Nonprofit · EIN 56-1951952
SMART START OF NEW HANOVER COUNTY
Also known as JANE E MORROW
Tax-exempt · WILMINGTON, NC 28401
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $1,840,664 | $1,829,146 | $11,518 | $722,469 | $86,377 | $636,092 |
| June 30, 2024 | 990 | $2,019,430 | $1,916,238 | $103,192 | $660,229 | $35,656 | $624,573 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $1,792,722
- of which government grants
- $1,503,754
- Program service revenue
- $15,639
- Investment income
- $17,544
- Other revenue
- $14,759
Expenses
- Grants and similar amounts paid
- $68,363
- Compensation of officers, directors and key employees
- $158,908
- Other salaries and wages
- $898,796
- Salaries, compensation and benefits (total)
- $1,357,532
- Professional fundraising fees
- $0
- Accounting fees
- $298
- Occupancy
- $73,282
- Travel
- $19,906
- Program services (functional)
- $1,551,981
- Management and general (functional)
- $261,912
- Fundraising (functional)
- $15,253
Balance sheet and other
- Total assets, start of year
- $660,229
- Total assets, end of year
- $722,469
- Total liabilities, end of year
- $86,377
- Net assets, end of year
- $636,092
- Net assets without donor restrictions
- $414,759
- Net assets with donor restrictions
- $221,333
- Gross receipts
- $1,840,664
- Employees
- 29
- Volunteers
- 50
- Year formed
- 1995
- State of legal domicile
- NC
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Jane Morrow | Executive Director Officer | 40 | $86,809 | $11,177 |
| Tina Hughes | Finance Director Key employee | 40 | $68,112 | $11,001 |
| Cheryl Aguilar Chancy | Board Member Trustee or director | 1 | $0 | $0 |
| Marie Bergh Cook | Board Member Trustee or director | 1 | $0 | $0 |
| Susan DeMarco | Board Member Trustee or director | 1 | $0 | $0 |
| Rev Charlean Mapson | Board Member Trustee or director | 1 | $0 | $0 |
| Carla Turner | Board Member Trustee or director | 1 | $0 | $0 |
| Josh Smith | Board Member Trustee or director | 1 | $0 | $0 |
| Sarah Goins | Board Member Trustee or director | 1 | $0 | $0 |
| Morgan King | Board Member Trustee or director | 1 | $0 | $0 |
| Ginny Morris | Board Member Trustee or director | 1 | $0 | $0 |
| Sheree Darian | Board Member Trustee or director | 1 | $0 | $0 |
| Takema Ardrey | Board Member Trustee or director | 1 | $0 | $0 |
| Kim Perry | Board Member Trustee or director | 1 | $0 | $0 |
| Vanell Walker | Board Member Trustee or director | 1 | $0 | $0 |
6 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Lisa Wurtzbacher | Board Member Trustee or director | 1 | $0 |
| Rob Zapple | Board Member Trustee or director | 1 | $0 |
| Shannon Smiles | Board Member Trustee or director | 1 | $0 |
| Sarah Flarherty | Secretary Officer | 1 | $0 |
| Justine Lewis | Vice President Officer | 1 | $0 |
| Clayton Roberts | President Officer | 1 | $0 |
990 for the year ended June 30, 2024: 25 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| Jane Morrow | Executive Director Officer | 40 | $82,985 | $11,124 |
| Tina Hughes | Finance Director Key employee | 40 | $66,028 | $10,631 |
| Shannon Smiles | Board Member Trustee or director | 0.12 | $0 | $0 |
| Cheryl Aguilar Chancy | Board Member Trustee or director | 0.05 | $0 | $0 |
| Marie Bergh Cook | Board Member Trustee or director | 0.1 | $0 | $0 |
| Anna Cook | Board Member Trustee or director | 0.16 | $0 | $0 |
| Susan DeMarco | Board Member Trustee or director | 0.11 | $0 | $0 |
| Rev Charlean Mapson | Board Member Trustee or director | 0.17 | $0 | $0 |
| Carla Turner | Board Member Trustee or director | 0.19 | $0 | $0 |
| Josh Smith | Board Member Trustee or director | 0.19 | $0 | $0 |
| Michelle Catts | Board Member Trustee or director | 0.02 | $0 | $0 |
| Meredith Jones | Board Member Trustee or director | 0.05 | $0 | $0 |
| Sarah Flarherty | Secretary Trustee or director | 0.22 | $0 | $0 |
| Diane Pappayliou | Board Member Trustee or director | 0.09 | $0 | $0 |
| Sarah Goins | Board Member Trustee or director | 0.09 | $0 | $0 |
| Morgan King | Board Member Trustee or director | 0.05 | $0 | $0 |
| Justine Lewis | Vice President Trustee or director | 0.17 | $0 | $0 |
| Ginny Morris | Board Member Trustee or director | 0.11 | $0 | $0 |
| Salvatore Cardella | Board Member Trustee or director | 0.11 | $0 | $0 |
| Sheree Darian | Board Member Trustee or director | 0 | $0 | $0 |
| Takema Ardrey | Board Member Trustee or director | 0 | $0 | $0 |
| Clayton Roberts | President Officer | 0.24 | $0 | $0 |
| Craig Kelly | Board Member Officer | 0.16 | $0 | $0 |
| Mary Beth Rubright | Board Member Officer | 0.13 | $0 | $0 |
| Lisa Trotta | Treasurer Officer | 0.14 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 725 WELLINGTON AVENUE, WILMINGTON, NC 28401-7652
- In care of
- % JANE E MORROW
- Principal officer (990 for 2024)
- Jane Morrow, 725 Wellington Ave Suite A, Wilmington, NC 28401
- Signed the 990
- Jane Morrow, Executive Director
- Phone
- (910) 815-3731
- Website
- www.newhanoverkids.org
Mission
Smart Start of New Hanover County seeks to build bridges to develop, sustain, and enhance health, family support, and early education services for all children, ages birth to five.
Program accomplishments
- Curriculum and Assessment (3125-024):NHC Schools Early Childhood Department provides support to publicly-funded preschool program, including NC PreK and Headstart classrooms, through the purchase and implementation of the Teaching Strategies curriculum, an online assessment system, professional development, and coaching by a trained team. Grant funding provided by Smart Start of New Hanover County.Expenses $551,867
- Parents As Teachers (PAT) (5509-011): Evidence-based home visiting program works with high-risk families of very young children for up to 2 years to support healthy child development, positive parenting skills, access to community resources, and peer engagement. Services include regular personal visits, group connections, a variety of screenings, and resource networking.Expenses $264,086 · grants $25,010
- Community Outreach and Education (COE) (5517-018):The Community and Outreach Education team works to build awareness of early childhood development and strives to strengthen relationships and increase cooperation, resources, and services that support a trauma-informed community. A variety of support services are offered to families with young children including a space for open play with developmentally appropriate materials and the opportunity to learn about child development and community resources.Expenses $186,830 · grants $50
- Programming & Evaluation (PE) (5603-001): Planning activities may include conducting needs and assessments to inform programmatic priorities, developing a strategic plan based on community needs, and researching and selection of evidence-based and evidence-informed activities that best match the strategic plan and Community Early Childhood Profile (EC Profile). Coordination activities include providing technical assistance and oversight to service providers and grantees regarding program management, program implementation, and financial/programmatic monitoring. Evaluation activities may include the development, measurement and reporting of goals, providing technical assistance to service providers and grantees regarding data collection and program management, and the review of program effectiveness related to county level data such as the EC Profile, especially in relation to the goals and objectives in the partnerships strategic plan. Smart Start funds may be used to purchase and pay for refreshments/meals for meetings and events and professional development for staff. The Program, Planning, Coordination, and Evaluation team may participate in programmatic and early childhood outreach and public awareness events.Expenses $68,289
- Dolly Parton Imagination Library (DPIL) (5526-020) : This a Free program for families where each registered child will receive a book by mail at home each month.Expenses $4,784
- Assuring Better Child and Health Development (3125-226): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.Expenses $29,129 · grants $29,129
- Assuring Better Child Health and Development (5410-999): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.Expenses $5,538
- Family Support NHC Endowment (5506-981): This program will support two family strengthening program - Circle of Parents, a peer support group, And Kaleidoscope Play and Learn Groups or as amended through the endowmentExpenses $176,175 · grants $1,581
- Literacy Programs (5512-432): The early literacy program promotes literacy in young children by supplying books to the WIC office in the form of a book vending machine.Expenses $2,230 · grants $2,063
- Early Childhood Initiatives (7010): Early Childhood Initiatives supports child development and engagement from birth to age 5.Expenses $34,834 · grants $2,318
- Child Care Resource & Referral (CCR&R) (3104-014): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.Expenses -$75
- Oral Health Services (3407-999):Expenses $1,408 · grants $1,408
- Early Learning Resource Center (3115-023): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.Expenses $113,322 · grants $5,761
- Positive Parenting (PP) (5505-015): Positive Parenting Program (Triple P) offers evidence-based principles and advice providing tools that parents need to raise confident, healthy children, and to build stronger family relationships. Parents must be referred from NHC Department of Social Services.Expenses $113,564
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 56-1951952
- Tax-exempt status
- 501(c)(3): Charitable, religious, educational or scientific organization
- Foundation status
- Publicly supported organization (170(b)(1)(A)(vi))
- Donations deductible (Pub 78)
- Public charity, 50% deduction limit
- Exempt since
- 1996
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Category (NTEE)
- Education (B012)
- Assets (IRS master file)
- $722,469
- Income (IRS master file)
- $1,840,664
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $1,840,664 | $1,829,146 | $722,469 | XML |
| 990 | June 2024 | $2,019,430 | $1,916,238 | $660,229 | XML |
| 990 | June 2023 | $2,034,384 | $1,890,214 | $599,292 | IRS |
| 990 | June 2022 | $1,697,300 | $1,598,377 | $476,964 | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2020 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
| 990 | June 2018 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 56-1951952).
Questions about SMART START OF NEW HANOVER COUNTY
- What is the EIN of SMART START OF NEW HANOVER COUNTY?
- The employer identification number (EIN) of SMART START OF NEW HANOVER COUNTY is 56-1951952.
- Is SMART START OF NEW HANOVER COUNTY tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(3) since 1996.
- Are donations to SMART START OF NEW HANOVER COUNTY tax-deductible?
- Yes. It is listed in IRS Publication 78 (Public charity, 50% deduction limit).
- Which annual return does SMART START OF NEW HANOVER COUNTY file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of SMART START OF NEW HANOVER COUNTY due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did SMART START OF NEW HANOVER COUNTY last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of SMART START OF NEW HANOVER COUNTY?
- The 990 for the year ended June 30, 2025 names Jane Morrow.
- Who are the officers and directors of SMART START OF NEW HANOVER COUNTY?
- The 990 for the year ended June 30, 2025 lists 21 people; 2 received compensation from the organization, the highest $86,809 (Jane Morrow, Executive Director).
- How much revenue does SMART START OF NEW HANOVER COUNTY have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $1,840,664, expenses of $1,829,146 and total assets of $722,469 at year end.
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