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Nonprofit · EIN 56-6000469

GENERAL ALUMNI ASSOC

Also known as HILL ALUMNI CENTER

Tax-exempt · CHAPEL HILL, NC 27514

Financials

$9.3M$7.5M2023$9.6M$7.7M2024
Revenue Expenses · by fiscal year end
Financials of GENERAL ALUMNI ASSOC by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$9,601,169$7,656,872$1,944,297$138,546,126$1,149,590$137,396,536
June 30, 2024990$9,330,399$7,517,700$1,812,699$128,942,685$1,500,767$127,441,918
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$1,590,998
Membership dues
$1,427,074
Program service revenue
$1,860,791
Investment income
$5,614,236
Royalties
$437,588
Net rental income
$96,000
Net gain from sales of assets
$100
Net income from sales of inventory
$1,556
Other revenue
$535,144

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$639,200
Other salaries and wages
$2,537,703
Salaries, compensation and benefits (total)
$4,028,299
Professional fundraising fees
$0
Legal fees
$18,347
Accounting fees
$40,029
Travel
$6,905
Depreciation
$155,243
Program services (functional)
$6,013,714
Management and general (functional)
$1,643,158

Balance sheet and other

Total assets, start of year
$128,942,685
Total assets, end of year
$138,546,126
Total liabilities, end of year
$1,149,590
Net assets, end of year
$137,396,536
Land, buildings and equipment
$375,587
Net assets without donor restrictions
$134,811,039
Net assets with donor restrictions
$2,585,497
Gross unrelated business income
$1,177,972
Gross receipts
$9,628,731
Employees
51
Volunteers
200
Year formed
1843
State of legal domicile
NC

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
VERONICA FLASPOEHLERPRESIDENT
Trustee or director, Officer
40$451,581$31,651
STEPHEN C SHAWVICE PRESIDENT & CHIEF FIN
Officer
40$194,644$28,807
ALLAN HOLMESEDITOR & DIRECTOR OF COMMU
Highest-paid employee
40$147,589$21,458
ROGER NELSENDIRECTOR OF ALUMNI RECORDS
Highest-paid employee
40$124,265$34,898
JASON SMITHDESIGN DIRECTOR AND MANAGI
Highest-paid employee
40$109,859$18,890
LISA BEERSCONTROLLER
Highest-paid employee
40$108,139$19,242
JULIE GONYANETWORK ADMINISTRATOR
Highest-paid employee
40$107,234$19,853
MARTHA GABRIEL PECKCHAIR
Trustee or director, Officer
0$0$0
DANA E SIMPSONCOUNSEL
Trustee or director, Officer
0$0$0
C LEE CONNERFIRST VICE CHAIR
Trustee or director, Officer
0$0$0
JANET ROACHSECOND VICE CHAIR
Trustee or director, Officer
0$0$0
DWIGHT M DAVIDSON IIITREASURER
Trustee or director, Officer
0$0$0
W LOWRY CAUDILLIMMEDIATE PAST CHAIR
Trustee or director, Officer
0$0$0
PAULA BROWN STAFFORDCHAIR - ELECT
Trustee or director, Officer
0$0$0
SYDNEY JEANENE BATCHDIRECTOR AT LARGE
Trustee or director
0$0$0
27 more people on this return
NameTitleHours / weekCompensation
JAMES REUBEN COPLAND IVREPRESENTS NC DISTRICT
Trustee or director
0$0
BERNADINE ALSTON COBBREPRESENTS NC DISTRICT
Trustee or director
0$0
GRANT LILES CAMPBELLREPRESENTS NC DISTRICT
Trustee or director
0$0
NATALIE KNORR BESTREPRESENTS NC DISTRICT
Trustee or director
0$0
MALCOLM LOGANDIRECTOR AT LARGE
Trustee or director
0$0
ERIC DAVID JOHNSONDIRECTOR AT LARGE
Trustee or director
0$0
HENRY ORLANDO FOUSTREPRESENTS NC DISTRICT
Trustee or director
0$0
CHARLOTTE DANIELE SMITHATHLETIC COUNCIL
Trustee or director
0$0
MARCUS DARREL GINYARDATHLETIC COUNCIL
Trustee or director
0$0
ASHLEY PARROTT DUNHAMREPRESENTS NC DISTRICT
Trustee or director
0$0
DARRYL JOEL KEITHREPRESENTS OUT OF STATE
Trustee or director
0$0
MURRAY LEWIS COLEMANREPRESENTS OUT OF STATE
Trustee or director
0$0
HONORABLE KRISTIN DUTROW BAKERDIRECTOR AT LARGE
Trustee or director
0$0
ANNE WILSON NEVILLE-BONILLAREPRESENTS OUT OF STATE
Trustee or director
0$0
ASHLEY MATLOCK PERKINSONREPRESENTS NC DISTRICT
Trustee or director
0$0
DAVID WAYNE JERNIGANREPRESENTS OUT OF STATE
Trustee or director
0$0
KENNETH W EPPSREPRESENTS OUT OF STATE
Trustee or director
0$0
MONICA R CLOUDREPRESENTS OUT OF STATE
Trustee or director
0$0
DANYA LEFORD VANHOOKREPRESENTS NC DISTRICT
Trustee or director
0$0
STEPHANIE POOLE NIEMANREPRESENTS NC DISTRICT
Trustee or director
0$0
RUSSELL DAVID BABBATHLETIC COUNCIL
Trustee or director
0$0
HONORABLE EDWARD FRANCIS HANES JRREPRESENTS NC DISTRICT
Trustee or director
0$0
SENATOR TODD JOHNSONDIRECTOR AT LARGE
Trustee or director
0$0
JENNELL S MCINTOSHREPRESENTS OUT OF STATE
Trustee or director
0$0
JOHN ELLIOT DERVINDIRECTOR AT LARGE
Trustee or director
0$0
ROBERT LOUIS WYNN IIREPRESENTS OUT OF STATE
Trustee or director
0$0
MONIKA LEIGH MOOREREPRESENTS OUT OF STATE
Trustee or director
0$0
990 for the year ended June 30, 2024: 41 people
NameTitleHours / weekCompensationOther / benefits
VERONICA FLASPOEHLERPRESIDENT
Trustee or director, Officer
40$194,095$24,745
STEPHEN C SHAWVICE PRESIDENT & CHIEF FIN
Officer
40$185,483$26,238
ALLAN HOLMESEDITOR & DIRECTOR OF COMMU
Highest-paid employee
40$142,588$13,179
ROGER NELSENDIRECTOR OF ALUMNI RECORDS & INFORMATION SYSTEMS
Highest-paid employee
40$112,917$23,475
JULIE GONYANETWORK ADMINISTRATOR
Highest-paid employee
40$104,196$19,410
LISA BEERSCONTROLLER
Highest-paid employee
40$104,368$18,755
JASON SMITHDESIGN DIRECTOR AND MANAGING EDITOR
Highest-paid employee
40$104,197$18,468
W LOWRY CAUDILLCHAIR
Trustee or director, Officer
0$0$0
DANA E SIMPSONCOUNSEL
Trustee or director, Officer
0$0$0
PAULA BROWN STAFFORDFIRST VICE CHAIR
Trustee or director, Officer
0$0$0
ALGERNON CRUMPLERSECOND VICE CHAIR
Trustee or director, Officer
0$0$0
DWIGHT M DAVIDSON IIITREASURER
Trustee or director, Officer
0$0$0
HONORABLE DAVID C KEESLERIMMEDIATE PAST CHAIR
Trustee or director, Officer
0$0$0
MARTHA GABRIEL PECKCHAIR-ELECT
Trustee or director, Officer
0$0$0
JOHN ELLIOT DERVINDIRECTOR AT LARGE
Trustee or director
0$0$0
HONORABLE KRISTIN DUTROW BAKERDIRECTOR AT LARGE
Trustee or director
0$0$0
MALCOLM LOGANDIRECTOR AT LARGE
Trustee or director
0$0$0
SENATOR TODD JOHNSONDIRECTOR AT LARGE
Trustee or director
0$0$0
SARAH PARROTT LATHROPDIRECTOR AT LARGE
Trustee or director
0$0$0
LOUIS PATALANO IVDIRECTOR AT LARGE
Trustee or director
0$0$0
NATALIE KNORR BESTREPRESENTS NC DISTRICT
Trustee or director
0$0$0
GRANT LILES CAMPBELLREPRESENTS NC DISTRICT
Trustee or director
0$0$0
BERNADINE ALSTON COBBREPRESENTS NC DISTRICT
Trustee or director
0$0$0
ASHLEY PARROTT DUNHAMREPRESENTS NC DISTRICT
Trustee or director
0$0$0
STEPHANIE POOLE NIEMANREPRESENTS NC DISTRICT
Trustee or director
0$0$0
DANYA LEFORD VANHOOKREPRESENTS NC DISTRICT
Trustee or director
0$0$0
C LEE CONNERREPRESENTS NC DISTRICT
Trustee or director
0$0$0
JAMES REUBEN COPLAND IVREPRESENTS NC DISTRICT
Trustee or director
0$0$0
CHUCK WALLINGTONREPRESENTS NC DISTRICT
Trustee or director
0$0$0
MONICA R CLOUDREPRESENTS OUT OF STATE
Trustee or director
0$0$0
KENNETH W EPPSREPRESENTS OUT OF STATE
Trustee or director
0$0$0
DAVID WAYNE JERNIGANREPRESENTS OUT OF STATE
Trustee or director
0$0$0
DARRYL JOEL KEITHREPRESENTS OUT OF STATE
Trustee or director
0$0$0
JENNELL S MCINTOSHREPRESENTS OUT OF STATE
Trustee or director
0$0$0
ROBERT LOUIS WYNN IIREPRESENTS OUT OF STATE
Trustee or director
0$0$0
CAROLYN GRIFFIN HALLREPRESENTS OUT OF STATE
Trustee or director
0$0$0
EUGENE Y LAOREPRESENTS OUT OF STATE
Trustee or director
0$0$0
JANET ROACHREPRESENTS OUT OF STATE
Trustee or director
0$0$0
RUSSELL DAVID BABBATHLETIC COUNCIL
Trustee or director
0$0$0
SCOTT CARMICHAEL WILLIAMSATHLETIC COUNCIL
Trustee or director
0$0$0
CHARLOTTE DANIELE SMITHATHLETIC COUNCIL
Trustee or director
0$0$0

Address and contacts

Address (IRS master file)
PO BOX 660, CHAPEL HILL, NC 27514-0660
Principal officer (990 for 2024)
VERONICA M FLASPOEHLER, PO BOX 660, CHAPEL HILL, NC 275140660
Signed the 990
VERONICA M FLASPOEHLER, PRESIDENT
Phone
(919) 962-1208
Return prepared by
BERNARD ROBINSON & COMPANY LLP

Mission

CAROLINA ALUMNI INITIATIVES SUPPORT OVER 30,000 ACTIVE STUDENTS AND OVER 370,000 ALUMNI AND FRIENDS OF THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL. CAROLINA ALUMNI CREATES A DYNAMIC ALUMNI COMMUNITY THAT REFLECTS THE VALUES AND TRADITIONS OF CAROLINA. WE DO THIS THROUGH A VARIETY OF PROGRAMS, NETWORKING AND SOCIAL EVENTS, ALUMNI CAREER SERVICES, AND MORE ENSURING THE CAROLINA CONNECTION REMAINS STRONG AND VIBRANT.

990 for the year ended June 30, 2025

Program accomplishments

  • PROGRAMS AND EVENTS/ALUMNI TOURS: CAROLINA ALUMNI IS ONE OF THE LEADING ALUMNI ASSOCIATIONS IN THE COUNTRY, AND PROVIDES A COMPREHENSIVE MENU OF AWARD-WINNING PROGRAM OPPORTUNITIES TO ITS ALUMNI, MEMBERS AND STUDENTS, TO INCLUDE THE FOLLOWING: OVER 90 CAROLINA CLUBS ACROSS THE US AND THE WORLD, ALLOWING ALUMNI TO CONNECT WITH OTHER TAR HEELS IN THE AREA THEY LIVE; YOUNG ALUMNI EVENTS GEARED TO THOSE WHO GRADUATED WITHIN THE PREVIOUS 10 YEARS; AFFINITY AND CLASS-BASED REUNIONS HELD IN CHAPEL HILL, PROVIDING ALUMNI THE OPPORTUNITY TO RENEW ACQUAINTANCES WITH CLASSMATES, HAVE FUN, STRENGTHEN TIES WITH CAROLINA AND PERHAPS LEAVE WITH IDEAS FOR MAKING THOSE TIES WITH THEIR ALMA MATER AND FRIENDS MORE MEANINGFUL; AN INTERNATIONAL TRAVEL PROGRAM, PROVIDING A SELECTION OF OVER 60 TRIPS, SERVING OVER 900 TRAVELERS; SUPPORT FOR A NUMBER OF STUDENT GROUPS, INCLUDING THE SENIOR CLASS, TWO ACAPELLA GROUPS, THE HOMECOMING COMMITTEE AND THE ORDER OF THE BELL TOWER, WHICH SERVES AND THE OFFICIAL STUDENT AMBASSADORS AND TRADITION KEEPERS TO THE UNIVERSITY.
    Expenses $2,117,026 · revenue $563,631
  • ALUMNI PUBLICATIONS/COMMUNICATIONS: PRODUCTION AND DISTRIBUTION OF THE BI-MONTHLY CAROLINA ALUMNI MAGAZINE TO MEMBERS, STUDENTS AND FACULTY WHICH INCLUDES NEWS ABOUT THE UNIVERSITY, ALUMNI ASSOCIATION, INDIVIDUAL ALUMNI, AS WELL AS INFORMATION ABOUT ALUMNI PROGRAMS AND ACTIVITIES. PRODUCTION AND MAINTENANCE OF CAROLINA ALUMNI'S WEBSITE.
    Expenses $2,114,275
  • ALUMNI RECORDS AND NETWORK ADMINISTRATION: THIS INCLUDES THE COST OF ACCESS TO THE UNIVERSITY'S ALUMNI DATABASE, WHICH IS USED FOR MEMBERSHIP AND PROGRAMMATIC PURPOSES.
    Expenses $893,052 · revenue $117,216
  • MEMBERSHIP: MEMBERSHIP BENEFITS AND SERVICES TO PROMOTE ALUMNI PROGRAMS, ACTIVITIES, AND PUBLICATIONS FOR 19,308 ANNUAL MEMBERS AND 43,223 LIFE MEMBERS.
    Expenses $889,361

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
56-6000469
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (509(a)(2))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1968
Accounting year ends
June
Files
Form 990 or 990-EZ
Category (NTEE)
Education (B84Z)
Assets (IRS master file)
$138,546,126
Income (IRS master file)
$9,628,731

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$9,601,169$7,656,872$138,546,126IRS
990-TJune 2025–––IRS
990June 2024$9,330,399$7,517,700$128,942,685IRS
990-TJune 2024–––IRS
990June 2023$9,081,973$7,083,395$118,314,670IRS
990-TJune 2023–––IRS
990June 2022$8,958,303$6,000,909$121,948,615IRS
990-TJune 2022–––IRS
990June 2021–––IRS
990-TJune 2021–––IRS

990-N: the IRS publishes only the latest e-Postcard per organization; earlier years appear here as 990.tax collects the monthly files. 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS.

Questions about GENERAL ALUMNI ASSOC

What is the EIN of GENERAL ALUMNI ASSOC?
The employer identification number (EIN) of GENERAL ALUMNI ASSOC is 56-6000469.
Is GENERAL ALUMNI ASSOC tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1968.
Are donations to GENERAL ALUMNI ASSOC tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GENERAL ALUMNI ASSOC file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GENERAL ALUMNI ASSOC due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GENERAL ALUMNI ASSOC last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of GENERAL ALUMNI ASSOC?
The 990 for the year ended June 30, 2025 names VERONICA M FLASPOEHLER.
Who are the officers and directors of GENERAL ALUMNI ASSOC?
The 990 for the year ended June 30, 2025 lists 42 people; 7 received compensation from the organization, the highest $451,581 (VERONICA FLASPOEHLER, PRESIDENT).
How much revenue does GENERAL ALUMNI ASSOC have?
On its 990 for the year ended June 30, 2025 it reported revenue of $9,601,169, expenses of $7,656,872 and total assets of $138,546,126 at year end.

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