC?
- The 990 for the year ended December 31, 2025 lists 14 people; 5 received compensation from the organization, the highest $163,042 (DAVID BIRD, CHIEF EXECUTIVE OFFICER).
- How much revenue does GREAT KIDS INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $3,262,410, expenses of $3,778,087 and total assets of $4,355,231 at year end.
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