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Nonprofit · EIN 56-1959695

GREENSBORO CHILDRENS MUSEUM

Tax-exempt · GREENSBORO, NC 27401

Financials

$3.4M$1.5M2021$1.6M$1.8M2022$1.3M$1.9M2023$1.3M$1.9M2024
Revenue Expenses · by fiscal year end
Financials of GREENSBORO CHILDRENS MUSEUM by year, from its e-filed returns
Year endedFormRevenueExpensesNet incomeTotal assetsLiabilitiesNet assets
June 30, 2025990$1,305,986$1,946,441-$640,455$8,782,684$561,554$8,221,130
June 30, 2024990$1,310,869$1,930,510-$619,641$9,500,451$751,328$8,749,123
June 30, 2023990$1,568,406$1,834,249-$265,843$10,028,182$795,345$9,232,837
June 30, 2022990 (amended)$3,391,439$1,477,819$1,913,620$9,719,855$306,482$9,413,373
Financial details: 990 for the year ended June 30, 2025

Revenue

Contributions, gifts and grants
$329,572
of which government grants
$58,195
Program service revenue
$873,734
Investment income
$56,689
Net rental income
$15,255
Net gain from sales of assets
-$4,960
Net income from fundraising events
$899
Net income from sales of inventory
$15,685
Other revenue
$45,991

Expenses

Grants and similar amounts paid
$0
Compensation of officers, directors and key employees
$183,000
Other salaries and wages
$674,205
Salaries, compensation and benefits (total)
$938,148
Professional fundraising fees
$0
Accounting fees
$26,500
Occupancy
$71,833
Depreciation
$460,159
Program services (functional)
$1,494,318
Management and general (functional)
$345,174
Fundraising (functional)
$106,949

Balance sheet and other

Total assets, start of year
$9,500,451
Total assets, end of year
$8,782,684
Total liabilities, end of year
$561,554
Net assets, end of year
$8,221,130
Land, buildings and equipment
$6,479,788
Publicly traded securities
$2,356
Net assets without donor restrictions
$7,062,287
Net assets with donor restrictions
$1,158,843
Gross receipts
$1,477,652
Employees
57
Volunteers
60
Year formed
1995
State of legal domicile
NC

From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.

Officers, directors and key employees

As listed on the 990 for the year ended June 30, 2025, highest compensation first.

NameTitleHours / weekCompensationOther / benefits
JOE RIEKEPRESIDENT & CEO
Officer
40$101,710$4,769
STEPHANIE ASHTONCHIEF OPERATING OFFICER
Officer
40$79,821$4,769
SKIP PURCELLCHAIR
Trustee or director, Officer
3$0$0
LIA REICHCHAIR-ELECT
Trustee or director, Officer
3$0$0
EMILY TAYLORTREASURER
Trustee or director, Officer
3$0$0
MICHAEL MAHONEYSECRETARY
Trustee or director, Officer
3$0$0
LAURA COLLIEDIRECTOR
Trustee or director
3$0$0
KATE CONEDIRECTOR
Trustee or director
3$0$0
ROSETTA DAVISDIRECTOR
Trustee or director
3$0$0
ANGELA DRAPERDIRECTOR
Trustee or director
3$0$0
KATE ETTEFAUGHDIRECTOR
Trustee or director
3$0$0
VICTORIA HAMMETTDIRECTOR
Trustee or director
3$0$0
MOLLY HARBAUGHDIRECTOR
Trustee or director
3$0$0
JEFF JACKMANDIRECTOR
Trustee or director
3$0$0
ROBERT JOHNSONDIRECTOR
Trustee or director
3$0$0
7 more people on this return
NameTitleHours / weekCompensation
ALEX MAULTSBYDIRECTOR
Trustee or director
3$0
MARY KATHERINE MCINNISDIRECTOR
Trustee or director
3$0
VIRGINIA SPILLMANDIRECTOR
Trustee or director
3$0
KELLEE WATKINSDIRECTOR
Trustee or director
3$0
WILL WOMACKDIRECTOR
Trustee or director
3$0
NICK WILKINSONDIRECTOR
Trustee or director
3$0
ELLIE YEARNSDIRECTOR
Trustee or director
3$0
990 for the year ended June 30, 2024: 23 people
NameTitleHours / weekCompensationOther / benefits
JOE RIEKEPRESIDENT & CEO
Officer
40$70,637$4,839
STEPHANIE ASHTONCHIEF OPERATING OFFICER
Officer
40$67,959$4,136
ROBERT JOHNSONCHAIR
Trustee or director, Officer
3$0$0
EMILY TAYLORTREASURER
Trustee or director, Officer
3$0$0
LAURA COLLIESECRETARY
Trustee or director, Officer
3$0$0
BRYAN CLEMMONSDIRECTOR
Trustee or director
3$0$0
KATE CONEDIRECTOR
Trustee or director
3$0$0
ROSETTA DAVISDIRECTOR
Trustee or director
3$0$0
ANGELA DRAPERDIRECTOR
Trustee or director
3$0$0
KATE ETTEFAUGHDIRECTOR
Trustee or director
3$0$0
DANNY GATLINGDIRECTOR
Trustee or director
3$0$0
VICTORIA HAMMETTDIRECTOR
Trustee or director
3$0$0
MOLLY HARBAUGHDIRECTOR
Trustee or director
3$0$0
ROSEMARY KENERLYDIRECTOR
Trustee or director
3$0$0
BRIAN LOPATKADIRECTOR
Trustee or director
3$0$0
MICHAEL MAHONEYDIRECTOR
Trustee or director
3$0$0
ALEX MAULTSBYDIRECTOR
Trustee or director
3$0$0
MARY KATHERINE MCINNISDIRECTOR
Trustee or director
3$0$0
SKIP PURCELLDIRECTOR
Trustee or director
3$0$0
LIA REICHDIRECTOR
Trustee or director
3$0$0
VIRGINIA SPILLMANDIRECTOR
Trustee or director
3$0$0
ADAM TRACEYDIRECTOR
Trustee or director
3$0$0
KELLEE WATKINSDIRECTOR
Trustee or director
3$0$0
990 for the year ended June 30, 2023: 24 people
NameTitleHours / weekCompensationOther / benefits
MARIAN KINGOUTGOING CEO, PRESIDENT
Officer
40$76,806$3,617
ROBERT JOHNSONCHAIR
Trustee or director, Officer
3$0$0
CHRIS HEFFNERCHAIR ELECT
Trustee or director, Officer
3$0$0
EMILY TAYLORTREASURER
Trustee or director, Officer
3$0$0
LAURA COLLIESECRETARY
Trustee or director, Officer
3$0$0
ROSEMARY KENERLYIMMEDIATE PAST CHAIR
Trustee or director
3$0$0
BRYAN CLEMMONSDIRECTOR
Trustee or director
3$0$0
KATE ETTEFAUGHDIRECTOR
Trustee or director
3$0$0
DANNY GATLINGDIRECTOR
Trustee or director
3$0$0
VICTORIA HAMMETTDIRECTOR
Trustee or director
3$0$0
MOLLY HARBAUGHDIRECTOR
Trustee or director
3$0$0
MARIA HICKS-FEWDIRECTOR
Trustee or director
3$0$0
JODI KNOXDIRECTOR
Trustee or director
3$0$0
SIMONE LANGLEYDIRECTOR
Trustee or director
3$0$0
BRIAN LOPATKADIRECTOR
Trustee or director
3$0$0
MICHAEL MAHONEYDIRECTOR
Trustee or director
3$0$0
ALEX MAULTSBYDIRECTOR
Trustee or director
3$0$0
CAROLYN MCGOVERNDIRECTOR
Trustee or director
3$0$0
MARY KATHERINE MCINNISDIRECTOR
Trustee or director
3$0$0
SKIP PURCELLDIRECTOR
Trustee or director
3$0$0
VIRGINIA SPILLMANDIRECTOR
Trustee or director
3$0$0
ADAM TRACEYDIRECTOR
Trustee or director
3$0$0
SKOTTY WANNAMAKERDIRECTOR
Trustee or director
3$0$0
KELLEE WATKINSDIRECTOR
Trustee or director
3$0$0
990 for the year ended June 30, 2022: 28 people
NameTitleHours / weekCompensationOther / benefits
MARIAN D KINGCEO, EXECUTIVE DIRECTOR
Officer
40$67,799$3,617
ROSEMARY KENERLYBOARD CHAIR
Trustee or director, Officer
3$0$0
ALISON DURHAMCHAIR ELECT
Trustee or director, Officer
3$0$0
ROBERT JOHNSONTREASURER
Trustee or director, Officer
3$0$0
CHRIS HEFFNERSECRETARY
Trustee or director, Officer
3$0$0
BRYAN CLEMMONSDIRECTOR
Trustee or director
3$0$0
LAURA COLLIEDIRECTOR
Trustee or director
3$0$0
KATE ETTEFAUGHDIRECTOR
Trustee or director
3$0$0
DANNY GATLINGDIRECTOR
Trustee or director
3$0$0
TOM GUERRIERIDIRECTOR
Trustee or director
3$0$0
VICTORIA HAMMETTDIRECTOR
Trustee or director
3$0$0
MOLLY HARBAUGHDIRECTOR
Trustee or director
3$0$0
MARIA HICKS-FEWDIRECTOR
Trustee or director
3$0$0
CLAY JOHNSONDIRECTOR
Trustee or director
3$0$0
JODI KNOXDIRECTOR
Trustee or director
3$0$0
SIMONE LANGLEYDIRECTOR
Trustee or director
3$0$0
MICHAEL MAHONEYDIRECTOR
Trustee or director
3$0$0
ALEX MAULTSBYDIRECTOR
Trustee or director
3$0$0
VANESSA MCCUTCHENDIRECTOR
Trustee or director
3$0$0
CAROLYN MCGOVERNDIRECTOR
Trustee or director
3$0$0
PARRISH PEDDRICKDIRECTOR
Trustee or director
3$0$0
SKIP PURCELLDIRECTOR
Trustee or director
3$0$0
VIRGINIA SPILLMANDIRECTOR
Trustee or director
3$0$0
EMILY TAYLORDIRECTOR
Trustee or director
3$0$0
TARA THACKERDIRECTOR
Trustee or director
3$0$0
SKOTTY WANNAMAKERDIRECTOR
Trustee or director
3$0$0
KELLEE WATKINSDIRECTOR
Trustee or director
3$0$0
MEADE WILLISDIRECTOR
Trustee or director
3$0$0

Address and contacts

Address (IRS master file)
220 N CHURCH ST, GREENSBORO, NC 27401-2918
Principal officer (990 for 2024)
JOE RIEKE, 220 NORTH CHURCH STREET, GREENSBORO, NC 27401
Signed the 990
JOE RIEKE, CEO
Phone
(336) 574-2898
Return prepared by
BERNARD ROBINSON & COMPANY LLP

Mission

THE GREENSBORO CHILDREN'S MUSEUM ENGAGES ALL CHILDREN AND FAMILIES IN HANDS-ON, FUN, LEARNING EXPERIENCES WHICH CONTRIBUTE TO THEIR GROWTH AND DEVELOPMENT THROUGH PLAY, CREATION, OUTDOOR EXPLORATION, AND STEM ACTIVITIES.

990 for the year ended June 30, 2025

Program accomplishments

  • EXHIBITS DESIGNED SPECIFICALLY FOR CHILDREN TO ENCOURAGE DISCOVERY, SELF-EXPRESSION, AND A LIFELONG LOVE OF LEARNING THROUGH AN INTERACTIVE, HANDS-ON APPROACH TO UNDERSTANDING OUR WORLD. TOTAL EXPENSES FOR THE YEAR ARE SIGNIFICANTLY MORE THAN INCOME DUE TO CAPITAL EXPENDITURES FROM FUNDS RAISED IN PRIOR YEARS.
    Expenses $1,494,318 · revenue $918,826

What it must file and when

IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.

Tax yearYear endedDueIRS public records
2025June 30, 2026November 16, 2026Not due yet
2024June 30, 2025November 17, 2025990 on file
2023June 30, 2024November 15, 2024990 on file

IRS record

EIN
56-1959695
Tax-exempt status
501(c)(3): Charitable, religious, educational or scientific organization
Foundation status
Publicly supported organization (170(b)(1)(A)(vi))
Donations deductible (Pub 78)
Public charity, 50% deduction limit
Exempt since
1996
Accounting year ends
June
Files
Form 990 or 990-EZ
Category (NTEE)
Unknown (Z99)
Assets (IRS master file)
$8,782,684
Income (IRS master file)
$1,477,652

Filing history

FormYear endedRevenueExpensesAssetsReturn
990June 2025$1,305,986$1,946,441$8,782,684IRS
990June 2024$1,310,869$1,930,510$9,500,451XML
990June 2023$1,568,406$1,834,249$10,028,182XML
990June 2022$3,391,439$1,477,819$9,719,855XML
990June 2021–––IRS
990June 2020–––IRS
990June 2018–––IRS

990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 56-1959695).

Questions about GREENSBORO CHILDRENS MUSEUM

What is the EIN of GREENSBORO CHILDRENS MUSEUM?
The employer identification number (EIN) of GREENSBORO CHILDRENS MUSEUM is 56-1959695.
Is GREENSBORO CHILDRENS MUSEUM tax-exempt?
Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1996.
Are donations to GREENSBORO CHILDRENS MUSEUM tax-deductible?
Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
Which annual return does GREENSBORO CHILDRENS MUSEUM file?
Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
When is the next return of GREENSBORO CHILDRENS MUSEUM due?
The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
When did GREENSBORO CHILDRENS MUSEUM last file with the IRS?
The latest return in the IRS public files is the 990 for the year ended June 2025.
Who is the principal officer of GREENSBORO CHILDRENS MUSEUM?
The 990 for the year ended June 30, 2025 names JOE RIEKE.
Who are the officers and directors of GREENSBORO CHILDRENS MUSEUM?
The 990 for the year ended June 30, 2025 lists 22 people; 2 received compensation from the organization, the highest $101,710 (JOE RIEKE, PRESIDENT & CEO).
How much revenue does GREENSBORO CHILDRENS MUSEUM have?
On its 990 for the year ended June 30, 2025 it reported revenue of $1,305,986, expenses of $1,946,441 and total assets of $8,782,684 at year end.

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