Nonprofit · EIN 54-1520963
ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU
Tax-exempt · ROANOKE, VA 24016
Financials
| Year ended | Form | Revenue | Expenses | Net income | Total assets | Liabilities | Net assets |
|---|---|---|---|---|---|---|---|
| June 30, 2025 | 990 | $4,285,267 | $4,848,236 | -$562,969 | $3,019,714 | $1,258,079 | $1,761,635 |
| June 30, 2024 | 990 | $4,085,893 | $4,431,264 | -$345,371 | $3,434,563 | $1,109,959 | $2,324,604 |
Financial details: 990 for the year ended June 30, 2025
Revenue
- Contributions, gifts and grants
- $4,207,472
- of which government grants
- $4,132,176
- Program service revenue
- $4,408
- Investment income
- $73,387
- Other revenue
- $0
Expenses
- Grants and similar amounts paid
- $0
- Compensation of officers, directors and key employees
- $212,620
- Other salaries and wages
- $1,146,172
- Salaries, compensation and benefits (total)
- $1,667,137
- Professional fundraising fees
- $0
- Occupancy
- $101,048
- Travel
- $65,775
- Depreciation
- $38
- Program services (functional)
- $4,297,701
- Management and general (functional)
- $491,818
- Fundraising (functional)
- $58,717
Balance sheet and other
- Total assets, start of year
- $3,434,563
- Total assets, end of year
- $3,019,714
- Total liabilities, end of year
- $1,258,079
- Net assets, end of year
- $1,761,635
- Land, buildings and equipment
- $5,304
- Net assets without donor restrictions
- $1,761,635
- Gross receipts
- $4,285,267
- Employees
- 24
- Year formed
- 1989
- State of legal domicile
- VA
From the e-filed returns the IRS publishes as XML (latest three processing years; amended returns replace the original). PDF copies at the IRS.
Officers, directors and key employees
As listed on the 990 for the year ended June 30, 2025, highest compensation first.
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LANDON HOWARD | PRESIDENT | 40 | $212,620 | $27,544 |
| SAM LIONBERGER | Director Trustee or director | 0.5 | $0 | $0 |
| SSUNNY SHAH | VICE CHAIR Trustee or director, Officer | 1 | $0 | $0 |
| Dr Susan Short | Director Trustee or director | 0.5 | $0 | $0 |
| RYAN BELL | Director Trustee or director | 0.5 | $0 | $0 |
| DOUG BLOUNT | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| JIM MCADEN | Director Trustee or director | 0.5 | $0 | $0 |
| KIMBERLY BLAIR | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| GARY LARROWE | Director Trustee or director | 0.5 | $0 | $0 |
| Lee Wilhelm | Director Trustee or director | 0.5 | $0 | $0 |
| Barton J Wilner | Director Trustee or director | 0.5 | $0 | $0 |
| WHIT ELLERMAN | Director Trustee or director | 0.5 | $0 | $0 |
| ANNETTE LEWIS | Director Trustee or director | 0.5 | $0 | $0 |
| JENNIFER EDDY | Director Trustee or director | 0.5 | $0 | $0 |
| Lynne Pearo Boone | Director Trustee or director | 0.5 | $0 | $0 |
22 more people on this return
| Name | Title | Hours / week | Compensation |
|---|---|---|---|
| Lisa Garst | Director Trustee or director | 0.5 | $0 |
| Ken Randolph | Director Trustee or director | 0.5 | $0 |
| ALLISON OAKEY | Director Trustee or director | 0.5 | $0 |
| VALMARIE TURNER | Director Trustee or director | 0.5 | $0 |
| Ann Blair Miller | Director Trustee or director | 0.5 | $0 |
| RICHARD CAYWOOD | VICE CHAIR Trustee or director, Officer | 1 | $0 |
| LUTHERIA SMITH | Director Trustee or director | 0.5 | $0 |
| Mark Lucas | Chairman Trustee or director, Officer | 1 | $0 |
| Kirtesh Patel | Director Trustee or director | 0.5 | $0 |
| WILLIAM FARRELL | Director Trustee or director | 0.5 | $0 |
| John Shaner | Director Trustee or director | 0.5 | $0 |
| KENNETH LANFORD | Director Trustee or director | 0.5 | $0 |
| Christopher Whitlow | Director Trustee or director | 0.5 | $0 |
| John Williamson III | Director Trustee or director | 0.5 | $0 |
| STEVE LEMON | Director Trustee or director | 0.5 | $0 |
| PETER LEWIS | Director Trustee or director | 0.5 | $0 |
| DAVID ROBERTSON | Director Trustee or director | 0.5 | $0 |
| MALCOLM QUIGLEY | Director Trustee or director | 0.5 | $0 |
| ERIC SICHAU | Director Trustee or director | 0.5 | $0 |
| JOHN CARLIN | Director Trustee or director | 0.5 | $0 |
| CHRISTOPHER DORSEY | Director Trustee or director | 0.5 | $0 |
| MICHAEL MAXEY | Director Trustee or director | 0.5 | $0 |
990 for the year ended June 30, 2024: 40 people
| Name | Title | Hours / week | Compensation | Other / benefits |
|---|---|---|---|---|
| LANDON HOWARD | PRESIDENT | 40 | $196,797 | $40,757 |
| SAM LIONBERGER | Director Trustee or director | 0.5 | $0 | $0 |
| SSUNNY SHAH | Director Trustee or director | 0.5 | $0 | $0 |
| Dr Susan Short | Director Trustee or director | 0.5 | $0 | $0 |
| RYAN BELL | Director Trustee or director | 0.5 | $0 | $0 |
| DOUG BLOUNT | Treasurer Trustee or director, Officer | 1 | $0 | $0 |
| JIM MCADEN | Director Trustee or director | 0.5 | $0 | $0 |
| KIMBERLY BLAIR | Director Trustee or director | 0.5 | $0 | $0 |
| GARY LARROWE | Director Trustee or director | 0.5 | $0 | $0 |
| Lee Wilhelm | chair Trustee or director, Officer | 1.25 | $0 | $0 |
| Barton J Wilner | Past Chair Trustee or director, Officer | 0.5 | $0 | $0 |
| WHIT ELLERMAN | Director Trustee or director | 0.5 | $0 | $0 |
| ANNETTE LEWIS | Director Trustee or director | 0.5 | $0 | $0 |
| BOB ROTANZ | Director Trustee or director | 0.5 | $0 | $0 |
| Lynne Pearo Boone | Director Trustee or director | 0.5 | $0 | $0 |
| Lisa Garst | Director Trustee or director | 0.5 | $0 | $0 |
| Ken Randolph | Director Trustee or director | 0.5 | $0 | $0 |
| BOB COWELL | Director Trustee or director | 0.5 | $0 | $0 |
| Shirley Holland | Secretary Trustee or director, Officer | 1 | $0 | $0 |
| Ann Blair Miller | Director Trustee or director | 0.5 | $0 | $0 |
| RICHARD CAYWOOD | VICE CHAIR Trustee or director, Officer | 0.5 | $0 | $0 |
| DAWN TANNER ERDMAN | Director Trustee or director | 0.5 | $0 | $0 |
| Mark Lucas | VICE CHAIR Trustee or director, Officer | 0.5 | $0 | $0 |
| Kirtesh Patel | Director Trustee or director | 0.5 | $0 | $0 |
| MICHAEL HAMLAR | Director Trustee or director | 0.5 | $0 | $0 |
| WILLIAM FARRELL | Director Trustee or director | 0.5 | $0 | $0 |
| John Shaner | Director Trustee or director | 0.5 | $0 | $0 |
| DR DAVID TRINKLE | Director Trustee or director | 0.5 | $0 | $0 |
| KENNETH LANFORD | Director Trustee or director | 0.5 | $0 | $0 |
| CATHERINE JACKSON | Director Trustee or director | 0.5 | $0 | $0 |
| Christopher Whitlow | Director Trustee or director | 0.5 | $0 | $0 |
| John Williamson III | Director Trustee or director | 0.5 | $0 | $0 |
| STEVE LEMON | Director Trustee or director | 0.5 | $0 | $0 |
| PETER LEWIS | Director Trustee or director | 0.5 | $0 | $0 |
| DAVID ROBERTSON | Director Trustee or director | 0.5 | $0 | $0 |
| MALCOLM QUIGLEY | Director Trustee or director | 0.5 | $0 | $0 |
| ERIC SICHAU | Director Trustee or director | 0.5 | $0 | $0 |
| JOHN CARLIN | Director Trustee or director | 0.5 | $0 | $0 |
| CHRISTOPHER DORSEY | Director Trustee or director | 0.5 | $0 | $0 |
| MICHAEL MAXEY | Director Trustee or director | 0.5 | $0 | $0 |
Address and contacts
- Address (IRS master file)
- 101 SHENANDOAH AVE NE, ROANOKE, VA 24016-2044
- In care of
- % DAVID KJOLHEDE
- Principal officer (990 for 2024)
- LANDON HOWARD
- Signed the 990
- Landon Howard, President
- Phone
- (540) 342-6025
- Website
- www.visitvbr.com
- Return prepared by
- FOTI FLYNN LOWEN & CO PC
Mission
Regional Visitors Bureau, Destination Marketing Organization
Program accomplishments
- The Bureau promotes travel and tourism to the area by assisting in the recruitment and scheduling of conventions and by supplying promotional information to tourists and other visitors and travelers.Expenses $4,297,701
What it must file and when
IRS records say it files Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N. Its accounting year ends in June, so each return is due on the 15th day of the 5th month after that.
| Tax year | Year ended | Due | IRS public records |
|---|---|---|---|
| 2025 | June 30, 2026 | November 16, 2026 | Not due yet |
| 2024 | June 30, 2025 | November 17, 2025 | 990 on file |
| 2023 | June 30, 2024 | November 15, 2024 | 990 on file |
IRS record
- EIN
- 54-1520963
- Tax-exempt status
- 501(c)(6): Business league or chamber of commerce
- Donations deductible
- No
- Exempt since
- 1990
- Accounting year ends
- June
- Files
- Form 990 or 990-EZ
- Assets (IRS master file)
- $3,019,714
- Income (IRS master file)
- $4,285,267
Filing history
| Form | Year ended | Revenue | Expenses | Assets | Return |
|---|---|---|---|---|---|
| 990 | June 2025 | $4,285,267 | $4,848,236 | $3,019,714 | IRS |
| 990 | June 2024 | $4,085,893 | $4,431,264 | $3,434,563 | IRS |
| 990 | June 2023 | $4,018,675 | $4,373,097 | $3,294,231 | IRS |
| 990 | June 2022 | – | – | – | IRS |
| 990 | June 2021 | – | – | – | IRS |
| 990 | June 2019 | – | – | – | IRS |
990-N: the IRS bulk file holds only the latest e-Postcard per organization; earlier years come from archived copies of that file since 2020 and can have gaps (the IRS e-Postcard search lists every one). 990, 990-EZ, 990-PF, 990-T: every e-filed return in the IRS e-file index since 2019; XML for the latest three processing years, amounts from the IRS Statistics of Income extracts before that. PDF copies and determination letters at the IRS (search EIN 54-1520963).
Questions about ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU
- What is the EIN of ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU?
- The employer identification number (EIN) of ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU is 54-1520963.
- Is ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU tax-exempt?
- Yes. The IRS lists it as tax-exempt under section 501(c)(6) since 1990.
- Are donations to ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU tax-deductible?
- No. The IRS master file says contributions to it are not deductible.
- Which annual return does ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU file?
- Form 990 or 990-EZ. Based on its last return; a smaller organization may file the 990-N.
- When is the next return of ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU due?
- The return for tax year 2025 (the year ending June 30, 2026) is due November 16, 2026. Form 8868 extends it by six months; the 990-N cannot be extended.
- When did ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU last file with the IRS?
- The latest return in the IRS public files is the 990 for the year ended June 2025.
- Who is the principal officer of ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU?
- The 990 for the year ended June 30, 2025 names LANDON HOWARD.
- Who are the officers and directors of ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU?
- The 990 for the year ended June 30, 2025 lists 37 people; 1 received compensation from the organization, the highest $212,620 (LANDON HOWARD, PRESIDENT).
- How much revenue does ROANOKE VALLEY CONVENTION AND VIS- ITORS BUREAU have?
- On its 990 for the year ended June 30, 2025 it reported revenue of $4,285,267, expenses of $4,848,236 and total assets of $3,019,714 at year end.
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- DELTA DENTAL PLAN OF VIRGINIA EIN 54-0844477 · last filed 990 for 2024
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- CARILION GILES COMMUNITY HOSPITAL EIN 54-0549603 · last filed 990 for 2025
- CARILION FRANKLIN MEMORIAL HOSPITAL EIN 54-0480606 · last filed 990 for 2025
- GOODWILL INDUSTRIES OF THE VALLEY WORKS EIN 27-0953369 · last filed 990 for 2024
- CARILION ROCKBRIDGE COMMUNITY HOSPITAL EIN 54-0568001 · last filed 990 for 2025