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Nonprofit · EIN 58-1052332

PEACH BOWL INC

Tax-exempt · ATLANTA, GA 30339

Financials

$29.1M$23.1M2023$43.3M$32.3M2024
Revenue Expenses · by fiscal year end
Financials of PEACH BOWL INC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
May 31, 2025990$43,340,893$32,321,820$11,019,073$87,701,028$5,481,196$82,219,832
May 31, 2024990$29,147,217$23,090,079$6,057,138$76,241,198$7,578,087$68,663,111
Financial details: 990 for the year ended May 31, 2025

Revenue

Contributions, gifts and grants
$0
Program service revenue
$38,943,474
Investment income
$4,236,984
Net gain from sales of assets
$2,065,617
Other revenue
$160,435

Expenses

Grants and similar amounts paid
$11,741,634
Compensation of officers, directors and key employees
$2,872,381
Other salaries and wages
$387,991
Salaries, compensation and benefits (total)
$3,551,941
Professional fundraising fees
$0
Accounting fees
$61,740
Occupancy
$272,226
Travel
$167,067
Depreciation
$266,319
Program services (functional)
$30,056,228
Management and general (functional)
$2,265,592

Balance sheet and other

Total assets, start of year
$76,241,198
Total assets, end of year
$87,701,028
Total liabilities, end of year
$5,481,196
Net assets, end of year
$82,219,832
Land, buildings and equipment
$2,081,709
Publicly traded securities
$75,958,542
Net assets without donor restrictions
$82,219,832
Gross unrelated business income
$49,500
Gross receipts
$64,878,182
Employees
27
Volunteers
537
Year formed
1970
State of legal domicile
GA

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended May 31, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
GARY P STOKANCEO AND PRESIDENT
Trustee or director, Officer
40$899,982$58,773
DAVID L EPPSCHIEF OPERATING OFFICER
Officer
40$437,625$43,476
A CHRISTOPHER HUGHESCHIEF FINANCIAL OFFICER
Officer
40$300,996$52,460
DEREK T MARTINVICE PRESIDENT, EVENTS
Key employee
40$241,997$35,836
BENJAMIN S HOLLISVICE PRESIDENT, SALES
Key employee
40$201,302$61,572
MATTHEW E GARVEYVICE PRESIDENT, COMMUNICATIONS
Key employee
40$231,808$30,602
PATTY V YOUNGEXECUTIVE ASSISTANT
Highest-paid employee
40$117,825$24,246
MICHAEL D GILBERTDIRECTOR OF TICKETING
Highest-paid employee
40$109,934$23,947
ADAM WALKERTRUSTEE
Trustee or director
1$0$0
BOB SCHULERTRUSTEE
Trustee or director
1$0$0
BOB SOMERSTRUSTEE
Trustee or director
1$0$0
DUSTIN BRITTTRUSTEE
Trustee or director
1$0$0
ERICA QUALLS-BATTEYTRUSTEE
Trustee or director
1$0$0
GARTH KNUTSONTRUSTEE
Trustee or director
1$0$0
JIM TERRYTRUSTEE
Trustee or director
1$0$0
8 more people on this return
NameTitleHours / weekCompensation
JOHN MURNANETRUSTEE
Trustee or director
1$0
MELANIE BABCOCKTRUSTEE
Trustee or director
1$0
MICHAEL K ANDERSONTRUSTEE
Trustee or director
1$0
MICHAEL LEVYTRUSTEE
Trustee or director
1$0
PERCY D VAUGHNTRUSTEE
Trustee or director
1$0
RODNEY SANDERSTRUSTEE
Trustee or director
1$0
SUHAIL SETHTRUSTEE
Trustee or director
1$0
WILLIAM PATETRUSTEE
Trustee or director
1$0
990 for the year ended May 31, 2024: 23 people
NameTitleHours / weekCompensationOther / benefits
GARY P STOKANPRESIDENT AND CEO
Trustee or director, Officer
40$914,718$54,185
DAVIS L EPPSCHIEF OPERATING OFFICER
Officer
40$425,797$40,995
A CHRISTOPHER HUGHESCHIEF FINANCIAL OFFICER
Officer
40$294,264$59,301
DEREK T MARTINVICE PRESIDENT, EVENTS
Key employee
40$231,857$33,724
MATTHEW E GARVEYVICE PRESIDENT, COMMUNICATIONS
Key employee
40$225,056$29,801
BENJAMIN S HOLLISVICE PRESIDENT, SALES
Key employee
40$193,325$55,494
DAN L WEST THRU 73123VICE PRESIDENT, EVENTS
Highest-paid employee
40$106,731$21,490
MICHAEL D GILBERTDIRECTOR OF TICKETING
Highest-paid employee
40$104,475$21,803
BOB SCHULERTRUSTEE
Trustee or director
1$0$0
MICHAEL K ANDERSONTRUSTEE
Trustee or director
1$0$0
MELANIE BABCOCKTRUSTEE
Trustee or director
1$0$0
GARTH KNUTSONTRUSTEE
Trustee or director
1$0$0
MICHAEL LEVYTRUSTEE
Trustee or director
1$0$0
JOHN MURNANETRUSTEE
Trustee or director
1$0$0
WILLIAM PATETRUSTEE
Trustee or director
1$0$0
ERICA QUALLS-BATTEYTRUSTEE
Trustee or director
1$0$0
RODNEY SANDERSTRUSTEE
Trustee or director
1$0$0
JOE SARACINOTRUSTEE
Trustee or director
1$0$0
SUHAIL SETHTRUSTEE
Trustee or director
1$0$0
BOB SOMERSTRUSTEE
Trustee or director
1$0$0
JIM TERRYTRUSTEE
Trustee or director
1$0$0
PERCY D VAUGHNTRUSTEE
Trustee or director
1$0$0
ADAM WALKERTRUSTEE
Trustee or director
1$0$0

Address and contacts

Address (IRS master file)
3350 RIVERWOOD PRKWY SE STE 2250, ATLANTA, GA 30339-6401
In care of
% A CHRISTOPHER HUGHES
Principal officer (990 for 2024)
GARY P STOKAN PRESIDENT, 3350 RIVERWOOD PARKWAY SE STE 2250, ATLANTA, GA 30339
Signed the 990
A CHRISTOPHER HUGHES, CFO
Phone
(404) 586-8500
Return prepared by
BDO USA

Mission

PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY.

990 for the year ended May 31, 2025

Program accomplishments

  • THE AFLAC KICKOFF GAME AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS. THE AFLAC KICKOFF GAME IS A NEUTRAL SITE COLLEGE FOOTBALL GAME PLAYED AT THE BEGINNING OF EVERY SEASON. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL, INC HOSTED THE AFLAC KICKOFF GAME AND CONTRIBUTED A TOTAL OF $10,100,000 VIA GAME PARTICIPATION PAYOUTS AND SCHOLARSHIP FUNDS TO THE UNIVERSITY OF GEORGIA AND CLEMSON UNIVERSITY.
    Expenses $14,606,053 · grants $10,100,000 · revenue $19,461,179
  • THE CHICK-FIL-A PEACH BOWL AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS, AND TO SUPPORT CHILDREN'S HEALTH INITIATIVES, DISASTER RELIEF, AND OTHER DESERVING CHARITABLE ORGANIZATIONS IN OUR COMMUNITY AND IN THE COMMUNITIES OF OUR PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL INC DONATED $500,000 TO AMERICAN NATIONAL RED CROSS, $421,528 TO CHILDRENS HEALTHCARE OF ATLANTA, $150,000 TO THE COLLEGE FOOTBALL PLAYOFF FOUNDATION, $100,000 TO GEORGIA LIONS LIGHTHOUSE FOUNDATION, $50,000 EACH TO THE SCHOLARSHIP FUNDS AT THE UNIVERSITY OF TEXAS AND ARIZONA STATE UNIVERSITY, AND $60,056 TO VARIOUS OTHER CHARITABLE ORGANIZATIONS.
    Expenses $14,447,341 · grants $1,331,584 · revenue $19,143,230
  • THE SOUTHERN COMPANY PEACH BOWL CHALLENGE GOLF TOURNAMENT AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA COMPETITION AND TO PROVIDE FINANCIAL SUPPORT TO CHARITABLE ORGANIZATIONS IN OUR COMMUNITY, AND IN THE COMMUNITIES OF THE PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, THE SOUTHERN COMPANY PEACH BOWL CHALLENGE EVENT DONATED A TOTAL OF $310,050 TO VARIOUS CHARITABLE ORGANIZATIONS AS SELECTED BY THE FOOTBALL COACHES PARTICIPATING IN THE EVENT.
    Expenses $1,002,834 · grants $310,050 · revenue $450,000

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in May, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025May 31, 2026October 15, 2026Not on file
2024May 31, 2025October 15, 2025990 on file
2023May 31, 2024October 15, 2024990 on file

IRS record

EIN
58-1052332
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1970
Accounting year ends
May
Files
Form 990 or 990-EZ
Assets (IRS master file)
$87,701,028
Income (IRS master file)
$64,878,182

Filing history

FormYear endedRevenueExpensesAssetsReturn
990May 2025$43,340,893$32,321,820$87,701,028XML
990-TMay 2025–––IRS
990May 2024$29,147,217$23,090,079$76,241,198XML
990-TMay 2024–––IRS
990May 2023$47,413,811$41,572,823$64,858,791IRS
990-TMay 2023–––IRS
990May 2022$45,717,614$37,788,218$61,887,309IRS
990-TMay 2022–––IRS
990May 2021–––IRS
990-TMay 2021–––IRS
990May 2020–––IRS
990May 2019–––IRS
990May 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 58-1052332).

Questions about PEACH BOWL INC

What is the EIN of PEACH BOWL INC?
The employer identification number (EIN) of PEACH BOWL INC is 58-1052332.
Is PEACH BOWL INC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1970.
Are donations to PEACH BOWL INC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does PEACH BOWL INC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of PEACH BOWL INC due?
The return for tax year 2025 (the year ending May 31, 2026) is due October 15, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did PEACH BOWL INC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended May 2025.
Who is the principal officer of PEACH BOWL INC?
The 990 for the year ended May 31, 2025 names GARY P STOKAN PRESIDENT.
Who are the officers and directors of PEACH BOWL INC?
The 990 for the year ended May 31, 2025 lists 23 people; 8 received compensation from the organization, the highest $899,982 (GARY P STOKAN, CEO AND PRESIDENT).
How much revenue does PEACH BOWL INC have?
On its 990 for the year ended May 31, 2025 it reported revenue of $43,340,893, expenses of $32,321,820 and total assets of $87,701,028 at year end.

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