Nonprofit · EIN 61-0417092
BETTER BUSINESS BUREAU INC
Tax-exempt · LOUISVILLE, KY 40223
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| December 31, 2025 | 990 | $2,731,001 | $2,628,878 | $102,123 | $2,558,968 | $128 | $2,558,840 |
| December 31, 2024 | 990 | $2,717,709 | $2,588,435 | $129,274 | $2,403,453 | $232 | $2,403,221 |
| December 31, 2023 | 990 | $2,651,218 | $2,586,043 | $65,175 | $2,220,472 | $2,869 | $2,217,603 |
Financial details: 990 for the year ended December 31, 2025
Revenue
- Contributions, gifts and grants
- $0
- Program service revenue
- $2,381,409
- Investment income
- $57,971
- Net gain from sales of assets
- $2,297
- Other revenue
- $291,621
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $187,251
- Other salaries and wages
- $1,238,439
- Salaries, compensation and benefits (total)
- $1,776,368
- Professional fundraising fees
- $0
- Legal fees
- $7,291
- Accounting fees
- $10,339
- Occupancy
- $60,000
- Depreciation
- $1,540
- Program services (functional)
- $2,365,228
- Management and general (functional)
- $234,780
- Fundraising (functional)
- $28,870
Balance sheet and other
- Total assets, start of year
- $2,403,453
- Total assets, end of year
- $2,558,968
- Total liabilities, end of year
- $128
- Net assets, end of year
- $2,558,840
- Land, buildings and equipment
- $336,632
- Net assets without donor restrictions
- $2,558,840
- Gross unrelated business income
- $241,258
- Gross receipts
- $2,791,323
- Employees
- 23
- Volunteers
- 0
- Year formed
- 1947
- State of legal domicile
- KY
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended December 31, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| REANNA SMITH-HAMBLIN | PRESIDENT/CEO Officer | 40 | $187,251 |
| KELLEY TROUTMAN | DIRECTOR Trustee or director | 1 | $0 |
| SAMUEL L CILONE JR | DIRECTOR Trustee or director | 1 | $0 |
| WAYNE TURCHETTA | DIRECTOR Trustee or director | 1 | $0 |
| SEAN RAMEY | DIRECTOR Trustee or director | 1 | $0 |
| CHARLES HUTCHINS | DIRECTOR Trustee or director | 1 | $0 |
| AARON MCGAHEE | DIRECTOR Trustee or director | 1 | $0 |
| AMY LETKE | DIRECTOR Trustee or director | 1 | $0 |
| TIM DENHAM | DIRECTOR Trustee or director | 1 | $0 |
| BLAINE ADAMS | DIRECTOR Trustee or director | 1 | $0 |
| ISRAEL CUENCA | DIRECTOR Trustee or director | 1 | $0 |
| MARY MULLINS | DIRECTOR Trustee or director | 1 | $0 |
| ROB WATSON | DIRECTOR Trustee or director | 1 | $0 |
| PAUL THOMPSON | DIRECTOR Trustee or director | 1 | $0 |
| AARON LOWE | DIRECTOR Trustee or director | 1 | $0 |
9 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| DEJA DOWNEY | DIRECTOR Trustee or director | 1 | $0 |
| SAMANTHA MENNIE | DIRECTOR Trustee or director | 1 | $0 |
| MELISSA MARVEL | DIRECTOR Trustee or director | 1 | $0 |
| KENIEDRA HARGROVE | DIRECTOR Trustee or director | 1 | $0 |
| MARK HOGG | DIRECTOR Trustee or director | 1 | $0 |
| MARK LERICOS | DIRECTOR Trustee or director | 1 | $0 |
| WENDE COSBY | SECRETARY Officer | 1 | $0 |
| MARK TURNER | TREASURER Officer | 1 | $0 |
| CHRIS TAYLOR | CHAIR Officer | 1 | $0 |
990 for the year ended December 31, 2024: 21 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| REANNA SMITH-HAMBLIN | PRESIDENT/CEO Officer | 40 | $176,599 |
| KELLEY TROUTMAN | DIRECTOR Trustee or director | 1 | $0 |
| WAYNE TURCHETTA | DIRECTOR Trustee or director | 1 | $0 |
| SEAN RAMEY | DIRECTOR Trustee or director | 1 | $0 |
| CHARLES HUTCHINS | DIRECTOR Trustee or director | 1 | $0 |
| CHRIS TAYLOR | DIRECTOR Trustee or director | 1 | $0 |
| AARON MCGAHEE | DIRECTOR Trustee or director | 1 | $0 |
| JEFF ELDER | DIRECTOR Trustee or director | 1 | $0 |
| TIM DENHAM | DIRECTOR Trustee or director | 1 | $0 |
| BLAINE ADAMS | DIRECTOR Trustee or director | 1 | $0 |
| ISRAEL CUENCA | DIRECTOR Trustee or director | 1 | $0 |
| MARY MULLINS | DIRECTOR Trustee or director | 1 | $0 |
| ROB WATSON | DIRECTOR Trustee or director | 1 | $0 |
| PAUL THOMPSON | DIRECTOR Trustee or director | 1 | $0 |
| PAULA HUNTER | DIRECTOR Trustee or director | 1 | $0 |
| DEJA DOWNEY | DIRECTOR Trustee or director | 1 | $0 |
| SAMANTHA MENNIE | DIRECTOR Trustee or director | 1 | $0 |
| MELISSA MARVEL | DIRECTOR Trustee or director | 1 | $0 |
| SAMUEL L CILONE JR | CHAIR Officer | 1 | $0 |
| WENDE COSBY | SECRETARY Officer | 1 | $0 |
| MARK TURNER | TREASURER Officer | 1 | $0 |
990 for the year ended December 31, 2023: 19 people
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| REANNA SMITH-HAMBLIN | PRESIDENT/CEO Officer | 40 | $158,407 |
| KRYSTEEN CISSELL | DIRECTOR Trustee or director | 1 | $0 |
| WAYNE TURCHETTA | DIRECTOR Trustee or director | 1 | $0 |
| WENDE COSBY | DIRECTOR Trustee or director | 1 | $0 |
| DAVE VOGEL | DIRECTOR Trustee or director | 1 | $0 |
| LONNY POWELL | DIRECTOR Trustee or director | 1 | $0 |
| AARON MCGAHEE | DIRECTOR Trustee or director | 1 | $0 |
| JEFF ELDER | DIRECTOR Trustee or director | 1 | $0 |
| TIM DENHAM | DIRECTOR Trustee or director | 1 | $0 |
| BLAINE ADAMS | DIRECTOR Trustee or director | 1 | $0 |
| ISRAEL CUENCA | DIRECTOR Trustee or director | 1 | $0 |
| DEANA KAREM | DIRECTOR Trustee or director | 1 | $0 |
| ROB WATSON | DIRECTOR Trustee or director | 1 | $0 |
| PAUL THOMPSON | DIRECTOR Trustee or director | 1 | $0 |
| PAULA HUNTER | DIRECTOR Trustee or director | 1 | $0 |
| DEJA DOWNEY | DIRECTOR Trustee or director | 1 | $0 |
| SAMUEL L CILONE JR | CHAIR Officer | 1 | $0 |
| MARK TURNER | TREASURER Officer | 1 | $0 |
| CHRIS TAYLOR | SECRETARY Officer | 1 | $0 |
Address and contacts
- Address (IRS master file)
- 13104 EASTPOINT PARK BLVD, LOUISVILLE, KY 40223-4163
- Principal officer (990 for 2025)
- REANNA SMITH-HAMBLIN, 13104 EASTPOINT PARK BOULEVARD, LOUISVILLE, KY 40223
- Signed the 990
- REANNA SMITH-HAMBLIN, PRESIDENT/CEO
- Phone
- (502) 583-1492
- Website
- WWW.BBB.ORG/LOUISVILLE
- Return prepared by
- JONES NALE & MATTINGLY PLC
Mission
THE ORGANIZATION'S PURPOSE IS TO PROMOTE AND ASSIST IN MAINTAINING TRUTH, HONESTY AND ACCURACY IN ADVERTISING, SELLING AND SERVICE PRACTICES AND TO HELP INCREASE JUSTIFIED PUBLIC CONFIDENCE IN THE PRINTED AND SPOKEN WORD OF BUSINESS. THE ORGANIZATION ALSO SEEKS TO ADVOCATE AND ASSIST IN MAINTAINING FAIR COMPETITION AMONG BUSINESSES AND TO PROMOTE INTEGRITY IN THE MARKETPLACE' IN THE SPIRIT OF SELF-REGULATION OF PRIVATE BUSINESS IN A FREE ENTERPRISE SOCIETY AND TO INFORM AND EDUCATE THE PUBLIC AS TO THE DIFFERENCE BETWEEN HONEST AND LEGITIMATE ADVERTISING, SELLING AND SOLICITING PRACTICES, AND THOSE WHICH ARE MISLEADING, DISHONEST AND IMPROPER AND TO PROTECT THE PUBLIC FROM BEING MISLED BY PERSONS USING UNFAIR ADVERTISING, SELLING OR SOLICITING PRACTICES BY ALL PROPER MEANS, INCLUDING RENDERING REPORTS ON REQUEST WITH RESPECT TO INDIVIDUAL BUSINESSES AND NON-PROFIT ORGANIZATIONS.
Program accomplishments
- THE BETTER BUSINESS BUREAU, INC. WAS ESTABLISHED TO PROMOTE INTEGRITY AND CREATE CONFIDENCE IN ADVERTISING, SELLING AND OTHER PHASES OF BUSINESS.Expenses $2,365,228 · revenue $2,434,069
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in December, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | December 31, 2025 | May 15, 2026 | 990 on file |
| 2024 | December 31, 2024 | May 15, 2025 | 990 on file |
| 2023 | December 31, 2023 | May 15, 2024 | 990 on file |
IRS record
- EIN
- 61-0417092
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1948
- Accounting year ends
- December
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $2,558,968
- Income (IRS master file)
- $2,791,323
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | December 2025 | $2,731,001 | $2,628,878 | $2,558,968 | XML |
| 990 | December 2024 | $2,717,709 | $2,588,435 | $2,403,453 | XML |
| 990 | December 2023 | $2,651,218 | $2,586,043 | $2,220,472 | XML |
| 990 | December 2022 | $2,184,560 | $2,471,385 | $2,097,065 | IRS |
| 990 | December 2021 | – | – | – | IRS |
| 990 | December 2020 | – | – | – | IRS |
| 990 | December 2019 | – | – | – | IRS |
| 990 | December 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 61-0417092).
Questions about BETTER BUSINESS BUREAU INC
- What is the EIN of BETTER BUSINESS BUREAU INC?
- The employer identification number (EIN) of BETTER BUSINESS BUREAU INC is 61-0417092.
- Is BETTER BUSINESS BUREAU INC tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1948.
- Are donations to BETTER BUSINESS BUREAU INC tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does BETTER BUSINESS BUREAU INC file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of BETTER BUSINESS BUREAU INC due?
- The return for tax year 2026 (the year ending December 31, 2026) is due May 17, 2027. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did BETTER BUSINESS BUREAU INC last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended December 2025.
- Who is the principal officer of BETTER BUSINESS BUREAU INC?
- The 990 for the year ended December 31, 2025 names REANNA SMITH-HAMBLIN.
- Who are the officers and directors of BETTER BUSINESS BUREAU INC?
- The 990 for the year ended December 31, 2025 lists 24 people; 1 received compensation from the organization, the highest $187,251 (REANNA SMITH-HAMBLIN, PRESIDENT/CEO).
- How much revenue does BETTER BUSINESS BUREAU INC have?
- On its 990 for the year ended December 31, 2025 it reported revenue of $2,731,001, expenses of $2,628,878 and total assets of $2,558,968 at year end.
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